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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

The post From product to practices: how fashion “sustainability” is finding its natural place in brand management practices. The study thoroughly analyzed 6 luxury sustainable pop-up stores and their practices to understand their impact on customer experience. . appeared first on Retail Focus - Retail Design.

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New brand manager appointed at Mighty Fine Confectionery to inject creativity into the honeycomb manufacturer

Retail Times

Mighty Fine, the UK’s favourite honeycomb brand, has announced the appointment of Brand Manager, Olivia De Juan. As the brand manager for Mighty Fine, De Juan will be responsible for bringing innovative and creative solutions to the business as well as being involved with long-term strategic planning.

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In the fight against fakes, Tod’s unveils ‘digital passport’ for its Di Bag

Inside Retail

We are excited to be part of this transformative journey with Aura Blockchain Consortium,” said Carlo Alberto Beretta, general brand manager at Tod’s. It also has origin and sustainability certifications of raw materials and packaging used for Di Bag. “We

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Canada Goose to launch into Australia

Inside Retail

Canada Goose is set to make a foray into Australia under a brand management agreement reached with Brand Collective. The brand will roll out retail stores this year in Melbourne and Sydney, and open an e-commerce platform, to be augmented by selected wholesale distribution.

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Do you have real life talks with buyers and brand managers?

Shopper Intelligence

When we meet brand managers do we listen to what they are worried about? In our own meetings do we just “chat”? Or do we fling information at each other back and forth hoping we can “win” by more of our stuff sticking than theirs? It can be helpful to always be ready with “conversation starters”.

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Shopper Marketing Weekly Snacks #17


The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. In this ad, the brand asked people from around the world to draw a ketchup bottle. Campaign scoop. Heinz created a simple, yet powerful commercial. Watch the video to see what they drew.

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