Retail Focus

FEBRUARY 24, 2025

AI image recognition FMCG is a technology that transforms how brands manage shelves, track inventory, and understand their consumer behavior. The Fast-Moving Consumer Goods (FMCG) industry is no stranger to challenges. From razor-thin margins to fierce competition, businesses constantly look for ways to stay ahead.

Management

Retail TouchPoints

JULY 16, 2025

Years ago, I asked a (male) brand manager in sanitary care if he found it hard to develop the products and their communications. This is why it is so crucial to identify the real and most valuable target audience in any project, and to keep them in mind throughout. I was unclear as to how he could relate to the user.

Consumer

Wiser

JANUARY 8, 2025

Real-time data and strategic insights significantly advance how brands manage their in-store presence, transforming mere data collection into actionable strategies that captivate and engage consumers. Conclusion As the retail landscape evolves, leveraging the power of data becomes crucial in enhancing every aspect of retail execution.

Customer Retention

Wiser

OCTOBER 31, 2024

With inflation impacting purchasing power and digital technology reshaping the way consumers shop, it’s never been more essential for brands and retailers to adapt their promotional strategies.

Promotions

Retail Focus

JUNE 23, 2025

LUXENTAINMENT walks that line—and not all brands manage the balance gracefully. Too much access can flatten mystique, reducing the aura that gives luxury its long-term value. There is a difference between staging presence and staging availability. Experiential Fatigue: We must also consider the consumer.

Boutique

A1 Retail

JUNE 13, 2025

The brand’s premium stock mirrors the quality of the tenants we continually secure, and we know that our gradual accumulation of leading retailers places us firmly a step above the rest.”

ATS

Small Biz Trends

JUNE 18, 2025

By utilizing Yelp messaging, you streamline workflows, maximize operational efficiency, and strengthen your brand management efforts. This practice not only improves customer retention but also strengthens your brand management efforts.

Customer Retention

Small Biz Trends

JUNE 21, 2025

Reasons for Avoiding Social Media You face significant challenges when avoiding social media, particularly regarding online presence and brand management. This strategy enhances your audience targeting while building a loyal customer base without relying on social media campaigns to establish brand awareness.

Brand Management

Inside Retail

DECEMBER 15, 2024

While entrepreneurship and the direct-to-consumer wellness category present new challenges, I am grateful for the foundation I built in corporate fashion retail that has helped me hone the professional skills to successfully bring Barrire to the growing brand it is today. How have these roles prepared you to launch and run this company?

Fashion

Inside Retail

JUNE 17, 2025

The simple truth is we still have a long way to go in breaking down period stigmas – and it’s about bloody time we stopped tiptoeing around them,” Bonds’ senior brand manager Edwina Mollder told Inside Retail. “It’s scary to think that even today, saying the word period can send many into a nervous sweat.

Brand Management

Retail TouchPoints

MARCH 17, 2025

is considering a buyout proposal from brand management firm WHP Global which owns the Toys R Us and Babies R Us brands as well as a stake in Express and Bonobos that would take the lifestyle brand private. The two companies arent strangers: In 2024, Guess?

Specialty Store

Small Biz Trends

JUNE 28, 2025

Each method enhances brand management and fosters community relationships. Successful local advertising involves various methods, such as engaging social media campaigns, visually appealing flyers, and collaborations with local organizations. Utilizing customer feedback can refine your campaigns.

Advertising

Retail TouchPoints

FEBRUARY 26, 2025

Authentic Brands Group purchased the Champion brand from HanesBrands for $1.2 billion in June 2024, making it the brand management companys second-largest acquisition. Champion, which has been in operation for over a century, generates nearly $3 billion in annual global revenues.

Sporting Goods

Retail Focus

JULY 2, 2025

The trio of openings follow the news that Redical has made a strategic hire to enhance the operational and brand management capability at The Liberty Romford. Appointed as Tenant Liaison Manager, Louise Boorman brings with her a wealth of experience in customer engagement and centre operations to the destination.

Accessories

Small Biz Trends

AUGUST 4, 2025

Relying exclusively on AI without human oversight could yield suboptimal decisions, particularly in nuanced areas such as customer service or brand management. Small business owners should consider Deep Think as a complementary tool instead of a complete solution.

Brand Management

Retail Dive

JUNE 20, 2025

Published June 20, 2025 By Retail Dive Staff post share post print email license Gap and Dôen launched their second collaboration this spring.

Wholesale

365 Retail

JULY 17, 2025

Jayne Punshon, Store Manager at NEXT , said: “We are so excited to open this new and exciting store in Newcastle, bigger, brighter, bolder than ever! Jo Part-Doig, Brand Manager for Bath & Body Works UK & Ireland, added: “We are thrilled to announce the grand opening of Bath and Body Works at Eldon Square!

ATS

Retail TouchPoints

JUNE 11, 2025

Now she finds herself in the center of the current trade turmoil at her company FlavorCloud, which helps brands manage cross-border commerce across the world’s 220 markets. merchants.

Shipping

Small Biz Trends

JULY 4, 2025

Incorporating customer feedback into your business processes leads to better performance and strengthens your brand management efforts. Operational Efficiency: Identify areas where processes can be improved based on user interactions to enhance satisfaction and retention.

Marketing

VMS

JULY 21, 2025

Goldman most recently led brand strategy at Gap Inc.’s and Kurt Salmon, and brand management roles at Procter & Gamble. s Banana Republic and Athleta unit, as well as Gap’s corporate strategy and development. Prior to that, he held leadership roles at The North Face, McKinsey & Co.

Outdoor

A1 Retail

JULY 2, 2025

The trio of openings follow the news that Redical has made a strategic hire to enhance the operational and brand management capability at The Liberty Romford. Appointed as Tenant Liaison Manager, Louise Boorman brings with her a wealth of experience in customer engagement and centre operations to the destination.

Accessories

365 Retail

JUNE 12, 2025

The brand’s premium stock mirrors the quality of the tenants we continually secure, and we know that our gradual accumulation of leading retailers places us firmly a step above the rest.”

ATS

Small Biz Trends

JUNE 13, 2025

Employing marketing strategies that include customer feedback can refine your offerings and boost brand management. Outsourcing certain business processes, like inventory management or HR management, can free up resources for core activities.

Inventory Management

Small Biz Trends

JULY 25, 2025

Brand image results from consumer interpretation and interaction. Effective brand management requires alignment between identity and image for consistency and recognition. Understanding these differences helps you create a strong, cohesive brand strategy. Identity includes tangible elements like logos and colors.

Customer Experience

Small Biz Trends

AUGUST 1, 2025

Focus on gathering data from brand management tools and social listening to assess brand awareness , sentiment, and reach. Strong brands can see a 33% rise in customer loyalty post-rebrand. To effectively measure success, consider the following: Monitor revenue impact and track influenced revenue.

Promotions

Retail Gazette

MARCH 31, 2025

In this exclusive fireside chat, the author, investor, and social media powerhouse opens up about entrepreneurship, building a digital-first brand, and what retail can learn from the power of authenticity and resilience. If youre leading a brand, managing a team or building your own empire – this ones for you.

Payment Services

A1 Retail

JULY 31, 2025

With more exciting new arrivals on the horizon, we are continuing to cement our position as London’s haven for shoppers seeking big savings for on-trend, premium fashion brands.”

ATS

Small Biz Trends

JUNE 18, 2025

Personalized items, like custom magnets or unique calendars, can enhance brand management and resonate with your audience. Ensure materials reflect your brand identity and align with your marketing strategy. Use cardstock for greeting cards, which provides durability and a premium feel.

Customer Retention

Small Biz Trends

JULY 31, 2025

Their premium pricing strategy aligns with its brand positioning, justifying costs through superior performance and unique features. As a prime example of brand management, Tesla demonstrates how a clear mission can drive success by attracting environmentally conscious customers who value technological advancement.

Beauty and Health

Retail TouchPoints

NOVEMBER 18, 2024

Food Club , a store brand managed by Topco Associates LLC , is partnering with Hallmark+ on a new campaign that puts its recipes for holiday treats and culinary concoctions front and center.

Brand Management

Retail Gazette

AUGUST 5, 2025

Reddit users branded the launch “a crime,” with one commenter joking: “The Earl of Sandwich is rolling in his grave.” million sandwiches sold in Tesco each year, sandwiches make up a big proportion of Clubcard purchases.

Brand Management

Retail TouchPoints

MAY 20, 2025

As part of these efforts, Authentic has signed a licensing agreement with fellow brand management firm Centric Brands , which will serve as the operating partner for Dockers across key categories in the U.S. and Canada including sportswear, activewear, kids apparel, dress shirts, workwear and performance golf.

Planning

Small Biz Trends

JUNE 24, 2025

This broad reach enhances your customer acquisition efforts and helps improve your brand management. Manta simplifies management processes by allowing you to claim and customize your business profile.

Marketing

Small Biz Trends

JUNE 19, 2025

For instance, you might map out your marketing strategy, showcasing key components like customer acquisition, sales management, and brand management. Mind mapping helps you brainstorm effectively, laying out business processes and workflows in a clear manner.

Management

Small Biz Trends

JUNE 22, 2025

When you nurture a positive environment, your team can engage better in project management, customer service, and performance reviews. Incorporating small business affirmations helps you maintain clarity about your brand management and marketing strategy.

Management

Small Biz Trends

AUGUST 5, 2025

Creative Innovation Focus As the toy industry faced significant changes, one brand managed to turn its fortunes around by emphasizing creative innovation : Lego.

Consumer

Small Biz Trends

AUGUST 6, 2025

Gather consumer feedback to evaluate brand perception, ensuring alignment with both your company’s goals and customer expectations. This insight is essential for adapting your branding to changing market conditions and audience needs.

Marketing