Expert insights. Personalized for you.
When you think of a strong brand, what comes to mind? No matter what you think of first, there are entire teams behind the scenes working to make that brand strong. It’s one of the oldest adages in business: Your brand is your most valuable asset. What is a Brand Guardian? MORE
The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage. MORE
Confectionery manufacturer Swizzels has launched a summer campaign for its Squashies brand. Clare Lynch, Squashies brand manager at Swizzels, said: ‘‘Squashies continues to. MORE
Quality Street brand manager Cat Mews said: “We know how much people missed our pick and mix stations at John Lewis last year, so we are delighted to announce that they are back for 2021. MORE
Resources & Tips RMA MEMBERS brand management image consultant virtual meeting zoomFrom Neechic, by Anetra Byrd: Covid has forced all of us to alter our approach to how we live, interact with others, network, and socialize in general; we have been forced to adjust to a new “normal.” MORE
Amber Topalcik, senior brand manager at Diet Coke, said: “With a broad, passionate, and loyal fanbase, this. Diet Coke has launched a media campaign to “shine a light on individual authenticity”. MORE
We saw an opportunity for the brand to relaunch into the U.S. Among the retailer’s new brands is the Kendall + Kylie line designed by Kendall and Kylie Jenner. MORE
This debut gives brands the ability to easily manage customer conversations regardless of the channels where they occur – all in one place. LivePerson, Inc. has launched SocialConnect and EmailConnect, bringing social media and email into the LiveEngage platform. Retail Supply Chain Internet Retailing MORE
Curious about how the world’s most inclusive fashion brand manages inventory for all shapes and sizes? Ever wondered how Ikea manages to roll out innovative campaigns globally in record time? Business Careers HR Leadership Management Marketing Professional leadership marketing MORE
Our retail brand, and the way it’s experienced by the customer, is now recognised as one of the biggest differentiators in the business. Brands mean business. . A consistent brand experience, in every store. The employee and customer experience are intrinsically linked. MORE
The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage. MORE
The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S. Tru Kids has closed the two Toys ‘R’ Us outlets it opened in 2019, according to Bloomberg. MORE
This new generation of online surveys is starting to have a significant impact not only on ad testing but on the entire spectrum of product development and marketing research, from consumer behavior analysis to pricing and brand tracking. MORE
Laura Branch-Parker, senior brand manager at Nestlé. Nescafé has launched its Gold Iced Coffee products into convenience stores. Nescafé Gold Iced Cappuccino and Nescafé Gold Iced Latte Salted Caramel contain seven sachets per box, retailing at £2.98 MORE
Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales. MORE
One of the pioneering firms who built a business around acquiring top-selling brands on Amazon and rapidly scaling them is now driving growth from other areas having found the market becoming increasingly saturated with competitors. MORE
It’s also a relevant and interesting question for retailers, brand strategists, and researchers to consider. As retail competition escalates on a global scale and across multiple channels, many brands and thought leaders have gravitated to the idea of ‘brand love’ as a way of differentiating. MORE
is selling its Heritage Brands portfolio — which includes the Izod , Van Heusen , Arrow and Geoffrey Beene brands — to fellow brand management firm Authentic Brands Group for approximately $220 million. PVH Corp. MORE
Luxury Swiss watch brand Piaget opened the doors to its very first standalone store in Sydney earlier this month, at Westfield in Pitt Street Mall. How important is it for the brand to have that direct connection with its customer base? MORE
stores in 2018, the Toys ‘R’ Us brand passed through a number of hands before being acquired by brand management firm WHP Global in March 2021. “The Toys ‘R’ Us brand is big and growing fast. MORE
Godelieve Crawford, Magners senior brand manager, said: “Summer is always an exciting season for cider and it is the perfect time to bring ‘When Time Bears. Magners Irish Cider is kicking off its first advertising campaign in four years. MORE
The tween retailer shuttered its remaining brick-and-mortar locations in late 2020 — which had numbered 2,800 at the brand’s peak — following the bankruptcy of parent company Ascena Retail Group. MORE
Authentic Brands Group (ABG) — which has made a name for itself by scooping up bankrupt retail brands such as Forever 21 , JCPenney , Aéropostale and Brooks Brothers and bringing them back to life through licensing — is planning to go public. We are brand owners, curators and guardians. MORE
Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! ). MORE
million bid to acquire his own fashion brand, Sean John , out of bankruptcy, according to Bloomberg. The retailer is currently 90% owned by brand management firm GBG USA through a joint venture with Combs, who sold the majority stake in 2016. MORE
Until Grieder begins his tenure, CFO Yves Müller will serve as the Hugo Boss Managing Board’s spokesman. His international expertise, charismatic personality and extensive global experience in brand management, product, distribution, marketing and digitalization make him the ideal candidate. MORE
What does that mean for category management and shopper insights? When we meet brand managers do we listen to what they are worried about? Views Category ManagementWhat’s so good about two people conversing? My phone hardly ever rings these days. I am inundated by emails. MORE
Williams names retail general manager. Williams has appointed Steven Woolley as its new general manager for retail. Daniel Grieder, the new CEO of Hugo Boss, is now officially on board and will be joining the brand’s managing board. Clothing and footwear company R.M. MORE
A street artist personalises the branding based on the theme and their respective style. . The topics of sustainability & regionality play out through the special selection of the Swiss partner brands, resulting in an overall offer that originates 100% from Swiss farming or production. MORE
Chilean wine brand Cono Sur has kicked-off a digital campaign focusing on its sustainability credentials. Cono Sur senior brand manager Heather Jones said: “We know from research. MORE
Indian snacking brand Cofresh has launched a multi-pack format for the back-to-school season. Cofresh brand manager Jon. The packs contain 5x20g bags of Cofresh Grills in Sweet Chilli, Peri Peri and Chilli Cheese flavours, retailing at 70p. MORE
Nestlé Confectionery is set to launch a Mojito & Mint flavour for its After Eight brand. Debbie Bowen, senior brand manager for After Eight said: “Last year’s limited edition Gin & Tonic After. MORE
The new store, created in partnership with Bravado , Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage. MORE
Covid’s ongoing impact on global travel continues to impact travel-retail brand Samsonite which has recorded a loss attributable to shareholders of US$142.5 MORE
Master franchisee Seagrass Hospitality is opening the long-awaited fast food brand at the Penrith Panthers Leagues Club on the busy Mulgoa Road. Robby Andronikos, brand manager of Five Guys Australia, said “It’s been an incredibly fun journey to bring the Five Guys opening to this point. MORE
” JCPenney — which was bought out of bankruptcy in December 2020 by mall operators Simon Property Group and Brookfield Asset Management alongside brand management firm Authentic Brands Group — has made a number of moves to streamline operations and up its game in the last year. MORE
John McDougall, brand manager at KP Snacks, said: “Hula Hoops is an iconic brand and continues to be a dominant player in the crisps, This story continues at Hula Hoops unveils refreshed packaging. MORE
million to purchase the assets of Sean John, the fashion brand he founded, out of bankruptcy, reports Bloomberg. Brand management firm GBG USA Inc. owns 90 percent of the brand via a joint venture with Combs, according to court papers. MORE
Nancy Moore, brand manager for Cadbury Gifting, said: “The last year. Cadbury Dairy Milk is launching limited edition chocolate gifting bars this summer. MORE
Adam Georgiou, brand manager from Spar UK, This story continues at Spar gets ready for summer with new wine launches. Alcohol alcohol spar Spar Brand symbol groups wineSpar is rolling out four new wines for its own-label range ahead of the summer. MORE
The new store, created in partnership with Bravado , Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage. MORE
Whisky brand The Famous Grouse has kicked off a global campaign to “inspire consumers to share, savour and enjoy The Famous Grouse together”. Lewis Bright, global senior brand manager at The Famous Grouse said: “The ‘Join Us By. MORE
Nestlé Confectionery is launching a limited edition caramelised biscuit variant for its KitKat brand. Alicia Gardner, assistant brand manager for KitKat, said: “With its warming spiced caramel flavour, our newest two-finger KitKat is. MORE
The sessions will cover immersive LED in virtual studios, retail spaces, and corporate spaces, with each round table session hosting a variety of expert brands in each sector. Hosting all the roundtables will be Jessica Golding, Absen’s European Brand Manager. MORE
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Shopper Intelligence
JANUARY 14, 2021
What does that mean for category management and shopper insights? When we meet brand managers do we listen to what they are worried about? Views Category ManagementWhat’s so good about two people conversing? My phone hardly ever rings these days. I am inundated by emails.
Retail Touch
JULY 8, 2021
Authentic Brands Group (ABG) — which has made a name for itself by scooping up bankrupt retail brands such as Forever 21 , JCPenney , Aéropostale and Brooks Brothers and bringing them back to life through licensing — is planning to go public. We are brand owners, curators and guardians.
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Retail Merchants
APRIL 8, 2021
Resources & Tips RMA MEMBERS brand management image consultant virtual meeting zoomFrom Neechic, by Anetra Byrd: Covid has forced all of us to alter our approach to how we live, interact with others, network, and socialize in general; we have been forced to adjust to a new “normal.”
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is selling its Heritage Brands portfolio — which includes the Izod , Van Heusen , Arrow and Geoffrey Beene brands — to fellow brand management firm Authentic Brands Group for approximately $220 million. PVH Corp.
Retail Touch
AUGUST 18, 2020
We saw an opportunity for the brand to relaunch into the U.S. Among the retailer’s new brands is the Kendall + Kylie line designed by Kendall and Kylie Jenner.
Retail Technology Review
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This debut gives brands the ability to easily manage customer conversations regardless of the channels where they occur – all in one place. LivePerson, Inc. has launched SocialConnect and EmailConnect, bringing social media and email into the LiveEngage platform. Retail Supply Chain Internet Retailing
VMS
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million to purchase the assets of Sean John, the fashion brand he founded, out of bankruptcy, reports Bloomberg. Brand management firm GBG USA Inc. owns 90 percent of the brand via a joint venture with Combs, according to court papers.
Talking Retail
AUGUST 25, 2021
Indian snacking brand Cofresh has launched a multi-pack format for the back-to-school season. Cofresh brand manager Jon. The packs contain 5x20g bags of Cofresh Grills in Sweet Chilli, Peri Peri and Chilli Cheese flavours, retailing at 70p.
Talking Retail
OCTOBER 19, 2021
Nestlé Confectionery is launching a limited edition caramelised biscuit variant for its KitKat brand. Alicia Gardner, assistant brand manager for KitKat, said: “With its warming spiced caramel flavour, our newest two-finger KitKat is.
Talking Retail
JULY 20, 2021
Confectionery manufacturer Swizzels has launched a summer campaign for its Squashies brand. Clare Lynch, Squashies brand manager at Swizzels, said: ‘‘Squashies continues to.
Talking Retail
OCTOBER 28, 2021
Whisky brand The Famous Grouse has kicked off a global campaign to “inspire consumers to share, savour and enjoy The Famous Grouse together”. Lewis Bright, global senior brand manager at The Famous Grouse said: “The ‘Join Us By.
Talking Retail
AUGUST 19, 2021
Nestlé Confectionery is set to launch a Mojito & Mint flavour for its After Eight brand. Debbie Bowen, senior brand manager for After Eight said: “Last year’s limited edition Gin & Tonic After.
Talking Retail
AUGUST 25, 2021
Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.
Talking Retail
JULY 14, 2021
Nancy Moore, brand manager for Cadbury Gifting, said: “The last year. Cadbury Dairy Milk is launching limited edition chocolate gifting bars this summer.
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Adam Georgiou, brand manager from Spar UK, This story continues at Spar gets ready for summer with new wine launches. Alcohol alcohol spar Spar Brand symbol groups wineSpar is rolling out four new wines for its own-label range ahead of the summer.
Retail Focus
SEPTEMBER 27, 2021
The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage.
Retail Focus
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Quality Street brand manager Cat Mews said: “We know how much people missed our pick and mix stations at John Lewis last year, so we are delighted to announce that they are back for 2021.
Inside Retail
SEPTEMBER 19, 2021
Master franchisee Seagrass Hospitality is opening the long-awaited fast food brand at the Penrith Panthers Leagues Club on the busy Mulgoa Road. Robby Andronikos, brand manager of Five Guys Australia, said “It’s been an incredibly fun journey to bring the Five Guys opening to this point.
Talking Retail
MAY 24, 2021
Chilean wine brand Cono Sur has kicked-off a digital campaign focusing on its sustainability credentials. Cono Sur senior brand manager Heather Jones said: “We know from research.
Talking Retail
JUNE 23, 2021
Laura Branch-Parker, senior brand manager at Nestlé. Nescafé has launched its Gold Iced Coffee products into convenience stores. Nescafé Gold Iced Cappuccino and Nescafé Gold Iced Latte Salted Caramel contain seven sachets per box, retailing at £2.98
Retail Touch
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million bid to acquire his own fashion brand, Sean John , out of bankruptcy, according to Bloomberg. The retailer is currently 90% owned by brand management firm GBG USA through a joint venture with Combs, who sold the majority stake in 2016.
Talking Retail
JULY 12, 2021
Godelieve Crawford, Magners senior brand manager, said: “Summer is always an exciting season for cider and it is the perfect time to bring ‘When Time Bears. Magners Irish Cider is kicking off its first advertising campaign in four years.
Talking Retail
MAY 18, 2021
Amber Topalcik, senior brand manager at Diet Coke, said: “With a broad, passionate, and loyal fanbase, this. Diet Coke has launched a media campaign to “shine a light on individual authenticity”.
Inside Retail
APRIL 8, 2021
Curious about how the world’s most inclusive fashion brand manages inventory for all shapes and sizes? Ever wondered how Ikea manages to roll out innovative campaigns globally in record time? Business Careers HR Leadership Management Marketing Professional leadership marketing
Inside Retail
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Luxury Swiss watch brand Piaget opened the doors to its very first standalone store in Sydney earlier this month, at Westfield in Pitt Street Mall. How important is it for the brand to have that direct connection with its customer base?
Retail Focus
SEPTEMBER 21, 2021
The new store, created in partnership with Bravado , Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage.
Retail Focus
JUNE 29, 2021
Our retail brand, and the way it’s experienced by the customer, is now recognised as one of the biggest differentiators in the business. Brands mean business. . A consistent brand experience, in every store. The employee and customer experience are intrinsically linked.
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DECEMBER 1, 2021
stores in 2018, the Toys ‘R’ Us brand passed through a number of hands before being acquired by brand management firm WHP Global in March 2021. “The Toys ‘R’ Us brand is big and growing fast.
Inside Retail
AUGUST 5, 2021
Williams names retail general manager. Williams has appointed Steven Woolley as its new general manager for retail. Daniel Grieder, the new CEO of Hugo Boss, is now officially on board and will be joining the brand’s managing board. Clothing and footwear company R.M.
Retail Touch
APRIL 26, 2021
The tween retailer shuttered its remaining brick-and-mortar locations in late 2020 — which had numbered 2,800 at the brand’s peak — following the bankruptcy of parent company Ascena Retail Group.
Retail Insider
SEPTEMBER 1, 2021
One of the pioneering firms who built a business around acquiring top-selling brands on Amazon and rapidly scaling them is now driving growth from other areas having found the market becoming increasingly saturated with competitors.
Retail Touch
SEPTEMBER 13, 2021
” JCPenney — which was bought out of bankruptcy in December 2020 by mall operators Simon Property Group and Brookfield Asset Management alongside brand management firm Authentic Brands Group — has made a number of moves to streamline operations and up its game in the last year.
Retail Focus
APRIL 13, 2021
A street artist personalises the branding based on the theme and their respective style. . The topics of sustainability & regionality play out through the special selection of the Swiss partner brands, resulting in an overall offer that originates 100% from Swiss farming or production.
Retail Touch
FEBRUARY 1, 2021
The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S. Tru Kids has closed the two Toys ‘R’ Us outlets it opened in 2019, according to Bloomberg.
Inside Retail
AUGUST 18, 2021
Covid’s ongoing impact on global travel continues to impact travel-retail brand Samsonite which has recorded a loss attributable to shareholders of US$142.5
Shopper Intelligence
APRIL 30, 2021
Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! ).
365 Retail
SEPTEMBER 21, 2021
The new store, created in partnership with Bravado , Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage.
Wiser
JULY 27, 2021
When you think of a strong brand, what comes to mind? No matter what you think of first, there are entire teams behind the scenes working to make that brand strong. It’s one of the oldest adages in business: Your brand is your most valuable asset. What is a Brand Guardian?
Retail Touch
JUNE 18, 2020
Until Grieder begins his tenure, CFO Yves Müller will serve as the Hugo Boss Managing Board’s spokesman. His international expertise, charismatic personality and extensive global experience in brand management, product, distribution, marketing and digitalization make him the ideal candidate.
A1 Retail
MAY 14, 2021
The sessions will cover immersive LED in virtual studios, retail spaces, and corporate spaces, with each round table session hosting a variety of expert brands in each sector. Hosting all the roundtables will be Jessica Golding, Absen’s European Brand Manager.
Inside Retail
OCTOBER 13, 2021
It’s also a relevant and interesting question for retailers, brand strategists, and researchers to consider. As retail competition escalates on a global scale and across multiple channels, many brands and thought leaders have gravitated to the idea of ‘brand love’ as a way of differentiating.
A1 Retail
SEPTEMBER 20, 2021
The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage.
Retail Touch
AUGUST 12, 2021
This new generation of online surveys is starting to have a significant impact not only on ad testing but on the entire spectrum of product development and marketing research, from consumer behavior analysis to pricing and brand tracking.
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