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Melbourne Fashion Week to ban feathers

Inside Retail

Melbourne Fashion Week will ban the use of feathers across its runways beginning FY24 in a bid to protect wildlife, as feathers have become the new fur in the fashion industry causing cruelty and death among birds. million, with ostriches as the main victims of the fashion trend. .

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Fashion for a purpose brand HoMie launches circularity label

Inside Retail

With the facility, HoMie is transforming deadstock from some popular brands into new garments showcased at Melbourne Fashion Week’s Underground Runway under a new diffusion label HoMie Reborn. The new upcycling factory will not only redefine fashion but also contribute to waste reduction and the circular economy within the country.”

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Why Oroton is bringing AR mirrors to Australian fashion

Inside Retail

Window shopping is about to get a whole lot more exciting, with Australian designer fashion brand Oroton launching augmented reality try-on mirrors across the window displays of its stores in Sydney’s Queen Victoria Building and Brisbane’s Queen Street Mall.

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How social commerce platform Smthgood is reinventing eco-fashion in Asia

Inside Retail

The intersection of technology and sustainability is redefining the fashion landscape in Asia, and one of the leaders of this movement is Smthgood, a marketplace with a mission. Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands.

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Oroton launches app-driven fashion rental service after successful pilot

Inside Retail

Luxury fashion retailer Oroton has introduced a rental service in collaboration with technology and logistics company Rntr. “Rental is a natural step for Oroton’s quality products and to contribute to more responsible consumption and fashion waste reduction,” Child added.

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“Great momentum”: Ebay launches fashion fund to empower circular economy

Inside Retail

Further, Ebay surveys demonstrated that about one-third of wardrobes consisted of pre-owned fashion items, while about 40 per cent of Australians cited sustainability as a key factor influencing their buying decisions. With this backdrop, Ebay, supported by the Australian Fashion Council, has introduced the Circular Fashion Fund.

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Fashion label Ena Pelly opens its first Melbourne store

Inside Retail

Australian fashion label Ena Pelly has opened its first physical store in Melbourne, coinciding with the introduction of EP Athleisure, a new sportswear line. The post Fashion label Ena Pelly opens its first Melbourne store appeared first on Inside Retail Australia.

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