Retail TouchPoints

MARCH 6, 2024

This expansion will bring an additional 15 million people in-network with Warby Parker for a total of more than 34 million.

Planning 274

Planning Marketing Spend Management Shopping 274

Inside Retail

MAY 17, 2024

The German fashion house is on an expansion mission, increasing marketing spend after a brand revamp in 2022 and opening 102 new points of sale in 2023, but its shares have fallen this year as it warned of slower sales growth. Beckham will already appear in the brand’s global campaign in fall/winter this year.

Fashion 147

Fashion Point of Sale Marketing Spend Marketing 147

Inside Retail

APRIL 25, 2024

“This quarter, the Redbubble marketplace implemented significant changes to its paid marketing strategy to enable it to scale its paid marketing spend, while maintaining the marketplace’s disciplined approach of being profitable on first order.”

Marketing Spend 147

Marketing Spend Returns Marketing 147

Retail Dive

NOVEMBER 13, 2023

in Q3 and the company's new CEO Jeff Yurcisin told Retail Dive that reining in marketing spend is the right long-term decision. Operating expenses dropped 38.5%

Operating Expenses 93

Operating Expenses Marketing Spend Marketing 93

Retail Focus

JUNE 22, 2023

Commenting in ADvendio’s latest report ‘Where the Retail Media opportunities lie in 2023 ’ , IGD’s Global Insight Leader, Toby Pickard, said: “This is a significant opportunity for retailers to enhance their collaboration with suppliers, unlocking new opportunities for revenue and profitability as they win over marketing spend from ‘traditional’ media (..)

Consumer 130

Consumer Advertising Marketing Spend Returns 130

Retail Dive

SEPTEMBER 23, 2022

New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears.

Marketing Spend 110

Marketing Spend Consumer Marketing 110

Retail TouchPoints

SEPTEMBER 11, 2023

Among the strategy shifts planned for the second half of the year that will impact overall revenues are a reduction in the number and length of promotions , focusing on rebuilding the high-margin Reserve business and cutting back on marketing spend.

Planning 260

Planning Promotions Marketing Spend Marketing 260

Retail TouchPoints

JANUARY 22, 2024

“Retailers only have so much money to spend on marketing and advertising to drive people to their website. But once someone arrives at your website, that’s [your chance] to turn them into a customer or an advocate, so it’s a real opportunity to make your [marketing] spend more efficient.

Consumer 254

Consumer Marketing Spend Marketing Customer Experience 254

Inside Retail

MARCH 11, 2024

With marketing spending at all-time highs for e-commerce businesses, it pays to know that customer acquisition costs can be virtually non-existent on Dropshipzone. Other retailers will come to marketplaces to help source your products, saving the time and effort of scrolling through individual websites.

Shipping 130

Shipping Department Stores Marketing Spend Fulfillment 130

Retail TouchPoints

FEBRUARY 19, 2024

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump.

Marketing 270

Marketing Marketing Spend Advertising Management 270

Inside Retail

MARCH 6, 2023

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany.

Fashion 245

Fashion Marketing Spend Marketing Shopping 245

Retail TouchPoints

JULY 15, 2022

This includes: Deep, integrated data measurement and insight capabilities : “The core value proposition [of retail media] is the ability to measure the effectiveness of your marketing spend, so you need to have technology that helps you create efficiencies at scale, curate the audiences and make the data accessible in the right formats,” according (..)

Advertising 282

Advertising Marketing Spend Marketing Customer Experience 282

365 Retail

JUNE 22, 2023

Commenting in ADvendio’s latest report ‘Where the Retail Media opportunities lie in 2023 ’ , IGD’s Global Insight Leader, Toby Pickard, said: “This is a significant opportunity for retailers to enhance their collaboration with suppliers, unlocking new opportunities for revenue and profitability as they win over marketing spend from ‘traditional’ media (..)

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Retail Gazette

FEBRUARY 7, 2024

Subscribe to Retail Gazette for free Sign up here to g et the latest news straight into your inbox each morning The retailer said its performance in the UK, which contributes to 14% of its 2023 revenue, was “broadly stable throughout the year despite a weak consumer sentiment in the market”.

Marketing Spend 111

Marketing Spend Consumer Planning Shopping 111

Retail TouchPoints

NOVEMBER 25, 2020

The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketing spend, and fulfillment and delivery. The technology groups variable cost and profitability data by customer in order to track shopper-specific contribution margins to customer lifetime value (CLV).

Markdowns 197

Markdowns Fulfillment Shipping Marketing Spend 197

Shopperations

DECEMBER 10, 2020

Don’t forget about how you are also managing your agency partner while at the same time reconciling your executed spend and replanning events that have been cancelled or added to your programs. One question grinds everything to a halt: “What’s the ROI on our shopper marketing spend?”.

Marketing 97

Marketing Marketing Spend Planning Management 97

Retail TouchPoints

MARCH 10, 2023

Gap has now identified a total of $550 million in potential savings annually, and the company believes there are still more opportunities to optimize its marketing spend and technology investments in the coming years. However, the actions will first incur severance and other related costs. 28, 2023, were $4.2

Marketing Spend 244

Marketing Spend Management Planning Consumer 244

Inside Retail

MAY 12, 2022

Chief Financial Officer Emilio Macellari said that a 40 per cent sales decline in the second quarter in the country – a key market for luxury groups – was a possibility, but it would depend on how long the curbs last. However, the group is confident it can meet analyst expectations for the full year.

Marketing Spend 130

Marketing Spend Finance Advertising Marketing 130

Inside Retail

FEBRUARY 1, 2024

“Affiliate and banner marketing is a US$12 billion market globally, with video shopping projected to be a US$35 billion market in the US in 2024. Social media influencer marketing spend by brands was around $16.4 billion in 2022 and is increasing at a rate of 18.8 per cent per annum.”

Marketing 147

Marketing Social Commerce Advertising Consumer 147

Inside Retail

JANUARY 12, 2023

. “The current market backdrop is not favourable to retailers of ‘nice to have but not essential’ products, so Asos is by no means out of the danger zone,” said AJ Bell analyst Russ Mould.

Fashion 130

Fashion Marketing Spend Marketing Planning 130

Retail TouchPoints

SEPTEMBER 19, 2023

Search results that prompt customers to leave your site waste marketing spend and raise customer acquisition costs. That’s because, according to the ecommerce search report, 68% like to compare products among multiple sites, something that’s easier with reliable search tools on each site.

Customer Experience 265

Customer Experience Checkout Marketing Spend Consumer 265

Retail TouchPoints

NOVEMBER 7, 2022

So if discretionary budgets are now under pressure but you still want to maintain a level of marketing spend that’s going to help maintain sales, UGC is a good lever to utilize to do that. Luckily the content that converts, UGC, also happens to be scalable and low cost.

Marketing Spend 284

Marketing Spend Consumer Marketing Management 284

Retail TouchPoints

FEBRUARY 2, 2024

Where should I allocate marketing spend? “Unifying your [data and technology] means more information, presented in a way that’s easier to consume so you’re able to serve up actionable insights for employees,” said Harouni. Which levers should I pull? Which channels should I be doubling down on or pulling away from?”

Payment Services 289

Payment Services Consumer Accounting Promotions 289

Retail TouchPoints

FEBRUARY 4, 2022

With very little marketing spend we are seeing queues for lunch and breakfast every day! You can imagine how pleased I was at the start of this new venture to see empathy and kindness expressed this way. And it is indeed spreading to customers.

Marketing Spend 259

Marketing Spend Management ATS Marketing 259

365 Retail

MAY 31, 2023

Commenting in ADvendio’s latest report ‘Where the Retail Media opportunities lie in 2023 ’ , IGD’s Global Insight Leader, Toby Pickard, said: “This is a significant opportunity for retailers to enhance their collaboration with suppliers, unlocking new opportunities for revenue and profitability as they win over marketing spend from ‘traditional’ media (..)

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Retail TouchPoints

JANUARY 5, 2023

They should also seek out additional publishers that align with the brand and can drive in-market customers effectively. More Efficient Marketing Channels.

Merchant Services 289

Merchant Services Promotions Consumer Discount Store 289

Retail TouchPoints

MAY 8, 2023

We like to call this approach ‘BrandFormance,’ the integration of branding and performance marketing as parts of an integrated and KPI-driven marketing approach. This will guarantee that branding metrics like reach and recall are achieved to ensure that the retailer is optimizing marketing spend during challenging economic times.

Marketing 311

Marketing Returns Advertising Marketing Spend 311

Retail TouchPoints

NOVEMBER 24, 2023

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

Social Commerce 289

Social Commerce Shopping Consumer Marketing 289

Retail TouchPoints

MARCH 15, 2022

On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. But don’t count YouTube out. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained.

Marketing 288

Marketing Advertising Consumer Marketing Spend 288

Inside Retail

AUGUST 28, 2023

So in this environment, Cashrewards is helping make every dollar go further not only for our members but also our brand partners by ensuring that there’s no wastage on their marketing spend – meaning brands only pay when a customer pays.”

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Inside Retail

MARCH 27, 2023

Things are looking up Han noted that the company’s growth has been helped by the return of travel after borders were reopened, and also by brands investing in their omni channel offerings and optimising their marketing spending.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Retail Times

JUNE 17, 2021

Brockmans Gin is launching a bold new communications campaign as part of a £3million global marketing spend.

Marketing Spend 45

Marketing Spend Marketing 45

Retail TouchPoints

APRIL 16, 2024

Prior to joining Croud, Kopczynski was the Managing Partner of impakt Advisors, a data analytics agency that he founded and grew with a focus on helping consumer brands optimize marketing spend, consumer targeting and inventory planning. Croud acquired impakt Advisors in 2021.

Promotions 147

Promotions Consumer Checkout Wholesale 147

Inside Retail

MAY 28, 2023

“We’ll be talking to different segments of the market in a slightly different way, depending on who they are, what their growth potential is, and how we can increase our market visibility and share,” she said. We’re also being flexible with our marketing spend and campaigns depending on where we need it.

Home Furnishings 130

Home Furnishings Marketing Spend Accessories Marketing 130

Retail TouchPoints

MAY 1, 2023

All locations are at capacity with appointments due to high customer demand and have close to zero marketing spend. Lightman gave the example of Pressed Roots — a company that has created a distinct hair salon experience for women with textured hair: “They are now at three , soon to be four , locations.

Beauty and Health 243

Beauty and Health Consumer Health & Wellness Department Stores 243

Retail TouchPoints

FEBRUARY 18, 2022

Marketers and data scientists for sustainable brands are forced to sift through the pretenders — those who may appear or think they are environmentally conscious because of their internal overestimation — in order to reach the people that will actually support their cause or buy their product. Green Personas.

Consumer 244

Consumer Marketing Spend Apparel Marketing 244

Retail TouchPoints

SEPTEMBER 20, 2022

Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year. There are many explanations.

Marketing 263

Marketing Advertising Marketing Spend Planning 263