SKUx Helps Retailers Simplify Promotional Offers

Retail Touch

Fintech company SKUx has launched SKUPay, a platform designed to transform coupons, rebates or promotional offers into serialized single-use offers. Pricing Solution Spotlight promotions SKUx solution spotlight

APSS promotes two team members

Retail Focus

Lincolnshire-based commercial interior design and fit out firm APSS has promoted two long-serving staff members as lockdown eases and businesses reopen. Richard Mycroft has been promoted to Operations Manager.

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‘Win a Sunshine Break’ promotion on Nestlé confectionery brands

Talking Retail

Nestlé is offering shoppers the chance to “Win a Sunshine Break” with an on-pack promotion across its confectionery and chilled desserts brands. The promotion features five top prizes of a holiday worth £10,000, plus a further prize of £1,000 to be won every day during the promotional period.

Coles confuses customers with new reusable plastic promotion

Inside Retail

The post Coles confuses customers with new reusable plastic promotion appeared first on Inside Retail.

Nisa partners introduce latest Big Deal promotion

Talking Retail

Nisa’s latest Big Deal promotion, which offers consumers a taste of Mexico, is now in stores. This story continues at Nisa partners introduce latest Big Deal promotion. Industry News convenience stores marketing promotions nisa symbol groups world foods

How to Improve Your Promotional Strategy Using Competitor Ads 

Wiser

Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. A successful promotional strategy can bring your brand to a more targeted audience. By being aware of the look and feel of competitor ads, you can use them to change your promotional strategy to have a competitive edge. Analyzing years of promotional data can be a time-consuming task.

Candles That Promote Self-Care

Independent Retailer

The post Candles That Promote Self-Care appeared first on Independent Retailer.

The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year.

Catch promotes chief commercial officer to newly created role

Inside Retail

The post Catch promotes chief commercial officer to newly created role appeared first on Inside Retail. Online marketplace Catch.com has appointed chief commercial officer Jason Bagg as its new chief marketing and commercial officer: a newly created hybrid role.

Catch promotes chief commercial officer to newly created role

Inside Retail

The post Catch promotes chief commercial officer to newly created role appeared first on Inside Retail. Online marketplace Catch.com has appointed chief commercial officer Jason Bagg as its new chief marketing and commercial officer: a newly created hybrid role.

Toys “R” Us promotes new COO, sells off UK toy manufacturer

Inside Retail

Toys “R” Us has announced the appointment of chief operating officer, Lian Yu, who has been promoted from her previous position of general manager of the brand. The post Toys “R” Us promotes new COO, sells off UK toy manufacturer appeared first on Inside Retail.

Is Your Brand Prepared for a Promotion-Heavy Summer? The Guide to Trade Promotion Success

RepslyBlog

Trade PromotionWith the summer in full swing, many retailers have relaxed protective measures which have increased foot traffic and in-store shopping.

2021 IVC First Place: “Wonder Woman 1984” (In-Store Storewide Promotions)

VMS

U SING AUTHENTIC MOVIE props, interactive experiences and even a multiplayer game, this Wonder Woman storewide promotion for AT&T was rolled out to Dallas, Chicago and San Francisco for the “Wonder Woman 1984” movie release in theaters and via HBO Max this past Christmas Day 2020.

How to Create Winning Black Friday Promotions

Wiser

However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Shoppers won’t know your excellent sales if you don’t promote them. Promotions are one of the best ways to communicate your discounts, sales periods, and other crucial information to your target audience. But what makes for effective promotions ? Let’s look at some examples to figure out how to create winning Black Friday promotions for this holiday season. .

The Top Cross-Promotional Campaigns of the Summer (Podcast & Transcript)

RepslyBlog

These are just a few of the cross-promotion campaigns sweeping the nation this summer as brands fight tooth and nail for eyeballs as consumers are eagerly looking for discovery and new products they’ve missed since the pandemic began. Trade Promotion

Personalised cereal boxes feature in latest on-pack promotion from Kellogg’s

Talking Retail

Kellogg’s is offering consumers the chance to create their own personalised cereal box sleeves in its latest on-pack promotion. This story continues at Personalised cereal boxes feature in latest on-pack promotion from Kellogg’s.

Bestway Wholesale retailer scores following summer football promotion

Talking Retail

A Bestway Wholesale retailer has won a £5,000 depot credit as part of an exclusive partnership with Coca-Cola Europacific Partners (CCEP) following a promotion linked to football’s recent Euro 2020. This story continues at Bestway Wholesale retailer scores following summer football promotion.

Suntory supports retailers ahead of summer with soft drink promotion

Talking Retail

Suntory Beverage & Food GB&I is kicking off a text-to-win summer promotion across its leading soft drinks brands, as research revealed that summer 2021 will unlock £160m soft drink sales. This story continues at Suntory supports retailers ahead of summer with soft drink promotion.

Cadbury’s launches fifth Match & Win promotion with bigger prizes

Talking Retail

z International is kicking off its Cadbury Match & Win promotion for a fifth year, offering “bigger and better” prize bundles. This story continues at Cadbury’s launches fifth Match & Win promotion with bigger prizes. Mondel?z

How to Create Effective Sales Promotions

Wiser

Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping. . Here’s how leading brands and retailers today create effective sales promotions: . The first step toward a high-quality promotional strategy is to track competitor behavior. Test and Measure Promotions. That’s not a recipe for effective promotions. .

Nisa unveils latest cider festival promotion

Talking Retail

Nisa partners across the UK are introducing deals on cider, as part of the symbol group’s latest cider festival promotion. This story continues at Nisa unveils latest cider festival promotion.

Mars Wrigley launches football on-pack promotion

Talking Retail

Mars Wrigley is kicking off an on-pack promotion offering shoppers the chance to win football prizes. The “Win2Gether” promotion is running until 12 August across packs of Mars, Revels, M&M’S, Galaxy Minstrels, Maltesers, Twix, Galaxy Ripple, Snickers, Starburst and Skittles.

Cadbury brings back Merlin Entertainment on-pack promotion

Talking Retail

Cadbury is bringing back its on-pack promotion in partnership with Merlin Entertainment. This story continues at Cadbury brings back Merlin Entertainment on-pack promotion.

Lamps Plus Promotes COO to President

Retail Touch

Lamps Plus has promoted COO Clark Linstone to the role of President, effective immediately. In his new position, Linstone will maintain the responsibilities of COO while overseeing all business operations, stores and distribution center operations.

Nisa launching half price or better Autumn promotions

Talking Retail

This story continues at Nisa launching half price or better Autumn promotions. Nisa has launched a half price or better event in order to help retailers boost Autumn sales.

Raley’s promotes two executives

Mass Relators

Raley’s today announced the promotion of two executives – Craig Benson and Levi Wingo – moves made to help the regional supermarket chain achieve its purpose of changing the way the world eats, one plate at a time. “We Prior to his promotion he served as vice president, technology.

What Brands Can Learn from Pepperidge Farm & Frank’s RedHot Summer Cross-Promotion

RepslyBlog

One unique approach that’s been successful for a number of major brands this summer has been cross-promotional campaigns. Trade PromotionWhat has your brand done differently this summer to stand out on the shelf?

The Ultimate Guide to Retail Promotions

Wiser

These two types of brands often choose to go about retail promotions in different ways. In this article we will break down the elements all retailers and brands need to carry promotions out as efficiently as possible. . Your competitive positioning is a key metric when planning retail promotions. When it comes to retail promotions, this information is golden in order to determine the optimal depth of discounts. . Align Retail Promotions with Company Goals .

Candles That Promote Self-Care

Independent Retailer

The post Candles That Promote Self-Care appeared first on Independent Retailer.

JCPenney Launches New Inclusive Beauty Brand to Promote BIPOC Businesses

Retail Touch

Through this partnership, JCPenney Beauty’s in-store and online product assortment will feature more than 30 diverse beauty brands, helping the legacy retailer establish itself as a leader as many retailers scramble to implement and promote their own diversity initiatives.

Grupo Éxito Harnesses Tech Partnerships to Power Pricing and Promotion Offerings

Retail Touch

Data & Analytics News Briefs DemandTec promotions dunnhumby price optimization grupo exitoSouth American food retailer Grupo Éxito has renewed its DemandTec Price Optimization subscription.

KP Snacks promotes active lifestyles with cricket partnership

Talking Retail

This story continues at KP Snacks promotes active lifestyles with cricket partnership.

Gressingham Duck launches summer promotion with Sainsbury’s

Retail Times

Gressingham Duck has announced a new listing with Sainsbury’s for the summer with a brand new aisle end promotion. Retail News Retailer News Gressingham

ACS encourages local shops to promote cash acceptance

Talking Retail

The Association of Convenience Store is encouraging local shops to promote their acceptance of cash through the ‘Cash Friendly Pledge’. This story continues at ACS encourages local shops to promote cash acceptance.

Cadbury offers value with price-marked pack promotion

Talking Retail

Cadbury is rolling out a price-marked pack promotion for some of its core single bars. This story continues at Cadbury offers value with price-marked pack promotion.

Retail Jobs: How To Get Promoted From Part-Time To Full Time

Retail Doc

I received a note from a reader wanting retail advice , "I was given a part-time job at a high-end department store in the handbags department, but know nothing about handbags. What can I do to be given a full time position and be successful at selling?".

Logility Releases Latest Price And Promotion Solution

Retail Touch

Logility has rolled out the latest release of its Logility Price and Promotion solution, which uses machine learning to predict the impact of promotional activity on inventory.

How to Plan Margin-Protecting Promotions

Wiser

Promotions in retail have gained a bad reputation lately, unless you’re looking at it from the consumer perspective, of course. In order to keep sales up, promotions are a necessary evil. They cut into margins, but with the tips we have for you below, we’ll explain how to get that psychological pricing boost that promotions bring without letting the discounts erode profit margins. . Promotions don’t have to hurt, instead they have to be crafty.

Lindeman’s promotes carbon neutral status

Talking Retail

This story continues at Lindeman’s promotes carbon neutral status. Treasury Wine Estates is launching a £1m campaign for its Australian wine brand Lindeman’s.

Burton’s on-pack promotion supports healthy lifestyles

Talking Retail

This story continues at Burton’s on-pack promotion supports healthy lifestyles.

The Home Depot Promotes Insider to President and COO

Retail Touch

The home improvement retailer also announced additional senior leadership promotions. Jeff Kinnaird has been promoted to EVP of Merchandising, reporting to Decker. Michael Rowe has been promoted to President of The Home Depot Canada.

Yazoo brings back Alton Towers promotion for second year

Talking Retail

Yazoo is bringing back its on-pack promotion with Merlin Group. The promotion offers two-for-one tickets to attractions including Alton Towers and Thorpe Park. This story continues at Yazoo brings back Alton Towers promotion for second year.

How to Use Pricing and Promotions to Improve Customer Satisfaction

Wiser

You may say I’m odd, but my favorite part of the day is when I get to scroll through my personal email and browse the new sales and promotions sent to me from my favorite stores. Customer satisfaction is made up of many factors, including customer service, the atmosphere, and price and promotions, to name a few. Today I’ll be diving more into how retailers can leverage price and promotions to improve customer satisfaction. Promotions.