article thumbnail

Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Prior to the pandemic they were the second-highest spenders in the UK after Americans and generally spent more per trip.

article thumbnail

How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

That is but one of the key conclusions in a new research publication – the 2024 Marketing Spend Report – that provides a timely overview of where companies see their marketing priorities during the first half of this year and entering the next – and which underlines the importance of digital marketing channels in companies overall marketing spend.

Marketing 287
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

After tamping down marketing spend, Rent the Runway brings on new chief marketing officer

Retail Dive

Natalie McGrath comes from Afterpay, with experience at apparel brands including Bandier, Coach, Alexander Wang and Net-A-Porter.

article thumbnail

ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend

Rangeme

Together, we can create a brand that truly stands out in the market and tells your unique story. The post ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend appeared first on The RangeMe Blog. Visit the fishbat RangeMe Services profile here !

article thumbnail

Warby Parker revenue up 12.2% in Q1 as it reins in marketing spend

Retail Dive

The direct-to-consumer eyewear company narrowed its net loss again and is focused on becoming a holistic eye care provider.

article thumbnail

As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

Steep Marketing Spend, without Results News of Merris’s departure came as Solo Brands lowered its financial guidance for the 2023 fiscal year: revenue is now expected to be between $490 million and $500 million , which is a modest drop from the company’s previous guidance of between $520 million and $540 million.

Outdoor 290
article thumbnail

David Beckham seals multi-year partnership with Hugo Boss

Inside Retail

The German fashion house is on an expansion mission, increasing marketing spend after a brand revamp in 2022 and opening 102 new points of sale in 2023, but its shares have fallen this year as it warned of slower sales growth. Beckham will already appear in the brand’s global campaign in fall/winter this year.

Fashion 147