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E-commerce apps lose pandemic luster: report

Retail Dive

New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears

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Brockmans, the ‘Properly Improper Gin’, is stirred but never shaken by new ad campaign

Retail Times

Brockmans Gin is launching a bold new communications campaign as part of a £3million global marketing spend. Alcoholic drinks Product Time Spirits Brockmans Gin

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Can Shopper Marketing Analytics Answer the ROI Question?

Shopperations

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy.

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Asos pins hopes on cost savings after Christmas sales slide

Inside Retail

In Britain, its biggest market Asos saw sales fall 8 per cent in the four months to December 31, hurt by Christmas delivery problems, which shook customer confidence in online, and a tough comparison against last year when, by contrast, the pandemic pushed people to shop online.

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In-Store Sales Up 16.9% in September Over Pre-Pandemic Level

VMS

Reflecting the broader contraction of the housing market, spending in and around the home is slowing. On the other hand, experiential spending continues to rein in consumers’ dollars. In September, spending at Restaurants was up +10.9%

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Tod’s says China lockdowns won’t derail 2022 results

Inside Retail

Chief Financial Officer Emilio Macellari said that a 40 per cent sales decline in the second quarter in the country – a key market for luxury groups – was a possibility, but it would depend on how long the curbs last.

Finance 130
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Activating Consumer Insights? – Look for the Shopper Insight Twin!

Mike Anthony

Just get that activated in the market and we are away! And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. Because marketing spend only delivers a return when a shopper actually buys!

Consumer 130
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. In the face of rising acquisition costs, these marketplaces have replaced DTC as the go-to platform for effective media spend, burying retailers further down the list. How Marketers can Approach Spend Strategically.

Marketing 101
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Retail data analytics – delivering insights for innovation

I Vend

Retail data analytics is at the heart of personalised marketing, and pricing management – two key strategies which drive improved results. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals.

Marketing 206
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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. They should also seek out additional publishers that align with the brand and can drive in-market customers effectively. More Efficient Marketing Channels.

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Why retail media has become the next big tool in performance marketing

Inside Retail

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 228
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Why Asian e-commerce giant GoTo is cutting costs despite top-line growth

Inside Retail

GoTo has a reputation for spending generously on salaries and benefits. Part of the spending was aimed at poaching the best talent from other companies. So the market is geographically highly fragmented.

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What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

Next year, [retail media] will be about $50 billion in media spend, which is about 25% of all digital media, and we’re seeing forecasts of around $100 billion by 2026.”. Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021.

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Why DoorDash & Other Delivery Apps Struggle with Profitability

Indigo 9 Digital

In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales. Low fees are just another tactic to gain market share. By Tricia McKinnon : Let’s take a walk back in time.

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Behind Cotton On Group’s big investment in customer data

Inside Retail

The platform promises to enable the Australian retail giant to flesh out individual customer profiles with information from its e-commerce site and other sources, and give individual brands the ability to make data-driven decisions about marketing content and spend. “In

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The Importance of Offline Attribution in Retail Media Networks

Shopper Motion

In the world of Retail Media and Digital Marketing, it’s easy to get caught up in the hype of online advertising and the endless stream of data it provides. This can be especially useful for retailers who rely on both online and offline marketing efforts to reach their target audience.

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In-store customer experience – a top retail focus for 2021

I Vend

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing.

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Foot Locker Deepens Relationship with Adidas as Both Retailers Focus on Digital Offerings

Retail TouchPoints

Nike products accounted for nearly two-thirds of total supplier spend for Foot Locker in Q4 2021, but Foot Locker is aiming to diversify its product portfolio as Nike pushes away from some retail partners to focus on its own DTC business and new store concepts.

Apparel 83
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Small Businesses Are Increasing Revenue With These Key Tactics

Independent Retailer

Forty-seven percent of all respondents reported that inflation is impacting their labor market by pushing them to accommodate higher healthcare costs, enriched employee benefits and more frequent pay raises. 47 percent stated they have increased digital marketing spend already this year.

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Retail data analytics – delivering insights for innovation

I Vend

Retail data analytics is at the heart of personalised marketing, and pricing management – two key strategies which drive improved results. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

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Revealed: MyDeal’s roadmap to tackle the $8.1bn online homewares market

Inside Retail

billion online household goods market, which sits within the $67 billion Australian household goods market. It’s MyDeal acquiring market share in the current market, and we’re quite comfortable with where we sit in the market right now.”.

Marketing 130
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Are you reaching the right shopper?

Markerketing Experts

Many marketers and salespeople say their activities lead to noticeable sales improvements but it may not be with the right shopper. Either way, these deal buyers swallow up the vast majority of the money that marketers spend on promotions. Retail marketing

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Why You Need a Content Supply Chain

Retail TouchPoints

Second is the inability to service today’s higher content demand due to much higher retailer and marketing channel needs. Social Media Marketing Bazaarvoice content Doug Straton Executive ViewPoints

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Why Hello Drinks has ditched the warehouse for the cloud

Inside Retail

While we don’t have the budgets of the supermarkets, their marketing spend is bringing new customers to the category, [and] we have had some success in intercepting their traffic to showcase our independent business.

Wholesale 130
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‘Indecision is the hardest part’: Retailers react to Sydney lockdown 2.0

Inside Retail

St Frock founder and CEO Sandradee Makejev is also adding an extra promotion and increasing her marketing spend over the next two weeks after learning in the last lockdown that staying connected with customers is the most important thing. “A

Boutique 176
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Learn to Build Revenue with an Affiliate Marketing Course

Small Biz Trends

Affiliate marketing is the most popular business in 2022. There are a lot of offerings online for affiliate marketing courses that anyone seeking extra income can take. Affiliate Marketing Course. Beginner Affiliate Marketing To Start In 1 Day – For 2022.

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New survey system U Ask sidesteps fraudulent research manipulation

Inside Retail

FMCG brands engaging in market research tend to need factual information from real purchasers to yield insights useful to campaigns and product development – anything less is simply unusable. So it’s a better form of market research.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. .

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How to win over the modern savvy shopper

Inside Retail

It’s time for marketers to change tack. To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards.

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CX remains top priority for peak trading, but 94% of UK retailers fear the impact of the cost of living on Christmas revenue performance

365 Retail

Original research of over 530+ senior UK marketers and eCommerce leaders by MoEngage reveals that delivering CX, either digitally or in an omnichannel capacity, topped retailers’ key priorities during Christmas peak trading for a third (33%).

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Dr Esho launches social media ready clinic in brand new FLANNELS store

365 Retail

Dr Esho MD, founder of ESHO , says: “We launched ESHO in 2021 with minimal marketing spend and the success we’ve achieved to date is testament to the efficacy of the product range. This week, ESHO.,

Boutique 109
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Guest Post: 5 Tips to Enhance the Customer Experience

Shep Hyken

Marketers spend a lot of time and creativity designing loyalty programs while also influencing new customers to form loyalties in the face of intense competition from other players.” .

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Burger King’s Turnaround Strategy, 4 Things You Need to Know

Indigo 9 Digital

More marketing spend. By Tricia McKinnon For a while there was a noticeable rivalry between McDonald’s and Burger King but at some point McDonald’s pulled ahead and hasn’t looked back since.

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From personalisation to platters: Q&A with In The Roundhouse’s Alyce Tran

Inside Retail

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience.

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Leveraging Shopper Data to improve Retail Marketing Strategies

Shopper Motion

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead.

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How Gucci and Ikea are using AR to drive sales

Inside Retail

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie.

Returns 141
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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

“With COVID and recent market dynamics, tracking variable costs in real time becomes even more important. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.

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How Much Do Influencers Make Per Post?

Small Biz Trends

Or maybe you’re one of these experts yourself trying to figure out your influencer marketing budget. Either way, you understand the importance of influencer marketing pricing. How Much Does Influencer Marketing Cost? But you should be aware the global market is worth $13.8

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5 Tips for Recession-Proofing Your Sales Process

Small Biz Trends

Your marketing team can create an interactive product demo on your website, giving prospects the chance to explore features at their own pace. Invest in Account-Based Marketing (ABM). Your sales team will spend less time chasing the wrong accounts.

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Are You Being Served? The Importance of Customer Experience

Retail Assist

For example, some of our retail clients ran personal shopping events after trading hours, and not only have they increased spending value, but developed strong and loyal relationships with these customers, increasing customer life time value.

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Why Retail Needs More Empathetic Leaders 

Retail TouchPoints

If management actively practices empathy it will spread throughout the organisation and eventually each customer, who will notice it and choose to spend more money with you. With very little marketing spend we are seeing queues for lunch and breakfast every day!