article thumbnail

Top 7 Best Retail Marketing Books for Brands and Retailers

Tokinomo

Retail is a challenging industry, considering how much it changed in the last few years. In this article, we are going to present the best 7 retail marketing books. That’s why it is important to keep up with the latest trends.

article thumbnail

Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

The massive increase in Americans fleeing apartments or upgrading to more space over the last 15 months presented retailers with a once-in-a-generation opportunity to increase conversion rates and sell more products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Its rampant rise in China is encouraging U.S.

article thumbnail

How to succed at retail marketing in 2022

Tokinomo

The retail industry is ever-changing and the demands of the customers are increasing as we speak. Actually, during the pandemic, 75% of customers mentioned that they changed the brands they bought. This shows that shoppers are no longer holding on to a brand if it doesn’t satisfy their needs and wants.

article thumbnail

Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

article thumbnail

Retail Marketing Trends 2023: What to expect this year

Tokinomo

If you’ve read our “ Retail Year In Review 2022 ” article, then you know a lot has happened in the last year in this industry. When we were expecting things to relax after the COVID-19 pandemic and its restrictions, the war in Ukraine started and it impacted the retail industry worldwide.

article thumbnail

Amazon holds 42 percent of the online retail market

Retail Wire

market share of e-commerce spending and 60 percent of the platform’s total sales, according to eMarketer. Amazon’s direct sales represent another 17 percent of the market. Sellers on Amazon.com’s marketplace account for 25 percent of the total U.S.