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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. As the largest consumer groups, early adopters of this marketing channel have a competitive advantage. The utility mobile wallets offer is endless.

Marketing 297
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Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken

Retail TouchPoints

Her business plan, which centered around creating products for people with curly, coily, tight and textured hair, was decades in the making ( 20 of dreaming, 10 years in development and five years in-market, according to the Pattern Beauty website ), but now Ross and her Co-CEO Christiane Pendarvis are setting their sights on growing the brand.

Marketing 279
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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Small Marketing Tweaks, Big Results: DSW Proves the Power of Personalization

Retail TouchPoints

The product page links clearly outperformed links to general category pages, with a 36.12% increase in clicks and 6.95% increase in revenue, highlighting a larger trend that many marketers are now noting: With the rise of personalization practices such as this as well as advanced search tools , the product detail page is becoming the new home page.

Marketing 260
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Turn Your Website Into a Money-Maker: Tips for Small Business Success

Learn the importance of user-friendly design, high-quality content, and tailored marketing to meet audience needs and boost engagement. Explore options like e-commerce, affiliate marketing, and subscriptions, and use analytics to optimize for success.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

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How H&M and True Religion marketing execs plan to win customer loyalty in 2025

Inside Retail

In the age of omnichannel retail and ever-expanding social media channels, retail marketing has never been more complex than it is today. Effective techniques to drive loyalty in 2025 Over the past few years, True Religion has grown exponentially, and marketing has played a pivotal role in the brands transformation, DArcy explained.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. 📆 August 12, 2025 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST

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SEO vs. PPC: Which Strategy Is Best for Your Business?

Make an informed decision and maximize your marketing success! Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.

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Elevate Your Business for an Unforgettable Holiday Season

From optimizing your website and running targeted marketing campaigns to enhancing customer experiences, this guide covers everything you need to maximize holiday sales and keep customers coming back. The holiday season is a crucial time for businesses, and the right strategies can make all the difference.

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Boost Your Website Traffic with These Proven Strategies

We’ll also cover the importance of email marketing, online advertising, and analyzing your traffic to refine your approach. Learn how to optimize your site for search engines, leverage social media, and create compelling content that resonates with your audience.

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Master Off-Page SEO: Boost Traffic, Build Trust, and Drive Conversions

This guide explores how to leverage backlinks, guest blogging, social media, and influencer marketing to expand your website’s reach and authority. Off-page SEO is the key to building trust, attracting qualified traffic, and boosting conversions.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

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Marketing Operations Efficiency: The Essential Checklist

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.