Brockmans, the ‘Properly Improper Gin’, is stirred but never shaken by new ad campaign

Retail Times

Brockmans Gin is launching a bold new communications campaign as part of a £3million global marketing spend. Alcoholic drinks Product Time Spirits Brockmans Gin

Can Shopper Marketing Analytics Answer the ROI Question?


Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy.


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Tod’s says China lockdowns won’t derail 2022 results

Inside Retail

Chief Financial Officer Emilio Macellari said that a 40 per cent sales decline in the second quarter in the country – a key market for luxury groups – was a possibility, but it would depend on how long the curbs last.

Connected packaging to become main way brands communicate with customers

A1 Retail

54% have already incorporated connected experiences into their marketing plans. 59% plan to increase overall investment in digital marketing spend in 2022. With over half (54%) of respondents claiming to have already incorporated connected experiences into their marketing plans and 85% confident that they would become increasingly important to the packaging industry in the next 12 months and beyond.

The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail Touch

Finally, the once-static world of retail marketing is transforming. In the face of rising acquisition costs, these marketplaces have replaced DTC as the go-to platform for effective media spend, burying retailers further down the list. How Marketers can Approach Spend Strategically.

Activating Consumer Insights? – Look for the Shopper Insight Twin!

Mike Anthony

Just get that activated in the market and we are away! And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. Because marketing spend only delivers a return when a shopper actually buys!

Foot Locker Deepens Relationship with Adidas as Both Retailers Focus on Digital Offerings

Retail Touch

Nike products accounted for nearly two-thirds of total supplier spend for Foot Locker in Q4 2021, but Foot Locker is aiming to diversify its product portfolio as Nike pushes away from some retail partners to focus on its own DTC business and new store concepts.

Why retail media has become the next big tool in performance marketing

Inside Retail

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Revealed: MyDeal’s roadmap to tackle the $8.1bn online homewares market

Inside Retail

billion online household goods market, which sits within the $67 billion Australian household goods market. It’s MyDeal acquiring market share in the current market, and we’re quite comfortable with where we sit in the market right now.”.

In-store customer experience – a top retail focus for 2021

I Vend

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing.

Why Hello Drinks has ditched the warehouse for the cloud

Inside Retail

While we don’t have the budgets of the supermarkets, their marketing spend is bringing new customers to the category, [and] we have had some success in intercepting their traffic to showcase our independent business.

‘Indecision is the hardest part’: Retailers react to Sydney lockdown 2.0

Inside Retail

St Frock founder and CEO Sandradee Makejev is also adding an extra promotion and increasing her marketing spend over the next two weeks after learning in the last lockdown that staying connected with customers is the most important thing. “A

New survey system U Ask sidesteps fraudulent research manipulation

Inside Retail

FMCG brands engaging in market research tend to need factual information from real purchasers to yield insights useful to campaigns and product development – anything less is simply unusable. So it’s a better form of market research.

How to win over the modern savvy shopper

Inside Retail

It’s time for marketers to change tack. To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards.

Are you reaching the right shopper?

Markerketing Experts

Many marketers and salespeople say their activities lead to noticeable sales improvements but it may not be with the right shopper. Either way, these deal buyers swallow up the vast majority of the money that marketers spend on promotions. Retail marketing

Guest Post: 5 Tips to Enhance the Customer Experience

Shep Hyken

Marketers spend a lot of time and creativity designing loyalty programs while also influencing new customers to form loyalties in the face of intense competition from other players.” .

How Gucci and Ikea are using AR to drive sales

Inside Retail

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie.

‘Lead with design’: The secret ingredient that turns startups into unicorns

Inside Retail

Nowadays, with social media and the numerous messages our world is bombarded with, it’s the reverse: You must build a memorable connection with the brand first, then promote the product, to avoid wasted marketing spending and over-capitalising on an idea without proper user feedback.

Why Retail Needs More Empathetic Leaders 

Retail Touch

If management actively practices empathy it will spread throughout the organisation and eventually each customer, who will notice it and choose to spend more money with you. With very little marketing spend we are seeing queues for lunch and breakfast every day!

Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail Touch

“With COVID and recent market dynamics, tracking variable costs in real time becomes even more important. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing.

How Sustainable Brands can Connect with the True Champions of Their Cause

Retail Touch

Eco-friendly retail brands and marketers of ‘green’ products face a unique challenge that not many industries encounter. Doesn’t having consumer overestimate their true desire for your product sound like every marketer’s dream?

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail Touch

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021.

Are You Being Served? The Importance of Customer Experience

Retail Assist

For example, some of our retail clients ran personal shopping events after trading hours, and not only have they increased spending value, but developed strong and loyal relationships with these customers, increasing customer life time value.

Where are you on the Journey to Real-Time Personalization?

Retail Touch

And brands are incentivized to deliver on those expectations: According to McKinsey, businesses that are proficient in personalization boost their revenue by 5% to 15% and their marketing-spend efficiency by 10% to 30%, yet only 15% of CMOs think they’re on target to deliver personalized experiences.

Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail Touch

Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Ad Spend and Product Popularity. The more the ASONTV marketer spends, the higher the eventual retail sales should be.

How Brands Can Connect with Shoppers


We often think of the connection between brands and customers as something that’s done through marketing. That means your supply chain, in-store experience, digital channels, marketing, and more have to be aligned with what your target consumers really want.

4 Tips for Driving Digital Sales in Hyper-Dynamic Markets

Retail Touch

According to recent Statista Market Outlook reports, the global transaction value of digital payments is as follows: 2020: $5.2 In fact, statistics at every step of the sales funnel show that retailers can only capture a very small portion of the total available market.

3 Mistakes for Brick-and-Mortar Retailers to Avoid

Retail Touch

But as brick-and-mortar businesses continue to navigate this uncharted retail landscape, there are a number of potential pitfalls they should avoid: Letting your guard down : Yes, we’re all growing frustrated from spending so much time at home.

How to Create a Seamless Relationship Between Marketing and Merchandising


The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. In a retail setting, marketing and merchandising teams decide on the 4 P’s. Marketing typically owns all aspects of customer acquisition, such as driving brand awareness, customer loyalty and retention, and increasing traffic. Optimizing product assortment to meet customer demands with the perfect product mix will maximize market share and profits.

Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. The retail market size is continuously growing. According to a report , small specialty retail stores have a market size of $33.4bn in the US.

4 Tips to Provide Shoppers with Seamless Shopping Experiences Online & Off

Retail Next

While there is a lot said about multichannel marketing , the point a good retailer needs to remember is that it doesn’t matter whether shoppers come to your online or brick-and-mortar store. 3. Channel-specific marketing. But it will be much harder with marketing.

CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail Touch

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. Marketers should think beyond marketing ,” said Tom Kaneshige, Chief Content Officer at CMO Council in an interview with Retail TouchPoints.

Can Modern CRM be the Lifeline Retail is Looking for?

Retail Touch

Imagine how effective your marketing spend is if you’re confident in the channels your customers are using? You avoid wasted spend and develop tailored content. In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal.

How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail Touch

The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. Taking a Long View to Optimize Marketing Spend.

Personalization in the Age of GDPR

Retail Touch

In the world of ecommerce — no less a form of entertainment than our social feeds and media apps — this translates to the products brands suggest to us, both actively and passively, on their websites and via marketing channels.

Maximizing Your Affiliate Marketing Program Is More Critical Than Ever

Retail Touch

As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies. Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability.

How to Make the Most of Free Google Shopping Listings

Retail Touch

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend.

(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Not only did we see traffic and dwell time shifts relating to sales, visual merchandising and marketing changes, but we also learned unexpected things like shifts in conversation rate at very specific times of day. . This was a fascinating early look into deep metrics that helped to justify marketing spend, physical store design, layout, space planning, visual merchandising changes and more. . .

Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

Retail Touch

Mirakl’s research found that retailers leveraging a marketplace model saw an average 34% lift in organic site traffic without any additional marketing spend. “In If you’ve noticed a lot of new third-party marketplaces popping up lately, you’re not imagining things.

The Google Ads Strategy of Purple Mattresses

Store Growers

Imagine a new brand launching in a hyper-competitive market. But Purple, the brand in question, is thriving in a market that has become even more cut-throat. Purple will do $405M in revenue in 2018 and has slotted 143M in “Marketing and selling” expenses. (I So let’s say 50% of their $143M marketing spend is actual media budget, and a third of that amount is spent on Google Ads. (I This is the campaign type that spends the majority of the Purple YouTube budget.

CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail Touch

that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising.