Brand Management Related Topics 
Retail Focus
NOVEMBER 7, 2022
Several decades ago, some brands saw an opportunity to showcase sustainable products in their offerings. Additionally, customers wanted to be closer to brands to understand and learn how to integrate their sustainability processes into their models. . Fashion brands and sustainability.
CJ Retail Solutions
SEPTEMBER 9, 2022
Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. If you’re still unsure why having a brand strategy is essential, read our guide below to discover all the benefits. .
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Wiser
DECEMBER 12, 2022
MSRP, or manufacturers’ suggested retail price, is when a brand suggests a price for their product to the retailer, based on what they perceive the product is worth. How MAP Prices Can Help Brands and Retailers. Brand Management brand management
Retail TouchPoints
NOVEMBER 9, 2022
Baozun recently established Baozun Brand Management (BBM), through which it will use its technology portfolio to cultivate brands. Market News Baozun Baozun Brand Management BBM brick-and-mortar Digital Commerce Gap omnichannel
Shopper Intelligence
JANUARY 14, 2021
What does that mean for category management and shopper insights? When we meet brand managers do we listen to what they are worried about? Views Category ManagementWhat’s so good about two people conversing? My phone hardly ever rings these days. I am inundated by emails.
Retail TouchPoints
JULY 8, 2021
Authentic Brands Group (ABG) — which has made a name for itself by scooping up bankrupt retail brands such as Forever 21 , JCPenney , Aéropostale and Brooks Brothers and bringing them back to life through licensing — is planning to go public. We are brand owners, curators and guardians.
Retail Technology Review
DECEMBER 3, 2019
This debut gives brands the ability to easily manage customer conversations regardless of the channels where they occur – all in one place. LivePerson, Inc. has launched SocialConnect and EmailConnect, bringing social media and email into the LiveEngage platform. Retail Supply Chain Internet Retailing
Retail TouchPoints
JUNE 24, 2021
is selling its Heritage Brands portfolio — which includes the Izod , Van Heusen , Arrow and Geoffrey Beene brands — to fellow brand management firm Authentic Brands Group for approximately $220 million. PVH Corp.
Retail Dive
DECEMBER 8, 2022
Brand management firm WHP Global and the struggling apparel retailer will form a joint venture to scale and license the brand and expand it internationally
Tokinomo
AUGUST 2, 2022
The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. In this ad, the brand asked people from around the world to draw a ketchup bottle. Campaign scoop.
Tokinomo
SEPTEMBER 8, 2022
Hundreds of brands fighting to attract the attention of shoppers both in-store and online. Depending on their strategies, some brands manage to remain the first choice of thousands of people. retail marketing brand awareness brand marketing
Tokinomo
DECEMBER 7, 2021
It’s important for brands managers and retail representatives to keep up with the latest trends and find the best solutions for their shoppers. The retail industry has changed a lot in the last few years, especially due to the Pandemic.
Retail TouchPoints
APRIL 29, 2022
Brands are hopping on the body positivity bandwagon, but Shapermint is standing out with its data-driven approach.
Inside Retail
JULY 11, 2022
Brown has been a brand manager at True Alliance since 2009, most recently managing the Ben Sherman brand. In that role, he was responsible for product sourcing, buying, design, marketing, wholesale and retail sales, brand positioning and organisational development.
Talking Retail
NOVEMBER 30, 2021
John McDougall, brand manager at KP Snacks, said: “Hula Hoops is an iconic brand and continues to be a dominant player in the crisps, This story continues at Hula Hoops unveils refreshed packaging.
Talking Retail
DECEMBER 16, 2022
Mentholated lozenge brand Jakemans is to launch a sugar-free variant in January. Elizabeth Hughes-Gapper, brand manager, said: “It is important we offer our customers a variety of flavours and we are absolutely thrilled we are absolutely thrilled to be.
Talking Retail
FEBRUARY 23, 2022
Nancy Galvin, brand manager for Cadbury, said: This story continues at Cadbury to launch Caramilk buttons. Cadbury is to launch a Caramilk version of its chocolate buttons.
Talking Retail
FEBRUARY 7, 2022
Sweets brand Sour Patch Kids has released a new watermelon flavour. Anna Ulrich, brand manager. The new Sour Patch Kids Watermelon 140g bags will have a recommended retail price of £1.32 and have been certified by the Vegan Society, helping retailers tap into this growing trend.
Talking Retail
JULY 20, 2021
Confectionery manufacturer Swizzels has launched a summer campaign for its Squashies brand. Clare Lynch, Squashies brand manager at Swizzels, said: ‘‘Squashies continues to.
Talking Retail
AUGUST 25, 2021
Indian snacking brand Cofresh has launched a multi-pack format for the back-to-school season. Cofresh brand manager Jon. The packs contain 5x20g bags of Cofresh Grills in Sweet Chilli, Peri Peri and Chilli Cheese flavours, retailing at 70p.
Talking Retail
MARCH 17, 2022
Camisha Zinke, Smirnoff brand manager, said: “Following the launch. Smirnoff has launched a pre-mixed can of vodka flavoured with raspberry and lemonade. The new 250ml format is available from 6 April and will be in either a single slimline can or a price-marked pack.
Talking Retail
OCTOBER 19, 2021
Nestlé Confectionery is launching a limited edition caramelised biscuit variant for its KitKat brand. Alicia Gardner, assistant brand manager for KitKat, said: “With its warming spiced caramel flavour, our newest two-finger KitKat is.
Inside Retail
JUNE 5, 2022
Global brand management firm WHP Global has bought a 70 per cent stake in Isaac Mizrahi from Xcel Brands, in a deal valuing the American designer label at US$68 million. Through the acquisition, WHP Global now owns and operates brands with a combined turnover of more than $4.2
Talking Retail
MARCH 17, 2022
Laura Scott, senior commercial brand manager, said: “The new Starbucks multi-serve variants respond to our consumers’ evolving consumption habits. Starbucks ready-to-drink chilled coffee has added a 750ml multi-serve carton to its range.
Talking Retail
OCTOBER 28, 2021
Whisky brand The Famous Grouse has kicked off a global campaign to “inspire consumers to share, savour and enjoy The Famous Grouse together”. Lewis Bright, global senior brand manager at The Famous Grouse said: “The ‘Join Us By.
Talking Retail
JULY 27, 2022
Kitkat has launched a new, limited-edition caramel version of its Chunky range, Callum Smith, assistant brand manager for KitKat, said: “We think fans will be delighted with our latest innovation.
Talking Retail
AUGUST 19, 2021
Nestlé Confectionery is set to launch a Mojito & Mint flavour for its After Eight brand. Debbie Bowen, senior brand manager for After Eight said: “Last year’s limited edition Gin & Tonic After.
Talking Retail
JULY 14, 2021
Nancy Moore, brand manager for Cadbury Gifting, said: “The last year. Cadbury Dairy Milk is launching limited edition chocolate gifting bars this summer.
Talking Retail
MARCH 18, 2022
Sasha Storey, senior brand manager for Extra, said: “Following the successful. Mars Wrigley’s Extra gum has launched two new fruit flavours – apple and blueberry.
Retail Focus
NOVEMBER 28, 2022
Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. .
Talking Retail
AUGUST 25, 2021
Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.
Talking Retail
APRIL 27, 2021
Adam Georgiou, brand manager from Spar UK, This story continues at Spar gets ready for summer with new wine launches. Alcohol alcohol spar Spar Brand symbol groups wineSpar is rolling out four new wines for its own-label range ahead of the summer.
Talking Retail
MAY 17, 2022
Flavoured milk brand Yazoo is running its ticket promotion with the Merlin group for the third summer running. Maren Fuhrich, Yazoo’s brand manager, said: “With the summer months approaching, we wanted to shake up the mundane so.
Talking Retail
JANUARY 28, 2022
Meg Miller, brand manager for Kit Kat, This story continues at Nestlé announces new launches for spring. Nestlé is to launch a series of new confectionery products for the spring, including Kit Kat Bites and Aero in the form of a chocolate button.
Talking Retail
JANUARY 18, 2022
French biscuit brand LU is launching into the UK in four varieties. each) will offer shoppers a “quintessential taste of France to enjoy at home” Charlotte Parkes, senior brand manager for LU, said: “It’s not every day that you can say.
VMS
DECEMBER 3, 2021
million to purchase the assets of Sean John, the fashion brand he founded, out of bankruptcy, reports Bloomberg. Brand management firm GBG USA Inc. owns 90 percent of the brand via a joint venture with Combs, according to court papers.
Talking Retail
MAY 24, 2021
Chilean wine brand Cono Sur has kicked-off a digital campaign focusing on its sustainability credentials. Cono Sur senior brand manager Heather Jones said: “We know from research.
Talking Retail
MAY 4, 2022
Lucia Gimson, brand manager at Eat Natural, said: “Our vision is to enable consumers to reconnect with nature, providing the authentic taste. Snack bar maker Eat Natural is launching its first-ever multi-media advertising campaign this month.
Talking Retail
JUNE 23, 2021
Laura Branch-Parker, senior brand manager at Nestlé. Nescafé has launched its Gold Iced Coffee products into convenience stores. Nescafé Gold Iced Cappuccino and Nescafé Gold Iced Latte Salted Caramel contain seven sachets per box, retailing at £2.98
Talking Retail
JANUARY 7, 2022
Adam Georgiou, Spar’s brand manager for own-label alcohol in the UK, said: “More than half a million people took part. Spar has launched a range of own-label vegan wines, the first grocer to do so.
Retail Focus
SEPTEMBER 27, 2021
The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage.
Talking Retail
MAY 18, 2021
Amber Topalcik, senior brand manager at Diet Coke, said: “With a broad, passionate, and loyal fanbase, this. Diet Coke has launched a media campaign to “shine a light on individual authenticity”.
Talking Retail
JULY 12, 2021
Godelieve Crawford, Magners senior brand manager, said: “Summer is always an exciting season for cider and it is the perfect time to bring ‘When Time Bears. Magners Irish Cider is kicking off its first advertising campaign in four years.
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