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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

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Woolworths, Petbarn forced to suspend pet insurance after Asic probe

Inside Retail

It cited “deficiencies in the target market determinations (TMD) for the products” adding that it had conducted a “risk-based and targeted review” of insurance TMDs. Asic was concerned that the insurers failed to appropriately define the target market for these products using objective and tangible parameters.”

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Former L’Oréal Australia MD goes all in on natural skincare

Inside Retail

While sister brand 13 Seeds sells on Amazon in the US and Australia, Tucker said the plan is to focus on finding and reaching 8 Seeds’ target market before taking a broad approach through an online marketplace. The target market for 8 Seeds is men and women with specific skin issues aged 30 and up.

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Five Below Plans to Convert 400 Stores to Higher-Price Format

Retail TouchPoints

We believe our diverse eight worlds and WOW merchandise offering along with increased and more targeted marketing effectively highlighted the tremendous value for our customers. Given this holiday performance, we now expect to finish the fourth quarter and full year near the high end of our previously provided guidance ranges.”.

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Shopping centre industry alarmed by merger reforms

Inside Retail

The SCCA believes such a requirement goes beyond the original intent to target market concentration and will unnecessarily capture other markets. There is also a lack of clarity as to how the ACCC notification process would operate or the factors that will be considered, the council added.

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Asic orders Urban Rampage stores to end Centrepay credit arrangements

Inside Retail

Asic said the credit arrangements are not suitable for consumers in the target market as they are inconsistent with their financial situation, putting them at risk of financial hardship. Coral Coast targeted First Nations consumers who received Centrelink payments.