Luxury retail: Why a customer should love your packaging first, and then your product

Retail Technology Review

But much less often do they understand the true potential of their outer and additional elements in driving brand engagement, increasing loyalty and enhancing the overall customer experience – and it’s by doing the latter, you can really make consumers fall in love with not only your products, but your brand and business too. More and more, brands are beginning to see the value of their packaging in influencing consumers’ purchasing decisions.

Four Types of Ecommerce Merchandising That Business Owners Should Know

Retail Technology Review

By Sam Cortez, managing editor and outreach specialist for Merchandising is the process and practice of displaying and arranging products for the best customer experience. The concept of merchandising is based on guiding prospective customers through the buyer’s journey and presenting them with the right products, at the right time and place, in the right quantity, and with the best prices.


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Managing retail touchpoints for a positive customer experience

Retail Focus

On the one hand, operational changes and on the other hand, changes linked to the user experience. If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever.

4 Ways To Improve Your Retail Customer Experience and Sales

The Retail Doctor

How to improve customer service experience? Retail Sales Training customer experienceConcentrate on your employees and engage their hearts, not just their minds.

Retail Customer Experience That Works: Connecting With Shoppers

The Retail Doctor

Customer Service Retail Sales Training customer experienceThe day I started to actually wash and condition my face was the day a spa esthetician made it clear that for a guy in my line of work. where my mug is my brand. I had to elevate the way I treated my skin.

The importance of an elite B2B customer experience

Inside Retail

Customer experience (CX) has long been a strategic focus for business-to-consumer (B2C) retailers who understand its role as a key driver of customer acquisition, conversion, and retention. As a result, these retailers often offer less-than-optimal experiences to B2B customers.

Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey.

Inside Accent Group’s new customer experience centre

Inside Retail

Like many retail businesses, Australian footwear giant Accent Group saw a big uptick in customer service enquiries during last year’s Covid-19 lockdown. With stores shut, customers flooded the company’s support team with questions about product fit, delivery delays and return policies.

The effect of employee experience and customer experience on revenue

Inside Retail

Improving the customer experience has been an important point of focus for retailers for quite some time. One of the lessons to come out of the pandemic and its impact on staff, however, is that it’s really both employee and customer experience combined that drives revenue.

Transform Customer Experiences and Network Efficiencies with NetOps Automation

Cisco CSR

Automate NetOps to streamline business and IT processes and improve customer experiences while unlocking savings and increasing revenue. NetOps teams that roll out and support digital transformation strategies are feeling the heat to deliver premier services to customers.

Holiday Shopping 2022: How AI-Powered Guided Selling Creates Bespoke Customer Experiences

Retail TouchPoints

Considering many customers will be buying some, if not all, of their holiday gifts online, identifying ways to capitalize on increased ecommerce demand can make or break an organization’s holiday profit potential. Benefits for Both Customer and Company.

How to Upgrade Stale Customer Experiences

Retail TouchPoints

Customer experience and employee experience live in two different acronyms, CX and EX. Here are five capabilities organizations should invest in to create connected experiences for their shoppers and employees. Only 33% say those experiences are relevant and connected.

The Secret to Superior Customer Experience

Cisco Retail

Totally satisfied customers contribute 14 times as much revenue as a somewhat dissatisfied customer 1 , so a superior customer experience (CX) is a must-have in any organization’s business strategy. Smart and connected experiences. Customer Perspectives.

A Customer Experience is a Full Journey: Making the Most of it Through People Tracking

Retail TouchPoints

Customers aren’t analyzing their behaviors within retail locations, but every retailer should be, and they should be learning from it every step along the way. It’s imperative customers are safe, comfortable and are offered privacy as they move about. Shoppers of the experience were 1.5X

Guest Post: Deliver a Total Customer Experience

Shep Hyken

He shares how organizations can deliver a total customer experience. What is the total customer experience? Customer obsessive, customer-focused, customer-centric, the idea is to take customer service to a higher level. Engage the customer.

Woolworths flags concerns across supply chain, customer experience

Inside Retail

Our customer experience was not as good as we would have liked during the year, which was reflected in our customer advocacy scores, with all businesses down on the prior period with the notable exception of Big W.”. Despite group net profit hitting $1.5

The new personal: How retailers are shifting focus onto customer experience

Inside Retail

In a world of social media, email marketing, memberships, subscriptions, retailer partnerships and everything else digital technology has given us, it’s ironically easy to lose sight of the customer. Using the results will help you further finesse your customer profiles.

Human Experience Transcends Customer Experience Across Generations

Retail TouchPoints

Brands, in their never-ending quest for relevance, must dive deep into human experiences, connecting with consumers at an emotional level. Invite them to be part of the story, not as customers, but as human beings. Together, they shape the retail experience.

Five Lessons On How To Personalize the Customer Experience

Shep Hyken

I love to receive great examples of outstanding customer service. I’m always on the lookout for great stories, whether I personally experience them, or they are sent in by our followers. This prompted BarkBox to reach out to its customers in the areas that were hit hardest.

How to Improve Customer Experience in Retail Stores


According to a study done by Salesforce , 84 percent of consumers say that customer experience is just as important as a company’s products and services. In fact, customer experience is one of the biggest factors that retailers have to consider.

Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

Shep Hyken

She’s also a web design consultant focusing on customer experience and user interface. She shares how customer experience is a valuable marketing strategy. Then you describe your general marketing efforts as customer experience marketing.

Transforming Customer Experience with Cisco AI Chatbots

Cisco CSR

They automate common tasks, reduce time to service, and increase efficiency and customer satisfaction.? . The Cisco Networking Bot (cnBOT) is designed to empower internal support personnel, customers, guests, and partners by providing digitized Cisco product information in an intuitive way.

Guest Post: Customer Experience: Expectation vs. Reality

Shep Hyken

She writes about what customers expect from companies in 2021 and what they actually get. Customers want their concerns resolved swiftly, without having to wait in line or being handed from one executive to another. . Reality: Customer Service generally feels like sales. .

How top retailers have transformed customer experience

Inside Retail

Combine this with a customer base whose expectations of what makes a great experience have continued to rise, and in some cases are heightened through periods of lockdown, and you have a sense of the challenge facing the retail sector.

How To Help Your Retail Employees Create Exceptional Customer Experience

The Retail Doctor

Customer Service Retail Sales Training sales training for retail staffI was consulting with a new luxury client. I was going to be working on their sales floor, so he told me I would have to wear the old school uniform of a dark navy suit, tie - the works.

Guest Post: How Can PR Crisis Management Shape Customer Experiences?

Shep Hyken

He writes about how successful, global brands use social media to deliver outstanding customer service experiences. Social media is a powerful tool that can encourage customers to acknowledge a job well done.

Fixtures & Décor: Producing Value, Great Customer Experiences

Miller Zell

Consider five classic challenges for a diverse group of branded environments: Environmental Design Procurement Digital Solutions Customer Experience Strategy Value Engineering Prototyping Logistics Design Development Creative Services Installation End-to-End Services Production Merchandising

Guest Post: 6 Ways BPOs Can Boost Customer Experience

Shep Hyken

This week, we feature an article by Baphira Wahlang Shylla, a digital marketer at Knowmax , a SaaS company that provides knowledge management solutions for various industries that are seeking to improve their customer service metrics. She shares how BPOs can enhance your customer experience.

Clyde Helps Retailers Enhance Their Post-Purchase Customer Experience

Retail TouchPoints

Clyde has launched an Ownership Enrichment Platform tool, designed to enable deeper customer relationships and drive lifetime value through reimagined product protection, registration and issue resolution experiences.

Guest Post: How the Status Page Improves the Customer Experience

Shep Hyken

He shares how a website’s status page can help keep customers informed and improve their overall experience with a brand. The deal is that customers are unwilling to waste their precious time on web platforms that are down because their standards and expectations are high.

Customer Service Versus Customer Experience … What’s the Difference?

Shep Hyken

It is one of the most common questions I’m asked in interviews: What’s the difference between customer service and customer experience (also known as CX)? The example I used was how Home Shopping Network (HSN) incorporated gamification into the customer experience.

Guest Post: Understanding Digital Customer Experience in Retail Industry

Shep Hyken

He has experience across the Contact Center spanning Hiring, Training, Quality, Workforce Management, and Performance Management. He shares how retailers can understand the digital customer experience in the retail world. Understanding the customer’s need .

How Brand Perception and Shared Values Fundamentally Impact Customer Experience

Retail TouchPoints

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. There’s More to Experience Than Measurement.

RIP paper receipts: A new era of in-store customer experience

Inside Retail

A digitised era for Australian bricks-and-mortar retailers is here, and it’s transforming the customer experience by sending receipts directly to their bank app. Frictionless customer journey. Paper receipts are so 2021.

Two Digital Solutions That Simplify and Improve Customer Experience

Cisco Retail

But, unfortunately, this hasn’t always led to the best customer experience. Customers want to enjoy the value of our solutions without the complexities. Focus on the digital customer experience. Help customers climb the value ladder.

Guest Post: Maximize Productivity with a Customer Experience Management Platform

Shep Hyken

She writes about how contact center agents can maximize productivity and provide a better customer experience. Research shows that 86% of agents feel they don’t have the resources or the authority to deal with customers effectively, which hurts productivity and service quality.

Guest Post: Build Your Winning Customer Experience Strategy With These Quick Tips

Shep Hyken

This week, we feature an article by Sukhdev Singh, Digital Marketing Specialist at Maxicus , a company that provides tech-enabled customer service solutions. He writes about building a great customer experience is integral to the success of any organization.

Customer Experience Inspiration from Cannabis Brands

Retail TouchPoints

At the Retail Innovation Conference & Expo, CS Hudson, Temeka Group and Cookies brought their innovative store design and experience to attendees.

Humanizing the Customer Experience with Technology

Small Biz Trends

However, human interaction is still key in creating a positive customer experience. Personalization and customization are key in targeting a customer base and to make sure a business is serving their specific needs. How to Humanize Customer Experience.

Meet the 2022 Cisco Customer Experience Heroes

Cisco CSR

At Cisco CX, our customers are our heroes. We value the opportunity to help our customers embrace their possible. . Today, we want to recognize and celebrate the accomplishments of our customers by highlighting three who were selected to receive the?2022

Enhancing telemetry for a better customer experience

Cisco CSR

The car also constantly collects data through sensors from its surrounding environment to help refine the driver experience and advance its technology. Like my EV, Cisco collects data to understand how our products and services are being used by our partners and customers.

Guest Post: 6 Best Business Management Tips While Investing in Customer Experience

Shep Hyken

He shares six ways companies and their brands can deliver an exceptional customer experience. Companies and their brands are no longer built through advertising but through experiences, and these experiences are customer-driven.? . Know Your Customer Avatar.

Success Program Insights: Your digital guide to a better customer experience

Cisco CSR

Just like I wouldn’t drive across country without a map, I wouldn’t expect partners to lead a customer through the lifecycle without a plan or strategy. Identification of customers stalled in the lifecycle, and recommendations on how to help them move forward.