Why social media and the digital experience remain critical for in-store retail
Inside Retail
APRIL 28, 2025
In the early years of online shopping, bricks-and-mortar retailers were terrified about “showrooming” This was the idea that consumers would browse products in stores – touch them, try them on – and then go and buy them cheaply online. But the reality in 2025 is that the reverse is happening in Australia. According to recent Publicis Sapient research while online is growing as a source of sales, the majority of sales (86 per cent) still result from stores.
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