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eCommerce disruptor OnBuy secures former Chief Customer Officer of Seasalt

Retail Technology Review

OnBuy.com continues its growth and expansion with the appointment of Aron Cody-Boutcher as Chief Marketing Officer. Internet Retailing Retail Supply Chain

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Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m. Internet Retailing Critical Issues Retail Supply Chain

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Clarins gets a personalisation make-over, thanks to real-time marketing solution from Wunderkind

Retail Technology Review

Prestige skincare and makeup brand, Clarins, has driven online performance and grown email revenue thanks to a solution from Wunderkind (formerly BounceX), the behavioural marketing technology provider. Internet Retailing Retail Supply Chain

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The best things come in small packages for retail SMEs

Retail Technology Review

Britain is a nation of shopkeepers,” is the famous phrase coined by economist Adam Smith to explain the desire of a commercial nation to secure ever-expanding markets for its wares. By Matthew Robertson, Co-CEO, NetDespatch. Critical Issues Internet Retailing

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

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Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

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Astound Commerce delivers Salesforce Commerce Cloud Cartridge for eShopWorld

Retail Technology Review

Astound Commerce, the digital commerce agency and systems integrator, has been chosen to develop a pre-built integration or ‘cartridge’ for eShopWorld, the global commerce company that provides a technology platform to brands and retailers that wish to sell online into global markets.

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Controversy surrounds plans to revamp Sydney’s Paddy’s Market

Inside Retail

Sydney’s Paddy’s Market is at the centre of a debate over its redevelopment with some traders and members of the public opposing plans to give the venue a significant facelift. However, many stallholders opposed to the redevelopment, agree the markets need to improve.

Marketing 207
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Generational marketing: In-store marketing for every generation

Tokinomo

You’ve seen hundreds of articles about how to market to Gen Z and Millennials. in-store marketing retail marketingWhile these two young generations make up a big chunk of the shopping population, this doesn’t mean that we should forget about the older population.

Marketing 175
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Shopper Marketing Weekly Snacks #19

Tokinomo

retail tech shopper marketing shopper engagement weekly snacksCampaign scoop.

Marketing 175
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Purpose-driven marketing campaigns for FMCG brands

Tokinomo

retail marketing brand marketingShoppers are expecting more from brands. Customers are no longer just looking for products, they want an experience and they want to connect with brands.

Marketing 167
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The Great Supply Chain Gear-Up: Sustainability and Agility for 2023

Speaker: Peter Kraemer, Chief Supply Officer of Anheuser-Busch InBev

Join Peter Kraemer, Chief Supply Officer of Anheuser-Busch InBev, for an insightful overview of general supply chain best practices, how to build a more sustainable supply chain, and navigating post-pandemic supply challenges.

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Shopper Marketing Weekly Snacks #20

Tokinomo

brick and mortar marketing customer experience weekly snacksCampaign scoop. No compromise. We all know that family vacations are not considered relaxing. Pepsi Zero is here for all who need a break after the family vacation.

Marketing 182
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Shopper Marketing Weekly Snacks #05

Tokinomo

retail robots shopper marketing weekly snacksCampaign corner.

Marketing 176
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Shopper marketing books: 10 insightful reads for shopper marketing professionals

Tokinomo

shopping experience shopper marketingEvery retail professional wants to stay on top of his game. Constantly learning about shopper behavior is a must in this competitive industry.

Marketing 166
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Shopper Marketing Weekly Snacks #21

Tokinomo

retail marketing shopper engagement weekly snacksCampaign corner. Raw Manifesto. We all love a good commercial that involves pets, right? You can see the most adorable furballs in this commercial from Stella and Chewy.

Marketing 167
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Queen Victoria Market to ban sale of inauthentic Indigenous products

Inside Retail

Melbourne’s Queen Victoria Market has cracked down on the sale of inauthentic Aboriginal and Torres Strait Islander souvenir products, ahead of new laws which come into force next year. Business Gifts & toys Legal Sectors Top Stories Queen Victoria Market

Marketing 271
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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

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Retail Marketing Trends 2023: What to expect this year

Tokinomo

retail marketing retail tech shopper experienceIf you’ve read our “ Retail Year In Review 2022 ” article, then you know a lot has happened in the last year in this industry.

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Shopper Marketing Weekly Snacks #17

Tokinomo

shopper marketing shopper experience weekly snacksCampaign scoop. The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. Heinz created a simple, yet powerful commercial.

Marketing 170
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Shopper Marketing Weekly Snacks #18

Tokinomo

shopper marketing shopper engagement weekly snacksCampaign scoop. Keeping it cool. Some things should never change, while others might need some refreshing from time to time. Sprite’s latest commercial shows us that good things should remain unchanged, like the original taste of Sprite.

Marketing 164
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Supermarket advertising with POP marketing

Tokinomo

It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. retail marketing brick and mortar retail in-store promotions

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Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

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Shopper Marketing Weekly Snacks #03

Tokinomo

shopper marketing weekly snacksLet’s get physical!

Marketing 161
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Shopper Marketing Weekly Snacks #15

Tokinomo

brick and mortar retail experiential marketing weekly snacksCampaign scoop. Thor’s Love for OldSpice. Playing Thor on stage is a hard job and without Old Spice, it seems almost impossible. In this commercial for Old Spice, Fake Thor confesses his love for its role and for lavender.

Marketing 167
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Shopper Marketing Weekly Snacks #07

Tokinomo

shopping experience experiential marketing weekly snacksCampaign scoop. Audio advertising. When talking about keeping consumers engaged with ads, audio has strengths other platforms lack.

Marketing 173
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Social media marketing trends for 2022

Inside Retail

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. It’s that time again!

Marketing 242
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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

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Shopper Marketing Weekly Snacks #13

Tokinomo

shopper marketing shopper experience weekly snacksCampaign scoop. Saving up. Prices have gone up on almost everything, including gas. Carpooling, choosing public transportation, or biking to work seem like good alternatives, right?

Marketing 162
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Shopper Marketing Weekly Snacks #12

Tokinomo

brick and mortar retail experiential marketing weekly snacksCampaign scoop. Gold Lions. The Cannes Lions International Festival of Creativity took place just a few days ago and Ogilvy managed to receive 5 Cannes Gold Lions.

Marketing 164
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Shopper Marketing Weekly News #11

Tokinomo

retail technology experiential marketing weekly snacksCampaign scoop. Music and food. What do brand activations and eggs ?? have in common? Apparently, a lot. Just Eggs wants to amp up its outreach at major summer events and festivals.

Marketing 159
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Woolworths’ Everyday Market launches nationwide

Inside Retail

After a successful trial period Woolworths is opening its online marketplace offering, Everyday Market, nationwide starting today. We’re starting out with a small group of partners and it really is just the beginning,” said Everyday Market general manager Lance Eerhard. “We

Marketing 207
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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

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Top 7 Best Retail Marketing Books for Brands and Retailers

Tokinomo

In this article, we are going to present the best 7 retail marketing books. retail marketing future of retail shopper experienceRetail is a challenging industry, considering how much it changed in the last few years. That’s why it is important to keep up with the latest trends.

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Shopper Marketing Weekly Snacks #01

Tokinomo

shopper marketingPutting the shopper experience first. One-stop shopping. It’s 2022 and retailers know that customer experience is the key to a shopper’s heart (and wallet ??). The COVID-19 pandemic and WFH trend allowed more people to shop online and discover the e-Commerce experience.

Marketing 166
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Grill’d marketing deemed “extremely inappropriate”

Inside Retail

The post Grill’d marketing deemed “extremely inappropriate” appeared first on Inside Retail. Business Customer Featured Post Food & beverage Latest Marketing Sectors Grill'd

Marketing 264
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals.

Marketing 206
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16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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Shopper Marketing Weekly Snacks #04

Tokinomo

retail technology shopper marketing weekly snacksCampaign scoop. Paying tribute in an annoying way. Pringles takes an irritating walk down memory lane. In its latest social media campaign, Pringles celebrated the 40th anniversary of the launch of the Spectrum ZX.

Marketing 156
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Retail Predictions for 2023: Retail Experts Discuss What’s In Store for Retail Marketing

Tokinomo

That’s why we’ve talked with top retail influencers about what to expect in 2023 when it comes to retail and shopper marketing. retail marketing future of retail shopper marketing2023 is just around the corner and we want to give you a head start.

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Maximizing the marketing value of the store

Mike Anthony

The article argues that physical retail is important because it plays a marketing role. Stores have marketing value for your brands. The marketing value of a store is nothing new. Stores are marketing and sales channels. a marketing role and a sales channel.

Marketing 219
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Email Marketing To Increase Retail Sales In December

The Retail Doctor

Are you looking for how to use email marketing in December to lure holiday shoppers back to your store again and again? Retail Sales Marketing Retail Holiday Sales email marketing tips

Marketing 274
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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.