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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

It comes down to the target market’s impression – is presence on a channel worth enough to degrade your brand premium? “I “But this presence comes at the expense of brand premium – the brand codes are lost. The product feels generic, the store feels discount, and the whole presence is very underwhelming. “It

Fashion 277
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Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season

Retail TouchPoints

These networks enable targeted marketing, allowing retailers to deliver personalized offers that boost conversion rates. Partnering with the right program allows retailers to engage with hundreds of millions of active consumers eager to earn and redeem rewards — many of them highly coveted prospective new customers.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

Apple, for instance, has created an in-store community for its tech-savvy target market, which often defaults to digital channels for purchases. Showcase your brand, reflect shopper values. True omnichannel expertise means sharing customer data across online and offline touch points.

Consumer 277
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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

Brands that embrace these regulations and position themselves as reliable and responsible gain a competitive edge in the market. Targeted Marketing and Brand Loyalty Programs Personalised marketing campaigns and loyalty programs are becoming increasingly important for vape juice brands.

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Elevate Your Business for an Unforgettable Holiday Season

From optimizing your website and running targeted marketing campaigns to enhancing customer experiences, this guide covers everything you need to maximize holiday sales and keep customers coming back. The holiday season is a crucial time for businesses, and the right strategies can make all the difference.

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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

However, Gray did counter his praise of Wirth with a caveat, suggesting that there’s still room for Myer to explore more in-store curation to deepen brand experience and connection with their target market. In his view, successful brands are those that answer the customer’s question, or in other words, meet the customer’s demand. “If

Apparel 252
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M-Cube launches M-Lab, its exclusive music catalogue to spearhead emotive retail experiences

Retail Focus

The catalogue is designed to align with the specific needs of each target market, with custom-made playlists that help establish a consistent and unique atmosphere, increasing customers’ emotional engagement and connection to the retail space.