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Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season

Retail TouchPoints

This results-driven direct attribution approach not only optimizes marketing spend but also provides access to advanced targeting capabilities that drive customer acquisition and retention. Leveraging Innovative Tools for Growth Utilizing innovative tools within external loyalty networks is vital for driving growth.

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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

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What Retailers Can Learn from Other Industries’ Use of AI

Retail Focus

Additionally, AI can segment customers by purchasing behaviour to offer discounts or promotions that are more likely to convert, making marketing spend far more efficient. This data-driven approach ensures pricing stays competitive while protecting profit margins.

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When it’s Not the Customer: How Your System Drives Cart Abandonment

Retail TouchPoints

Because no amount of marketing spend can win back a customer who feels like your platform failed them. Only customers feel that something isn’t right, and when those disruptions occur, they don’t report them, but just leave, frustrated and unlikely to return.

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How AI experts see the future of e-commerce in the ChatGPT era

Inside Retail

Reevaluating marketing spend in the age of AI ChatGPT currently does not allow paid placements, and its recommendations are shaped by organic web data and user-centric logic. A logistic strategy that may have substantial implications for brands still heavily reliant on performance marketing.

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The Role of Retail Displays During Market Uncertainty

Frank Mayer

Whether it’s due to a recession or a tightened budget, brands are always adjusting to shifting market conditions. And while not all brands scale back, many reevaluate their marketing spend during times of uncertainty. Retail displays , however, continue to do the heavy lifting when other channels go dark.

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Retail Media – The Origin Story

Mike Anthony

Secondly, the promise of meaningful attribution of sales against marketing spend. First, an enhanced opportunity to reach shoppers all the way to the point where they make a purchase decision (and beyond of course). That is powerful stuff! But that isn’t the whole story. Arguably it’s not even half the story!