Shopify brings social commerce to Pinterest Australia

Inside Retail

Pinterest and Shopify will extend their partnership to a further 27 countries, including Australia, in a move expected to making social commerce easier on the platform. The post Shopify brings social commerce to Pinterest Australia appeared first on Inside Retail.

Analysis: The many faces of social commerce in China

Inside Retail

With borders officially closed over the past year, a significant portion of that disposable income has found itself fuelling e-commerce within China’s own borders. These tactics also highlight the influence and impact social media has on creating and converting demand.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail Touch

Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. Suffice it to say that social commerce has arrived in America. and What do retailers, brands and social media platforms have to do to get there?

BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail Touch

Klarna announced the acquisition of social shopping platform HERO in early July 2021, followed just two weeks later by news of the acquisition of shoppable content solution APPRL. Social commerce is expected to account for $84 billion in U.S.

How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Retail Touch

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money.

How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail Touch

Carolyn Bojanowski has been with Sephora since the days when “Friendster was the social media channel of choice,” as she puts it. For those who are a bit fuzzy on social media history, that equates to 16 years.

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail Touch

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. A brand’s presence on social platforms is key.

Walmart Hopes to Make TikTok a ‘Discovery Opportunity’ and Improve Social Commerce Shipping Speeds

Retail Touch

stake in the social media platform’s U.S. The retail giant also is in talks with TikTok owner ByteDance regarding ways to make social commerce easier and more appealing for U.S. News Briefs Social Commerce Oracle Walmart social commerce tiktok bytedance

Alibaba Cloud and Salesforce announce plan to launch Salesforce Social Commerce

Retail Technology Review

Alibaba Cloud, the digital technology and intelligence back bone of Alibaba Group and Salesforce, the CRM solutions provider, have announced they are working toward an agreement to launch Salesforce Social Commerce, a headless commerce product being designed and built in China to help multinational brands succeed in the region.

Snap Acquires Vertebrae to Enhance AR Capabilities

Retail Touch

Snap has acquired 3D and AR commerce company Vertebrae in order to expand its services for retail clients. The deal will give the visual social network a leg up from competitors, which have all been attempting to expand and optimize their social commerce offerings.

IKEA Engages Home Renovators with New Quiz Experience on Pinterest

Retail Touch

Digital Commerce Social Commerce IKEA IKEA Renocations Pinterest quiz experience social commerceIKEA U.S. is putting its own spin on “vacations” and “staycations” with the launch of “IKEA Renocations” on Pinterest.

Reports: Twitter Tests New In-Platform Shopping Feature

Retail Touch

Twitter is quietly testing a new shopping feature that will allow brands to showcase products and link out to their ecommerce site directly from within the social platform. Digital Commerce News Briefs Social Commerce social commerce social media network Twitter

Amplify Your Online Presence in Three Steps

Retail Touch

According to Digital Commerce 360 , “consumers spent $861.12 Connecting your website to your social media platforms is an effective tactic. Customers can tag your brand on social media, or post pictures wearing your items in real-life situations.

American Eagle Launches Shoppable AR Jeans Guide on Snapchat

Retail Touch

As social commerce adoption continues to pick up its pace, more retailers are offering shoppable content on platforms like Snapchat, Instagram and TikTok. News Briefs Social Commerce american eagle American Eagle Outfitters AR tools shoppable social snapchat filters social commerce

Betabrand, Kelley Cawley and Facebook Show What Makes Live Shopping Retail’s Next Big Opportunity

Retail Touch

Social commerce is poised to be the focus of the next retail revolution: two-thirds of consumers say that social media has become as important as their other sources of information when making purchase decisions, according to data from Facebook.

Brands Build Communities with Facebook Livestreaming by Stressing Real-Time Aspects

Retail Touch

Live shopping is still a young medium, but retailers and social media platforms alike already are taking advantage of its biggest strength: directly connecting consumers and brand representatives in real time. Social Commerce alleyoop Facebook Featured live shopping social commerce zox

Poshmark Goes Public: Reseller Plans to List on Nasdaq Under POSH

Retail Touch

consumers said a link in a social media post had led them to a product they weren’t originally interested in purchasing. Poshmark has capitalized on both these opportunities through the April 2020 launch of Posh Stories, which further integrated the site’s social media and retail sides.

LVMH, L’Oréal Invest in Social Selling Platform Replika

Retail Touch

Social commerce company Replika Software has closed its Series A financing round with an undisclosed amount of funding from the investment arms of luxury house LVMH and beauty brand L’Oréal.

Walmart, Oracle Receive Tentative Approval For 20% Stake In TikTok Global

Retail Touch

Walmart’s contributions will include the Walmart.com assortment, its e-Commerce marketplace, plus fulfillment, payment and measurement-as-a-service advertising service. Walmart previously expressed interest in TikTok when it joined Microsoft to make a bid for the social network in the U.S.

Beyond the ‘Buy Now’ button: How brands can prepare for social commerce success

Retail Technology Review

Technological and social advances have transformed the way customers interact with brands, and a rise in internet shopping has meant that customers now expect access to goods instantaneously. By Joe Farrell, Vice President of International Operations at PFS. In today’s increasingly digital world, consumer expectations are growing.

Walmart and Meredith Cook Up Wide-Ranging Shoppable Content Partnership

Retail Touch

AI & Machine Learning Digital Commerce Digital Marketing E-commerce Experience Omnichannel Alignment Retail Innovation allrecipes Better Homes & Gardens EatingWell Meredith parents Real Simple shoppable content social commerce Visual Search voice shopping Walmart

Anthropologie Debuts First Digital-Only Catalog on Pinterest

Retail Touch

Anthropologie has unveiled its first digital-only catalog for its AnthroLiving collection on Pinterest as it seeks to connect with consumers searching for home décor inspiration on the popular social media app.

e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail Touch

With our social engagement outpacing benchmark performance, we are seeing that now, more than ever, the world is craving a brand that is blending skincare and wellness. cosmetics ecommerce Featured social commerce tiktok

The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping

Retail Touch

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers.

A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

Retail Touch

Additionally, the goodRETAIL: How Vera Bradley Leaned into Socially Responsible Retail session will provide a case study showing the benefits of aligning the store experience with increasingly values-driven consumers. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce.

Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Retail Touch

In the digital realm specifically, she pointed to social commerce and specifically, livestreaming, as a key opportunity for retailers to start building engagement, especially around new holiday campaigns and releases.

Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail Touch

Social commerce in general is taking off in the West, and the metamorphosis of a worldwide spectacle like the Olympics into an online-only event could raise the profile of these new digital commerce channels — even among tech-averse consumers.

5 Tips for Maximizing Influencer Marketing’s Impact

Retail Touch

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 It’s about telling a story but connecting it to commerce.”

How Luxury Brands Are Responding To COVID Tension With Innovation

Retail Touch

Political social media accounts such as Diet Prada are tapping into their passionate communities to raise awareness and demand tangible change from the top down. Trend 2: Greater Reliance On E-Commerce.

Pinterest and Shopify Deepen Relationship, Bringing Marketing Tools to 27 New Countries

Retail Touch

Digital Marketing Pinterest shopify social commercePinterest is expanding its partnership with Shopify to 27 new countries, including Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland and the UK. The Shopify Pinterest Channel is now home to more than 1.7

5 Tips for Singles’ Day Success

Retail Touch

Among the biggest differences is that Chinese commerce leans heavily toward mobile: for example, 90% of sales on Tmall Global are done via phones. of all social commerce sales this year. Digital Commerce E-commerce Experience Inventory & Merchandising Social Commerce 11.11

PDI Buys GasBuddy, Plans Expanded Promotion Capabilities for the Mobile App

Retail Touch

Data & Analytics Digital Commerce Digital Marketing Mergers & Acquisitions Mobile Commerce Mobile Marketing Personalization Social Commerce Audible.com gasbuddy pdi

How American Eagle, Kroger and Snap are Reinventing Customer Experiences for a COVID Age

Retail Touch

The requirements for safe retailing under COVID are well understood — set up sanitation procedures, add signage to enforce social distancing and emphasize touchless commerce wherever possible.

The Future of the Mall, Part 2: Why Developers and Landlords Are Finally Giving Digital the Attention it Deserves

Retail Touch

Time that consumers spent sheltered in place was largely spent browsing and buying online and scrolling through social networks, and experts believe consumers’ evolved digital behaviors are here to stay.

How Sam’s Club Leverages Online Content to Boost Consumer Confidence

Retail Touch

Producing videos with buyers talking about what they’re passionate about, and why they buy what they buy, gives us an opportunity to leverage social commerce ,” said Mancilla.

Capgemini Expert Busts 5 Common Influencer Marketing Myths

Retail Touch

And today, with consumers spending more time scrolling through visual social networks like Instagram to discover new trends, brands and products, influencers have the potential to affect more retail sales than ever before.

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail Touch

Consumer Trends Digital Commerce Digital Marketing E-commerce Experience Features Social Commerce Trend Watch alibaba CommentSold Featured influencer marketing Instagram Live livestreaming tiktok trend watch

Walmart Plans Acquisition of Virtual Fitting Platform to Boost Customer Experience

Retail Touch

The deal will help Walmart enhance its customer and social experience by offering virtual try-ons designed to provide shoppers with more inclusive, immersive and personalized experiences. Mergers & Acquisitions Social Commerce virtual try-on Walmart zeekit

Target, Lowe’s, Sephora, Foot Locker Among Retailers Boosting Black Brands

Retail Touch

The Sole List Class of 2021 will be amplified across the retailer’s social channels and will include videos introducing the honorees’ work. Customer Experience Inventory & Merchandising Social Commerce Trend Watch Aya Paper Co. Tracee Ellis Ross.

How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

Retail Touch

How are you using social commerce and AR to generate an experience that will stand out during the promotion-packed holidays? Brommers: I’m so excited about our virtual Snapchat store— social media is oxygen for Generation Z.

Poshmark Launches New Social Shopping Experience on Snapchat

Retail Touch

Online resale marketplace Poshmark has teamed up with Snapchat for a new social shopping experience that will allow users to discover Poshmark styles within the Snapchat app. Digital Commerce Social Commerce poshmark resale snapchat social shopping

Retail Lessons From China: Innovation, Resilience And Recovery

Retail Touch

Through these learnings, and through direct feedback from our retail customers in China, we can offer three predictions on trends we’re seeing in China that we believe will also have an impact on our local retail landscape: Contactless Commerce Appeals To Cautious Consumers.

Following $40 Million Funding Round, MeUndies Eyes Omnichannel Growth

Retail Touch

Founded in 2011, MeUndies initially stood out with its bold, colorful and pop culture-infused prints as it acquired a loyal customer base through social media. Why MeUndies has added social responsibility to its community-building model.