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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

The value of luxury and premium fashion goods is often in their design, storytelling and product quality. But recently, fast-fashion brands including Zara, H&M, Mango, Urban Outfitters and Topshop have been testing limited-run premium collections in addition to their regular and frequent product drops.

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ThredUP Forges Ahead with its War on Fast Fashion Amid Cost-Cutting Initiatives

Retail TouchPoints

Resale platform ThredUP has debuted a new, light-hearted marketing ploy in its ongoing battle against “fast fashion addiction,” mere days after announcing it was joining the ranks of tech companies cutting staff amid an economic slowdown. A Fast Fashion Confessional to Help Gen Z. Strong Q2 Masks Impending Slowdown.

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ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster

Retail TouchPoints

ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand storefront to help consumers thrift for Valentine’s Day and beyond. Nava Rose models one of her styles for the Dump Fast Fashion shop on ThredUP. “I Together with ThredUP, I’m committed to ghosting fast fashion.

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Fast fashion firms prepare for EU crackdown on waste mountain

Inside Retail

Fast fashion, or making and selling cheap clothes with a short lifespan, is “highly unsustainable”, the Commission said in July. Precise data on the growth of clothing waste is scarce but collection for recycling and reuse increased gradually in several European countries from around 2010, a 2021 EU report said.

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Fast Fashion Brands: Adidas, Levi’s, Zara Stopping Fast Fashion Waste

Retail Wire

Fast fashion brands have accelerated the carbon footprint of the fashion industry and some of the industry’s biggest names are stepping up to help make positive change.

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New Fast Fashion Powerhouse: Shein Teams Up with Forever 21

Retail TouchPoints

Shein also has been on an expansion path of its own: In October 2022 Shein launched Shein Exchange , a platform for buying and selling previously owned Shein products; In May 2023 Shein opened its platform to third-party sellers; and In June 2023 Shein expanded its product assortment beyond fashion.