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Footwear Brand Manages Distribution with Wiser

Wiser

The proactive measures taken to safeguard brand value and ensure product integrity through meticulous distribution channel management exemplify a forward-thinking approach to navigating the complex global marketplace. The post Footwear Brand Manages Distribution with Wiser appeared first on Wiser Retail Strategies.

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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Digital media offers advantages TV cannot, particularly in its ability to link brand awareness directly to sales through online platforms.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

The post From product to practices: how fashion “sustainability” is finding its natural place in brand management practices. The study thoroughly analyzed 6 luxury sustainable pop-up stores and their practices to understand their impact on customer experience. . appeared first on Retail Focus - Retail Design.

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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

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Simon Property Group trims stake in Forever 21, Brooks Brothers brand-management firm Authentic

Retail Dive

The mall REIT is unwinding some of its investment into the retail business, which CEO David Simon has acknowledged is more volatile than real estate.

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New brand manager appointed at Mighty Fine Confectionery to inject creativity into the honeycomb manufacturer

Retail Times

Mighty Fine, the UK’s favourite honeycomb brand, has announced the appointment of Brand Manager, Olivia De Juan. As the brand manager for Mighty Fine, De Juan will be responsible for bringing innovative and creative solutions to the business as well as being involved with long-term strategic planning.

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Von Dutch sold. New owners promise to expand global footprint

Inside Retail

Hollywood fashion and lifestyle brand Von Dutch has been sold to brand management firm WSG Brands and is set for further global expansion. Former owners Groupe Royer and its subsidiary Royer Brands International completed the transfer of ownership last month.

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