article thumbnail

Footwear Brand Manages Distribution with Wiser

Wiser

The proactive measures taken to safeguard brand value and ensure product integrity through meticulous distribution channel management exemplify a forward-thinking approach to navigating the complex global marketplace. The post Footwear Brand Manages Distribution with Wiser appeared first on Wiser Retail Strategies.

article thumbnail

Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Digital media offers advantages TV cannot, particularly in its ability to link brand awareness directly to sales through online platforms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

The post From product to practices: how fashion “sustainability” is finding its natural place in brand management practices. The study thoroughly analyzed 6 luxury sustainable pop-up stores and their practices to understand their impact on customer experience. . appeared first on Retail Focus - Retail Design.

article thumbnail

Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

article thumbnail

Simon Property Group trims stake in Forever 21, Brooks Brothers brand-management firm Authentic

Retail Dive

The mall REIT is unwinding some of its investment into the retail business, which CEO David Simon has acknowledged is more volatile than real estate.

article thumbnail

New brand manager appointed at Mighty Fine Confectionery to inject creativity into the honeycomb manufacturer

Retail Times

Mighty Fine, the UK’s favourite honeycomb brand, has announced the appointment of Brand Manager, Olivia De Juan. As the brand manager for Mighty Fine, De Juan will be responsible for bringing innovative and creative solutions to the business as well as being involved with long-term strategic planning.

article thumbnail

Simon Sells Off Authentic Brands Group Stake, Will Put up No Capital for Express

Retail TouchPoints

Simon Property Group , is making some shifts in its “side hustle” as a brand owner. On an earnings call discussing its Q1 2024 results, CEO David Simon shared that the company had sold its remaining stake in brand management firm Authentic Brands Group for $1.2 The biggest mall owner in the U.S.,