Shopify brings social commerce to Pinterest Australia

Inside Retail

Pinterest and Shopify will extend their partnership to a further 27 countries, including Australia, in a move expected to making social commerce easier on the platform. The post Shopify brings social commerce to Pinterest Australia appeared first on Inside Retail.

TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Here’s who we expect to dominate live shopping and social commerce in 2022.

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Stop interrupting, start inspiring: 3 social commerce trends on the rise

Inside Retail

Enter the acceleration of social commerce. The role of social media is changing. Retailers can’t see social as just a broadcasting tool anymore as it becomes the cornerstone of the omnichannel customer journey. E-commerce Omnichannel Partnered Content Hootsuite

One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce.

Social Commerce: Why Content Matters in Modern Commerce

Retail Touch

Enter social commerce. What is Social Commerce? According to Accenture , social commerce is “the integration of social experiences and ecommerce transactions in a single path to purchase, enabled by a single platform.”

2022 Trends for Social Commerce

Independent Retailer

Over the last 20 years, we have seen social media shift from simple, text-based updates to increasingly visual content, championed by app-based platforms like Instagram and Snapchat. Social media now goes way beyond communicating with friends and family. Adopting Social Commerce.

Moving into the Metaverse: Social Commerce Provides a Blueprint

Retail Touch

Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. These eager users are going to be the trendsetters that set expectations for wider acceptance of metaverse commerce.

Analysis: The many faces of social commerce in China

Inside Retail

With borders officially closed over the past year, a significant portion of that disposable income has found itself fuelling e-commerce within China’s own borders. These tactics also highlight the influence and impact social media has on creating and converting demand.

The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

Retail Touch

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other.

How Online Sellers Can Capitalize on Social Commerce Trends

Independent Retailer

Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. With this in mind, how do online sellers capitalize on social commerce trends, and what preparation must be made to ensure success in 2022?

Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail Touch

Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. Suffice it to say that social commerce has arrived in America. and What do retailers, brands and social media platforms have to do to get there?

Social commerce: The future of online retail

A1 Retail

Enter social commerce. Social commerce isn’t new. Back then, it was essentially online shopping but through social channels. Social commerce today is more about the experience. Shopping through social media is simply a natural extension of their daily routine. Advancements in social commerce now stretch across the customer journey to include embedded care and service on social media platforms.

Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail Touch

BNPL and Social Commerce Were Holiday Standouts. Social commerce played a small but significant role in terms of mobile sales. Social commerce is not a distraction from consumers’ daily routines, but actually a convenience that shoppers will continue to look for this year.

Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

Retail Touch

The global social commerce market is expected to reach $2.9 As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities. Retail TouchPoints (RTP): What role does social media play in Nu Skin’s growth marketing toolkit?

TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail Touch

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail Touch

Klarna announced the acquisition of social shopping platform HERO in early July 2021, followed just two weeks later by news of the acquisition of shoppable content solution APPRL. Social commerce is expected to account for $84 billion in U.S.

Social commerce: 5 ways to capitalize on a $1.2 trillion opportunity

Retail Dive

As social commerce platforms become more robust, retail brands must focus on developing a strategy that's fit for their business.and their consumers

How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail Touch

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Petco went into social commerce with some built-in advantages.

Snapchat's AR shopping upgrade points to social commerce future

Retail Dive

Tests of a new "catalog-powered" shopping lens generated $6 million in sales for Ulta Beauty and a 17-time lift in purchases among women for MAC Cosmetics

How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Retail Touch

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money.

Walmart teams with TalkShopLive as social commerce ramp up continues

Retail Dive

Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce

3 mistakes retailers should avoid with social commerce

Retail Dive

Selling on social media channels can be a powerful tool to reach new customers. But done wrong, it could hurt your brand more than not being on social media

How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail Touch

Carolyn Bojanowski has been with Sephora since the days when “Friendster was the social media channel of choice,” as she puts it. For those who are a bit fuzzy on social media history, that equates to 16 years.

Today in Global Small Business: What You Need to Know About Social Commerce

The Global Small Business Blog

What you need to know about social commerce. best podcasts in 2021 Comcast RISE grants How She Went Global® Indonesia's small businesses practice self-care social commerce

Facebook Shops And The Rise Of Social Commerce

Retail Touch

In other words, since marketers have been directing the user journey to their e-Commerce site to complete the purchase, it only saw a tiny portion of the customer journey and the very top of the marketing funnel. The Asian social media platforms are the true social commerce pioneers.

TikTok partners with Square, expanding its social commerce capabilities

Retail Dive

The latest partnership follows previous ones with Shopify and Google aimed at connecting consumers with sellers

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail Touch

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. A brand’s presence on social platforms is key.

Social commerce to grow 3 times as fast as e-commerce, Accenture predicts

Retail Dive

Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025

Wunderman Thompson Commerce deploys end-to-end social commerce capability to supercharge new era of retail

Retail Times

Wunderman Thompson Commerce, the leading global digital agency for retailers, has today launched an end-to-end social commerce capability to help businesses optimise their social offerings ahead of the latest global shopping revolution. Retail News Wunderman Commerce

Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

Retail Dive

A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the holiday season

Walmart Hopes to Make TikTok a ‘Discovery Opportunity’ and Improve Social Commerce Shipping Speeds

Retail Touch

stake in the social media platform’s U.S. The retail giant also is in talks with TikTok owner ByteDance regarding ways to make social commerce easier and more appealing for U.S. News Briefs Social Commerce Oracle Walmart social commerce tiktok bytedance

Alibaba Cloud and Salesforce announce plan to launch Salesforce Social Commerce

Retail Technology Review

Alibaba Cloud, the digital technology and intelligence back bone of Alibaba Group and Salesforce, the CRM solutions provider, have announced they are working toward an agreement to launch Salesforce Social Commerce, a headless commerce product being designed and built in China to help multinational brands succeed in the region.

How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Retail Touch

Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce. The Convergence of Car Sales and Social Commerce.

Shopify Adds New Tools for Twitter, Google and iOS to Enhance Retailers’ Reach

Retail Touch

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. Twitter is where conversations happen, and the connection between conversations and commerce is vital.

Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail Touch

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges.

5 Hot Retail Trends to Explore at the Retail Innovation Conference & Expo

Retail Touch

Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals. Community Commerce and the Explosion of Shoppable Content.

Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature

Retail Touch

New functionalities are rolling out seemingly daily across social media sites and other forums to facilitate contextual commerce across all areas of the internet.

Beyond the ‘Buy Now’ button: How brands can prepare for social commerce success

Retail Technology Review

Technological and social advances have transformed the way customers interact with brands, and a rise in internet shopping has meant that customers now expect access to goods instantaneously. By Joe Farrell, Vice President of International Operations at PFS. In today’s increasingly digital world, consumer expectations are growing.

Mirvac finds a good fit with social fashion app Mys Tyler

Inside Retail

The social-commerce app matches women with a contributor sharing a similar body type who can guide them on the best styles to suit their physical characteristics. The post Mirvac finds a good fit with social fashion app Mys Tyler appeared first on Inside Retail.

Pinterest, TikTok and Snapchat Leaders Reveal How Marketers Can Maximize Each Platform

Retail Touch

Social media is an ever-evolving space, and as the major platforms develop each is differentiating itself in ways that change how retailers can interact with shoppers. We don’t think about ourselves as a social platform,” said Yang.

Crate & Barrel, Walmart, Wayfair Among First Retailers to Deploy Pinterest Home Décor AR Try-On

Retail Touch

Pinterest’s try-on for home décor tool is one of many examples of how our brands are exploring innovative solutions to make this journey as intuitive as possible by bridging the gap between virtual commerce and reality.”.

Eyezon Expands Live Shopping Services to South America

Retail Touch

On-demand social shopping platform eyezon has expanded into Latin America. Social Commerce Solution Spotlight eyezon live shopping solution spotlight

IKEA Engages Home Renovators with New Quiz Experience on Pinterest

Retail Touch

Digital Commerce Social Commerce IKEA IKEA Renocations Pinterest quiz experience social commerceIKEA U.S. is putting its own spin on “vacations” and “staycations” with the launch of “IKEA Renocations” on Pinterest.