Inside Retail

SEPTEMBER 7, 2023

Australia’s social commerce industry is expected to register a 12.2 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. The post Australia’s social commerce market tipped to top $2.67 billion by 2028. billion by 2028.

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Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Social Commerce Payment Services Consumer Shopping 246

Retail TouchPoints

NOVEMBER 8, 2024

Target is tapping into the $250 billion creator economy through a new partnership with Linktree, a tool that allows influencers and independent creators to seamlessly connect their social content to product revenue.

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Social Commerce Accounting Shopping Fashion 289

Inside Retail

NOVEMBER 7, 2023

Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands. The post How social commerce platform Smthgood is reinventing eco-fashion in Asia appeared first on Inside Retail Australia.

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Social Commerce Fashion Accounting Accessories 264

Retail TouchPoints

DECEMBER 5, 2024

She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , social commerce and a metaverse partnership with Roblox.

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Social Commerce Fast Fashion Fashion Planning 289

Retail TouchPoints

JANUARY 9, 2025

Reflections on Social Commerce PAN: While the future of TikTok in the U.S. is still uncertain, the impact of social channels overall on retail sales continues to explode, and thats not expected to stop. How are brands keeping up and managing the influx of channels, while still maintaining a consistent brand presence?

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Social Commerce Consumer Promotions Shipping 289

Retail TouchPoints

OCTOBER 18, 2022

Walmart has launched a new platform to help creators develop and monetize shoppable social content featuring its products. The Walmart Creator portal will give creators access to tens of thousands of products around which they can make content. In exchange creators will earn commissions on sales, with no cap on their earnings.

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Social Commerce Advertising Marketing Planning 289

Retail TouchPoints

JANUARY 16, 2025

Target also is promoting Sarah Travis, currently SVP for Roundel and Social Commerce, to EVP, Chief Digital and Revenue Officer. These leadership updates will help us continue to deliver a differentiated shopping experience every day across every channel, said Brian Cornell, Chair and CEO of Target in a statement.

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Social Commerce Store Operations Promotions Shopping 290

Inside Retail

MAY 5, 2025

An important aspect of building loyalty is making customers feel like part of the brands story, leading back to the power of social commerce and community-driven engagement. The continuing evolution of social commerce One noticeable trend in the world of retail marketing in recent years has been the rise of social commerce.

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Social Commerce Marketing Planning Consumer 130

Inside Retail

MARCH 12, 2025

While TikTok Shop is currently available only in the US, UK and Southeast Asia, what advice would you give to Australian retailers to make the most of the social commerce platform when it eventually launches in Australia? Social commerce will change the way businesses operate. KZ: That is actually so nice to hear.

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Social Commerce Marketing Shopping Promotions 162

Retail TouchPoints

MARCH 11, 2025

Mastering Hybrid Shopping in the Social Commerce Era The U.S. Other platforms like Instagram are rolling out new commerce capabilities to keep pace, and retailers are realizing that if they want to reach and resonate with consumers, especially in new markets, they need a social commerce strategy.

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Social Commerce Customer Experience Consumer Planning 205

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

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Social Commerce Payment Services Checkout Shopping 324

Inside Retail

APRIL 28, 2025

The rise of social commerce While the majority of shoppers currently discover on social but buy in-store, social networks are pulling out all the stops to encourage purchasing in-stream. Its also informing product development, with companies such as Shein and Temu looking at social to design products around whats popular.

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Social Commerce Shipping Consumer Returns 130

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Social Commerce Beauty and Health Advertising Merchant Services 320

Inside Retail

AUGUST 20, 2024

To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Social commerce is only going to become bigger and a more important part of the [marketing] mix.”

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Social Commerce Accounting Marketing Shopping 278

Inside Retail

FEBRUARY 2, 2025

Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases. Invest in shoppable content and seamless checkout features within social media platforms.

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Social Commerce Payment Services Beauty and Health Checkout 130

Retail Focus

MARCH 7, 2025

Social Commerce: Shopping via Social Media Social media platforms like Instagram, Facebook, and TikTok are no longer just for socializing; they have become major drivers of online shopping through social commerce. Pros and Cons of Social Commerce: Pros : Direct access to a large, engaged audience.

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Social Commerce Payment Services Inventory Management Consumer 130

Retail TouchPoints

JANUARY 13, 2025

Due to limited resources and the bespoke needs of each digital channel, many retailers struggle to maintain consistency when listing products on third-party marketplaces or social commerce channels.

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Returns Social Commerce Checkout Shopping 298

Inside Retail

MAY 5, 2025

Fuelling the next wave of e-commerce growth Social commerce is one of several fast-growth e-commerce channels locally and globally, but it has yet to reach the scale and maturity in Australia seen in markets like China and to some extent the US. More than 3.8

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Consumer Social Commerce Management Promotions 130

Inside Retail

AUGUST 14, 2024

Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce. Social commerce is an entirely new user experience that will take some brands time to work out how to navigate.

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Social Commerce Promotions Shopping Marketing 263

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Surge in Social Commerce Adoption Following in the footsteps of their DTC counterparts, social commerce is gaining significant traction in B2B ecommerce.

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Social Commerce Inventory Management Customer Experience Payment Services 263

Retail TouchPoints

OCTOBER 3, 2024

Social commerce and resale company Poshmark has rolled out a new fee structure designed to help sellers maximize their earnings. The initial 20% seller fee will be replaced with a 5.99% fee, along with an additional $1 , $2 or $3 fixed fee, depending on the total order amount.

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Social Commerce Fashion Consumer Shopping 260

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

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Customer Experience Social Commerce Advertising Shopping 317

A1 Retail

JANUARY 8, 2025

With social commerce growth in the UK predicted to more than double in the next four years, rising to almost 16 billion by 2028 according to Retail Economics, overall, across all UK consumer age ranges, TikTok dominates as the top social channel for making purchases.

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Social Commerce Consumer Shopping ATS 105

Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery. In the UK, social commerce is already worth £7 billion (A$13.4

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Social Commerce Returns Consumer Shopping 288

Retail TouchPoints

JULY 24, 2023

The shop focused on three categories — technology , home and living , and books — and was populated by TikTok merchants that had items trending in various TikTok communities , including #CoffeeTok, #TechTok, #FoodTok, #HairTok and #HomeTok, according to a LinkedIn post from Lin Chen, Electronics Category Lead for Social Ecommerce at TikTok Shop. “We

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Merchant Services Social Commerce Payment Services Shopping 246

Retail TouchPoints

JULY 22, 2022

Prediction #1: Content will Become Central to Commerce. To Review: With ecommerce now encompassing much more than just a website (think livestreaming, social commerce, marketplaces and the metaverse), we predicted that the overarching key to omnichannel success in 2022 will be great content. Verdict: Spot on.

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Social Commerce Inventory Management Fulfillment Shipping 306

Retail TouchPoints

FEBRUARY 26, 2025

Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both. In fact, 16% of respondents from the consumer attitudes survey said theyd been the victim of social commerce fraud in the past year.

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Retail TouchPoints

NOVEMBER 14, 2022

Social media sites are the new ecommerce battleground, with everyone from Pinterest to Instagram to YouTube working feverishly to be the first to crack the social commerce nut. although TalkShopLive’s involvement has not been confirmed by either company officially.

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Shopping Social Commerce Planning Marketing 284

Retail TouchPoints

AUGUST 3, 2022

Prisma Ventures will partner with early-stage startups, primarily those in the Seed or Series A funding rounds, in four key areas: Personalized and data-driven technology; AR, VR and the metaverse; Technology-powered custom beauty products and in-store services; and Social commerce.

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Social Commerce Accounting Marketing Planning 298

Retail TouchPoints

NOVEMBER 13, 2023

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform.

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Social Commerce Merchant Services Accounting Checkout 278

Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery. In the UK, social commerce is already worth £7 billion (A$13.4

Social Commerce 246

Social Commerce Returns Consumer Shopping 246

Inside Retail

OCTOBER 22, 2023

Founded in 2011, Poshmark is a social commerce marketplace where users can buy and sell new and secondhand fashion, home goods, and electronics. Buyers and sellers for Australia, India and the UK will no longer have access to the marketplace via the app or web starting November 2.

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Marketing Social Commerce Fashion Planning 263

Retail TouchPoints

FEBRUARY 19, 2025

The advance of social commerce provided China with additional means to establish its leadership in digital commerce. Platforms like ByteDance’s Douyin and its counterpart for foreign markets, TikTok, integrate social experiences with shopping.

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Social Commerce Promotions Consumer Marketing 147

Inside Retail

APRIL 26, 2024

Social commerce Social media platforms are becoming ecommerce marketplaces. TikTok, Facebook, Instagram and Pinterest are starting to integrate native social commerce features, allowing users to hit ‘Shop Now’ on their favourite product-based posts and check out on the app.

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Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

JULY 2, 2024

Testing commerce on Roblox is the next evolution in our journey of merging beauty with immersive platforms. We are teaching the Roblox community — and communities in digital spaces everywhere — about social commerce with purpose. Beauty in a statement. Our community deeply values our superpower of cruelty-free products.

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