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Future Forward: Zero-Party Data and the Evolution of Retail Advertising

Retail TouchPoints

Retail brands need a compelling rationale to establish fair and just connections with customers through a privacy-centric approach for a successful zero-party data strategy. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data.

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Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

Retail TouchPoints

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. By actively tackling fraudulent activity, organisations can mitigate harm to their campaigns and utilise AI ad platforms to their full potential in the retail market.

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Mobile Media Labs Helps Retail Marketers Enable Results-Driven Campaigns

Retail TouchPoints

Mobile Media Labs solutions are designed to help retail marketers connect with publishers looking to monetize their traffic in order to help retailers acquire new customers despite strained budgets.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. I’ll have the extra pad see ew , thanks.

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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Key Strategies for Retailers Digital and Social Media Marketing In the digital age, a robust online presence is non-negotiable. Retailers should leverage these platforms for targeted advertising, engaging content, and interactive campaigns that encourage sharing and participation.

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Commerce Signals Uses Transaction-Based Data to Help Streamline Retail Marketing Efforts

Retail TouchPoints

Omnichannel payment intelligence solution Commerce Signals has launched a transaction-based segmentation library to help digital advertisers reach high-value audiences. The goal for the platform is creating more efficient media buys and greater incremental revenues for advertisers.

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Digital Signage for grocery advertising

Tokinomo

People have been shopping in-store for ages. Over time a lot has changed. From the assortment of products to the technique used to promote those products. Shoppers’ demands and needs also altered over the years.