BigCommerce Adds Social Commerce Integration with Snapchat

Retail TouchPoints

to allow its merchants to directly integrate their online store with Snapchat in order to easily sync product catalogs and create ad campaigns on the popular social platform. Digital Commerce Digital Marketing E-commerce Experience Social Commerce Social Media Marketing Bigcommerce Snap Inc.

Shopify brings social commerce to Pinterest Australia

Inside Retail

Pinterest and Shopify will extend their partnership to a further 27 countries, including Australia, in a move expected to making social commerce easier on the platform. The post Shopify brings social commerce to Pinterest Australia appeared first on Inside Retail.


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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Here’s who we expect to dominate live shopping and social commerce in 2022.

Walmart Aims to ‘Democratize’ Social Commerce with New Creator Platform

Retail TouchPoints

Walmart has launched a new platform to help creators develop and monetize shoppable social content featuring its products. The Walmart Creator portal will give creators access to tens of thousands of products around which they can make content.

Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

3 Ways to Benefit from the Inevitable Social Commerce Boom

Retail TouchPoints

Although social commerce sales in the U.S. A recent Hit List published by Retail TouchPoints spotlighted five brands that have implemented best-in-class approaches to influencer marketing, livestreaming and digital selling to drive social revenue.

Stop interrupting, start inspiring: 3 social commerce trends on the rise

Inside Retail

Enter the acceleration of social commerce. The role of social media is changing. Retailers can’t see social as just a broadcasting tool anymore as it becomes the cornerstone of the omnichannel customer journey. E-commerce Omnichannel Partnered Content Hootsuite

Social Commerce: Why Content Matters in Modern Commerce

Retail TouchPoints

Enter social commerce. What is Social Commerce? According to Accenture , social commerce is “the integration of social experiences and ecommerce transactions in a single path to purchase, enabled by a single platform.”

2022 Trends for Social Commerce

Independent Retailer

Over the last 20 years, we have seen social media shift from simple, text-based updates to increasingly visual content, championed by app-based platforms like Instagram and Snapchat. Social media now goes way beyond communicating with friends and family. Adopting Social Commerce.

Analysis: The many faces of social commerce in China

Inside Retail

With borders officially closed over the past year, a significant portion of that disposable income has found itself fuelling e-commerce within China’s own borders. These tactics also highlight the influence and impact social media has on creating and converting demand.

Moving into the Metaverse: Social Commerce Provides a Blueprint

Retail TouchPoints

Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. These eager users are going to be the trendsetters that set expectations for wider acceptance of metaverse commerce.

How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Retail TouchPoints

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 Only then will you earn the following necessary to run a truly massive social commerce campaign. “

The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

Retail TouchPoints

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other.

Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. Suffice it to say that social commerce has arrived in America. and What do retailers, brands and social media platforms have to do to get there?

Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

Retail TouchPoints

The global social commerce market is expected to reach $2.9 As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities. Retail TouchPoints (RTP): What role does social media play in Nu Skin’s growth marketing toolkit?

TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

BNPL and Social Commerce Were Holiday Standouts. Social commerce played a small but significant role in terms of mobile sales. Social commerce is not a distraction from consumers’ daily routines, but actually a convenience that shoppers will continue to look for this year.

How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Retail TouchPoints

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money.

Social commerce: The future of online retail

A1 Retail

Enter social commerce. Social commerce isn’t new. Back then, it was essentially online shopping but through social channels. Social commerce today is more about the experience. Shopping through social media is simply a natural extension of their daily routine. Advancements in social commerce now stretch across the customer journey to include embedded care and service on social media platforms.

BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

Klarna announced the acquisition of social shopping platform HERO in early July 2021, followed just two weeks later by news of the acquisition of shoppable content solution APPRL. Social commerce is expected to account for $84 billion in U.S.

Facebook Shops And The Rise Of Social Commerce

Retail TouchPoints

In other words, since marketers have been directing the user journey to their e-Commerce site to complete the purchase, it only saw a tiny portion of the customer journey and the very top of the marketing funnel. The Asian social media platforms are the true social commerce pioneers.

How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Petco went into social commerce with some built-in advantages.

How Online Sellers Can Capitalize on Social Commerce Trends

Independent Retailer

Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. With this in mind, how do online sellers capitalize on social commerce trends, and what preparation must be made to ensure success in 2022?

TikTok partners with Square, expanding its social commerce capabilities

Retail Dive

The latest partnership follows previous ones with Shopify and Google aimed at connecting consumers with sellers

Walmart teams with TalkShopLive as social commerce ramp up continues

Retail Dive

Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce

Today in Global Small Business: What You Need to Know About Social Commerce

The Global Small Business Blog

What you need to know about social commerce. best podcasts in 2021 Comcast RISE grants How She Went Global® Indonesia's small businesses practice self-care social commerce

Snapchat's AR shopping upgrade points to social commerce future

Retail Dive

Tests of a new "catalog-powered" shopping lens generated $6 million in sales for Ulta Beauty and a 17-time lift in purchases among women for MAC Cosmetics

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. A brand’s presence on social platforms is key.

3 mistakes retailers should avoid with social commerce

Retail Dive

Selling on social media channels can be a powerful tool to reach new customers. But done wrong, it could hurt your brand more than not being on social media

Social commerce: 5 ways to capitalize on a $1.2 trillion opportunity

Retail Dive

As social commerce platforms become more robust, retail brands must focus on developing a strategy that's fit for their business.and their consumers

How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

Carolyn Bojanowski has been with Sephora since the days when “Friendster was the social media channel of choice,” as she puts it. For those who are a bit fuzzy on social media history, that equates to 16 years.

Social commerce to grow 3 times as fast as e-commerce, Accenture predicts

Retail Dive

Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025

Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

Retail Dive

A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the holiday season

Walmart Hopes to Make TikTok a ‘Discovery Opportunity’ and Improve Social Commerce Shipping Speeds

Retail TouchPoints

stake in the social media platform’s U.S. The retail giant also is in talks with TikTok owner ByteDance regarding ways to make social commerce easier and more appealing for U.S. News Briefs Social Commerce Oracle Walmart social commerce tiktok bytedance

Wunderman Thompson Commerce deploys end-to-end social commerce capability to supercharge new era of retail

Retail Times

Wunderman Thompson Commerce, the leading global digital agency for retailers, has today launched an end-to-end social commerce capability to help businesses optimise their social offerings ahead of the latest global shopping revolution. Retail News Wunderman Commerce

Opinion: The clock is TikToking for supply chains

Inside Retail

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Above all, social commerce is about offering a fast, easy, and frictionless end-to-end experience.

Semafor Report: TikTok Quietly Launches In-Platform Shopping in the U.S.

Retail TouchPoints

We’ve seen the positive impact of TikTok Shop, and we’re excited to continue experimenting with this new commerce opportunity to support businesses of all sizes and enable our community to discover and engage with products they love.”

Alibaba Cloud and Salesforce announce plan to launch Salesforce Social Commerce

Retail Technology Review

Alibaba Cloud, the digital technology and intelligence back bone of Alibaba Group and Salesforce, the CRM solutions provider, have announced they are working toward an agreement to launch Salesforce Social Commerce, a headless commerce product being designed and built in China to help multinational brands succeed in the region.

What is an ‘everything app’ and why does Elon Musk want to make one?

Inside Retail

Musk is now willing to proceed with his original plan to buy the social media company for $44 billion and late on Tuesday he tweeted: “Buying Twitter is an accelerant to creating X, the everything app.” E-commerce Mobile Professional app social commerce Twitter

Naver Acquires Poshmark for $1.2 Billion

Retail TouchPoints

The transaction aims to create a global player in online fashion recommerce by combining Poshmark’s discovery-based social shopping platform and engaged community with Naver’s technological prowess in creating ecommerce experiences. Korean internet company Naver Corp.

How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). Leveraging AR as a Commerce Enabler. In the world of social media, Snapchat is small but significant.

The New 40 Under 40: Retail Leaders Driving Industry Progress

Retail TouchPoints

Customer Experience Data & Analytics Digital Commerce Digital Marketing Loyalty Omnichannel Alignment Personalization Retail Innovation Social Commerce 40 under 40 design:retail design:retail Featured Featured retail awards retail industry executives retail leaders