4 trends impacting retail marketing strategies

Retail Dive

Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise

Actionable insights increase return on investment in retail marketing

Inside Retail

The turbulent retail patterns and panic-buying of Covid-19 have changed the way Australian brands and retailers make short- and long-term strategic decisions. Powerful retail solutions are driven by genuine data-driven insight.

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Retail Marketing Tips For International Chains

365 Retail

If you manage a retail chain that is either currently operating internationally or is looking to do so, then you will need to look at your marketing campaign. This article will explore marketing tips to get you thinking. Marketing Translation.

5 things to look for when choosing a Retail Marketing Agency

Tokinomo

Marketing is an essential part of any business, especially in the retail industry. If you want customers to hear about your products, then marketing is the answer to your questions. retail marketing

Retail Marketing: 5 Ways To Promote Your Online Business

Rain

Advertising haunts consumers on literally every site, making it difficult for retailers to attract attention today. The post Retail Marketing: 5 Ways To Promote Your Online Business first appeared on Omnichannel Retailing Hub by Rain Retail Software.

New York City’s Retail Market Shifting into High Gear for 2022

VMS

And for better or worse, 2021 was a most memorable year for New York retailers. Midtown’s landscape is replete with vacant storefronts once teeming with retail activity and popular restaurants. Retailers from every sector are getting back into the race.

Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail Touch

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge.

The role of returnable transit packaging in supporting ?the 2021 omnichannel retail market

Retail Focus

The struggles of the UK high street and the acceleration of retail sales from ‘bricks to clicks’ have never been more apparent than during the Covid-19 pandemic. Jon Walkington, Retail and System Integrator Sales Director, Schoeller Allibert UK.

The Backroom: Just how competitive are retail markets?

Retail Dive

A talk with author and antitrust expert Sally Hubbard about what shifts in competition policy and enforcement could mean for the retail industry writ large

Best Retail Marketing Tips for 2019

Retail Next

Needless to say, the online retail industry has gotten bigger. While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challenging too. Leverage email marketing.

Cheetah Digital Offers A Suite Of Tools For Retail Marketers

Retail Touch

Cheetah Digital , a customer engagement solution provider, offers the Customer Engagement Suite to help retailers create impactful, personalized experiences that can deliver value across every touch point of the customer lifecycle.

Commerce Signals Uses Transaction-Based Data to Help Streamline Retail Marketing Efforts

Retail Touch

Digital Marketing Solution Spotlight commerce signals marketing solution spotlightOmnichannel payment intelligence solution Commerce Signals has launched a transaction-based segmentation library to help digital advertisers reach high-value audiences.

5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail Touch

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year.

Latest online spending data signals new norm for retail market, says Colliers

Retail Times

The latest data from the Office for National Statistics shows online sales, as a proportion of total retail sales, have reached 25.5% for two consecutive months (June and July 2021), which according to Colliers’ analysts marks a step-change in consumer behaviour and could signal a new norm in spending habits for the retail market.

Digitized In-Store Shopping Experiences are the Future of Retail Marketing

Retail Touch

retail sales surged 9.8% , thanks to a third stimulus check and the gradual relaunch of in-store shopping. Going forward, digital will bleed into the in-person shopping experience, and retailers will explore new ways to individually target customers in-store the same way they do online.

How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

Retail Touch

Here are five achievable steps to developing a retail marketing personalization roadmap that will boost your profitability by helping you define your personalization goals, timelines and leaders. Which of your business goals will improved marketing personalization impact?

How to Write an Effective Retail Marketing Strategy in 7 Steps

Retail Next

The retail market continues to grow rapidly. Over the past couple of years, the strategy of retailers has changed markedly. These tasks can be combined into a competent retail marketing strategy, and in this article we will cover the main points that must be developed within it.

The Chinese Retail Market: Pop-up Stores and Massclusivity

Store Front

It was all part of a marketing technique which, as you may suspect, proved to work perfectly when the club actually opened its doors to the public. While this technique is questionable, if not plain wrong, it does teach us one thing which many in retail are acutely aware of: exclusivity is attractive. Developments in the Chinese market. Pop-up stores, which are a textbook example of hunger marketing, fit such a consumer culture perfectly.

Nearly two-thirds of US consumers welcome personalized retailer marketing, Wunderkind reports

Retail Times

which found significant gaps between brand strategy, consumer desire and the channels that best foster meaningful consumer-retailer engagement. COVID-19 has changed how consumers shop and discover brands. To shed light on the relationship between consumers and their preferred brands, Wunderkind, a leading consumer engagement platform that scales one-to-one messages for top brands, commissioned a national study of more than 2,000 consumers across the U.S.,

7 Tips To Improve Your Store Sales Via Your Website And Social Media

Retail Doc

Marketing Social Media webdesign facebook Retail Marketing StrategyI remember when a local business group asked me to present for half a day and the focus became social media.

Black Friday: 70% of retail marketers are concerned about technical issues this sales season

Retail Technology Review

Although a majority of retailers have invested in better digital shopping solutions following Covid-19, a staggering 70% of retail marketers are still worried that their technology will hinder their success this sales season. Retail Supply Chain Internet Retailing Critical Issues

Holiday marketing in-store for FMCG brands

Tokinomo

Retailers and brands need to be prepared for holiday shopping because it’s an opportunity that only strikes once a year. retail marketingTis the season to be jolly! Also, it’s that time of year when customers are buying a lot more and spending more time in-store than ever.

Product differentiation for FMCG brands in-store

Tokinomo

As you know, the market is saturated and you need to find a way to differentiate your products. retail marketingWhen customers step foot inside a grocery store, they are bombarded with options.

Disruptive Dutch scale-up sets sights on UK retail market

Retail Technology Review

Omnia Retail, the pricing and online marketing automation software provider, has launched in the UK with a dedicated London office. Internet Retailing

Hybrid Retail: Find the right mix of channels for your shoppers

Tokinomo

Retailers and brands are constantly adapting to new trends. When the pandemic started to affect the way we live and shop, retailers knew that things would look different after restrictions were lifted. retail marketing

Why is impulse buying so common and why does it matter for Retail

Tokinomo

retail marketingShopping is much more than a simple chore nowadays. People love to come to the store for the experience, not just to buy products because products can be found anywhere.

Retail Media Networks: The best place for FMCG brands?

Tokinomo

retail marketingThe COVID-19 pandemic accelerated the adoption of online shopping. More and more people are turning to eCommerce platforms for their shopping. However, this doesn’t mean that brick and mortar stores are dead.

31% of retail marketers say ‘lack of ownership’ is their biggest challenge when building digital experiences

Retail Technology Review

Over a third (31%) of marketers working in the retail sector say that a ‘lack of clear ownership’ is their biggest challenge when building digital experiences. Critical Issues Internet Retailing Retail Supply ChainThat’s according to new research from CMS provider, Magnolia.

31% of retail marketers say ?lack of ownership? is their biggest challenge when building digital experiences

Retail Technology Review

Over a third (31%) of marketers working in the retail sector say that a ‘lack of clear ownership’ is their biggest challenge when building digital experiences. Critical Issues Internet Retailing Retail Supply ChainThat’s according to new research from CMS provider, Magnolia.

Inclusion and segregation in retail: The ethnic food aisle

Tokinomo

retail marketingYou go to the grocery store prepared to shop for the whole week. However, on your shopping list, you have various ingredients, including a bag of spaghetti. Of course, you go to the aisle where you can find pasta and rice.

‘Lowe’s House of Curators’ Emphasizes Style, Interior Design with Special-Edition Collections

Retail Touch

Consumer Trends Digital Marketing Retail Store Design celebrity retail partnerships house of curators Iris Apfel Lowe's retail collaboration retail marketing

Digital, real-time and predictive: research reveals future of retail marketing

Retail Technology Review

New research by SaaS technology company, Eagle Eye, has found that personalisation is no longer a bonus but a marketing necessity. Some 75% of consumers say they are unhappy with generic offers and 81% consider relevance to be the most influential factor in whether they redeem promotions

SHEIN to Donate $300,000 to Three Charities Chosen by its Community

Retail Touch

Global fast-fashion e-retailer SHEIN will be hosting its second-annual virtual music festival, “SHEIN Together Fest” on May 2, 2021, celebrating its Light-a-Wish campaign with a $300,000 donation to three charities chosen by its community.

As a Category Manager are you the next CEO or stuck for life?

Shopper Intelligence

The greatness of Category Management is that it requires you to have all of the commercial understanding of the Sales function along with a deep and thorough knowledge of what’s important to your retailer and the business of being a Grocer. Category Management retail marketing

How Brick-and-Mortar Stores Can Enhance Customer Experience to Compete Against Online Retailers

Cross Cap

Alarmists have heralded the death of retail, as online shopping continues to dominate and technology continues to revolutionize the way we shop. Retailers simply can’t compete; discounting and price-matching is only suitable as a short-term strategy, eventually leading to low-profit margins.

Footfall’s coming home: independents gear up for sales rush ahead of England semi-final

Talking Retail

Independent retailers have been making the most of England’s successful run in the European championship to boost sales ahead of tonight’s semi-final against Denmark. Or just read more coverage at Talking Retail. Industry News football independent retail marketing promotion

ATS 55

IRC and EDC unveil latest industry research to impact the multichannel retail market

Retail Technology Review

On 5th October at Novotel West, London, over 1,000 C-level industry leaders will attend the InternetRetailing Conference (IRC), the longest running multichannel forum which will be, for the first time, co-located with the eDelivery Conference (EDC

Look, Lick and Learn

New Retail

In the midst of a ‘soft’ retail environment, one store is persuading customers to queue for up to 20 minutes and pay a 220%+ premium for an item that (fundamentally) you could pick up in a supermarket. I guess it depends which side of the retail counter you’re on.

Lowe’s Promo Offers ‘Night of Lowemance’ for Valentine’s Day

Retail Touch

“We thought, how better to translate all of the great DIY energy we’ve seen for months into some really romantic DIY energy,” said Marisa Thalberg, EVP, Chief Brand and Marketing Officer at Lowe’s in a statement. Champagne. Chocolate. Flowers. Sheet rock?

Bed Bath & Beyond Launches Value-Priced ‘Simply Essential’ Line

Retail Touch

Inventory & Merchandising bed bath & beyond owned brands retail market news Simply Essential

6 Proven Ways to Reach Millennials with Your Marketing

Retail Next

It is difficult to pinpoint what drives this segment of the market because everyone in it is so unique, though — which makes effectively reaching and engaging them a challenge. If you aren’t already marketing to them, you’re missing out on a lot of potential customers.

Organic Fruits & Veggies: how to leverage a premium opportunity

Shopper Intelligence

To find out more about how your category is doing vs the rest of the store across retailers, read our summary on Measuring Performance. Category Management Shopper behaviour Insights retail marketing

Schnuck Markets and Meijer Make Moves to Increase Diversity of Their Suppliers

Retail Touch

Schnuck Markets and Meijer have each partnered with product discovery solution provider Efficient Collaborative Retail Marketing (ECRM) to launch initiatives aimed at improving diversity among their suppliers.