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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.”

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How Brand Perception and Shared Values Fundamentally Impact Customer Experience

Retail TouchPoints

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.

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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

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Retailers can’t afford to discount the customer experience this December

Inside Retail

The 2024 prediction was somewhat bearish given that the National Australia Bank reported the actual sales for the four-day Black Friday and Cyber Monday shopping event were estimated at $7.1 An example of the importance of the experience is in restaurants. Short-term gain for long-term pain?

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Kirkland’s Promotes COO to CEO Post

Retail TouchPoints

has promoted Amy Sullivan to CEO, effective February 4, 2024. Home decor and furniture retailer Kirkland’s, Inc. , She has been with the company for more than a decade, most recently acting as President and COO. “We have a fantastic team in place and great momentum coming off the 2023 holiday season.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

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Welcome to the new customer experience

Inside Retail

As digital-first shopping is here to stay, retailers must invest in connected experiences — and success hinges on frictionless operations. Creating cohesive customer experiences. Today’s consumers expect more than just personalised experiences. Unifying customer data. And consumers can feel it.