Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

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Marketing Marketing Spend Customer Retention Advertising 287

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 279

Marketing Accounting Customer Experience Checkout 279

Retail TouchPoints

AUGUST 8, 2024

To enter new markets: Make a competitive statement and showcase new products. Use Experiential Marketing to Test and Learn Prior to Scaling to Retail Leverage event traffic to test new ideas, measure sentiment and refine messaging prior to large-scale investment and rollout.

Marketing 234

Marketing Consumer Shopping ATS 234

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246

Marketing Beauty and Health Promotions Customer Retention 246

Retail Wire

JULY 25, 2024

The stock market has taken a huge hit in various areas, negatively affecting the prices of shares across industries.

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Marketing 212

Retail TouchPoints

JULY 17, 2024

Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance. The marketing and creative teams had to think beyond historic (and expensive) Google surveys.

Marketing 245

Marketing Consumer Planning Customer Experience 245

Retail Wire

SEPTEMBER 19, 2024

New AI tools coming to YouTube could make video marketing even easier.

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Marketing 272

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. billion, up 7.5% from last year.

Marketing 254

Marketing Marketing Spend Advertising Management 254

Retail TouchPoints

MAY 21, 2024

Francine Li Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation. Francine Li will report to CEO Scott Gilbertson, leading all marketing and communications to not only effectively engage current community members but also reach new customers.

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Marketing ATS Customer Experience 239

Inside Retail

OCTOBER 9, 2024

Emma Wynne is the head of marketing at Swaggle and was in the trenches at the startup well before its live date. Since being back in Australia, I’ve been helping to grow new businesses launching Kind bars at Mars, and driving growth at Providoor, before moving to Swaggle as the head of marketing. IR: Who are your business heroes?

Marketing 130

Marketing Advertising Planning ATS 130

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

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Marketing Returns Advertising Marketing Spend 307

Inside Retail

AUGUST 1, 2022

Off-licence retailer Liquor Marketing Group (LMG) has strengthened its loyalty armoury and reach by acquiring Adelaide-based digital marketing software company Zen Global. LMG supports 1400 independent operators in the liquor market under banners including Bottle Mart, SipnSave, Harry Brown and WA’s Thirsty Camel.

Marketing 246

Marketing Management 246

Inside Retail

SEPTEMBER 16, 2024

Sydney Fish Market CEO Greg Dyer has resigned after five years to focus on the “next chapter” of his career. The new Sydney Fish Market is set to open next year and is expected to attract over 6 million annually. The post Sydney Fish Market CEO Greg Dyer resigns appeared first on Inside Retail Australia.

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Marketing Planning Supermarket 130

Retail Wire

JUNE 26, 2024

Amazon has achieved a significant milestone by surpassing a $2 trillion market capitalization for the first time in its history. This momentous event occurred during intraday trading on Wednesday, propelling Amazon into an elite group of tech giants that have crossed this formidable threshold. The company's stock closed up 3.9%

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Marketing ATS 275

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Maximizing email marketing. Four of these strategies include: 1.

Marketing 212

Marketing Merchant Services Payment Services Advertising 212

Tokinomo

SEPTEMBER 13, 2024

Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As consumer behavior shifts and digital engagement increases, understanding the nuances of shopper marketing becomes essential for retailers aiming to enhance customer experiences and drive sales.

Marketing 130

Marketing Customer Experience Consumer Retail Trends 130

Inside Retail

JUNE 30, 2024

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

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Marketing Telecommunications Sporting Goods Promotions 246

Inside Retail

OCTOBER 9, 2024

million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens. As Priceline expands its offering of brands like Bubble, it will also need to adapt its social media marketing strategy. “We

Marketing 130

Marketing Target Market Location Consumer 130

Inside Retail

AUGUST 29, 2024

Before joining the Go-To team, Faddy was the global marketing and sales director at The Beauty Chef, and before this, she worked at The Estée Lauder Companies. IR : What advice would you give to emerging marketing leaders who aspire to reach the CMO level in their careers?

Marketing 253

Marketing Fulfillment Management ATS 253

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

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Marketing Advertising Target Market Consumer 311

Retail TouchPoints

JULY 15, 2024

Achieving this level of personalization and marketing effectiveness is difficult given the range of Fender’s channels and customer touch points. Evolving from Channel-Specific to Customer-First Marketing Fender has the advantage of being a well-known, respected and trusted brand; that itself is a powerful marketing lever.

Marketing 254

Marketing Consumer Wholesale Accessories 254

Tokinomo

SEPTEMBER 21, 2022

You’ve seen hundreds of articles about how to market to Gen Z and Millennials. While these two young generations make up a big chunk of the shopping population, this doesn’t mean that we should forget about the older population.

Marketing 246

Marketing Shopping Retail Marketing 246

Retail TouchPoints

FEBRUARY 8, 2024

Misfits Market has introduced Fulfilled by Misfits (FBM) , offering its logistics platform for perishable brands to store, pick, pack, fulfill and deliver their products nationwide. The solution leverages Misfit Market’s existing infrastructure and in-house technology to provide a simple, customizable solution for perishable businesses.

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Fulfillment Marketing Shipping Consumer 240

Inside Retail

JANUARY 30, 2023

Sydney’s Paddy’s Market is at the centre of a debate over its redevelopment with some traders and members of the public opposing plans to give the venue a significant facelift. With the market occupancy rate down to 60 per cent, Latham says Doltone’s precinct would boost that to “close” to 100 per cent.

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Planning Marketing Shopping Location 325

Inside Retail

SEPTEMBER 10, 2024

Except, in this instance, you’ve actually stumbled across an Australian-born marketer who has unapologetically been swallowed whole by the Korean beauty industry. Korean beauty also emphasises skincare and self-care over masking imperfections, making Korean products a perfect addition to the most dominant category, the skincare market.

Marketing 147

Marketing Shipping Consumer Shopping 147

Retail Wire

JULY 10, 2024

electric vehicle market fell below 50% for the first time in the second quarter, dropping to 49.7% Tesla's share of the U.S. from 59.3% a year earlier.

Marketing 251

Marketing 251

Inside Retail

SEPTEMBER 13, 2024

Demand for GLP-1 drugs is soaring as Australians turn to the newly approved products, Wegovy and Ozempic, designed to treat diabetes and obesity – but it also has the potential to create a large market for fillers. According to Galderma, by 2028, the aesthetics market is predicted to nearly double in value, reaching US$25.9

Marketing 147

Marketing Consumer ATS 147

Inside Retail

APRIL 19, 2024

per cent rise in first quarter sales on a like-for-like basis on Thursday, beating expectations and easing concerns about a slowdown in the two biggest beauty markets the United States and China. The company benefited from higher volumes as well as value in the unit, with strong demand in Europe and emerging markets.

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Marketing Accounting Consumer ATS 278

Inside Retail

SEPTEMBER 8, 2024

“As a result of structural changes in marketing, pricing and store penetration, current sales and customer counts remain materially higher than corresponding period pre-Covid,” the pizza chain had said in 2021. Reporting by Rishav Chatterjee in Bengaluru; Editing by Mrigank Dhaniwala, of Reuters.

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Marketing 182

Retail Wire

MARCH 13, 2024

IBM recently conveyed to its employees within its marketing and communications division that a reduction in the workforce is imminent, as reported by an insider familiar with the situation.

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Marketing 259