eCommerce disruptor OnBuy secures former Chief Customer Officer of Seasalt

Retail Technology Review

OnBuy.com continues its growth and expansion with the appointment of Aron Cody-Boutcher as Chief Marketing Officer. Internet Retailing Retail Supply Chain

Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m. Internet Retailing Critical Issues Retail Supply Chain

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Clarins gets a personalisation make-over, thanks to real-time marketing solution from Wunderkind

Retail Technology Review

Prestige skincare and makeup brand, Clarins, has driven online performance and grown email revenue thanks to a solution from Wunderkind (formerly BounceX), the behavioural marketing technology provider. Internet Retailing Retail Supply Chain

The best things come in small packages for retail SMEs

Retail Technology Review

Britain is a nation of shopkeepers,” is the famous phrase coined by economist Adam Smith to explain the desire of a commercial nation to secure ever-expanding markets for its wares. By Matthew Robertson, Co-CEO, NetDespatch. Critical Issues Internet Retailing

How to Effectively Create a Frictionless Customer Experience in E-Commerce

Speaker: Ashlee Aldridge, Founder, Managing Partner and CEO - Reach Partners LLC | Bill Mirabito, Interim VP and Consultant, Chameleon Collective | Mike Leibovitz, General Manager of Digital Solutions - Pivotree

Join this exclusive conversation with our expert panelists and learn how addressing customer friction and smoothing out your digital customer experience will help you thrive as an e-commerce retailer - even when faced with adverse market challenges.

Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

Astound Commerce delivers Salesforce Commerce Cloud Cartridge for eShopWorld

Retail Technology Review

Astound Commerce, the digital commerce agency and systems integrator, has been chosen to develop a pre-built integration or ‘cartridge’ for eShopWorld, the global commerce company that provides a technology platform to brands and retailers that wish to sell online into global markets.

Maximizing the marketing value of the store

Mike Anthony

The article argues that physical retail is important because it plays a marketing role. Stores have marketing value for your brands. The marketing value of a store is nothing new. Stores are marketing and sales channels. a marketing role and a sales channel.

Sydney Fish Market launches digital trading platform

Inside Retail

Sydney Fish Market has launched an online seafood marketplace called SFMblue aimed at improving seafood trading using technology. The website connects seafood suppliers with buyers across the eastern seaboard, offering flexible payment methods and transparency with market pricing and supply.

Woolworths’ Everyday Market launches nationwide

Inside Retail

After a successful trial period Woolworths is opening its online marketplace offering, Everyday Market, nationwide starting today. We’re starting out with a small group of partners and it really is just the beginning,” said Everyday Market general manager Lance Eerhard. “We

Social media marketing trends for 2022

Inside Retail

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. It’s that time again!

5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Join us on Sept. 13 at 9:30 am PT as Erika Bzdel, VP of Sales, and Craig Simons, Director of Marketing, discuss the virtual selling practices that every company should adopt, and how to succeed at selling in a hybrid world.

Grill’d marketing deemed “extremely inappropriate”

Inside Retail

The post Grill’d marketing deemed “extremely inappropriate” appeared first on Inside Retail. Business Customer Featured Post Food & beverage Latest Marketing Sectors Grill'd

Generational marketing: In-store marketing for every generation

Tokinomo

You’ve seen hundreds of articles about how to market to Gen Z and Millennials. in-store marketing retail marketingWhile these two young generations make up a big chunk of the shopping population, this doesn’t mean that we should forget about the older population.

Email Marketing To Increase Retail Sales In December

The Retail Doctor

Are you looking for how to use email marketing in December to lure holiday shoppers back to your store again and again? Retail Sales Marketing Retail Holiday Sales email marketing tips

Marketing Courses To Help Your Small Business

Small Biz Trends

Philip Kotler, the father of Modern marketing, defines marketing as “The science and art of exploring, creating, and delivering value, to satisfy the needs of a target market at a profit.” Marketing strategies, if not updated, can fail to deliver the desired results.

Fossil hires chief marketer

Retail Dive

While some retailers and brands hire veteran marketing talent, research suggests that companies are bumping up their marketing budgets

Harris Farm Markets commits to Canberra flagship store

Inside Retail

Fresh produce chain Harris Farm Markets is set to launch a flagship store at the Majura Park retail precinct in Canberra. The Majura Park location will mark Harris Farm Markets’ 29th store, joining other retail giants at the precinct including Costco, Woolworths and Aldi.

Kogan to enter insurance market with QBE

Inside Retail

The post Kogan to enter insurance market with QBE appeared first on Inside Retail. Australian e-commerce retailer Kogan has branched into insurance through a new long-term agreement with OBE Insurance.

Driving Marketing ROI Through Microsegmentation

Retail TouchPoints

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

Marketing Velocity FY22 Highlights

Cisco CSR

When we first created the Marketing Velocity suite of tools, Cisco had one goal in mind: to help drive demand and become marketers of the future. As the business and market have evolved, so has the goal. If you missed any of Marketing Velocity Digital, tune into the event recap.

Stand Out Marketing - Find A Way To Reach Your Goal

The Retail Doctor

If you want to get something, you need to go after it; same with marketing your business. Marketing

14 Small Business Saturday Marketing Ideas For Retailers

The Retail Doctor

When Small Business Saturday (SBS) began nearly a decade ago, thanks to American Express as a marketing campaign for cardmembers, few retailers took notice or were looking for marketing ideas. Marketing Small Business Saturday

Shopper marketing books: 10 insightful reads for shopper marketing professionals

Tokinomo

shopping experience shopper marketingEvery retail professional wants to stay on top of his game. Constantly learning about shopper behavior is a must in this competitive industry.

Social Media Marketing Courses

Small Biz Trends

Social media has now become a valuable tool for everything from meeting new people to campaigning and marketing. Here are a selected few of the best social media marketing courses online. Social Media Marketing 2022 – Complete Certificate Course! Twitter Marketing.

Shopper Marketing Weekly Snacks #19

Tokinomo

retail tech shopper marketing shopper engagement weekly snacksCampaign scoop.

How to make localised marketing easy

Inside Retail

One of the hardest parts of marketing a large-scale brand, whether it be nationally or internationally, is ensuring there is a solid, overarching message, but also that each market is receiving localised and relevant content. Business Latest Marketing Partnered Content Dashing Group

Domino’s Pizza buys businesses in three Southeast Asian markets

Inside Retail

Once the deal is finalised, 287 stores across the three Asian markets will be added to DPE’s store network. Domino’s Pizza Enterprises currently has a network of 3400 stores across 10 markets.

How to Build the Perfect Marketing Campaign

Independent Retailer

The answer is simple: create a strong marketing campaign. Even though there is an easy solution to having competition, implementing a robust marketing campaign can actually be quite difficult and hurt your brand if done incorrectly. Email Marketing. Social Media Marketing.

Shopper Marketing Weekly Snacks #20

Tokinomo

brick and mortar marketing customer experience weekly snacksCampaign scoop. No compromise. We all know that family vacations are not considered relaxing. Pepsi Zero is here for all who need a break after the family vacation.

Getting Started with TikTok Influencer Marketing

Small Biz Trends

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. What is TikTok Influencer Marketing?

Trans World Marketing Taps New Senior VP

VMS

(PRESS RELEASE) EAST RUTHERFORD, NJ – Custom display manufacturer Trans World Marketing has announced the hiring of Robin Jimerson as Senior Vice President of Marketing and New Business Development. Robin will spearhead the company’s marketing and new business development efforts.

ACCC probes consumer concerns, competition in the social-media market

Inside Retail

This ACCC’s five-year Digital Platform Services Inquiry studies the broader market of supply of digital platform services such as internet search engine services, digital content aggregation platform services, online private messaging services, social media advertising and media referral services.

Space NK immersive beauty experience in Old Spitalfields Market, London

Retail Focus

Space NK brought their ‘My Beauty Space’ campaign to life with a pop-up experience in Old Spitalfields Market between Friday 30 July – Sunday 1 August. The post Space NK immersive beauty experience in Old Spitalfields Market, London appeared first on Retail Focus - Retail Design.

Shopper Marketing Weekly Snacks #21

Tokinomo

retail marketing shopper engagement weekly snacksCampaign corner. Raw Manifesto. We all love a good commercial that involves pets, right? You can see the most adorable furballs in this commercial from Stella and Chewy.

26 Top Influencer Marketing Agencies

Small Biz Trends

And social media marketing has become an indispensable tool for leveraging products and services. With the advent of influencer marketing driven by the advent of social media personalities, brands and businesses are more than ever looking for influencers to help them connect with customers.

Distillery Road Market reveals $6 million anchor tenant

Inside Retail

Distillery Road Market (DRM) has revealed its new anchor tenant, Perentie Brewing Co, a $6 million brewery specialising in independently crafted lager beers with an adjoining set to open its pub next year. Food & beverage Latest Sectors Top Stories Distillery Road Market

With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance

Retail TouchPoints

Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens of beauty and inspire all to reclaim beauty on their own terms.”. Digital Marketing Market News Beauty& marketing campaign podcast The Beauty of ulta beauty

Content Marketing Experts Share How to Improve Writing and SEO

Small Biz Trends

From writing tips to SEO tools , here are their top content marketing suggestions for the week. Blogging is still one of the most prominent types of content marketing. Amp Up Authenticity in Your Marketing. Startup Advice Content Marketing

Distillery Road Market outlines weekend events to come in 2021

Inside Retail

Upcoming Queensland dining precinct Distillery Road Market has announced it will expand its market offering into weekend markets, allowing a more accessible food-centric experience for visitors. Top Stories Uncategorized Distillery Road Market

Woolworths taps into ‘endless aisle’ with Everyday Market

Inside Retail

Everyday Market sits within the Woolworths website and complements its food and grocery range with a selection of products across household, baby, toys, pet care, health, and beauty. Many Woolworths-owned businesses are Everyday Market partners, including Big W, Healthylife, and PetCulture.

7 Holiday Marketing Tips For Higher Retail Sales

The Retail Doctor

Retail Holiday Sales email marketing tipsThe four weeks prior to Christmas are when all hands are on deck preparing for the holiday shopping season in a retail store.

Coles upskills marketing team with mini MBA course

Inside Retail

Supermarket giant Coles is looking to power up its marketing with a partnership with award-winning marketer Professor Mark Ritson. When I created the Mini MBA in Marketing it was apparent that we needed forward thinking, advanced marketing companies to partner with.