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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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Leveraging Shopper Data to improve Retail Marketing Strategies

Shopper Motion

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Benefits of using shopper data in retail marketing.

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What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

A willingness to break down institutional silos: The introduction of retail media changes not only customers’ shopping experience, but also shifts the dynamic of the traditional retail marketing ecosystem.

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4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

Unsurprisingly, generative AI is the tech du jour: “We are keeping a close eye on the development of generative AI,” she explained, “how it is being applied across the retail marketing and operations spectrum , and the impact this has on the future staffing and tech needs for retailers , based on the shift in their pain points from automation.”

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.

Marketing 262
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Why retail media has become the next big tool in performance marketing

Inside Retail

The brainchild of The Pistol , the business has more than 11 years of experience in developing technology to deliver campaigns across digital channels, starting with the early era of intensive Facebook advertising opportunities, the company understands the value and potential returns of the virtual real estate of retail media. .

Marketing 277
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4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

Unsurprisingly, generative AI is the tech du jour: “We are keeping a close eye on the development of generative AI,” she explained, “how it is being applied across the retail marketing and operations spectrum , and the impact this has on the future staffing and tech needs for retailers , based on the shift in their pain points from automation.”