How Consumer Data will Shape Retail Experiences in 2022
Retail TouchPoints
DECEMBER 20, 2021
Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online. That’s more than double the historical average.
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