Retail TouchPoints

JANUARY 9, 2025

Reflections on Social Commerce PAN: While the future of TikTok in the U.S. is still uncertain, the impact of social channels overall on retail sales continues to explode, and thats not expected to stop. How are brands keeping up and managing the influx of channels, while still maintaining a consistent brand presence?

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Retail TouchPoints

DECEMBER 5, 2024

She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , social commerce and a metaverse partnership with Roblox.

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Retail TouchPoints

JANUARY 16, 2025

Target also is promoting Sarah Travis, currently SVP for Roundel and Social Commerce, to EVP, Chief Digital and Revenue Officer. These leadership updates will help us continue to deliver a differentiated shopping experience every day across every channel, said Brian Cornell, Chair and CEO of Target in a statement.

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Inside Retail

MAY 5, 2025

An important aspect of building loyalty is making customers feel like part of the brands story, leading back to the power of social commerce and community-driven engagement. The continuing evolution of social commerce One noticeable trend in the world of retail marketing in recent years has been the rise of social commerce.

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Inside Retail

MARCH 12, 2025

While TikTok Shop is currently available only in the US, UK and Southeast Asia, what advice would you give to Australian retailers to make the most of the social commerce platform when it eventually launches in Australia? Social commerce will change the way businesses operate. KZ: That is actually so nice to hear.

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Inside Retail

APRIL 28, 2025

The rise of social commerce While the majority of shoppers currently discover on social but buy in-store, social networks are pulling out all the stops to encourage purchasing in-stream. Its also informing product development, with companies such as Shein and Temu looking at social to design products around whats popular.

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Inside Retail

FEBRUARY 2, 2025

Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases. Invest in shoppable content and seamless checkout features within social media platforms.

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Retail TouchPoints

JUNE 26, 2025

Mobile devices already are the primary medium through which consumers engage in social commerce, interact with apps and interface with intelligent agents. Winning in this AI-driven world depends heavily on today’s foundation of digital excellence, particularly mobile performance.

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Retail TouchPoints

JANUARY 13, 2025

Due to limited resources and the bespoke needs of each digital channel, many retailers struggle to maintain consistency when listing products on third-party marketplaces or social commerce channels.

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Retail TouchPoints

JULY 22, 2025

With 85% now shopping online , the rise of social commerce is pushing brands of all sizes to prioritize their digital strategy. The Road Ahead While there are certainly some challenges ahead, it isn’t all doom and gloom. Consumers are expected to spend more in 2025.

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Inside Retail

JULY 23, 2025

Online retail leader and ex-CMO of Adore Beauty, Dan Ferguson, said social commerce was on the rise, with people spending more on platforms like Temu. “The platform effect is a double-edged sword for retailers – on the one hand, marketplaces can amplify reach, on the other, they amplify competition and squeeze margins,” he said.

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Retail TouchPoints

JUNE 10, 2025

For retailers, this means being clear and consistent about your values, taking meaningful stances on social issues and creating channels where customers can interact with your brand more authentically. Creator-Guided Commerce Social commerce isn’t new, but Gen Z is pushing it into its next chapter: creator-guided buying.

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365 Retail

DECEMBER 24, 2024

Omnichannel Innovation and Social Commerce Omnichannel retailthe seamless integration of online and offline shoppingis set to become even more sophisticated by 2025. A significant driver of this evolution is the rise of social commerce , where social media platforms double as shopping destinations.

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Retail TouchPoints

MARCH 11, 2025

Mastering Hybrid Shopping in the Social Commerce Era The U.S. Other platforms like Instagram are rolling out new commerce capabilities to keep pace, and retailers are realizing that if they want to reach and resonate with consumers, especially in new markets, they need a social commerce strategy.

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Inside Retail

MAY 5, 2025

Fuelling the next wave of e-commerce growth Social commerce is one of several fast-growth e-commerce channels locally and globally, but it has yet to reach the scale and maturity in Australia seen in markets like China and to some extent the US. More than 3.8

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Consumer Social Commerce Management Advertising 130

Retail Focus

MARCH 7, 2025

Social Commerce: Shopping via Social Media Social media platforms like Instagram, Facebook, and TikTok are no longer just for socializing; they have become major drivers of online shopping through social commerce. Pros and Cons of Social Commerce: Pros : Direct access to a large, engaged audience.

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Retail TouchPoints

FEBRUARY 19, 2025

The advance of social commerce provided China with additional means to establish its leadership in digital commerce. Platforms like ByteDance’s Douyin and its counterpart for foreign markets, TikTok, integrate social experiences with shopping.

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Retail TouchPoints

JULY 10, 2025

Social Commerce and Peer-to-Peer Payment Integration Shopping for Gen Alpha will not be confined to websites or physical stores. It will happen organically through social media, gaming platforms and digital communities.

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Merchant Services Payment Services Checkout Social Commerce 165

Inside Retail

JULY 10, 2025

The social commerce flywheel But Myntra FWD isn’t just about inventory. It’s a full-scale integration of content, community and commerce. Social media for them is just not good scrolling,” Sinha said. “It’s The platform houses more than 200,000 styles, updated with 4000 fresh drops every week.

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Inside Retail

FEBRUARY 20, 2025

Digital commerce is crucial in the singles economy, with 90 per cent of Singles Day sales coming through mobile devices. Retailers have optimised for mobile shopping, implementing AI-powered personalisation, and integrating social commerce to enhance the shopping experience for single consumers, Bautista said.

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Inside Retail

JANUARY 16, 2025

Social commerce Zheng commented on how luxury brands and retailers are increasingly using social media platforms such as Facebook, Instagram, Pinterest and TikTok to advertise and promote their products, leveraging targeted ads and sponsored posts to generate consumer interest in their offerings.

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A1 Retail

JULY 2, 2025

From social commerce and sustainability to licensing, merchandising and consumer psychology, the sessions offer buyers and brands a holistic view of where retail is headed, and how to stay ahead of it.

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Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers have to start understanding Gen Z. Theyll reach $12 trillion by 2030.

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Retail TouchPoints

FEBRUARY 26, 2025

Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both. In fact, 16% of respondents from the consumer attitudes survey said theyd been the victim of social commerce fraud in the past year.

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Retail TouchPoints

JANUARY 29, 2025

The problem of counterfeit products remains, paradoxically, both enormous and under the radar. One big reason: given how widespread, global and (by necessity) publicity-averse its practitioners are, its difficult to put an exact price tag on the costs of counterfeiting. Difficult, but not impossible.

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Marketing Consumer Promotions Apparel 264

Inside Retail

DECEMBER 4, 2024

Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 Prada and Miu Miu’s new partnership with Snapchat’s Bitmoji platform, allows customers to deck-out in designer threads for a fraction of the price. billion Bitmoji avatars globally.

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Retail TouchPoints

JULY 9, 2025

In this article, I’ll explore the reasons behind this trust gap — especially when it comes to security and payment confidence — and share some thoughts about what retailers, social platforms and regulators must do to close it. Broadly speaking, three models have emerged: 1.

Merchant Services 147

Merchant Services Payment Services Shopping Checkout 147

Inside Retail

JUNE 23, 2025

According to Bread Agency, which specialises in “story selling,” the strength of live commerce lies in its ability to merge entertainment and action. Retail is at a turning point, and brands that embrace live and social commerce now will be ahead of the curve,” said Amaury Treguer, Bread Agency co-founder.

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Small Biz Trends

JULY 13, 2025

Social Media Influence : Platforms like Instagram and Facebook drive sales through social commerce. Incorporating sustainable practices can attract conscientious customers and enhance your brand image. Engaging content and targeted advertisements can boost visibility and customer acquisition.

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A1 Retail

JANUARY 8, 2025

With social commerce growth in the UK predicted to more than double in the next four years, rising to almost 16 billion by 2028 according to Retail Economics, overall, across all UK consumer age ranges, TikTok dominates as the top social channel for making purchases.

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Inside Retail

JUNE 17, 2025

With social commerce on the rise, could EOFY ever drum up the big sale energy of Black Friday? The EOFY sale is clearly important for business, but less so for people. According to a Shopfully survey, 68 per cent of shoppers won’t use the sale for tax write-offs. So, what’s a more effective emotional hook?

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Social Commerce Shopping Marketing ATS 147

Retail TouchPoints

OCTOBER 31, 2024

Nearly 80 million users visit Roblox each day, seeing it as an invaluable platform for self-expression and identity exploration.

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Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. This year, peak Halloween marketing time, usually running from mid-September to early October, turned into “Summerween” -themed sales and product drops.

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Marketing Promotions Consumer Advertising 278

Inside Retail

JUNE 29, 2025

In the social landscape shaped by Gen Z and millennials, platforms like TikTok and Instagram serve not just as promotional tools, but as powerful engines of cultural creation that foster lucrative online communities. Younger generations are driving brand narratives, from micro-trends to macro-movements, in real time.

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Retail TouchPoints

OCTOBER 15, 2024

Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration are now shoppable, which means brands can transform every piece of content and point of engagement into a conversion opportunity.

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Marketing Advertising Consumer Location 295

A1 Retail

JUNE 11, 2025

After all, making shopping platforms (whether that’s websites, apps or social commerce channels) more accessible will be beneficial for everyone, not just individual user groups. We want to advocate for a shift in mindset, one where accessibility becomes the greater priority.

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