How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

Targeted marketing. Targeted email. That’s really where the market is heading. Data & Analytics Industry Insights data Ernst & Young Featured inflation private label targeted marketingInflation reached 9.1% in June 2022, according to the U.S.


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PreciseTarget Helps Retailers Find and Reach Out to High-Value Customers

Retail TouchPoints

Retail data science solution provider PreciseTarget has launched AcquisitionAI, a tool designed to give instant analysis of a brand’s newly acquired customers, automatically generating audiences that target the highest-value shoppers among them.

Sally Beauty Preps for Post-Pandemic Beauty Boom with New AI-Powered Pricing Solution

Retail TouchPoints

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans.

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Retail TouchPoints

If you’re in marketing, you’ve likely heard the phrase “go global, act local” more than once. During an in-depth interview with Retail TouchPoints , Husson provided in-depth insights into the report and recommendations for marketing leaders.

VK re-brands in time for students return to study

Talking Retail

The re-brand, which aims to clearly define each flavour of the drink, has been timed to coincide with Freshers weeks at UK universities, because students are one of the key target markets for the brand.

Former L’Oréal Australia MD goes all in on natural skincare

Inside Retail

As general manager of skincare, Tucker will be responsible for developing and bringing to market 8 Seeds, a new line of skincare products containing hemp seed oil, which is purported to have anti-inflammatory and anti-aging benefits.

Maximizing the marketing value of the store

Mike Anthony

The article argues that physical retail is important because it plays a marketing role. Stores have marketing value for your brands. The marketing value of a store is nothing new. Stores are marketing and sales channels. a marketing role and a sales channel.

Shopify brings social commerce to Pinterest Australia

Inside Retail

The partnership will enable Australian businesses to easily bring products to Pinterest and make them shoppable, and allows market-specific feeds, meaning the discovery platform can be used as an online catalogue for brands to show off different products in different markets.

Applying the Blue Ocean Strategy to Going Global

LS Retail

©iStock/Viktoriia Fokina Pawdel CEO Arrian Lim – who is a certified digital marketer [not sure what that is] – discusses how he jumped out of the box of traditional pet marketing, applied the Blue Ocean strategy theory, and created his own growing niche.

Ferguson Plarre Bakehouses looks to expand drive-thru model

Inside Retail

The target market is likely to be aligned to the Ferguson Plarre Bakehouse brand. Family-owned Ferguson Plarre Bakehouse has launched its first drive-thru bakery, in South Morang, Victoria.

Fall Tips for Tenants

Broad Reach Retail

Identifying Target Markets. Did you know that 52% of Small Business Owners post on Social Media daily while 77% of Americans have Social Media accounts. In this issue of our Fall Tips for Tenants, we address the importance of: WHY small businesses need to be active on social media.

Innovate or die: How brands can create impact

Inside Retail

Companies are under a lot of pressure to ensure their products are sourced ethically and meet the sustainability guidelines that are now becoming commonplace in most global markets. The marketing mix to target this segment is also wildly different from conventional tactics.

Coni Lefferts's wegginar® 4/6/22 on Creating Global Packaging for Every Product and Budget

The Global Small Business Blog

Expected takeaways: Focusing on four key packaging elements: your product, your target market, your brand image and your timeframe Producing packaging offshore versus domestically Using stock packaging to make it look custom Determining the quantities of packaging you need now and later + More. ©2022 Women Entrepreneurs Grow Global®. All rights reserved. How do you create packaging for the global marketplace that is economical and universal in its appeal?

Can ‘smart’ Blundstone boots help ease healthcare workers’ pain?

Inside Retail

An overlooked market? . Dr Louise Grimmer, a senior lecturer in marketing at the University of Tasmania, says it makes sense that retailers are starting to view healthcare workers as a target market.

Goobne Chicken, the hot new Korean chain, plans six stores in 12 months

Inside Retail

Further store openings will be available as franchises and the goal over the next 12 months is to open another six new quick service restaurant locations across Sydney with suburbs such as Epping, Chatswood and Strathfield target markets.

What is a Niche Market?

Small Biz Trends

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. How do You Define a Niche Market? How a Niche Market Works. 10 Amazing Niche Market Examples.

Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Cause based marketing. Another trend running in tandem with user-centric and convenient shopping experiences is cause based marketing.

AuMake ends FY21 down $7.8m, hopeful for new year

Inside Retail

It is not uncommon for a WeChat user [in Asia] to have in excess of 5,000 people in their address book, providing brands with a cost effective yet sizeable and scalable channel to grow their presence in the Asian market.”.

How small business owners can love payment solutions

Inside Retail

The target market for these products will be found within the product’s Target Market Determination at Terminals and payment solutions are key for every small business, but with complex costings and connectivity issues, can you really love them?

Hitachi Vantara Offers Retailers Lidar-Based Grab-and-Go Self-Checkout

Retail TouchPoints

Hitachi Vantara has launched the Grab-N-Walk Out solution, which is designed to help customers take want they want, pay and leave with minimal friction. The store automation solution can help retailers free up store personnel to focus on more valued-added tasks.

How to manage the cultural divide in the workplace

Inside Retail

Adapting to the culture of a new market isn’t just about switching up your packaging or rebranding your company’s name so that it works overseas, although these things are important. Here are three tips to help you bridge the gap between your culture and the culture of your target market.

The role of small gifts in customer loyalty

Retail Focus

Whilst this is a crucial aspect of marketing, it’s equally important to ensure that you are retaining your existing customers as well. There are many different ways in which you can develop a loyal customer following for your business.

Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement.

Indonesian designers discuss the rise of modest fashion at NYFW

Inside Retail

Widiastuti noted that streetwear brand Erigo X manages to integrate modesty into its designs, while still keeping things sexy and appealing to its target market: Gen Z and Millennials.

The Ticket to Earn Customer Loyalty

Retail Smart Guys

Your competitors might know their market well and how to keep them! As the market gets more competitive, customer loyalty becomes harder to maintain. To keep up with the trend, you must employ the best people, plan your inventory, and set up an effective marketing plan that suits your customers’ tastes. We have highly skilled professionals, inventory planners, and marketing experts equipped to shape your business according to your target market at a very affordable price.

How to Start a Car Rental Business

Small Biz Trends

The global car rental market is booming. As part of your market research, look at other car rental companies and note the aspects of those operations that you think fit what you plan to do. Determine Your Target Market. Choose a name that reflects your target market.

Online Marketing Courses to Take to Help Your Business

Small Biz Trends

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure.

4 Tips to Run Better BOGO Sales


Tip 1: Select Your Target Audience . The first step to planning a successful buy one, get one sale, is to narrow down and select your target audience based on the item on sale. Picking a niche market can help you decide where and how to advertise. For example, if you want to offer buy one make up item, get one free, you can narrow down your target market to shoppers who have purchased make up in the past year.

22 Small Business Ideas for Men in 2022

Small Biz Trends

As a business consultant, you can help small businesses with start-ups, marketing, and financial planning. Whether you’re selling clothes, books, or home goods, a retail store can be a great way to reach your target market. Have a solid marketing strategy.

What investors want: The four e-commerce metrics that matter most

Inside Retail

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter.

Barnes & Noble Adds “Banned Books” Section to Stores, Website


Nicola Kinsella, SVP Global Marketing of Fluent Commerce, commented on Retail Wire ’s article to applaud the bookseller’s opportunism. “It’s It’s a great marketing move by B&N. And B&N knows its target market.

How to include disability in your advertising – without getting cancelled

Inside Retail

Therefore, it would make sense to include disabled talent in order to capture the attention of that additional 20 per cent market share. A surprising number of brands fall short when it comes to considering the customer experience their target market enjoys from them.

5 Must-Have Products to Advertise Your Business for 2022

Retail Minded

It can be as simple as word of mouth, especially if you are in the neighbourhood lemonade business, but the bigger and more widespread your business, the more complex your advertising campaign will need to be to ensure the correct level of market penetration.

Culture Kings CEO Simon Beard talks Vegas, male shoppers and growth

Inside Retail

We recently spoke with Culture Kings founder and CEO Simon Beard about the store and what it will take to crack the US market. The US is a much bigger market, and I knew for us to crack it, you can’t half-arse it. We pick our market and then really just try and resonate with it.

Spotlight: Pallette Market Brings Unique Cultural Products to People Around the World

Small Biz Trends

But Pallette Market wants to make this easier for everyone from the city to the suburbs. “That’s why we started Pallette Market. use 20k for marketing. analyze marketing effort then inject another 20k into targeted marketing.

Signet Jewelers Acquires Diamonds Direct to Boost Bridal Offerings

Retail TouchPoints

Signet plans to drive operating synergies by leveraging its scale in purchasing, targeted marketing, connected commerce and jewelry services to enhance Diamonds Direct.

Analysis: Why rethinking demographics leads to better segmentation

Inside Retail

Segmentation is core to many marketing functions. In fact, it is one of the first things we teach in undergraduate marketing courses, as part of the segmentation-targeting-positioning (STP) process we teach as an introduction to marketing strategy.

What’s on Levi’s agenda? Sustainability, supply chain and empowering people

Inside Retail

A shift towards manufacturing hubs that are closer to major markets will be preferred, as opposed to conventional low cost manufacturing hubs that require global shipping and logistics, Bergh explained.

From Ralph Lauren to Patagonia: How to build an aspirational economy

Inside Retail

US branding and marketing agency Creative Mischief recently created quite an online sensation by making 999 electronic copies of an Andy Warhol painting that they acquired, so online bidders had no idea if they were getting the original or a copy.

All that glitters: The future of lab-grown diamonds

Inside Retail

This confusion works in favour of the diamond simulant/crystal market. IR: What are your plans for Futurae Diamonds and who is your target market? It’s been a rollercoaster for the fine jewellery industry, with the slow return of weddings and the rise of sustainable options.

5 Tips for Running a Retail Franchise

365 Retail

Understand Your Market. The first tip is to understand who your target market is. Understanding your target market helps with customer engagement, marketing, the customer experience and so forth. . This can tie in with knowing your market.

Why fit in when you were born to stand out

Inside Retail

Niche sites also know a target market inside and out, making it easier to solve (and evolve) customer needs and meet their demands. And when it comes time to get the word out, it’s easier to reach out and market to a well-defined target audience.