Closing the Checkout Gap: Boosting Revenue and Customer Loyalty
Retail TouchPoints
JULY 4, 2025
In the past few years, retailers have made steady progress across the customer journey. As lines between channels blur, stores are more connected to ecommerce, fulfillment is faster and personalization is improving. But one area continues to underperform: checkout. The checkout experience often creates unnecessary friction. Long forms, limited payment options and inflexible delivery choices continue to frustrate shoppers, leading to cart abandonment, lost revenue and declining trust.
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