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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

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New social media apps solve low conversion rates on performance marketing

Inside Retail

indicated in a statement that the video boom for brands shows no signs of slowing down and in fact “The short-form video and social commerce market is growing rapidly.” Affiliate and banner marketing is a US$12 billion market globally, with video shopping projected to be a US$35 billion market in the US in 2024.

Marketing 147
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus. And after launch, they can then tap into the micro-influencer community and affiliate incentives to drive sales while continuing to manage those larger influencers who fuel the upper funnel.

Consumer 353
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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained. But don’t count YouTube out.

Marketing 263
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Retail Media: Everything You Need to Know

Retail TouchPoints

While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice.

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Retail Statistics You Should Know

Small Biz Trends

According to a report from eTail and Stackla, 89% of retailers surveyed are either currently using social commerce, implementing it, or planning to do so within 24 months at the latest. 62% of businesses believe that social commerce has helped them improve customer communication.

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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Social commerce. Not only did we see traffic and dwell time shifts relating to sales, visual merchandising and marketing changes, but we also learned unexpected things like shifts in conversation rate at very specific times of day. . Snapchat has incorporated augmented reality in their shopping experiences.