Retail Dive

SEPTEMBER 23, 2022

New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears

Marketing Spend 95

Marketing Spend Consumer Marketing 95

Retail Times

JUNE 17, 2021

Brockmans Gin is launching a bold new communications campaign as part of a £3million global marketing spend. Alcoholic drinks Product Time Spirits Brockmans Gin

Marketing Spend 43

Marketing Spend Marketing 43

Shopperations

DECEMBER 10, 2020

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy.

Marketing Spend 76

Marketing Spend Marketing Planning Management 76

Inside Retail

JANUARY 12, 2023

In Britain, its biggest market Asos saw sales fall 8 per cent in the four months to December 31, hurt by Christmas delivery problems, which shook customer confidence in online, and a tough comparison against last year when, by contrast, the pandemic pushed people to shop online.

Marketing Spend 130

Marketing Spend Marketing Planning Management 130

VMS

OCTOBER 7, 2022

Reflecting the broader contraction of the housing market, spending in and around the home is slowing. On the other hand, experiential spending continues to rein in consumers’ dollars. In September, spending at Restaurants was up +10.9%

Marketing Spend 85

Marketing Spend Consumer Marketing ATS 85

Inside Retail

MAY 12, 2022

Chief Financial Officer Emilio Macellari said that a 40 per cent sales decline in the second quarter in the country – a key market for luxury groups – was a possibility, but it would depend on how long the curbs last.

Finance 130

Finance Advertising Marketing Spend Marketing 130

Mike Anthony

MAY 4, 2021

Just get that activated in the market and we are away! And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. Because marketing spend only delivers a return when a shopper actually buys!

Consumer 130

Consumer Marketing Spend Marketing Returns 130

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. In the face of rising acquisition costs, these marketplaces have replaced DTC as the go-to platform for effective media spend, burying retailers further down the list. How Marketers can Approach Spend Strategically.

Marketing 101

Marketing Marketing Spend Brand Management Consumer 101

I Vend

SEPTEMBER 16, 2022

Retail data analytics is at the heart of personalised marketing, and pricing management – two key strategies which drive improved results. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

Promotions 77

Promotions Marketing Spend Customer Experience Returns 77

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals.

Marketing 206

Marketing Advertising Consumer Marketing Spend 206

Retail TouchPoints

JANUARY 5, 2023

Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. They should also seek out additional publishers that align with the brand and can drive in-market customers effectively. More Efficient Marketing Channels.

Consumer 92

Consumer Discount Store Advertising Marketing 92

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 228

Marketing Advertising Returns Point of Sale 228

Inside Retail

DECEMBER 6, 2022

GoTo has a reputation for spending generously on salaries and benefits. Part of the spending was aimed at poaching the best talent from other companies. So the market is geographically highly fragmented.

Advertising 130

Advertising Marketing Spend Promotions Marketing 130

Retail TouchPoints

JULY 15, 2022

Next year, [retail media] will be about $50 billion in media spend, which is about 25% of all digital media, and we’re seeing forecasts of around $100 billion by 2026.”. Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021.

Advertising 87

Advertising Marketing Spend Customer Experience Retail Marketing 87

Indigo 9 Digital

JANUARY 17, 2023

In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales. Low fees are just another tactic to gain market share. By Tricia McKinnon : Let’s take a walk back in time.

Consumer 83

Consumer Promotions Marketing Spend Marketing 83

Inside Retail

JUNE 14, 2022

The platform promises to enable the Australian retail giant to flesh out individual customer profiles with information from its e-commerce site and other sources, and give individual brands the ability to make data-driven decisions about marketing content and spend. “In

Advertising 130

Advertising Marketing Spend Shopping Marketing 130

Shopper Motion

DECEMBER 19, 2022

In the world of Retail Media and Digital Marketing, it’s easy to get caught up in the hype of online advertising and the endless stream of data it provides. This can be especially useful for retailers who rely on both online and offline marketing efforts to reach their target audience.

Marketing 52

Marketing Promotions Advertising Marketing Spend 52

I Vend

JULY 8, 2021

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing.

Customer Experience 82

Customer Experience Checkout Advertising Marketing Spend 82

Retail TouchPoints

MAY 9, 2022

Nike products accounted for nearly two-thirds of total supplier spend for Foot Locker in Q4 2021, but Foot Locker is aiming to diversify its product portfolio as Nike pushes away from some retail partners to focus on its own DTC business and new store concepts.

Apparel 83

Apparel Marketing Spend Customer Experience Accounting 83

Independent Retailer

OCTOBER 18, 2022

Forty-seven percent of all respondents reported that inflation is impacting their labor market by pushing them to accommodate higher healthcare costs, enriched employee benefits and more frequent pay raises. 47 percent stated they have increased digital marketing spend already this year.

Advertising 75

Advertising Marketing Spend Planning Marketing 75

I Vend

SEPTEMBER 16, 2022

Retail data analytics is at the heart of personalised marketing, and pricing management – two key strategies which drive improved results. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

Promotions 52

Promotions Marketing Spend Customer Experience Returns 52

Inside Retail

FEBRUARY 28, 2022

billion online household goods market, which sits within the $67 billion Australian household goods market. It’s MyDeal acquiring market share in the current market, and we’re quite comfortable with where we sit in the market right now.”.

Marketing 130

Marketing Shipping Marketing Spend Planning 130

Markerketing Experts

MAY 9, 2019

Many marketers and salespeople say their activities lead to noticeable sales improvements but it may not be with the right shopper. Either way, these deal buyers swallow up the vast majority of the money that marketers spend on promotions. Retail marketing

Promotions 52

Promotions Marketing Spend Planning Retail Marketing 52

Retail TouchPoints

NOVEMBER 7, 2022

Second is the inability to service today’s higher content demand due to much higher retailer and marketing channel needs. Social Media Marketing Bazaarvoice content Doug Straton Executive ViewPoints

Marketing Spend 88

Marketing Spend Consumer Management ATS 88

Inside Retail

NOVEMBER 21, 2021

While we don’t have the budgets of the supermarkets, their marketing spend is bringing new customers to the category, [and] we have had some success in intercepting their traffic to showcase our independent business.

Wholesale 130

Wholesale Shipping Supermarket Marketing Spend 130

Inside Retail

JUNE 27, 2021

St Frock founder and CEO Sandradee Makejev is also adding an extra promotion and increasing her marketing spend over the next two weeks after learning in the last lockdown that staying connected with customers is the most important thing. “A

Boutique 176

Boutique Promotions Advertising Returns 176

Small Biz Trends

MAY 9, 2022

Affiliate marketing is the most popular business in 2022. There are a lot of offerings online for affiliate marketing courses that anyone seeking extra income can take. Affiliate Marketing Course. Beginner Affiliate Marketing To Start In 1 Day – For 2022.

Marketing 92

Marketing Promotions Advertising Marketing Spend 92

Inside Retail

AUGUST 26, 2021

FMCG brands engaging in market research tend to need factual information from real purchasers to yield insights useful to campaigns and product development – anything less is simply unusable. So it’s a better form of market research.

Fulfillment 130

Fulfillment Marketing Spend Marketing Consumer 130

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. .

Marketing 84

Marketing Advertising Marketing Spend Planning 84

Inside Retail

JULY 21, 2021

It’s time for marketers to change tack. To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards.

Advertising 130

Advertising Returns Beauty and Health Department Stores 130

365 Retail

DECEMBER 15, 2022

Original research of over 530+ senior UK marketers and eCommerce leaders by MoEngage reveals that delivering CX, either digitally or in an omnichannel capacity, topped retailers’ key priorities during Christmas peak trading for a third (33%).

Fulfillment 52

Fulfillment Marketing Spend Returns Marketing 52

365 Retail

MAY 27, 2022

Dr Esho MD, founder of ESHO , says: “We launched ESHO in 2021 with minimal marketing spend and the success we’ve achieved to date is testament to the efficacy of the product range. This week, ESHO.,

Boutique 109

Boutique Marketing Spend Accounting Beauty and Health 109

Shep Hyken

SEPTEMBER 17, 2021

Marketers spend a lot of time and creativity designing loyalty programs while also influencing new customers to form loyalties in the face of intense competition from other players.” .

Customer Experience 80

Customer Experience Marketing Spend Consumer Marketing 80

Indigo 9 Digital

NOVEMBER 15, 2022

More marketing spend. By Tricia McKinnon For a while there was a noticeable rivalry between McDonald’s and Burger King but at some point McDonald’s pulled ahead and hasn’t looked back since.

Advertising 52

Advertising Marketing Spend Retail Trends Planning 52

Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience.

Department Stores 130

Department Stores Marketing Spend Consumer ATS 130

Shopper Motion

DECEMBER 19, 2022

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead.

Retail Marketing 52

Retail Marketing Marketing Target Market Customer Experience 52

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie.

Returns 141

Returns Consumer Marketing Spend Shopping 141

Retail TouchPoints

NOVEMBER 25, 2020

“With COVID and recent market dynamics, tracking variable costs in real time becomes even more important. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing.

Markdowns 67

Markdowns Fulfillment Shipping Jewelry 67

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.

Marketing 86

Marketing Promotions Advertising Comparison Shopping 86

Small Biz Trends

JUNE 7, 2022

Or maybe you’re one of these experts yourself trying to figure out your influencer marketing budget. Either way, you understand the importance of influencer marketing pricing. How Much Does Influencer Marketing Cost? But you should be aware the global market is worth $13.8

Marketing 87

Marketing Marketing Spend Accounting Promotions 87

Small Biz Trends

JUNE 30, 2022

Your marketing team can create an interactive product demo on your website, giving prospects the chance to explore features at their own pace. Invest in Account-Based Marketing (ABM). Your sales team will spend less time chasing the wrong accounts.

Accounting 84

Accounting Marketing Marketing Spend Customer Experience 84

Retail Assist

MAY 17, 2021

For example, some of our retail clients ran personal shopping events after trading hours, and not only have they increased spending value, but developed strong and loyal relationships with these customers, increasing customer life time value.

Customer Experience 52

Customer Experience Outdoor Returns Marketing Spend 52

Retail TouchPoints

FEBRUARY 4, 2022

If management actively practices empathy it will spread throughout the organisation and eventually each customer, who will notice it and choose to spend more money with you. With very little marketing spend we are seeing queues for lunch and breakfast every day!

Marketing Spend 79

Marketing Spend Management Marketing ATS 79