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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Prior to the pandemic they were the second-highest spenders in the UK after Americans and generally spent more per trip.

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ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend

Rangeme

Together, we can create a brand that truly stands out in the market and tells your unique story. The post ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend appeared first on The RangeMe Blog. Visit the fishbat RangeMe Services profile here !

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Warby Parker revenue up 12.2% in Q1 as it reins in marketing spend

Retail Dive

The direct-to-consumer eyewear company narrowed its net loss again and is focused on becoming a holistic eye care provider.

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As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

Steep Marketing Spend, without Results News of Merris’s departure came as Solo Brands lowered its financial guidance for the 2023 fiscal year: revenue is now expected to be between $490 million and $500 million , which is a modest drop from the company’s previous guidance of between $520 million and $540 million.

Outdoor 288
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Grove Collaborative’s DTC active customers decline amid profitability focus

Retail Dive

in Q3 and the company's new CEO Jeff Yurcisin told Retail Dive that reining in marketing spend is the right long-term decision. Operating expenses dropped 38.5%

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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump.

Marketing 276
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From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis

Retail TouchPoints

“Retailers only have so much money to spend on marketing and advertising to drive people to their website. But once someone arrives at your website, that’s [your chance] to turn them into a customer or an advocate, so it’s a real opportunity to make your [marketing] spend more efficient.

Consumer 261