Shopper Motion
DECEMBER 19, 2022
Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Benefits of using shopper data in retail marketing.
Retail TouchPoints
JULY 15, 2022
A willingness to break down institutional silos: The introduction of retail media changes not only customers’ shopping experience, but also shifts the dynamic of the traditional retail marketing ecosystem.
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Retail TouchPoints
MAY 1, 2023
Unsurprisingly, generative AI is the tech du jour: “We are keeping a close eye on the development of generative AI,” she explained, “how it is being applied across the retail marketing and operations spectrum , and the impact this has on the future staffing and tech needs for retailers , based on the shift in their pain points from automation.”
Retail TouchPoints
SEPTEMBER 30, 2022
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.
Retail TouchPoints
MAY 1, 2023
Unsurprisingly, generative AI is the tech du jour: “We are keeping a close eye on the development of generative AI,” she explained, “how it is being applied across the retail marketing and operations spectrum , and the impact this has on the future staffing and tech needs for retailers , based on the shift in their pain points from automation.”
Inside Retail
OCTOBER 13, 2021
The brainchild of The Pistol , the business has more than 11 years of experience in developing technology to deliver campaigns across digital channels, starting with the early era of intensive Facebook advertising opportunities, the company understands the value and potential returns of the virtual real estate of retail media. .
Retail TouchPoints
JUNE 16, 2021
Marketing teams need to rethink their processes for a new world, and seek to grab potential customers from the moment their content is delivered. Marketers Can’t Afford to Miss on Content, Customers or Timing. Content accounts for nearly 40% of the average marketing spend, according to data from the Content Marketing Institute.
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