Nisa marks start of summer with picnic promotion

Talking Retail

Nisa is providing its retailers with a picnic promotion to help summer sales surge. Nisa said it has placed an increased focus on value since the start of the year and that will remain a key priority for the group throughout the summer period with season-specific promotions.

Assembly Label launches Re-Worn program, to promote circular economy

Inside Retail

The post Assembly Label launches Re-Worn program, to promote circular economy appeared first on Inside Retail. Assembly Label has launched the second Re-Worn collection program, which will also be available to shop online.

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Costco Promotes VM Leader to President

VMS

Vachris’ promotion, coupled with Jelinek’s 10-year run atop the corporate ladder, has some industry observers speculating that Vachris is now positioned to be the retailer’s next chief executive. Headlines Costco new hires and promotions

APSS promotes two team members

Retail Focus

Lincolnshire-based commercial interior design and fit out firm APSS has promoted two long-serving staff members as lockdown eases and businesses reopen. Richard Mycroft has been promoted to Operations Manager.

Rockstar launches promotional campaign

Talking Retail

The energy drink Rockstar has launched a promotional campaign that says it can help fuel every aspect of modern lifestyles. The “Fuel Every You” campaign includes advertising, digital marketing and in-store promotions to highlight the virtues of the drink.

Cadbury offers football prizes in summer promotion

Talking Retail

z International is running a promotion from next week offering customers a range of football-linked prizes until 29 July. The promotion, called “Away Wins”, will run across many brands, including chocolate, This story continues at Cadbury offers football prizes in summer promotion.

Developing the Optimal Lifecycle for Successful Promotions

Retail Touch

A unique opportunity: promotions. Yet according to POI , 69% of retailers believe the time required to create a promotional plan is “highly burdensome.”. The act of coordinating a promotion is not a siloed project. Planning for Promotions Ahead of Time.

Best Promotional Items for Your Business in 2022

Small Biz Trends

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. Promotional Giveaways.

Coles confuses customers with new reusable plastic promotion

Inside Retail

The post Coles confuses customers with new reusable plastic promotion appeared first on Inside Retail.

Supply Chain and Inflation Headlines Won’t Make Promotions Disappear

Retail Touch

The best way to demonstrate that performance edge for CPG brands is with a successful strategic approach to promotions. Worldwide supply chain disruptions, rising production costs and labor struggles have all made pricing and promotions decisions more complicated.

‘Win a Sunshine Break’ promotion on Nestlé confectionery brands

Talking Retail

Nestlé is offering shoppers the chance to “Win a Sunshine Break” with an on-pack promotion across its confectionery and chilled desserts brands. The promotion features five top prizes of a holiday worth £10,000, plus a further prize of £1,000 to be won every day during the promotional period.

SKUx Helps Retailers Simplify Promotional Offers

Retail Touch

Fintech company SKUx has launched SKUPay, a platform designed to transform coupons, rebates or promotional offers into serialized single-use offers. Pricing Solution Spotlight promotions SKUx solution spotlight

WAG Boosted Revenue 30%, AOV 10% With Trial of Personalized, Intent-Based Promotions

Retail Touch

WAG first tried to leverage its Good Dog Club loyalty program to address these challenges, but despite the Club’s combination of new product alerts, promotional offers, text campaigns and emails, customer loyalty was still lagging.

Trove president promoted to CEO

Retail Dive

Gayle Tait, who previously worked at Google and L’Oréal, is taking the company’s helm, while founder Andy Ruben moves to an executive chairman role

Rowse honey in £4m promotional campaign

Talking Retail

The campaign, which is called “The Squeeze that Protects the Bees”, has been created by the agency Zeal Creative and is part of a £4m promotion effort. This story continues at Rowse honey in £4m promotional campaign.

Nomadic Dairy launches first on-pack promotion

Retail Times

Nomadic Dairy is running the brand’s first-ever on-pack promotion across its best-selling Yogurt & Oat Clusters range. Dairy products Product Time Nomadic Dairy

Nisa partners introduce latest Big Deal promotion

Talking Retail

Nisa’s latest Big Deal promotion, which offers consumers a taste of Mexico, is now in stores. This story continues at Nisa partners introduce latest Big Deal promotion. Industry News convenience stores marketing promotions nisa symbol groups world foods

Glossier Promotes Chief Commercial Officer to CEO

Retail Touch

For the first time since its founding in 2014, Glossier will have a new CEO. Founder and current CEO Emily Weiss will become the retailer’s Executive Chairwoman as Kyle Leahy moves into the top spot.

Dollar General recasts management via promotions, hirings

Mass Relators

Matthew Simonsen has been promoted to senior vice president of real estate and development. Jackie Li has been promoted to senior vice president of private brands and global sourcing. Tyler Hickman has been promoted to vice president and division merchandise manager.

Wildfire Systems Lets Loyalty Programs Automatically Find and Apply Promotions

Retail Touch

The tool eliminates one of the steps needed to activate promotions, with the goal of reducing friction during the shopping journey for loyalty program members. Loyalty Solution Spotlight promotions solution spotlight wildfire

The Ultimate Guide to Trade Promotions

RepslyBlog

Trade promotions are a rather loose category. In general, they are classified as any promotional approach that hits these two criteria: They are driven and planned (even if not wholly executed by) product merchandisers. Trade Promotion

Bevan Bloemendaal Promoted to Chief Brand and Creative Officer at NELSON Worldwide

VMS

(PRESS RELEASE) MINNEAPOLIS — As part of an ongoing strategic effort to reorganize under a practice-led model, NELSON Worldwide, award-winning architecture, design, and strategy firm, has promoted VP and Retail Practice Leader Bevan Bloemendaal to Chief Brand and Creative Officer.

Neiman Marcus Promotes New Supply Chain, Technology Leaders

Retail Touch

Neiman Marcus has promoted two new C-level executives to support its Revolutionizing Luxury Experiences growth roadmap. Retail Movers & Shakers Supply Chain & Sourcing c-level neiman marcus promotions Supply chain technology

Lowe’s Promotes Finance Exec to CFO

Retail Touch

Lowe’s has promoted Brandon Sink to EVP and CFO, effective April 30, 2022. Sink, currently SVP of Retail Finance at the retailer, will replace Dave Denton, who is departing to pursue another opportunity. Sink will work closely with Denton during the transition phase.

Promotional products retailer 4imprint says British employees are ‘Merch-Fans’

Retail Focus

A nationwide study of more 1,500 employees, commissioned by leading promotional products company 4imprint.co.uk , explored what it is that British workers enjoy most about their job. .

Promotions after the upheaval

365 Retail

Retailers hoping for decent returns from their promotions investment this year will need a much more detailed picture of what’s actually happened as they go into peak, says Robin Coles, Managing Director EMEA at XCCommerce.

Candles That Promote Self-Care

Independent Retailer

The post Candles That Promote Self-Care appeared first on Independent Retailer.

Retail display: Promoting your products in-store

Tokinomo

It adopted various technologies to keep up with the demands of shoppers, but it still relies on some traditional tools and solutions for product promotion. Brick and mortar retail has grown a lot in the past few years.

How to Improve Your Promotional Strategy Using Competitor Ads 

Wiser

Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. A successful promotional strategy can bring your brand to a more targeted audience. By being aware of the look and feel of competitor ads, you can use them to change your promotional strategy to have a competitive edge. Analyzing years of promotional data can be a time-consuming task.

Influencing our ecosystem to promote racial justice

Cisco CSR

We needed to amplify our existing measures by listening and learning, committing to resources, and holding ourselves accountable to promoting change within Cisco and our surrounding communities. . This blog was written by Stephanie Y. Moore and Curshanda Cusseaux Woods. Stephanie Y.

Nisa launches gift promotion for pre-Christmas presents

Talking Retail

Nisa has launched a gift promotion in an effort to boost business in the run-up to Christmas. This story continues at Nisa launches gift promotion for pre-Christmas presents. Industry News christmas marketing promotions Nisa Retail symbol groups

Personalised cereal boxes feature in latest on-pack promotion from Kellogg’s

Talking Retail

Kellogg’s is offering consumers the chance to create their own personalised cereal box sleeves in its latest on-pack promotion. This story continues at Personalised cereal boxes feature in latest on-pack promotion from Kellogg’s.

How to Create Winning Black Friday Promotions

Wiser

However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Shoppers won’t know your excellent sales if you don’t promote them. Promotions are one of the best ways to communicate your discounts, sales periods, and other crucial information to your target audience. But what makes for effective promotions ? Let’s look at some examples to figure out how to create winning Black Friday promotions for this holiday season. .

Zappos.com Promotes Scott Schaefer to CEO

Retail Touch

Long-time Zappos.com executive Scott Schaefer, who has been serving as the retailer’s acting CEO since December 2021, now has the job on a permanent basis. His career with Zappos began 14 years ago as the company’s treasury analyst.

The Role of Trade Promotion Management (TPM) in Retail Execution

RepslyBlog

Technology Trade Promotion Thought-LeadershipWhat is TPM, TPO, IBP, and RGM? Today we would like to introduce you to one of our friends, UpClear. Like Repsly, they are a company that makes business software for the specific use cases and needs of the consumer goods industry.

Toys “R” Us promotes new COO, sells off UK toy manufacturer

Inside Retail

Toys “R” Us has announced the appointment of chief operating officer, Lian Yu, who has been promoted from her previous position of general manager of the brand. The post Toys “R” Us promotes new COO, sells off UK toy manufacturer appeared first on Inside Retail.

How to Create Effective Sales Promotions

Wiser

Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping. . Here’s how leading brands and retailers today create effective sales promotions: . The first step toward a high-quality promotional strategy is to track competitor behavior. Test and Measure Promotions. That’s not a recipe for effective promotions. .

The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year.

Catch promotes chief commercial officer to newly created role

Inside Retail

The post Catch promotes chief commercial officer to newly created role appeared first on Inside Retail. Online marketplace Catch.com has appointed chief commercial officer Jason Bagg as its new chief marketing and commercial officer: a newly created hybrid role.

Catch promotes chief commercial officer to newly created role

Inside Retail

The post Catch promotes chief commercial officer to newly created role appeared first on Inside Retail. Online marketplace Catch.com has appointed chief commercial officer Jason Bagg as its new chief marketing and commercial officer: a newly created hybrid role.

Yazoo supports price-marked range with new promotions

Talking Retail

Yazoo is launching several new promotions for its price-marked pack (PMP) range. This story continues at Yazoo supports price-marked range with new promotions. Rolling out from the beginning of February, Yazoo’s one-litre bottles will be available as a £1.79

Pacific Northern Announces New Promotions

VMS

global supplier and industry leader in visual merchandising design and production, announces the promotions of Casey Stowers and Gage Charles to account managers. The post Pacific Northern Announces New Promotions appeared first on Visual Merchandising and Store Design.

A+ Ideas for Back to School Promotions

Independent Retailer

It is that time once again to begin planning all of your back to school deals and promotions! No matter what types of promotions you put out there, it all comes down to creating a memorable experience for the customer.