Retail TouchPoints

SEPTEMBER 19, 2023

TikTok has launched Attribution Analytics , a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. TikTok will continue to add new features to Attribution Analytics over time to give advertisers more insight into how their campaigns perform.

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Advertising Marketing Management Consumer 283

Retail TouchPoints

JUNE 10, 2022

Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. These eager users are going to be the trendsetters that set expectations for wider acceptance of metaverse commerce.

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Social Commerce Advertising Consumer Customer Experience 277

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Commerce 310

Social Commerce Beauty and Health Advertising Merchant Services 310

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. billion views and counting.

Social Commerce 315

Social Commerce Shopping Advertising Marketing 315

Star Miconics

FEBRUARY 16, 2024

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

Social Commerce 59

Social Commerce Merchant Services Shopping Consumer 59

Inside Retail

JULY 26, 2021

In the day, we called it direct advertising; mailers then became email, and email turned into SMS, and short messages a decade ago were replaced with WeChat notification. Some of the world’s largest advertising companies were built in the 70s and 80s on their ability to covert demand through direct advertising.

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Social Commerce Advertising Apparel Accounting 130

Retail Assist

MARCH 1, 2023

Social commerce has revolutionised the way retailers interact with their customers. Creating direct connections, building relationships, increasing engagement, and ultimately facilitating sales, social media is the place that many consumers are choosing to place their transactions. Here’s why.

Social Commerce 52

Social Commerce Shopping Advertising Consumer 52

Retail TouchPoints

JULY 24, 2023

million in the form of grants, digital skills training and advertising credits to help as many as 120,000 small and medium-sized businesses in Southeast Asia sell online through its platform. Social commerce is indeed a thriving reality, and we are here to support businesses navigating this exciting frontier.”

Merchant Services 242

Merchant Services Social Commerce Payment Services Shopping 242

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Advertising Marketing Social Commerce Consumer 294

Retail TouchPoints

NOVEMBER 13, 2023

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform.

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Social Commerce Merchant Services Accounting Checkout 277

Retail TouchPoints

NOVEMBER 28, 2023

In another example, social media platforms are typically thought of as top-of-funnel: they have a wide reach, but not everyone using them is in a purchasing mindset. The rise of social commerce , however, disrupts that notion entirely. Diversify your approach so you don’t wear out your audience with ad fatigue.

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Social Commerce Advertising Marketing Consumer 254

Retail TouchPoints

NOVEMBER 30, 2021

There are two primary areas of marketing innovation underway: shopping rewards and social commerce. Social commerce is another area of opportunity for authentic engagements. Truthfully, social commerce is neither of these. Shopping Rewards Drive Sales Conversion and Increase Order Value.

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Social Commerce Marketing Advertising Shopping 251

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

Customer Experience 317

Customer Experience Social Commerce Advertising Shopping 317

Inside Retail

APRIL 26, 2024

This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending. Social commerce Social media platforms are becoming ecommerce marketplaces.

Customer Retention 147

Customer Retention Fulfillment Social Commerce Supply Chain Management 147

Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

Merchant Services 264

Merchant Services Social Commerce Checkout Payment Services 264

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Social Commerce Shopping Advertising Consumer 276

Inside Retail

FEBRUARY 1, 2024

indicated in a statement that the video boom for brands shows no signs of slowing down and in fact “The short-form video and social commerce market is growing rapidly.” Xcel Brands Inc. Affiliate and banner marketing is a US$12 billion market globally, with video shopping projected to be a US$35 billion market in the US in 2024.

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147

Retail TouchPoints

JUNE 17, 2022

Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce. The Convergence of Car Sales and Social Commerce.

Merchant Services 298

Merchant Services Social Commerce Advertising Payment Services 298

Retail TouchPoints

OCTOBER 21, 2023

But that’s been one of the goals of the Walmart web3 project The Cultureverse , Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We Breton advised other brands considering a metaverse presence to “lean in, test and learn.

Social Commerce 285

Social Commerce Fulfillment Advertising Shopping 285

Retail TouchPoints

APRIL 27, 2023

Expanding and Upgrading Tools for Advertisers Meta also unveiled other shopping-based initiatives that it will pursue in the coming year, with the goal of “ensuring our ads tools are as performant as possible through AI-powered automation and new products and tools to help deliver the right ad to the right people at the right time.”

Merchant Services 305

Merchant Services Shopping Checkout Social Commerce 305

Retail TouchPoints

JULY 23, 2021

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? Trusted platforms like Facebook are already pushing social commerce and running livestreams — it’s just a matter of expanding their appeal. How will Splintered Viewership Impact Advertising Efforts?

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Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

DECEMBER 7, 2021

RECOMMENDED LISTENING: Riding the Social Commerce Wave. In the Direct-to-Community era, content is core in the DTC flywheel, especially as social commerce continues to mature. The new DTC model is the Community Economy plus Content-Driven Commerce,” Hamilton said.

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Social Commerce Consumer Marketing Advertising 242

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 What should advertisers be aware of when investing in this format? billion in 2022.

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Advertising Social Commerce Consumer Fulfillment 264

Retail TouchPoints

DECEMBER 14, 2021

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

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Jewelry Social Commerce Apparel Advertising 311

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Pinterest Puts Joy Back into the Purchase Journey Pinterest has carved its own distinct space in the social commerce landscape, zeroing in on its ability to bring joy to users.

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Social Commerce Loss Prevention Customer Experience Customer Retention 243

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

Advertising 299

Advertising Shopping Promotions Marketing 299

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Every major social platform and other tech players besides — Google included — are battling to become the place for online shoppers to both discover and buy.

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Social Commerce Payment Services Marketing Shopping 214

Inside Retail

AUGUST 14, 2022

“It’s exciting, and I would say it’s a natural evolution [for social media],” Arnold Ma, founder of Qumin, a UK-based creative agency that specialises in Chinese audience behaviours, told Inside Retail. TikTok’s social commerce advantage.

Social Commerce 130

Social Commerce Advertising Marketing Shopping 130

Inside Retail

AUGUST 14, 2022

“It’s exciting, and I would say it’s a natural evolution [for social media],” Arnold Ma, founder of Qumin, a UK-based creative agency that specialises in Chinese audience behaviours, told Inside Retail. TikTok’s social commerce advantage.

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Social Commerce Advertising Marketing Shopping 130

Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Social commerce harnesses a sense of “friendship” conveyed by influencers, making the online shopping experience more engaging and product recommendations more convincing.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Rangeme

SEPTEMBER 28, 2021

Worldwide, the average consumer between the ages of 16 and 64 spends 145 minutes per day on social media. 1 Daily time spent on social networking by internet users worldwide from 2012 to 2020. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. January 2021.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail TouchPoints

MARCH 19, 2024

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X to 2X better than other media channels.”

Merchant Services 263

Merchant Services Advertising Shopping Promotions 263

Retail TouchPoints

APRIL 28, 2023

Additionally, Pinterest hopes the partnership with Amazon will help it scale efforts to connect advertisers with the high-intent consumers that use its platform, something the company has been working on for several years now. This is a very natural and welcoming environment for retailers and brands based on how people use our platform.

Advertising 271

Advertising Marketing Consumer Shopping 271

Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. To put that into perspective, social commerce sales were barely US$27 billion in 2020.

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Social Commerce Shopping Advertising Consumer 130

Retail TouchPoints

APRIL 2, 2024

parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered a long-term strategic partnership with X even as other advertisers flee the scandal-plagued social media platform. Beyond, Inc.

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Advertising Promotions Planning Shopping 219

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.

Advertising 274

Advertising Apparel Promotions Marketing 274

Inside Retail

APRIL 17, 2024

Singapore, Indonesia and Japan drove the most organic gaming app installations, while South Korea had the highest median advertising revenue per mile, followed by Japan and Singapore. She sees a significant opportunity for marketers to explore this space, as generative AI tools are also making advertising more performance-driven.

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Marketing Advertising Social Commerce ATS 130