One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce.

Shopify brings social commerce to Pinterest Australia

Inside Retail

Pinterest and Shopify will extend their partnership to a further 27 countries, including Australia, in a move expected to making social commerce easier on the platform. The post Shopify brings social commerce to Pinterest Australia appeared first on Inside Retail.

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Analysis: The many faces of social commerce in China

Inside Retail

With borders officially closed over the past year, a significant portion of that disposable income has found itself fuelling e-commerce within China’s own borders. These tactics also highlight the influence and impact social media has on creating and converting demand.

Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail Touch

BNPL and Social Commerce Were Holiday Standouts. Social commerce played a small but significant role in terms of mobile sales. Social commerce is not a distraction from consumers’ daily routines, but actually a convenience that shoppers will continue to look for this year.

Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

Retail Touch

The global social commerce market is expected to reach $2.9 As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities. Retail TouchPoints (RTP): What role does social media play in Nu Skin’s growth marketing toolkit?

Social commerce: The future of online retail

A1 Retail

Enter social commerce. Social commerce isn’t new. Back then, it was essentially online shopping but through social channels. Social commerce today is more about the experience. Shopping through social media is simply a natural extension of their daily routine. Advancements in social commerce now stretch across the customer journey to include embedded care and service on social media platforms.

Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail Touch

Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. Suffice it to say that social commerce has arrived in America. and What do retailers, brands and social media platforms have to do to get there?

How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail Touch

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Petco went into social commerce with some built-in advantages.

Walmart teams with TalkShopLive as social commerce ramp up continues

Retail Dive

Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce

How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Retail Touch

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money.

BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail Touch

Klarna announced the acquisition of social shopping platform HERO in early July 2021, followed just two weeks later by news of the acquisition of shoppable content solution APPRL. Social commerce is expected to account for $84 billion in U.S.

Today in Global Small Business: What You Need to Know About Social Commerce

LS Retail

What you need to know about social commerce. best podcasts in 2021 Comcast RISE grants How She Went Global® Indonesia's small businesses practice self-care social commerce

TikTok partners with Square, expanding its social commerce capabilities

Retail Dive

The latest partnership follows previous ones with Shopify and Google aimed at connecting consumers with sellers

3 mistakes retailers should avoid with social commerce

Retail Dive

Selling on social media channels can be a powerful tool to reach new customers. But done wrong, it could hurt your brand more than not being on social media

Social commerce to grow 3 times as fast as e-commerce, Accenture predicts

Retail Dive

Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025

Facebook Shops And The Rise Of Social Commerce

Retail Touch

In other words, since marketers have been directing the user journey to their e-Commerce site to complete the purchase, it only saw a tiny portion of the customer journey and the very top of the marketing funnel. The Asian social media platforms are the true social commerce pioneers.

How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail Touch

Carolyn Bojanowski has been with Sephora since the days when “Friendster was the social media channel of choice,” as she puts it. For those who are a bit fuzzy on social media history, that equates to 16 years.

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail Touch

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. A brand’s presence on social platforms is key.

Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

Retail Dive

A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the holiday season

Walmart Hopes to Make TikTok a ‘Discovery Opportunity’ and Improve Social Commerce Shipping Speeds

Retail Touch

stake in the social media platform’s U.S. The retail giant also is in talks with TikTok owner ByteDance regarding ways to make social commerce easier and more appealing for U.S. News Briefs Social Commerce Oracle Walmart social commerce tiktok bytedance

Alibaba Cloud and Salesforce announce plan to launch Salesforce Social Commerce

Retail Technology Review

Alibaba Cloud, the digital technology and intelligence back bone of Alibaba Group and Salesforce, the CRM solutions provider, have announced they are working toward an agreement to launch Salesforce Social Commerce, a headless commerce product being designed and built in China to help multinational brands succeed in the region.

‘Heritage Sometimes Isn’t Enough’: Ralph Lauren CEO on the Brand’s Reinvention

Retail Touch

Consumer Trends Customer Experience Digital Commerce Omnichannel Alignment Retail Innovation Social Commerce Sustainability content creation customer experience department stores globalization metaverse omnichannel retail Ralph Lauren social commerce store strategy Zepeto

Walmart to Host First-Ever Shoppable Livestream on Twitter

Retail Touch

Twitter is a bit late to the live shopping party — TikTok , Facebook , Instagram , Pinterest and YouTube all have rolled out a range of video commerce capabilities — but they are certainly starting with a bang, and with a social commerce veteran at that.

Mirvac finds a good fit with social fashion app Mys Tyler

Inside Retail

The social-commerce app matches women with a contributor sharing a similar body type who can guide them on the best styles to suit their physical characteristics. The post Mirvac finds a good fit with social fashion app Mys Tyler appeared first on Inside Retail.

From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail Touch

RECOMMENDED LISTENING: Riding the Social Commerce Wave. In the Direct-to-Community era, content is core in the DTC flywheel, especially as social commerce continues to mature. The new DTC model is the Community Economy plus Content-Driven Commerce,” Hamilton said.

Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features

Retail Touch

And Zuckerberg isn’t the only one who wants a piece of those billions of dollars of commerce transactions. Fresh off its rebrand , Meta has introduced a series of new tools to make shopping and buying easier on its flagship platforms Facebook and Instagram.

Pinterest’s Mission: Make its Platform the ‘Starting Point for Shopping Journeys’

Retail Touch

Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is very different from its counterparts: “Pinterest is not social media, although we are grouped in that category,” said Dan Lurie, Head of Product, Shopping at Pinterest. “We’ve

IKEA Engages Home Renovators with New Quiz Experience on Pinterest

Retail Touch

Digital Commerce Social Commerce IKEA IKEA Renocations Pinterest quiz experience social commerceIKEA U.S. is putting its own spin on “vacations” and “staycations” with the launch of “IKEA Renocations” on Pinterest.

Zuckerberg Emphasizes Marketplaces and the Metaverse as he Pivots Facebook to a Younger Audience

Retail Touch

Facebook will pivot to target a younger audience going forward, with an emphasis on bringing more 18- to 39-year-olds into the social media platform’s ecosystem, according to Facebook CEO Mark Zuckerberg.

Snap Acquires Vertebrae to Enhance AR Capabilities

Retail Touch

Snap has acquired 3D and AR commerce company Vertebrae in order to expand its services for retail clients. The deal will give the visual social network a leg up from competitors, which have all been attempting to expand and optimize their social commerce offerings.

LVMH, L’Oréal Invest in Social Selling Platform Replika

Retail Touch

Social commerce company Replika Software has closed its Series A financing round with an undisclosed amount of funding from the investment arms of luxury house LVMH and beauty brand L’Oréal.

Reports: Twitter Tests New In-Platform Shopping Feature

Retail Touch

Twitter is quietly testing a new shopping feature that will allow brands to showcase products and link out to their ecommerce site directly from within the social platform. Digital Commerce News Briefs Social Commerce social commerce social media network Twitter

American Eagle Launches Shoppable AR Jeans Guide on Snapchat

Retail Touch

As social commerce adoption continues to pick up its pace, more retailers are offering shoppable content on platforms like Snapchat, Instagram and TikTok. News Briefs Social Commerce american eagle American Eagle Outfitters AR tools shoppable social snapchat filters social commerce

Social Selling: Need to Know Data for Small and Medium Businesses Amid the E-Commerce Explosion

Retail Minded

Over the last 20 years we’ve seen social media shift from simple, text-based updates, to increasingly visual content, championed by app-based platforms like Instagram and Snapchat, with new entrants such as TikTok and Pinterest taking the trend even further. Social commerce is a $89.4

Betabrand, Kelley Cawley and Facebook Show What Makes Live Shopping Retail’s Next Big Opportunity

Retail Touch

Social commerce is poised to be the focus of the next retail revolution: two-thirds of consumers say that social media has become as important as their other sources of information when making purchase decisions, according to data from Facebook.

Amplify Your Online Presence in Three Steps

Retail Touch

According to Digital Commerce 360 , “consumers spent $861.12 Connecting your website to your social media platforms is an effective tactic. Customers can tag your brand on social media, or post pictures wearing your items in real-life situations.

Poshmark Goes Public: Reseller Plans to List on Nasdaq Under POSH

Retail Touch

consumers said a link in a social media post had led them to a product they weren’t originally interested in purchasing. Poshmark has capitalized on both these opportunities through the April 2020 launch of Posh Stories, which further integrated the site’s social media and retail sides.

Brands Build Communities with Facebook Livestreaming by Stressing Real-Time Aspects

Retail Touch

Live shopping is still a young medium, but retailers and social media platforms alike already are taking advantage of its biggest strength: directly connecting consumers and brand representatives in real time. Social Commerce alleyoop Facebook Featured live shopping social commerce zox

Reports: PayPal in Talks to Acquire Pinterest for $45 Billion

Retail Touch

Adding social media capabilities could further enhance PayPal’s offerings for retailers. “We Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly.

Walmart, Oracle Receive Tentative Approval For 20% Stake In TikTok Global

Retail Touch

Walmart’s contributions will include the Walmart.com assortment, its e-Commerce marketplace, plus fulfillment, payment and measurement-as-a-service advertising service. Walmart previously expressed interest in TikTok when it joined Microsoft to make a bid for the social network in the U.S.

Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand.

Beyond the ‘Buy Now’ button: How brands can prepare for social commerce success

Retail Technology Review

Technological and social advances have transformed the way customers interact with brands, and a rise in internet shopping has meant that customers now expect access to goods instantaneously. By Joe Farrell, Vice President of International Operations at PFS. In today’s increasingly digital world, consumer expectations are growing.

Exclusive Q&A: The 9 Themes Shaping the Future of DTC

Retail Touch

At the same time, they’ve had to navigate consumers’ increased desire to buy from brands that align with their social and environmental beliefs. If that takes place, we’ll see VR become commerce-capable. Future Commerce forecasts this trend will continue through 2022.