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Trade Promotion vs Consumer Promotion: A Comparative Analysis


Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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POP Display Costs: Navigating the Economics of In-Store Promotion


POP displays are used by retailers and brands to promote their products and attract the attention of shoppers. However, how much does a POP display cost? In this article, we will show you the different things that impact POP display costs, so that you can make an informed decision.


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Coles Liquor teams up with DrinkWise to promote responsible drinking

Inside Retail

” The post Coles Liquor teams up with DrinkWise to promote responsible drinking appeared first on Inside Retail Australia. That’s why we’re increasing our efforts, through partnerships like this one with Coles Liquor , to ensure Australians can easily access support.”

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Top 6 Tools For Retail Promotion

Retail Focus

Promotion of any product or service in the modern world is not an easy topic. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it. We have collected several tools in order to promote the retail business easily and clearly.

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers. Key Insights: Retail Agility with Composable Solutions: Learn how adopting a composable approach can help your business thrive, through the holiday frenzy and the entire year of 2024.

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Maximizing Impact: Strategies for Monitoring Promotion Execution


Effectively monitoring and executing promotional strategies is critical to your bottom line. Understanding how your promotions perform in real time can provide a wealth of insights, allowing you to optimize your strategies and gain a competitive edge.

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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.” Then you’d have to take into account the volume differences and the fact that one is organic, and one is not.”

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.