Retail Dive

SEPTEMBER 23, 2022

New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears

Marketing Spend 68

Marketing Spend Consumer Marketing 68

Retail Times

JUNE 17, 2021

Brockmans Gin is launching a bold new communications campaign as part of a £3million global marketing spend. Alcoholic drinks Product Time Spirits Brockmans Gin

Marketing Spend 43

Marketing Spend Marketing 43

Shopperations

DECEMBER 10, 2020

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy.

Marketing Spend 76

Marketing Spend Marketing Planning Management 76

Inside Retail

MAY 12, 2022

Chief Financial Officer Emilio Macellari said that a 40 per cent sales decline in the second quarter in the country – a key market for luxury groups – was a possibility, but it would depend on how long the curbs last.

Finance 130

Finance Advertising Marketing Spend Marketing 130

A1 Retail

FEBRUARY 7, 2022

54% have already incorporated connected experiences into their marketing plans. 59% plan to increase overall investment in digital marketing spend in 2022. With over half (54%) of respondents claiming to have already incorporated connected experiences into their marketing plans and 85% confident that they would become increasingly important to the packaging industry in the next 12 months and beyond.

Marketing Spend 50

Marketing Spend Planning Marketing Management 50

I Vend

SEPTEMBER 16, 2022

Retail data analytics is at the heart of personalised marketing, and pricing management – two key strategies which drive improved results. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

Promotions 58

Promotions Marketing Spend Customer Experience Returns 58

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. In the face of rising acquisition costs, these marketplaces have replaced DTC as the go-to platform for effective media spend, burying retailers further down the list. How Marketers can Approach Spend Strategically.

Marketing 103

Marketing Marketing Spend Brand Management Consumer 103

Retail TouchPoints

JULY 15, 2022

Next year, [retail media] will be about $50 billion in media spend, which is about 25% of all digital media, and we’re seeing forecasts of around $100 billion by 2026.”. Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021.

Advertising 94

Advertising Marketing Spend Customer Experience Retail Marketing 94

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. .

Marketing 87

Marketing Advertising Marketing Spend Planning 87

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 228

Marketing Advertising Returns Point of Sale 228

Inside Retail

JUNE 14, 2022

The platform promises to enable the Australian retail giant to flesh out individual customer profiles with information from its e-commerce site and other sources, and give individual brands the ability to make data-driven decisions about marketing content and spend. “In

Advertising 130

Advertising Marketing Spend Shopping Marketing 130

Retail TouchPoints

MAY 9, 2022

Nike products accounted for nearly two-thirds of total supplier spend for Foot Locker in Q4 2021, but Foot Locker is aiming to diversify its product portfolio as Nike pushes away from some retail partners to focus on its own DTC business and new store concepts.

Apparel 91

Apparel Marketing Spend Customer Experience Accounting 91

365 Retail

MAY 27, 2022

Dr Esho MD, founder of ESHO , says: “We launched ESHO in 2021 with minimal marketing spend and the success we’ve achieved to date is testament to the efficacy of the product range. This week, ESHO.,

Boutique 109

Boutique Beauty and Health Marketing Spend Accounting 109

Inside Retail

FEBRUARY 28, 2022

billion online household goods market, which sits within the $67 billion Australian household goods market. It’s MyDeal acquiring market share in the current market, and we’re quite comfortable with where we sit in the market right now.”.

Marketing 130

Marketing Marketing Spend Shipping Planning 130

I Vend

JULY 8, 2021

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing.

Customer Experience 81

Customer Experience Checkout Advertising Marketing Spend 81

Small Biz Trends

MAY 9, 2022

Affiliate marketing is the most popular business in 2022. There are a lot of offerings online for affiliate marketing courses that anyone seeking extra income can take. Affiliate Marketing Course. Beginner Affiliate Marketing To Start In 1 Day – For 2022.

Marketing 94

Marketing Promotions Advertising Marketing Spend 94

Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience.

Department Stores 130

Department Stores Marketing Spend Consumer ATS 130

Inside Retail

NOVEMBER 21, 2021

While we don’t have the budgets of the supermarkets, their marketing spend is bringing new customers to the category, [and] we have had some success in intercepting their traffic to showcase our independent business.

Wholesale 130

Wholesale Shipping Supermarket Marketing Spend 130

Markerketing Experts

MAY 9, 2019

Many marketers and salespeople say their activities lead to noticeable sales improvements but it may not be with the right shopper. Either way, these deal buyers swallow up the vast majority of the money that marketers spend on promotions. Retail marketing

Promotions 52

Promotions Marketing Spend Planning Retail Marketing 52

Inside Retail

JUNE 27, 2021

St Frock founder and CEO Sandradee Makejev is also adding an extra promotion and increasing her marketing spend over the next two weeks after learning in the last lockdown that staying connected with customers is the most important thing. “A

Boutique 176

Boutique Promotions Advertising Marketing Spend 176

Retail TouchPoints

NOVEMBER 25, 2020

“With COVID and recent market dynamics, tracking variable costs in real time becomes even more important. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing.

Markdowns 84

Markdowns Shipping Fulfillment Jewelry 84

Inside Retail

AUGUST 26, 2021

FMCG brands engaging in market research tend to need factual information from real purchasers to yield insights useful to campaigns and product development – anything less is simply unusable. So it’s a better form of market research.

Marketing Spend 130

Marketing Spend Fulfillment Marketing Consumer 130

Small Biz Trends

JUNE 7, 2022

Or maybe you’re one of these experts yourself trying to figure out your influencer marketing budget. Either way, you understand the importance of influencer marketing pricing. How Much Does Influencer Marketing Cost? But you should be aware the global market is worth $13.8

Marketing 96

Marketing Marketing Spend Accounting Promotions 96

Inside Retail

JULY 21, 2021

It’s time for marketers to change tack. To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards.

Advertising 130

Advertising Returns Beauty and Health Department Stores 130

Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

Marketing 87

Marketing Advertising Beauty and Health Customer Experience 87

Small Biz Trends

JUNE 30, 2022

Your marketing team can create an interactive product demo on your website, giving prospects the chance to explore features at their own pace. Invest in Account-Based Marketing (ABM). Your sales team will spend less time chasing the wrong accounts.

Accounting 87

Accounting Marketing Marketing Spend Customer Experience 87

Shep Hyken

SEPTEMBER 17, 2021

Marketers spend a lot of time and creativity designing loyalty programs while also influencing new customers to form loyalties in the face of intense competition from other players.” .

Customer Experience 80

Customer Experience Marketing Spend Consumer Marketing 80

Retail TouchPoints

JUNE 23, 2022

Personalize Your Back-to-School Marketing. Worse, 34% will share something negative about the retailer on social media after a decline, which can steer other potential customers away from that store and increase the amount the retailer must spend to bring in new customers.

Checkout 98

Checkout Customer Retention Consumer Accounting 98

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie.

Returns 141

Returns Consumer Marketing Spend Shopping 141

Retail TouchPoints

FEBRUARY 4, 2022

If management actively practices empathy it will spread throughout the organisation and eventually each customer, who will notice it and choose to spend more money with you. With very little marketing spend we are seeing queues for lunch and breakfast every day!

Marketing Spend 91

Marketing Spend Management Marketing ATS 91

Retail TouchPoints

FEBRUARY 18, 2022

Eco-friendly retail brands and marketers of ‘green’ products face a unique challenge that not many industries encounter. Doesn’t having consumer overestimate their true desire for your product sound like every marketer’s dream?

Apparel 87

Apparel Marketing Spend Consumer Marketing 87

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021.

Marketing 100

Marketing Advertising Fast Fashion Social Commerce 100

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Social Commerce 114

Social Commerce Customer Experience Promotions Marketing Spend 114

Retail Assist

MAY 17, 2021

For example, some of our retail clients ran personal shopping events after trading hours, and not only have they increased spending value, but developed strong and loyal relationships with these customers, increasing customer life time value.

Customer Experience 52

Customer Experience Outdoor Marketing Spend Returns 52

Inside Retail

FEBRUARY 22, 2022

Nowadays, with social media and the numerous messages our world is bombarded with, it’s the reverse: You must build a memorable connection with the brand first, then promote the product, to avoid wasted marketing spending and over-capitalising on an idea without proper user feedback.

Advertising 130

Advertising Marketing Spend Promotions Customer Experience 130

Retail TouchPoints

JANUARY 6, 2022

And brands are incentivized to deliver on those expectations: According to McKinsey, businesses that are proficient in personalization boost their revenue by 5% to 15% and their marketing-spend efficiency by 10% to 30%, yet only 15% of CMOs think they’re on target to deliver personalized experiences.

Consumer 100

Consumer Marketing Spend Marketing Returns 100

Retail TouchPoints

SEPTEMBER 22, 2022

Retailers are planning to cut back in one area: marketing. Companies plan to spend 30% of their marketing budget during the holidays, down from 36% in 2021. Shoppers are Ready to Spend, but Retailers Need to Bring Them in.

Inventory Management 83

Inventory Management Promotions Consumer Store Operations 83

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. “I’ve adults and 125 marketers.

Marketing 91

Marketing Advertising Customer Retention Consumer 91

Retail TouchPoints

JANUARY 18, 2021

Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Ad Spend and Product Popularity. The more the ASONTV marketer spends, the higher the eventual retail sales should be.

Advertising 97

Advertising Promotions Consumer Marketing Spend 97

Wiser

MAY 26, 2020

We often think of the connection between brands and customers as something that’s done through marketing. That means your supply chain, in-store experience, digital channels, marketing, and more have to be aligned with what your target consumers really want.

Consumer 78

Consumer Customer Experience Marketing Spend Accessories 78

Rangeme

SEPTEMBER 6, 2022

Recent economic reports highlight market issues like higher inflation, interest rate hikes, lower consumption, layoffs, and reduced hiring. Many factors remain within a brand’s control, including marketing efforts. Five Marketing Strategies For Coming Out Of The Recession Stronger.

Marketing 52

Marketing Promotions Marketing Spend Planning 52

Retail TouchPoints

FEBRUARY 3, 2021

But as brick-and-mortar businesses continue to navigate this uncharted retail landscape, there are a number of potential pitfalls they should avoid: Letting your guard down : Yes, we’re all growing frustrated from spending so much time at home.

Advertising 83

Advertising Marketing Spend Consumer Shopping 83

Retail TouchPoints

JULY 30, 2021

According to recent Statista Market Outlook reports, the global transaction value of digital payments is as follows: 2020: $5.2 In fact, statistics at every step of the sales funnel show that retailers can only capture a very small portion of the total available market.

Marketing 91

Marketing Marketing Spend Customer Experience Returns 91