Retail Gazette

NOVEMBER 15, 2024

The results have highlighted the different strategies fashion retailers are deploying to stay ahead in a fragmented and challenging market. New stores, particularly in overseas market, are propelling the retailer. Over the last week there has been a raft of updates from fashion retailers, from Primark to M&S.

Fashion 111

Fashion Marketing Fast Fashion Consumer 111

Retail Gazette

JUNE 24, 2025

compared with the same period last year, Asda’s sales declined by 1.7%, reducing its market share to 11.9%. market share and Aldi 10.9%. During the period, Tesco, which increased market share by 0.5 of the market. of the market, while frozen food specialist Iceland retains 2.3%, with sales growing 1.9%.

Marketing 116

Marketing Supermarket Consumer Shopping 116

Small Biz Trends

JULY 25, 2025

Key Takeaways Start Early: Launch holiday marketing campaigns ahead of the peak season to increase brand visibility and attract customers before the rush. Segment Your Audience: Customize marketing strategies based on demographics and purchasing behavior to connect personally with various customer groups.

Marketing 82

Marketing Promotions Point of Sale Shopping 82

Retail TouchPoints

APRIL 2, 2025

Yet despite the digital deluge, one channel continues to surprise marketers with its ability to connect, resonate and engage. Blending Direct Mail with Digital The beauty of modern-day marketing is that its not about choosing one channel over another. You guessed it, mail. Its memorable, meaningful and often inspires action.

Marketing 284

Marketing ATS Customer Experience Shopping 284

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.

Advertising 237

Advertising Marketing Consumer Returns 237

Retail TouchPoints

JANUARY 13, 2025

AI Use Cases Span Marketing, Service and Merchandising However, AI also has the potential to influence different retail functions and teams, from marketing to store design and supply chain.

Customer Experience 290

Customer Experience Marketing Fulfillment Store Operations 290

Retail TouchPoints

JANUARY 29, 2025

Tailoring product descriptions, marketing campaigns and customer service to align with varying consumer preferences across regions and languages not only increases conversion rates but also drives trust and credibility, thereby building long-term customer loyalty.

Customer Experience 267

Customer Experience Marketing Management Brand Management 267

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Showcase your brand, reflect shopper values.

Consumer 277

Consumer Marketing Customer Experience Promotions 277

Inside Retail

NOVEMBER 18, 2024

It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Our numbers continue to get better and better when technically the market remains challenging. We’re a mid-market Aussie retailer.

Marketing 246

Marketing Shopping Customer Experience Wholesale 246

Retail TouchPoints

JANUARY 29, 2025

billion ) annually to counterfeiting, equating to approximately 5% of all clothing sales in that market. Look at the value of seized items that are picked up by customs its in the hundreds of millions of dollars in particular markets, so theres a real impact of taking steps to fight it, said Ferdinand in an interview with Retail TouchPoints.

Marketing 264

Marketing Consumer Promotions Apparel 264

Retail TouchPoints

OCTOBER 17, 2024

As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and customer service. Farfetch uses a generative AI tool called Phrasee to improve its email marketing campaigns.

Customer Experience 308

Customer Experience Shopping Marketing Promotions 308

Retail TouchPoints

OCTOBER 27, 2024

That’s changed the look of both marketing and the products retailers sell. I’ve had the privilege of being at some brands where the CMO sat in the ivory tower and determined what audiences would like,” said Craig Brommers, Chief Marketing Officer of American Eagle in an interview with Retail TouchPoints. Now it’s the inversion.

Payment Services 321

Payment Services Consumer Jewelry Marketing 321

Retail TouchPoints

NOVEMBER 1, 2024

A strong employer brand is an asset in the highly competitive retail job market, helping companies stand out and hire the best candidates. Creating Brand Advocates In the competitive retail job market, using employee stories as part of an employer brand is a powerful way to stand out.

Management 276

Management Marketing Returns Promotions 276

Retail TouchPoints

MARCH 5, 2025

While marketers can breathe easy now, the industry still has every reason to limit their reliance on third-party cookies and prioritize efforts to adapt to new ways of tracking and measuring user behavior. After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all.

Advertising 238

Advertising Marketing Consumer ATS 238

Retail TouchPoints

NOVEMBER 29, 2024

for every $1 spent on influencer marketing, one study found. She has a diverse background spanning marketing, partnerships and business development for both the tech and consumer industries. Cultivating KOCs (key opinion consumers, a.k.a. Regardless, influencers pay dividends: businesses are making an average of $5.79

Social Commerce 278

Social Commerce Beauty and Health Payment Services Consumer 278

Retail TouchPoints

JANUARY 10, 2025

CoreRivet aims to combine Coresight Researchs expertise in market intelligence and digital strategy with NextRivets track record in digital innovation and implementation to provide executives with a holistic approach that bridges strategy and execution.

Marketing 287

Marketing Shopping ATS 287

Inside Retail

JANUARY 13, 2025

If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. Ross wanted to find a haircare brand that carried products suited to a wide variety of hair textures that were also marketed and presented in a quality manner.

ATS 289

ATS Fashion Apparel Consumer 289

Retail TouchPoints

DECEMBER 3, 2024

For both banners, we love working with startup brands and local mom-and-pops to get new products into the store, and if we’re not so sure how a product would resonate with customers, [selling it in an Uncharted store] gives us a lot of good information about merchandising and marketing. What motivated you to enter a new geography?

Shopping 286

Shopping ATS Visual Merchandising Location 286

Inside Retail

MARCH 26, 2025

After a four-year hiatus, G-Star Raw is poised to re-establish its presence in Australia and New Zealand, emerging from a turbulent chapter in the market. The Australian arm of the Dutch-founded denim giant, established in 1989, collapsed into voluntary administration in early 2020 as the advent of covid engulfed the market.

Returns 265

Returns Fashion Consumer Marketing 265

Inside Retail

JANUARY 6, 2025

And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. Amazon, the $2 trillion gorilla, arrived on our shores officially in December 2017, just in time for Christmas.

Fulfillment 240

Fulfillment Shipping Marketing Accessories 240

Retail TouchPoints

JANUARY 31, 2025

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).

Visual Merchandising 299

Visual Merchandising Advertising Beauty and Health Marketing 299

Retail TouchPoints

JULY 22, 2025

While there’s no magic answer, there are three key tactics marketers can use: data-driven pricing, personalized marketing and strategic use of AI tools. Marketing Efficiency: Doing More with Less Making a return on ad spend (ROAS) is becoming harder to achieve as advertising costs continue to rise.

Social Commerce 226

Social Commerce Marketing Returns Shipping 226

Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? The strategy was vastly different from its polished Instagram marketing, targeted at an older Gen Y and Z audience. billion Bitmoji avatars globally. I think not.”

Fashion 277

Fashion Target Market Marketing Promotions 277

Retail TouchPoints

DECEMBER 27, 2024

But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers must reflect this diversity in their marketing. Theyve grown up with devices in hand, and social media is their base of operations.

Returns 278

Returns Promotions Shopping Shipping 278

Inside Retail

JANUARY 5, 2025

Two of the nations major employers, with a combined workforce of 320,000 staff and about a 66 per cent share of the grocery market, Woolworths and Coles endured a 2024 they would no doubt rather forget. Woolworths and Coles, Australias supermarket goliaths, have gone from Covid-19 heroes to cost-of-living villains in the last two years.

Consumer 246

Consumer Supermarket Promotions Net Profit 246

Retail TouchPoints

DECEMBER 6, 2024

That is why Carters, the baby and childrens retailer behind Carters, OshKosh BGosh, Little Planet and Skip Hop , recently implemented a fresh direction and approach that spans marketing, product development and even store design. Reimagined marketing creative and campaigns that authentically demonstrate the new realities of modern parenthood.

Visual Merchandising 289

Visual Merchandising Apparel Marketing Fashion 289

365 Retail

MARCH 29, 2025

Email marketing has been a cornerstone of digital marketing strategies for years, but in 2025, it is playing an even more crucial role in the retail industry. As consumer expectations evolve, businesses must leverage email marketing to deliver personalized and data-driven experiences that foster long-term relationships.

Marketing 59

Marketing Promotions Checkout Shipping 59

Retail TouchPoints

JANUARY 24, 2025

“VNCE is the perfect partner for P180; the brand’s dominance in the luxury contemporary market aligns seamlessly with our acquisition strategy, said incoming Vince CEO and P180 Co-founder Hoffman in a statement.

Returns 281

Returns Wholesale Finance Apparel 281

Inside Retail

JANUARY 23, 2025

Globally, it holds the top spot in 25 markets across more than 30 countries and regions with official Apple rankings. The online marketplace was launched in 2022 and entered the Australian market in March 2023. The post Temu named fastest-growing website in Australia appeared first on Inside Retail Australia.

Shipping 275

Shipping Marketing Management 275

Retail Focus

OCTOBER 30, 2024

Adaptability and Market Responsiveness : Applying a hyper-local strategy enables luxury brands to be more agile and responsive to market trends. This adaptability helps luxury brands innovate while reducing the risks associated with entering new markets or launching experimental collections. market, making it a notable example.

Location 247

Location Store Layout Consumer Shopping 247