Retail TouchPoints

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Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform

Retail TouchPoints

For the first, Walmart is bringing together its data insights tool Luminate — which surfaces the retailer’s transaction, supply chain and shopper behavior data for its suppliers — with its Connect retail media business. Through the new self-service Walmart Luminate Insights Activation, Walmart suppliers that advertise through Connect will be able to easily access Luminate data to inform their campaigns.

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Eyebuydirect Establishes First Physical Location in California’s Orange County

Retail TouchPoints

Eyebuydirect has made its first foray into physical-world retailing with a 140-square-foot kiosk featuring a pared-down assortment of 400 pairs of glasses. The branded showcase, located at the Shops at Mission Viejo in Orange County, Calif., will have dedicated store associates on hand to provide customers with personalized assistance. Additionally, Eyebuydirect has partnered with a neighboring LensCrafters location, giving shoppers the opportunity to receive comprehensive eye exams conducted by

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns.

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URBN to Deploy Common Payments Infrastructure Across Brands

Retail TouchPoints

URBN , parent company of Urban Outfitters , Anthropologie , Free People and FP Movement , will adopt Stripe as its primary payments infrastructure for both online and in-store sales, consolidating the majority of its North American payments volume onto the solution provider. “Payments are a critical link between our brands and millions of URBN customers who expect checkouts to be as easy as trying on or adding items to a cart,” said Dave Hayne, CTO at URBN in a statement.

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The Product of Places: The Secret Equation to Convening Consumers

Retail TouchPoints

Everywhere I go, business leaders ask me, “What’s the next big thing in retail?” Understandably, they’re looking for a leg up on the competition and are intrigued by the latest roving robot and AI technologies. But instead of running after the same moving target everyone else is chasing, a smarter question for leaders to ask is, “What’s missing in society, and what do people feel they’re lacking in their lives?

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how businesses understand user intent. Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Enter generative AI (gen AI) — a beacon of hope illuminating the path forward for retailers navigating this new terrain.

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Macy’s Appoints Former Walmart Connect Exec to Lead Retail Media Network

Retail TouchPoints

Macy’s, Inc. has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Krans, who will report to Chief Customer and Digital Officer Max Magni, joins Macy’s following his most recent role leading the fashion team at Walmart ’s media division, Walmart Connect.