Can AI Fix the Online Search and Discovery Experience?
Retail TouchPoints
JULY 3, 2025
Have you ever wondered why it’s so easy for your shopaholic best friend to find the perfect pair of shoes online while your search for a luxurious red cashmere sweater always comes up short? For many, the online shopping experience can be frustrating, confusing and downright disheartening. The root of the issue stems from the significant disconnect between how consumers search for products online and how retailers label, describe and present them on their sites and in their ads.
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