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Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. What impacts the pricing strategy? Which pricing strategy works best for different products? Everybody knows about the four Ps of marketing. How much should customers pay to get the product?

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The Ultimate Guide to Retail Pricing Intelligence in 2023

Retalon

In today’s omnichannel retail world, traditional pricing methods are struggling to keep up. Retail pricing intelligence gives retailers a strategic edge with data-driven pricing decisions. What is Retail Pricing Intelligence and Why Does it Matter? There are treasures to be uncovered.

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Oracle named a leader in retail price optimization applications worldwide

Retail Dive

Learn why Oracle was named a leader in the IDC MarketScape Worldwide Retail Pricing 2023 Vendor Assessment.

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Advanced Retail Pricing Strategy: Unifying PPMO (2022)

Retalon

A good retail pricing strategy is integral – but is it enough? Setting an optimal product price can be a challenging task in today’s dynamic and data-driven retail environment. Missing the mark when setting prices can have a drastic effect on sales and the overall profitability of a retail business.

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Retail Pricing is a Science – Not an Art

Retail TouchPoints

Now, these smart-to-market brands are taking this time of fluctuating costs and economic uncertainty to evaluate their pricing strategies. With margins being squeezed from rising inflation and inventory challenges, brands need to better align pricing with the current market conditions and consumer demand.

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Price, not volume, driving Australian retail sales growth

Inside Retail

Retail prices increased 4.8 per cent through the year to the June quarter with the largest price rises seen in food and household goods. “On On a quarterly basis, overall retail price growth has already exceeded sales volume growth in both the March and June quarters,” says Rumbens. “On per cent price growth.”.

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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

Unlike a marathon, pricing shouldn’t feel as daunting to kickstart, no special running shoes needed or a major time investment. Making the leap to something new can be daunting.