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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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ThredUP Forges Ahead with its War on Fast Fashion Amid Cost-Cutting Initiatives

Retail TouchPoints

Resale platform ThredUP has debuted a new, light-hearted marketing ploy in its ongoing battle against “fast fashion addiction,” mere days after announcing it was joining the ranks of tech companies cutting staff amid an economic slowdown. A Fast Fashion Confessional to Help Gen Z. Strong Q2 Masks Impending Slowdown.

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With SHEIN Exchange Launch, Retailer Uses Resale to Mend its Wasteful Fast Fashion Ways

Retail TouchPoints

SHEIN is launching its resale program after coming under fire for its fast-fashion practices, with criticism from circular fashion platform ThredUP at the forefront.

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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. There’s no denying that H&M is one of the biggest contributors of global textile waste and its entire model banks on people buying fast fashion regularly.

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Major fast-fashion brands launch trial to collect clothes waste next year

Inside Retail

Once the legislation comes into force, fashion companies estimate that Spain will need one textile waste container for every 1,200 residents. The post Major fast-fashion brands launch trial to collect clothes waste next year appeared first on Inside Retail Australia.

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ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster

Retail TouchPoints

ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand storefront to help consumers thrift for Valentine’s Day and beyond. Nava Rose models one of her styles for the Dump Fast Fashion shop on ThredUP. “I Together with ThredUP, I’m committed to ghosting fast fashion.

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Study: Resale to Hit $47B by 2025, Giving Fast Fashion a Run for its Money

Retail TouchPoints

Growing Sustainability Concerns Favor Resale Over Fast Fashion. It appears that much of that growth will come at the expense of fast fashion. consumers in the next 10 years, fast fashion’s portion will remain roughly flat. Fast fashion and thrift are very similar in a lot of ways,” said Clark.