eCommerce disruptor OnBuy secures former Chief Customer Officer of Seasalt

Retail Technology Review

OnBuy.com continues its growth and expansion with the appointment of Aron Cody-Boutcher as Chief Marketing Officer. Internet Retailing Retail Supply Chain

Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m. Internet Retailing Critical Issues Retail Supply Chain

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Clarins gets a personalisation make-over, thanks to real-time marketing solution from Wunderkind

Retail Technology Review

Prestige skincare and makeup brand, Clarins, has driven online performance and grown email revenue thanks to a solution from Wunderkind (formerly BounceX), the behavioural marketing technology provider. Internet Retailing Retail Supply Chain

The best things come in small packages for retail SMEs

Retail Technology Review

Britain is a nation of shopkeepers,” is the famous phrase coined by economist Adam Smith to explain the desire of a commercial nation to secure ever-expanding markets for its wares. By Matthew Robertson, Co-CEO, NetDespatch. Critical Issues Internet Retailing

Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

Astound Commerce delivers Salesforce Commerce Cloud Cartridge for eShopWorld

Retail Technology Review

Astound Commerce, the digital commerce agency and systems integrator, has been chosen to develop a pre-built integration or ‘cartridge’ for eShopWorld, the global commerce company that provides a technology platform to brands and retailers that wish to sell online into global markets.

Woolworths’ Everyday Market launches nationwide

Inside Retail

After a successful trial period Woolworths is opening its online marketplace offering, Everyday Market, nationwide starting today. We’re starting out with a small group of partners and it really is just the beginning,” said Everyday Market general manager Lance Eerhard. “We

Social media marketing trends for 2022

Inside Retail

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. It’s that time again!

Harris Farm Markets commits to Canberra flagship store

Inside Retail

Fresh produce chain Harris Farm Markets is set to launch a flagship store at the Majura Park retail precinct in Canberra. The Majura Park location will mark Harris Farm Markets’ 29th store, joining other retail giants at the precinct including Costco, Woolworths and Aldi.

Kogan to enter insurance market with QBE

Inside Retail

The post Kogan to enter insurance market with QBE appeared first on Inside Retail. Australian e-commerce retailer Kogan has branched into insurance through a new long-term agreement with OBE Insurance.

Email Marketing To Increase Retail Sales In December

Retail Doc

Are you looking for how to use email marketing in December to lure holiday shoppers back to your store again and again? Retail Sales Marketing Retail Holiday Sales email marketing tips

Stand Out Marketing - Find A Way To Reach Your Goal

Retail Doc

If you want to get something, you need to go after it; same with marketing your business. Marketing

14 Small Business Saturday Marketing Ideas For Retailers

Retail Doc

When Small Business Saturday (SBS) began nearly a decade ago, thanks to American Express as a marketing campaign for cardmembers, few retailers took notice or were looking for marketing ideas. Marketing Small Business Saturday

Shopper Marketing Weekly News #11

Tokinomo

retail technology experiential marketing weekly snacksCampaign scoop. Music and food. What do brand activations and eggs ?? have in common? Apparently, a lot. Just Eggs wants to amp up its outreach at major summer events and festivals.

Supermarket advertising with POP marketing

Tokinomo

It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. retail marketing brick and mortar retail in-store promotions

Content Marketing Course Options for You

Small Biz Trends

Getting your product ready for market is only the primary step, selling your product requires different types of marketing strategies. Content marketing courses teach you the best of these strategies. Popular Content Marketing Courses.

How to make localised marketing easy

Inside Retail

One of the hardest parts of marketing a large-scale brand, whether it be nationally or internationally, is ensuring there is a solid, overarching message, but also that each market is receiving localised and relevant content. Business Latest Marketing Partnered Content Dashing Group

Shopper Marketing Weekly Snacks #05

Tokinomo

retail robots shopper marketing weekly snacksCampaign corner.

Make Everything Possible with your Marketing – Marketing Velocity Digital

Cisco CSR

The past couple of years have been anything but normal, but if there’s one thing Cisco Partners—and our partner marketers—have shown, it’s that when we work together, embrace digital transformation, and think creatively, we truly can make Everything Possible.

Space NK immersive beauty experience in Old Spitalfields Market, London

Retail Focus

Space NK brought their ‘My Beauty Space’ campaign to life with a pop-up experience in Old Spitalfields Market between Friday 30 July – Sunday 1 August. The post Space NK immersive beauty experience in Old Spitalfields Market, London appeared first on Retail Focus - Retail Design.

Shopper Marketing Weekly Snacks #07

Tokinomo

shopping experience experiential marketing weekly snacksCampaign scoop. Audio advertising. When talking about keeping consumers engaged with ads, audio has strengths other platforms lack.

Woolworths taps into ‘endless aisle’ with Everyday Market

Inside Retail

Everyday Market sits within the Woolworths website and complements its food and grocery range with a selection of products across household, baby, toys, pet care, health, and beauty. Many Woolworths-owned businesses are Everyday Market partners, including Big W, Healthylife, and PetCulture.

Distillery Road Market outlines weekend events to come in 2021

Inside Retail

Upcoming Queensland dining precinct Distillery Road Market has announced it will expand its market offering into weekend markets, allowing a more accessible food-centric experience for visitors. Top Stories Uncategorized Distillery Road Market

Coles upskills marketing team with mini MBA course

Inside Retail

Supermarket giant Coles is looking to power up its marketing with a partnership with award-winning marketer Professor Mark Ritson. When I created the Mini MBA in Marketing it was apparent that we needed forward thinking, advanced marketing companies to partner with.

Shopper Marketing Weekly Snacks #03

Tokinomo

shopper marketing weekly snacksLet’s get physical!

7 Holiday Marketing Tips For Higher Retail Sales

Retail Doc

Retail Holiday Sales email marketing tipsThe four weeks prior to Christmas are when all hands are on deck preparing for the holiday shopping season in a retail store.

Are You Desperately Marketing Your Business With Daily Deals Like Groupon? Stop It

Retail Doc

I received an email the other day regarding marketing that said, “I've been doing business with Groupon and they've basically become my partner. Marketing groupon daily deals

Retail leasing market stabilises as Covid impact wanes

Inside Retail

As domestic and international travel resumes and operating conditions normalise, Australia’s retail-leasing market is projected to see stable growth after recording steady trading during the first quarter of this year, according to Colliers. .

Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. One was SMS marketing.

Aussies are lagging in affiliate marketing uptake – that’s about to change

Inside Retail

Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US.

VIDEO: The marketing secrets behind Pupnaps, The Oodie and Calming Blanket

Inside Retail

Pupnaps adopted the foolproof sales and marketing model that Fogarty used for his other successful brands, including The Oodie and The Calming Blanket. In this video, Jye and David share an insight into the Pupnaps story and the marketing tools that made it such a success. .

How Target Australia is changing up traditional Mother’s Day marketing

Inside Retail

The post How Target Australia is changing up traditional Mother’s Day marketing appeared first on Inside Retail. Business Latest Marketing Professional Top Stories Mother's Day Target Australia

From the source: Tristan Harris, Harris Farm Markets

Inside Retail

F amily-owned grocer Harris Farm Markets has, for several decades, remained entirely within New South Wales after overstretching itself in the ’80s: reducing down to a single, family-run store in the state. How would you describe the Harris Farm Market customer?

Facebook Meta changing the way small businesses market themselves

Inside Retail

Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest social media platforms in the market. It can be easy to fall into the trap of copying what other businesses are doing when it comes to marketing.

R.M. Williams names new chief marketing officer

Inside Retail

Williams as its new chief marketing officer. Williams last year, welcomed Willingham’s appointment, and said his role will be critical in accelerating the brand’s new growth strategies across digital and international markets.

Shopper Marketing Weekly Snacks #01

Tokinomo

shopper marketingPutting the shopper experience first. One-stop shopping. It’s 2022 and retailers know that customer experience is the key to a shopper’s heart (and wallet ??). The COVID-19 pandemic and WFH trend allowed more people to shop online and discover the e-Commerce experience.

Shopper Marketing Weekly Snacks #04

Tokinomo

retail technology shopper marketing weekly snacksCampaign scoop. Paying tribute in an annoying way. Pringles takes an irritating walk down memory lane. In its latest social media campaign, Pringles celebrated the 40th anniversary of the launch of the Spectrum ZX.

Yoox Net-a-Porter: Here’s how to win at e-mail marketing

Inside Retail

But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security.

How to Make Marketing Campaigns More Effective

Independent Retailer

With the new year ahead of us, it is time for indie retailers to start adapting to those changes and keep up with the competition in order to be successful this year, which means adjusting your marketing strategies. Video is the New Successful Marketing Tactic. Marketing No No’s.

Why retail media has become the next big tool in performance marketing

Inside Retail

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Flora & Fauna founder Julie Mathers talks authentic marketing

Inside Retail

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics.

Starbucks Unveils ‘Heritage Market’ Concept

VMS

Starbucks (Seattle) is planning to unite three of its current stores in Seattle under its new “Heritage Market” concept, according to a company press release.

Liquor Marketing Group to rebrand 21 retail outlets for Australian Venue Co

Inside Retail

Hospitality group Australian Venue Co (AVC) has teamed up with independent retailer Liquor Marketing Group (LMG) to rebrand 21 liquor retail outlets across the country. The post Liquor Marketing Group to rebrand 21 retail outlets for Australian Venue Co appeared first on Inside Retail.