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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

Targeted marketing. Targeted email. That’s really where the market is heading. Data & Analytics Industry Insights data Ernst & Young Featured inflation private label targeted marketingInflation reached 9.1% in June 2022, according to the U.S.

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PreciseTarget Helps Retailers Find and Reach Out to High-Value Customers

Retail TouchPoints

Retail data science solution provider PreciseTarget has launched AcquisitionAI, a tool designed to give instant analysis of a brand’s newly acquired customers, automatically generating audiences that target the highest-value shoppers among them.

Apparel 97
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Sally Beauty Preps for Post-Pandemic Beauty Boom with New AI-Powered Pricing Solution

Retail TouchPoints

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans.

Markdowns 105
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Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Retail TouchPoints

If you’re in marketing, you’ve likely heard the phrase “go global, act local” more than once. During an in-depth interview with Retail TouchPoints , Husson provided in-depth insights into the report and recommendations for marketing leaders.

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Former L’Oréal Australia MD goes all in on natural skincare

Inside Retail

As general manager of skincare, Tucker will be responsible for developing and bringing to market 8 Seeds, a new line of skincare products containing hemp seed oil, which is purported to have anti-inflammatory and anti-aging benefits.

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Her Black Book raises $1.6 million three months after launch

Inside Retail

Their attitude, grit and deep understanding of the target market makes this business highly scalable and a company to watch.”. Premium fashion shopping app, Her Black Book, has bagged $1.6

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VK re-brands in time for students return to study

Talking Retail

The re-brand, which aims to clearly define each flavour of the drink, has been timed to coincide with Freshers weeks at UK universities, because students are one of the key target markets for the brand.

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. Marketing: AI can also help provide insights into the ideal target market for a product.

Marketing 246
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Shopify brings social commerce to Pinterest Australia

Inside Retail

The partnership will enable Australian businesses to easily bring products to Pinterest and make them shoppable, and allows market-specific feeds, meaning the discovery platform can be used as an online catalogue for brands to show off different products in different markets.

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Applying the Blue Ocean Strategy to Going Global

LS Retail

©iStock/Viktoriia Fokina Pawdel CEO Arrian Lim – who is a certified digital marketer [not sure what that is] – discusses how he jumped out of the box of traditional pet marketing, applied the Blue Ocean strategy theory, and created his own growing niche.

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Five Below Plans to Convert 400 Stores to Higher-Price Format

Retail TouchPoints

Five Below , the value retailer targeting the tween and teen markets, plans to open more than 200 stores during its fiscal year 2023, which ends in January 2024, and convert more than 400 stores to its higher-priced Five Beyond format.

Planning 126
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10 Tips To Make Your Product Startup More Attractive To Venture Capitalists

Retail Bound

From researching your target market to having a clear vision for your product, making sure you have a solid team in place, and being prepared to sell, here are 10 tips to make your product startup more attractive to venture capitalists. Research your target market.

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Maximizing the marketing value of the store

Mike Anthony

The article argues that physical retail is important because it plays a marketing role. Stores have marketing value for your brands. The marketing value of a store is nothing new. Stores are marketing and sales channels. a marketing role and a sales channel.

Marketing 264
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Fall Tips for Tenants

Broad Reach Retail

Identifying Target Markets. Did you know that 52% of Small Business Owners post on Social Media daily while 77% of Americans have Social Media accounts. In this issue of our Fall Tips for Tenants, we address the importance of: WHY small businesses need to be active on social media.

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One of the most valuable shopper insights you can uncover – shopper decision making authority

Mike Anthony

“How much money should I spend on consumer marketing versus shopper marketing?” In fact this piece of shopper understanding is critical to the creation of any shopper marketing activity. Shoppers won’t make decisions they are not authorized to make Most approaches to shopper marketing and in-store activities ignore this. If the shopper does not have that authority; then the marketer will struggle in any attempt to persuade them in-store.

Consumer 100
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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Cause based marketing. Another trend running in tandem with user-centric and convenient shopping experiences is cause based marketing.

Consumer 104
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Can JB Hi-Fi maintain its record sales amid cost of living challenges?

Inside Retail

Lecturer in marketing at Swinburne Business School, Dr Jessica Pallant told Inside Retail that interpreting sales results is difficult, as this growth might be compared to pandemic affected years, and might actually reflect a return to where the business might have been otherwise.

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How Retailers Decide Which New Products to Stock

Retail Bound

When new products are introduced to the market, retailers have to decide which ones to stock on their shelves. This decision can be influenced by many factors, such as the product’s target market, its price point, and its shelf life. The product’s target market.

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Ferguson Plarre Bakehouses looks to expand drive-thru model

Inside Retail

The target market is likely to be aligned to the Ferguson Plarre Bakehouse brand. Family-owned Ferguson Plarre Bakehouse has launched its first drive-thru bakery, in South Morang, Victoria.

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Coni Lefferts's wegginar® 4/6/22 on Creating Global Packaging for Every Product and Budget

LS Retail

Expected takeaways: Focusing on four key packaging elements: your product, your target market, your brand image and your timeframe Producing packaging offshore versus domestically Using stock packaging to make it look custom Determining the quantities of packaging you need now and later + More. ©2022 Women Entrepreneurs Grow Global®. All rights reserved. How do you create packaging for the global marketplace that is economical and universal in its appeal?

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ChatGPT in Retail – How Retailers Can Use ChatGPT to Enhance Customer Experience and Drive Sales

RETAIL MANAGEMENT SOFTWARE

Personalization: ChatGPT can be used to analyze customer data and provide personalized product recommendations or targeted marketing messages. The retail industry is continuously evolving and adapting to new technologies and trends.

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Goobne Chicken, the hot new Korean chain, plans six stores in 12 months

Inside Retail

Further store openings will be available as franchises and the goal over the next 12 months is to open another six new quick service restaurant locations across Sydney with suburbs such as Epping, Chatswood and Strathfield target markets.

Planning 130
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AuMake ends FY21 down $7.8m, hopeful for new year

Inside Retail

It is not uncommon for a WeChat user [in Asia] to have in excess of 5,000 people in their address book, providing brands with a cost effective yet sizeable and scalable channel to grow their presence in the Asian market.”.

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Innovate or die: How brands can create impact

Inside Retail

Companies are under a lot of pressure to ensure their products are sourced ethically and meet the sustainability guidelines that are now becoming commonplace in most global markets. The marketing mix to target this segment is also wildly different from conventional tactics.

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Common Mistakes that Product Startups Make

Retail Bound

There are a few common mistakes that product startups make when bringing their product to market. retailing your product yourself, taking risks, focusing on a target market, and maintaining control of your product.

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Hitachi Vantara Offers Retailers Lidar-Based Grab-and-Go Self-Checkout

Retail TouchPoints

Hitachi Vantara has launched the Grab-N-Walk Out solution, which is designed to help customers take want they want, pay and leave with minimal friction. The store automation solution can help retailers free up store personnel to focus on more valued-added tasks.

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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such.

Outdoor 245
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Can ‘smart’ Blundstone boots help ease healthcare workers’ pain?

Inside Retail

An overlooked market? . Dr Louise Grimmer, a senior lecturer in marketing at the University of Tasmania, says it makes sense that retailers are starting to view healthcare workers as a target market.

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Why Product Market Fit Testing is Important

Retail Bound

Product-Market Fit Testing allows you to gauge whether or not there is a demand for your product before fully investing in its creation. We’ve curated a list of the 6 most important areas to cover for product-market fit testing.

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Beware of Shopper Marketing Shortcuts – They aren’t real!

Mike Anthony

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. YOu can’t just take a shopper marketing shortcut to a plan by reading some generic survey. Shopper Marketing

Marketing 130
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How small business owners can love payment solutions

Inside Retail

The target market for these products will be found within the product’s Target Market Determination at www.commbank.com.au/tmd. Terminals and payment solutions are key for every small business, but with complex costings and connectivity issues, can you really love them?

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What is a Niche Market?

Small Biz Trends

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. How do You Define a Niche Market? How a Niche Market Works. 10 Amazing Niche Market Examples.

Marketing 134
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How to manage the cultural divide in the workplace

Inside Retail

Adapting to the culture of a new market isn’t just about switching up your packaging or rebranding your company’s name so that it works overseas, although these things are important. Here are three tips to help you bridge the gap between your culture and the culture of your target market.

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How to effectively segment your in-store audience for maximum impact

Shopper Motion

Audience segmentation is the process of dividing a large group of potential customers into smaller, more targeted groups based on shared characteristics or behaviors. The importance of segmentation in in-store marketing cannot be overstated. Market research. . .

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5 Things to Consider Before Selling to Retailers

Retail Bound

First and foremost, you should think about the product itself and the target market that it’s intended to reach. Also, does the target market have access to retailers who carry products like yours? Thirdly, think about the potential market size.

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4 Tips to Run Better BOGO Sales

Wiser

Tip 1: Select Your Target Audience . The first step to planning a successful buy one, get one sale, is to narrow down and select your target audience based on the item on sale. Picking a niche market can help you decide where and how to advertise. For example, if you want to offer buy one make up item, get one free, you can narrow down your target market to shoppers who have purchased make up in the past year.

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Döner Shack named best fast-casual franchise in the UK

A1 Retail

Thanks to our robust operational systems, authentic recipes, innovative and targeted marketing strategies, strong financial model and a long-term growth strategy, we have continued to develop and support our brand,” said Sanjeev. “As

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The role of small gifts in customer loyalty

Retail Focus

Whilst this is a crucial aspect of marketing, it’s equally important to ensure that you are retaining your existing customers as well. There are many different ways in which you can develop a loyal customer following for your business.

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The importance of audience segmentation in Retail Media Networks

Shopper Motion

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. Improved ROI on marketing efforts.

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Leveraging Shopper Data to improve Retail Marketing Strategies

Shopper Motion

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead.

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The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers

Retail TouchPoints

This is important even if you’re targeting U.S.-based Culturally Relevant Market Outreach to Consumers Goes Beyond Language It’s essential that you get the language piece right, but to be truly successful, your localization strategy must go deeper than words.

Consumer 111
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Leverage Tech in the 5-Step Selling Process

Storis

In fact, research shows that with follow-up or targeted marketing, approximately 20% of originally unsold guests can become converting customers. You can add this customer to marketing campaigns based on their purchase history if they didn’t directly mention their next opportunity.