eCommerce disruptor OnBuy secures former Chief Customer Officer of Seasalt

Retail Technology Review

OnBuy.com continues its growth and expansion with the appointment of Aron Cody-Boutcher as Chief Marketing Officer. Internet Retailing Retail Supply Chain

Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m. Internet Retailing Critical Issues Retail Supply Chain

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Clarins gets a personalisation make-over, thanks to real-time marketing solution from Wunderkind

Retail Technology Review

Prestige skincare and makeup brand, Clarins, has driven online performance and grown email revenue thanks to a solution from Wunderkind (formerly BounceX), the behavioural marketing technology provider. Internet Retailing Retail Supply Chain

The best things come in small packages for retail SMEs

Retail Technology Review

Britain is a nation of shopkeepers,” is the famous phrase coined by economist Adam Smith to explain the desire of a commercial nation to secure ever-expanding markets for its wares. By Matthew Robertson, Co-CEO, NetDespatch. Critical Issues Internet Retailing

Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

Astound Commerce delivers Salesforce Commerce Cloud Cartridge for eShopWorld

Retail Technology Review

Astound Commerce, the digital commerce agency and systems integrator, has been chosen to develop a pre-built integration or ‘cartridge’ for eShopWorld, the global commerce company that provides a technology platform to brands and retailers that wish to sell online into global markets.

Woolworths’ Everyday Market launches nationwide

Inside Retail

After a successful trial period Woolworths is opening its online marketplace offering, Everyday Market, nationwide starting today. We’re starting out with a small group of partners and it really is just the beginning,” said Everyday Market general manager Lance Eerhard. “We

Email Marketing To Increase Retail Sales In December

Retail Doc

Are you looking for how to use email marketing in December to lure holiday shoppers back to your store again and again? Retail Sales Marketing Retail Holiday Sales email marketing tips

Space NK immersive beauty experience in Old Spitalfields Market, London

Retail Focus

Space NK brought their ‘My Beauty Space’ campaign to life with a pop-up experience in Old Spitalfields Market between Friday 30 July – Sunday 1 August. The post Space NK immersive beauty experience in Old Spitalfields Market, London appeared first on Retail Focus - Retail Design.

How to make localised marketing easy

Inside Retail

One of the hardest parts of marketing a large-scale brand, whether it be nationally or internationally, is ensuring there is a solid, overarching message, but also that each market is receiving localised and relevant content. Business Latest Marketing Partnered Content Dashing Group

Stand Out Marketing - Find A Way To Reach Your Goal

Retail Doc

If you want to get something, you need to go after it; same with marketing your business. Marketing

Why retail media has become the next big tool in performance marketing

Inside Retail

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Distillery Road Market outlines weekend events to come in 2021

Inside Retail

Upcoming Queensland dining precinct Distillery Road Market has announced it will expand its market offering into weekend markets, allowing a more accessible food-centric experience for visitors. Top Stories Uncategorized Distillery Road Market

VIDEO: The marketing secrets behind Pupnaps, The Oodie and Calming Blanket

Inside Retail

Pupnaps adopted the foolproof sales and marketing model that Fogarty used for his other successful brands, including The Oodie and The Calming Blanket. In this video, Jye and David share an insight into the Pupnaps story and the marketing tools that made it such a success. .

14 Small Business Saturday Marketing Ideas For Retailers

Retail Doc

When Small Business Saturday (SBS) began nearly a decade ago, thanks to American Express as a marketing campaign for cardmembers, few retailers took notice or were looking for marketing ideas. Marketing Small Business Saturday

Coles upskills marketing team with mini MBA course

Inside Retail

Supermarket giant Coles is looking to power up its marketing with a partnership with award-winning marketer Professor Mark Ritson. When I created the Mini MBA in Marketing it was apparent that we needed forward thinking, advanced marketing companies to partner with.

Harris Farm Markets takes premium approach to food waste

Inside Retail

Australian grocery retailer Harris Farm Markets is introducing a new food waste initiative at its stores which will see perishable food items, that would otherwise have been thrown out, upcycled into premium products. Harris Farm Markets’ Re-purposeful Picks range.

Survey Reveals Consumer Marketing Preferences

Independent Retailer

Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. by R.R.

What is a Niche Market?

Small Biz Trends

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. How do You Define a Niche Market? How a Niche Market Works. 10 Amazing Niche Market Examples.

Ready, set, sale: Why your Black Friday marketing should start now

Inside Retail

This is also true from a cost perspective, with our conversion lag data indicating the first two weeks of October are the best time to market to customers at a more cost-effective rate. Get creative : Invest time in various marketing channels and create content that influences customers.

Yoox Net-a-Porter: Here’s how to win at e-mail marketing

Inside Retail

But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security.

R.M. Williams names new chief marketing officer

Inside Retail

Williams as its new chief marketing officer. Williams last year, welcomed Willingham’s appointment, and said his role will be critical in accelerating the brand’s new growth strategies across digital and international markets.

Are You Desperately Marketing Your Business With Daily Deals Like Groupon? Stop It

Retail Doc

I received an email the other day regarding marketing that said, “I've been doing business with Groupon and they've basically become my partner. Marketing groupon daily deals

7 Holiday Marketing Tips For Higher Retail Sales

Retail Doc

Retail Holiday Sales email marketing tipsThe four weeks prior to Christmas are when all hands are on deck preparing for the holiday shopping season in a retail store.

The Importance of Diversifying Digital Marketing – Plus 7 Tips on Getting Started

Retail Merchants

Email, once the economical marketing opportunity that was equally accessible to small and large businesses alike, has become increasingly overwhelming for consumers to wade through, rendering it less effective for marketers and businesses.

Four out-of-the-box influencer marketing strategies

Inside Retail

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. The post Four out-of-the-box influencer marketing strategies appeared first on Inside Retail. Business Marketing Professional influencer marketing

How Does Wiser Define Market Listening?

Wiser

It’s hard to set the right price, build the perfect promotion, launch a new product, or otherwise achieve eCommerce success in your market. One way is through market listening. But what is market listening? What is Market Listening? Data Quality market research

Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail Touch

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Leveraging Conversational Marketing.

Sweden’s Klarna buys influencer marketing platform

Inside Retail

Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels. The post Sweden’s Klarna buys influencer marketing platform appeared first on Inside Retail.

Personalized Packaging Drives Loyalty & Market Share

Independent Retailer

The same can be said for businesses looking to gain market share. While the trend is projected to continue, with one market research study predicting that the personalized gifts market will reach $38.66 by Jamie Saucedo.

The market for luxurious gifting

Retail Focus

Together with Angelic Diamonds, retailers of diamond rings , we take a look at the market of expensive goods and investigate how some items earned their price tags. . The growing digital world is also influencing the luxury market.

Booktopia restructures marketing team to reach broadening audience

Inside Retail

Online book business Booktopia has expanded and restructured its marketing team in an effort to better support its multiple business units and brands, as the book retailer looks to acquire new businesses moving forward.

What Is a Marketing Campaign Calendar?

Cross Cap

As part of your company’s digital marketing team, you’ve got objectives to meet and prospective customers to convert. A marketing campaign calendar is an easy-to-read and -use map for each marketing operation. The Benefits of Leveraging a Marketing Campaign Calendar.

What Consumers Want From Your Holiday Marketing

Independent Retailer

No matter how busy you get, holiday marketing should be one of your biggest priorities to help break sales records. While some aspects of holiday marketing will be different this season, others will remain the same.

Sendle raises $45 million to grow in US market

Inside Retail

Delivery provider Sendle has completed a $45 million Series C funding round to further it’s market expansion in the United States. The post Sendle raises $45 million to grow in US market appeared first on Inside Retail.

How Small Businesses Can Leverage Content Marketing

Rain

Content marketing is an excellent way for your small business to put itself in front of thousands of people. The post How Small Businesses Can Leverage Content Marketing first appeared on Omnichannel Retailing Hub by Rain Retail Software.

Marketing in a Post-Pandemic World

Cross Cap

One area that has been changed beyond recognition in the past year has been marketing. A marketing strategy a year ago looked very different from the strategies of today, and tools such as the marketing calendar weren’t ubiquitous within marketing teams. .

How Kulani Kinis is thriving in overseas markets

Inside Retail

The US is the brand’s most successful market, with Kulani Kinis being one of the most in-demand bikini labels in North America. Atkins said the size and scale of the market makes it easier to find their target customer. “We

How COVID-19 Transformed Marketing Departments

Cross Cap

Up until now, marketing departments within large enterprises have worked as a close-knit group ensuring their strategy, plan, and execution are aligned. Workflows set up in the marketing calendar automatically route initiatives to different stakeholders.

Sephora Enters U.K. Beauty Market

VMS

Sephora (Seattle) has purchased of online beauty retailer Feelunique, marking its entrance into the British beauty market, reports Pymnts.com. Beauty Market appeared first on Visual Merchandising and Store Design.

Canada Goose Enters Footwear Market

VMS

The post Canada Goose Enters Footwear Market appeared first on Visual Merchandising and Store Design. Outdoor retailer Canada Goose (Toronto) is expanding its product offering into footwear, reports Footwear News.

Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail Touch

The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. In a market like this, however, the movement toward data is often accompanied by an unhealthy euphoria.

Everyone’s Talking About the Supply Chain Slowdown. Here’s What Marketers Are Doing About it.

Retail Touch

To say everyone is worn out is probably an understatement, and by all accounts marketers in particular are feeling the pressure — a staggering 70% of marketing executives said the pandemic has left them “completely exhausted,” according to a new report from Accenture Interactive.