Developing the Optimal Lifecycle for Successful Promotions

Retail Touch

A unique opportunity: promotions. Yet according to POI , 69% of retailers believe the time required to create a promotional plan is “highly burdensome.”. The act of coordinating a promotion is not a siloed project. Planning for Promotions Ahead of Time.

Neiman Marcus Promotes New Supply Chain, Technology Leaders

Retail Touch

Neiman Marcus has promoted two new C-level executives to support its Revolutionizing Luxury Experiences growth roadmap. Retail Movers & Shakers Supply Chain & Sourcing c-level neiman marcus promotions Supply chain technology

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APSS promotes two team members

Retail Focus

Lincolnshire-based commercial interior design and fit out firm APSS has promoted two long-serving staff members as lockdown eases and businesses reopen. Richard Mycroft has been promoted to Operations Manager.

SKUx Helps Retailers Simplify Promotional Offers

Retail Touch

Fintech company SKUx has launched SKUPay, a platform designed to transform coupons, rebates or promotional offers into serialized single-use offers. Pricing Solution Spotlight promotions SKUx solution spotlight

Wildfire Systems Lets Loyalty Programs Automatically Find and Apply Promotions

Retail Touch

The tool eliminates one of the steps needed to activate promotions, with the goal of reducing friction during the shopping journey for loyalty program members. Loyalty Solution Spotlight promotions solution spotlight wildfire

‘Win a Sunshine Break’ promotion on Nestlé confectionery brands

Talking Retail

Nestlé is offering shoppers the chance to “Win a Sunshine Break” with an on-pack promotion across its confectionery and chilled desserts brands. The promotion features five top prizes of a holiday worth £10,000, plus a further prize of £1,000 to be won every day during the promotional period.

Coles confuses customers with new reusable plastic promotion

Inside Retail

The post Coles confuses customers with new reusable plastic promotion appeared first on Inside Retail.

Promotional products retailer 4imprint says British employees are ‘Merch-Fans’

Retail Focus

A nationwide study of more 1,500 employees, commissioned by leading promotional products company 4imprint.co.uk , explored what it is that British workers enjoy most about their job. .

Pacific Northern Announces New Promotions

VMS

global supplier and industry leader in visual merchandising design and production, announces the promotions of Casey Stowers and Gage Charles to account managers. The post Pacific Northern Announces New Promotions appeared first on Visual Merchandising and Store Design.

How to Improve Your Promotional Strategy Using Competitor Ads 

Wiser

Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. A successful promotional strategy can bring your brand to a more targeted audience. By being aware of the look and feel of competitor ads, you can use them to change your promotional strategy to have a competitive edge. Analyzing years of promotional data can be a time-consuming task.

Nisa partners introduce latest Big Deal promotion

Talking Retail

Nisa’s latest Big Deal promotion, which offers consumers a taste of Mexico, is now in stores. This story continues at Nisa partners introduce latest Big Deal promotion. Industry News convenience stores marketing promotions nisa symbol groups world foods

Promotions after the upheaval

365 Retail

Retailers hoping for decent returns from their promotions investment this year will need a much more detailed picture of what’s actually happened as they go into peak, says Robin Coles, Managing Director EMEA at XCCommerce.

Nisa launches gift promotion for pre-Christmas presents

Talking Retail

Nisa has launched a gift promotion in an effort to boost business in the run-up to Christmas. This story continues at Nisa launches gift promotion for pre-Christmas presents. Industry News christmas marketing promotions Nisa Retail symbol groups

The Ultimate Guide to Trade Promotions

RepslyBlog

Trade promotions are a rather loose category. In general, they are classified as any promotional approach that hits these two criteria: They are driven and planned (even if not wholly executed by) product merchandisers. Trade Promotion

How to Create Winning Black Friday Promotions

Wiser

However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Shoppers won’t know your excellent sales if you don’t promote them. Promotions are one of the best ways to communicate your discounts, sales periods, and other crucial information to your target audience. But what makes for effective promotions ? Let’s look at some examples to figure out how to create winning Black Friday promotions for this holiday season. .

Personalised cereal boxes feature in latest on-pack promotion from Kellogg’s

Talking Retail

Kellogg’s is offering consumers the chance to create their own personalised cereal box sleeves in its latest on-pack promotion. This story continues at Personalised cereal boxes feature in latest on-pack promotion from Kellogg’s.

Neiman Marcus Promotes Supply Chain, Technology Execs

VMS

Neiman Marcus Group (Dallas) had promoted two senior leaders – Amanda Martin has been named SVP, Chief Supply Chain Officer, and Vijay Karthik takes on the role of SVP, Chief Technology Officer, according to a press release.

Hy-Vee promotes three executives

Mass Relators

WEST DES MOINES, Iowa — Three Hy-Vee executives have been promoted to new roles, the company announced on Friday. He held many retail store operations and management positions within Hy-Vee, and in 2006 he was promoted to assistant vice president, operations, northwestern district.

Candles That Promote Self-Care

Independent Retailer

The post Candles That Promote Self-Care appeared first on Independent Retailer.

J2O adds some Christmas sparkle with new design and on-pack promotion

Talking Retail

J2O, the adult soft drink, has launched a pack re-design and on-pack promotion in the run-up to Christmas. This story continues at J2O adds some Christmas sparkle with new design and on-pack promotion. Soft Drinks britvic soft drinks J20 marketing promotions soft drinks

How to Create Effective Sales Promotions

Wiser

Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping. . Here’s how leading brands and retailers today create effective sales promotions: . The first step toward a high-quality promotional strategy is to track competitor behavior. Test and Measure Promotions. That’s not a recipe for effective promotions. .

Toys “R” Us promotes new COO, sells off UK toy manufacturer

Inside Retail

Toys “R” Us has announced the appointment of chief operating officer, Lian Yu, who has been promoted from her previous position of general manager of the brand. The post Toys “R” Us promotes new COO, sells off UK toy manufacturer appeared first on Inside Retail.

The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year.

Catch promotes chief commercial officer to newly created role

Inside Retail

The post Catch promotes chief commercial officer to newly created role appeared first on Inside Retail. Online marketplace Catch.com has appointed chief commercial officer Jason Bagg as its new chief marketing and commercial officer: a newly created hybrid role.

Catch promotes chief commercial officer to newly created role

Inside Retail

The post Catch promotes chief commercial officer to newly created role appeared first on Inside Retail. Online marketplace Catch.com has appointed chief commercial officer Jason Bagg as its new chief marketing and commercial officer: a newly created hybrid role.

Is Your Brand Prepared for a Promotion-Heavy Summer? The Guide to Trade Promotion Success

RepslyBlog

Trade PromotionWith the summer in full swing, many retailers have relaxed protective measures which have increased foot traffic and in-store shopping.

2021 IVC First Place: “Wonder Woman 1984” (In-Store Storewide Promotions)

VMS

U SING AUTHENTIC MOVIE props, interactive experiences and even a multiplayer game, this Wonder Woman storewide promotion for AT&T was rolled out to Dallas, Chicago and San Francisco for the “Wonder Woman 1984” movie release in theaters and via HBO Max this past Christmas Day 2020.

Amber Specialty Pharmacy promotes three

Mass Relators

Hy-Vee’s Amber Specialty Pharmacy subsidiary has promoted three executives to new posts that focus on continued growth and innovation for the company, which was named 2020 Specialty Pharmacy of the Year by the National Association of Specialty Pharmacy. OMAHA, Neb. —

McAlpine Contracting Announces New Promotion

VMS

PRESS RELEASE) NEW YORK – McAlpine Contracting, a general contracting and construction management firm active in New York, New Jersey, Vermont, and Puerto Rico, has promoted Mark Montalvo to director of construction. Mike Montalvo.

Butterkist launches on-pack promotion with Spider-Man: No Way Home movie

Talking Retail

Popcorn brand Butterkist has kicked off a new on-pack promotion to mark the release of the latest superhero film, Spider-Man: No Way Home. The promotional packs feature images of Spider-Man and offer shoppers the opportunity to win prizes with purchases of Butterkist popcorn.

Lamps Plus Promotes COO to President

Retail Touch

Lamps Plus has promoted COO Clark Linstone to the role of President, effective immediately. In his new position, Linstone will maintain the responsibilities of COO while overseeing all business operations, stores and distribution center operations.

The Top Cross-Promotional Campaigns of the Summer (Podcast & Transcript)

RepslyBlog

These are just a few of the cross-promotion campaigns sweeping the nation this summer as brands fight tooth and nail for eyeballs as consumers are eagerly looking for discovery and new products they’ve missed since the pandemic began. Trade Promotion

Home and away: how to win at promotions everywhere and reward customers

Retail Times

Current promotions management strategies are obsolete in a world where retailers are now trading across more and more channels, territories and devices. Comment Opinion Time promotions XCCommerce

Suntory supports retailers ahead of summer with soft drink promotion

Talking Retail

Suntory Beverage & Food GB&I is kicking off a text-to-win summer promotion across its leading soft drinks brands, as research revealed that summer 2021 will unlock £160m soft drink sales. This story continues at Suntory supports retailers ahead of summer with soft drink promotion.

Mars Wrigley launches football on-pack promotion

Talking Retail

Mars Wrigley is kicking off an on-pack promotion offering shoppers the chance to win football prizes. The “Win2Gether” promotion is running until 12 August across packs of Mars, Revels, M&M’S, Galaxy Minstrels, Maltesers, Twix, Galaxy Ripple, Snickers, Starburst and Skittles.

The Ultimate Guide to Retail Promotions

Wiser

These two types of brands often choose to go about retail promotions in different ways. In this article we will break down the elements all retailers and brands need to carry promotions out as efficiently as possible. . Your competitive positioning is a key metric when planning retail promotions. When it comes to retail promotions, this information is golden in order to determine the optimal depth of discounts. . Align Retail Promotions with Company Goals .

Retail Jobs: How To Get Promoted From Part-Time To Full Time

Retail Doc

I received a note from a reader wanting retail advice , "I was given a part-time job at a high-end department store in the handbags department, but know nothing about handbags. What can I do to be given a full time position and be successful at selling?".

Cadbury’s launches fifth Match & Win promotion with bigger prizes

Talking Retail

z International is kicking off its Cadbury Match & Win promotion for a fifth year, offering “bigger and better” prize bundles. This story continues at Cadbury’s launches fifth Match & Win promotion with bigger prizes. Mondel?z

Cadbury brings back Merlin Entertainment on-pack promotion

Talking Retail

Cadbury is bringing back its on-pack promotion in partnership with Merlin Entertainment. This story continues at Cadbury brings back Merlin Entertainment on-pack promotion.

Nisa unveils latest cider festival promotion

Talking Retail

Nisa partners across the UK are introducing deals on cider, as part of the symbol group’s latest cider festival promotion. This story continues at Nisa unveils latest cider festival promotion.

Logility Releases Latest Price And Promotion Solution

Retail Touch

Logility has rolled out the latest release of its Logility Price and Promotion solution, which uses machine learning to predict the impact of promotional activity on inventory.

Celebrations promotes year-round gifting and sharing

Talking Retail

This story continues at Celebrations promotes year-round gifting and sharing. Boxed chocolate brand Celebrations has launched a new TV advert in the build-up to Christmas 2021, encouraging consumers to buy the product as a gift to share all year round.

Kroger promotes Gump to division president

Mass Relators

has promoted Laura Gump , formerly vice president of merchandising for the Houston division, to president of the division. The post Kroger promotes Gump to division president appeared first on MMR: Mass Market Retailers. HOUSTON — Kroger Co.