2019

When is Price Skimming Effective? Pros and Cons for Brands

Wiser

When done right, a new product launch can be a big win for a brand. Apple is usually on the winning side of its product launches, with lines wrapped around the corner for the next iPhone or new gadget. A big part of a successful product launch is the price.

How to Collect Customer Data and Improve Shopper Experience

Retail Next

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market.

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3 High-Impact CPG Sales Tips From Kraft Heinz’ Sales Team

RepslyBlog

For CPG brands, building a field sales team is a big investment — and an important one. Having dedicated sales reps champion your brand in high-opportunity stores and become experts in your market can give you a competitive advantage at the shelf, making the difference between a shopper choosing your brand or your competition.

Tools and Tips to Transform Employees into Brand Experience Gurus

Natural Insight

The buzz hasn’t stopped about the spending power of one demographic: millennials. With over 80 million shoppers falling into this demographic, they clock in at spending power topping more than 600 billion dollars

ATS 59

The Google Ads Test: Discover Your Kryptonite

Store Growers

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads. But by not asking whether your business has the foundations in place to make Google Ads a success, you’ll find yourself having a hard time. I’ve experienced this myself by working with certain clients.

Retail at Speed: Accelerate Your RFP

Great A

A #Retail Request for Proposal #RFP is far more than a #purchasing activity to get the best price, it’s a #catalyst to focus stakeholders on purpose & requirements. Save time and money by using these 13 template RFPs. More at [link].

A Very Merry Christmas from Graff Retail!

Graff Retail

We want to wish all of our valued clients and partners a very Merry Christmas, from the whole Graff Retail team! We hope you have a wonderful holiday season filled with warmth, good food, and great company! Many of you who have worked with us know that we believe in philanthropy and giving back.

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More Trending

It’s not too late to win with the holiday shopper

Markerketing Experts

The festive season is officially around the corner! For some of us this is great news, but others may not have reached the targets set for this holiday season yet. . If you find yourself in the latter group, we bring great news to help with the holiday cheer. . Last-minute shoppers ahoy!

Loaded Burger new store concept…

Retail Design Solutions

Just launched is a new store for our friends at Loaded Burger which we have been involved with from concept generation through to detail design packs and overseeing delivery on site.

ATS 52

Do You Go The Extra Mile For Your Customers?

Storis

The last thing I wanted to do at 9 am on a Saturday morning was get my car’s oil changed. When my alarm went off, I was not a happy camper. Yet, the morning I was about to have at my local Subaru dealership turned out to be one of the best customer experiences I have had in a long time.

6 Practical Tips for B&M Retailers to Improve the Retail Checkout Experience

Wiser

The in-store shopping experience has a number of benefits for consumers. It’s a great way to see and test products before buying, store associates can help guide shoppers in the right direction, and there’s the instant gratification of buying an item and being able to use it that day.

How to Improve Your Store’s First Impression Through Targeted Branding

Retail Next

Having a brick-and-mortar store is more challenging than it used to be. The rise in e-commerce has left many retail shop owners out of ideas and out of business. However, despite the doom and gloom, retail research shows that 49 percent of consumers still prefer brick-and-mortar.

How do you think the second half of 2019 will be for your store?

Retail Smart Guys

The first half of 2019 was certainly, well, interesting. Nearly every retailer I talk to tells me that it wasn’t great.

Field Management Software Secrets that Keep Product Companies Selling

Natural Insight

Field execution means boots on the ground. There’s simply no way around it. The challenge, however, is keeping teams lean and tracking progress to ensure work is completed perfectly and on time.

Acing Your Google Ads Keyword Match Types

Store Growers

Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. And rightly so. Having the right keywords is the foundation of a successful paid search campaign. But very often, all that work goes right out the window during the setup phase. If you don’t pay close attention when you create your campaigns, the keywords you’ve carefully researched will result in a lot of irrelevant impressions and clicks.

7 Retail Operations You Must Manage Effectively

RETAIL MANAGEMENT SOFTWARE

Managing retail operations holistically means focusing on each aspect of the business and managing each essential element of the operation effectively and efficiently. To be profitable, you can just focus on the business as a whole. You must focus on each component that makes up the business.

Try It … Use the Spirit of Christmas In Your Store!

Graff Retail

Here we are, just 7 ‘sleeps’ away from Christmas day. How have sales been in your stores so far this holiday selling season? Hitting your targets? Celebrating success? We certainly hope so, because there can hardly be one good reason why you shouldn’t be doing better this year than last. But, ask yourself a bigger […]. Retail Articles

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Eataly Toronto – Another Home Run for Retail Experience

Retail Eye

After years of planning and months of anticipation, the new Eataly Toronto opened to much fanfare on Wednesday, November 13th … Continue reading → retail Eataly jcwilliamsgroup toronto

4 questions that guarantee effective shopper communication

Markerketing Experts

As shopper marketers, we need to talk our shopper’s language – literally and figuratively. Shopper communication is imperative to achieving you goal of influencing and in some cases, changing your target shopper’s behaviour. Let’s create some context quickly.

A virtual pint, anyone?

Retail Design Solutions

We’ve produced an interactive virtual visit for the team at the fantastic Hammerton’s Brewery so you can get to take a tour without leaving the comfort of your sofa!

ATS 52

A Retail Employee’s Dilemma

Storis

How To Avoid Disgruntled Customers. As a former retail employee in the home furnishings industry, I learned the ins and outs of delivering both positive and negative customer experiences firsthand.

What is Penetration Pricing? Advantages and Disadvantages for Brands

Wiser

Are you getting ready to launch a new product? It’s at this time that brands need to focus on setting the right price to attract the most customers possible. This is when penetration pricing can come into play. But what is penetration pricing?

Store Wars: Hats Off to Penney’s – Yes, JCPenney

Retail Next

Retail is a funny business. There are so many factors that separate the winners from the losers, and in the current climate I am often surprised by who gets it right and who gets it wrong.

Great Webinar Tomorrow!

Retail Smart Guys

H ey Retailers! Check out this webinar, happening tomorrow, Tuesday, January 22nd @ 2:00pm EST (11:00am) PST: Industry Secrets with Dan at Retail Smart Guys. Not every retailer is suffering in this economy. There are many that are actually very profitable and have great cash flow.

The Secret to Slashing Costs: Upping Your Merchandising Execution Game

Natural Insight

After a considerable hit to the economy during the financial crisis, wages began a steady climb for workers in 2019; average hourly earnings climbed 3.2%. This is great news for the up-and-coming millennial and Gen Z workforce – but it still puts a crunch on employers.

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The Google Ads Strategy of Purple Mattresses

Store Growers

Imagine a new brand launching in a hyper-competitive market. Its competitors have been grinding away for a couple of years and have hundreds of millions of dollars in venture capital in the bank. This new brand decides not to raise any money form those investors. That sounds like a pretty tough situation to be in, right? But Purple, the brand in question, is thriving in a market that has become even more cut-throat. In this article, I will show you how their unlikely story played out.

Controlling the Retail Buying and Selling Cycles

RETAIL MANAGEMENT SOFTWARE

Retailers of all stripes profit by controlling two cycles–the buying cycle and the selling cycle. If you control one, you only have half control over your merchandising. If you control them both, you’ve got your entire inventory in the palm of your hand.

Get the Heck out of the Backroom!

Graff Retail

During countless trips through numerous stores over the past few weeks we couldn’t help but notice a predominant and very disturbing trend … it’s next to impossible to find a manager on the sales floor! Can you believe it? The most important retail ‘show’ of the year and the cast and crew are running around […]. Retail Articles

Retail Innovations Blog Series: Trend #3: Engagement

Retail Eye

Welcome back to J.C. Williams Group’s Retail Innovations Blog Series where we celebrate global retail innovation, concepts, and trends! This series is … Continue reading → retail global retail trends jcwg Retail Innovations

Are traditional channel definitions outdated?

Markerketing Experts

Is it time to relook the way we define channels? Some vehemently say that the traditional channel definitions need to be rehauled, others are a bit more cautious, preferring to avoid rocking the proverbial boat.

Time for Tea?

Retail Design Solutions

The team have been busy helping develop a new store concept for the Camden Tea Company which will be opening soon In the West Yard, Camden lock.

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Tips from an Experienced Warehouse Trainer

Storis

How to Avoid Common Pitfalls. The moment a customer completes a purchase is an emotional high point in their buying journey. Their decision fatigue has ended, and the customer has found something they love.

4 Trends in Last-Mile Delivery That Can Help Drive Sales

Wiser

It’s often said that the last step is the hardest to take. This is certainly a challenge faced by many eCommerce brands and retailers—how to get customer orders that last mile to their front doors.

7 Simple Ways to Promote Customer Reviews for a Successful Retail Business

Retail Next

Many factors affect a customer’s decision before buying items from a given company, whether online or in physical stores. But why are customer reviews so crucial to any business?

Weekly Industry Brief: 11.5.2019

Fashion Retail Tech

Tuesday edition! Here is a recap of industry news from the last week. Sources are in the hyperlinked text after the headline. Brands + Retailers. StitchFix is giving deep into data for a more tailored experience. Fortune. Shopify now has 1 million businesses. Fast Company. Penney plots a comeback: less clutter, more yoga. The Wall Street Journal. Starbucks is opening a NYC micro-cafe without menu boards. AdAge. Apple sets out to tackle California’s housing crisis. Fortune.

How to Get Results from your Big Data with Retail AI

Retalon

Businesses collect more data than ever before and from every aspect of the supply and demand chain—logistics; vendor compliancy/lead times; POS data; inventory levels; traffic cameras; prices; markdowns; consumer behavior; demand forecasts; and more. But what good is all this data if you can’t derive real value from it? Being able to monitor and track real-time data sounds great but, in reality, that is the same as watching money pour out of your supply chain.

Growing Sales With Attribution Models in Google Analytics

Store Growers

Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool. The right time to look at attribution models is when growth has stalled on your marketing investments. Sales are coming in, but it’s hard to justify spending more on Google Ads while maintaining your preferred ROAS/ROI.