Retail TouchPoints

DECEMBER 31, 2021

How Marketers can Approach Spend Strategically. For digital marketers, strategic decisions about marketing spend allocated to specific retailers is now largely shaped by these factors; retailers unwilling to let a brand manage its own media, and the inability to run off-platform strategies to specific retailers.

Marketing 315

Marketing Marketing Spend Brand Management Consumer 315

Retail Focus

JUNE 22, 2023

Commenting in ADvendio’s latest report ‘Where the Retail Media opportunities lie in 2023 ’ , IGD’s Global Insight Leader, Toby Pickard, said: “This is a significant opportunity for retailers to enhance their collaboration with suppliers, unlocking new opportunities for revenue and profitability as they win over marketing spend from ‘traditional’ media (..)

Consumer 130

Consumer Advertising Marketing Spend Returns 130

Inside Retail

MARCH 11, 2024

With marketing spending at all-time highs for e-commerce businesses, it pays to know that customer acquisition costs can be virtually non-existent on Dropshipzone. Other retailers will come to marketplaces to help source your products, saving the time and effort of scrolling through individual websites.

Shipping 130

Shipping Department Stores Marketing Spend Fulfillment 130

Retail Dive

SEPTEMBER 23, 2022

New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears.

Marketing Spend 113

Marketing Spend Consumer Marketing 113

Retail TouchPoints

JANUARY 22, 2024

“Retailers only have so much money to spend on marketing and advertising to drive people to their website. But once someone arrives at your website, that’s [your chance] to turn them into a customer or an advocate, so it’s a real opportunity to make your [marketing] spend more efficient.

Consumer 233

Consumer Marketing Spend Marketing Customer Experience 233

Retail TouchPoints

FEBRUARY 19, 2024

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump.

Marketing 250

Marketing Marketing Spend Advertising Management 250

Retail TouchPoints

SEPTEMBER 11, 2023

Among the strategy shifts planned for the second half of the year that will impact overall revenues are a reduction in the number and length of promotions , focusing on rebuilding the high-margin Reserve business and cutting back on marketing spend.

Planning 236

Planning Promotions Marketing Spend Marketing 236

Inside Retail

MARCH 6, 2023

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany.

Fashion 245

Fashion Marketing Spend Marketing Shopping 245

Retail Gazette

FEBRUARY 7, 2024

Subscribe to Retail Gazette for free Sign up here to g et the latest news straight into your inbox each morning The retailer said its performance in the UK, which contributes to 14% of its 2023 revenue, was “broadly stable throughout the year despite a weak consumer sentiment in the market”.

Marketing Spend 110

Marketing Spend Consumer Planning Shopping 110

365 Retail

JUNE 22, 2023

Commenting in ADvendio’s latest report ‘Where the Retail Media opportunities lie in 2023 ’ , IGD’s Global Insight Leader, Toby Pickard, said: “This is a significant opportunity for retailers to enhance their collaboration with suppliers, unlocking new opportunities for revenue and profitability as they win over marketing spend from ‘traditional’ media (..)

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Retail TouchPoints

MAY 9, 2022

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 251

Apparel Marketing Spend Accounting Consumer 251

Retail TouchPoints

JULY 15, 2022

This includes: Deep, integrated data measurement and insight capabilities : “The core value proposition [of retail media] is the ability to measure the effectiveness of your marketing spend, so you need to have technology that helps you create efficiencies at scale, curate the audiences and make the data accessible in the right formats,” according (..)

Advertising 263

Advertising Marketing Spend Marketing Customer Experience 263

Inside Retail

FEBRUARY 1, 2024

“Affiliate and banner marketing is a US$12 billion market globally, with video shopping projected to be a US$35 billion market in the US in 2024. Social media influencer marketing spend by brands was around $16.4 billion in 2022 and is increasing at a rate of 18.8 per cent per annum.”

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147

Retail TouchPoints

NOVEMBER 25, 2020

The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketing spend, and fulfillment and delivery. The technology groups variable cost and profitability data by customer in order to track shopper-specific contribution margins to customer lifetime value (CLV).

Markdowns 187

Markdowns Fulfillment Shipping Marketing Spend 187

Retail TouchPoints

APRIL 16, 2024

Prior to joining Croud, Kopczynski was the Managing Partner of impakt Advisors, a data analytics agency that he founded and grew with a focus on helping consumer brands optimize marketing spend, consumer targeting and inventory planning. Croud acquired impakt Advisors in 2021.

Promotions 147

Promotions Consumer Checkout Wholesale 147

Retail TouchPoints

MARCH 10, 2023

Gap has now identified a total of $550 million in potential savings annually, and the company believes there are still more opportunities to optimize its marketing spend and technology investments in the coming years. However, the actions will first incur severance and other related costs. 28, 2023, were $4.2

Marketing Spend 231

Marketing Spend Management Planning Consumer 231

Shopperations

DECEMBER 10, 2020

Don’t forget about how you are also managing your agency partner while at the same time reconciling your executed spend and replanning events that have been cancelled or added to your programs. One question grinds everything to a halt: “What’s the ROI on our shopper marketing spend?”.

Marketing 97

Marketing Marketing Spend Planning Management 97

Inside Retail

MAY 12, 2022

Chief Financial Officer Emilio Macellari said that a 40 per cent sales decline in the second quarter in the country – a key market for luxury groups – was a possibility, but it would depend on how long the curbs last. However, the group is confident it can meet analyst expectations for the full year.

Marketing Spend 130

Marketing Spend Finance Advertising Marketing 130

Inside Retail

JANUARY 12, 2023

. “The current market backdrop is not favourable to retailers of ‘nice to have but not essential’ products, so Asos is by no means out of the danger zone,” said AJ Bell analyst Russ Mould.

Fashion 130

Fashion Marketing Spend Marketing Planning 130

Retail TouchPoints

FEBRUARY 2, 2024

Where should I allocate marketing spend? “Unifying your [data and technology] means more information, presented in a way that’s easier to consume so you’re able to serve up actionable insights for employees,” said Harouni. Which levers should I pull? Which channels should I be doubling down on or pulling away from?”

Payment Services 264

Payment Services Consumer Accounting Promotions 264

Retail Focus

SEPTEMBER 14, 2023

Trust is also maintained and convincingly communicated through accurate targeting as first party data is used to focus marketing spend on particular groups such as current shoppers, lapsed shoppers, competitor shoppers or possible shoppers.

Advertising 162

Advertising Consumer Marketing Spend Supermarket 162

Retail TouchPoints

SEPTEMBER 19, 2023

Search results that prompt customers to leave your site waste marketing spend and raise customer acquisition costs. That’s because, according to the ecommerce search report, 68% like to compare products among multiple sites, something that’s easier with reliable search tools on each site.

Customer Experience 240

Customer Experience Checkout Marketing Spend Consumer 240

365 Retail

MAY 31, 2023

Commenting in ADvendio’s latest report ‘Where the Retail Media opportunities lie in 2023 ’ , IGD’s Global Insight Leader, Toby Pickard, said: “This is a significant opportunity for retailers to enhance their collaboration with suppliers, unlocking new opportunities for revenue and profitability as they win over marketing spend from ‘traditional’ media (..)

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Retail TouchPoints

NOVEMBER 7, 2022

So if discretionary budgets are now under pressure but you still want to maintain a level of marketing spend that’s going to help maintain sales, UGC is a good lever to utilize to do that. Luckily the content that converts, UGC, also happens to be scalable and low cost.

Marketing Spend 267

Marketing Spend Consumer Marketing Management 267

Retail TouchPoints

MAY 8, 2023

We like to call this approach ‘BrandFormance,’ the integration of branding and performance marketing as parts of an integrated and KPI-driven marketing approach. This will guarantee that branding metrics like reach and recall are achieved to ensure that the retailer is optimizing marketing spend during challenging economic times.

Marketing 306

Marketing Returns Advertising Marketing Spend 306

Retail TouchPoints

JANUARY 5, 2023

They should also seek out additional publishers that align with the brand and can drive in-market customers effectively. More Efficient Marketing Channels.

Merchant Services 283

Merchant Services Promotions Consumer Discount Store 283

Retail TouchPoints

NOVEMBER 24, 2023

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

Social Commerce 263

Social Commerce Shopping Consumer Marketing 263

Retail TouchPoints

FEBRUARY 4, 2022

With very little marketing spend we are seeing queues for lunch and breakfast every day! You can imagine how pleased I was at the start of this new venture to see empathy and kindness expressed this way. And it is indeed spreading to customers.

Marketing Spend 235

Marketing Spend Management Marketing ATS 235

Inside Retail

AUGUST 28, 2023

So in this environment, Cashrewards is helping make every dollar go further not only for our members but also our brand partners by ensuring that there’s no wastage on their marketing spend – meaning brands only pay when a customer pays.”

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Inside Retail

FEBRUARY 29, 2024

Build a compelling ROI case: When you present performance data that clearly links marketing spend to revenue growth, boardroom conversations become a lot easier. Optimise resource allocation: Redirect your budget away from losing tactics towards those that directly contribute to business objectives.

Marketing 130

Marketing Returns Customer Experience Planning 130

Inside Retail

MARCH 27, 2023

Things are looking up Han noted that the company’s growth has been helped by the return of travel after borders were reopened, and also by brands investing in their omni channel offerings and optimising their marketing spending.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Retail TouchPoints

MARCH 15, 2022

On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. But don’t count YouTube out. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained.

Marketing 263

Marketing Advertising Consumer Marketing Spend 263

Retail Gazette

NOVEMBER 24, 2023

The barrister said Aldi had achieved ‘extraordinarily high’ sales of its Taurus product, more than £1.4m, after a “lack both of development investment, or marketing spend” He said this “can only have been achieved by reason of Thatcher’s investment in the Thatchers Product” “Has there been a benefit to Aldi?

Grocer 94

Grocer Marketing Spend Marketing Consumer 94

Inside Retail

MAY 28, 2023

“We’ll be talking to different segments of the market in a slightly different way, depending on who they are, what their growth potential is, and how we can increase our market visibility and share,” she said. We’re also being flexible with our marketing spend and campaigns depending on where we need it.

Home Furnishings 130

Home Furnishings Marketing Spend Accessories Marketing 130

Inside Retail

FEBRUARY 22, 2024

Given my experience with TDE, running In The Roundhouse is a bit of a walk in the park, so I have time for other projects, and as such, I took a part-time position with LTK (formerly rewardStyle) the world’s largest premium influencer marketing platform.

Fashion 130

Fashion Accessories Boutique Department Stores 130

Retail Times

JUNE 17, 2021

Brockmans Gin is launching a bold new communications campaign as part of a £3million global marketing spend.

Marketing Spend 45

Marketing Spend Marketing 45

Retail TouchPoints

MAY 22, 2023

With careful consideration of the many aspects of an ad’s delivery, along with the help of data-driven marketing tactics, retailers can feel empowered to cut through #adblindness and welcome the business their marketing spending merits.

Advertising 278

Advertising Marketing Consumer Payment Services 278