Klarna Launches Klarna Comparison Shopping Service across Europe

A1 Retail

Klarna, a global retail bank, payments, and shopping service, today announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. Klarna CSS offers Klarna’s partner retailers across Europe an increased customer reach and budget savings to boost their return on advertising spend and drive traffic from high shopping intent consumers. This is how Klarna Comparison Shopping Service works.

Price Optimization – An eCommerce Necessity or Just Another Passing Trend?

IntelligenceNode

It is a given that they will comparison-shop. Businesses often spend an inadequate amount of time strategically thinking about their product prices. But price strategy deserves a lot more attention, especially for online brands and retailers.

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Klarna Acquires Shoppable Content Provider to Expand its Capabilities

Retail Touch

These capabilities will complement Klarna’s comparison shopping services (CSS), available through Semtail/Shoptail, another recent Klarna acquisition. Klarna has acquired Toplooks and integrated the solution provider’s AI-powered shoppable content engine into its platform.

New California Legislation will Require Some Retailers to Adopt Gender Neutral Children’s Sections by 2024

Hunton Andrews Kurth

The purpose of the legislation is both to help consumers to comparison shop by grouping like products and to mitigate the reinforcement of potentially harmful gender stereotypes that can be perpetuated by gendered children’s sections in stores.

After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail Touch

One of the more jaw-dropping retail statistics of the past few months is the more than 400% increase in Walmart shopping app downloads. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail Touch

Klarna is continuing to build out its solution suite with two new acquisitions, moving beyond the buy now, pay later space with the goal of becoming a “retail bank, payments and shopping service,” according to the company. millennial and Gen Z consumers already using social to shop.

Shoppers’ In-Store and Online Expectations for 2019

Wiser

To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 shopping preferences. In store shopping is still very prevalent, even with the increasing availability of online retailers. Based on a scale of much more likely to much more unlikely, 29 percent of survey participants were much more likely to shop in-store than online if a unique experience is offered and 33 percent are more likely.

Product Update: Google Shopping Data is Now Daily

Wiser

Today, more retailers than ever are using Google Shopping ads to promote their products to consumers. Fierce Retail reports that over 80 percent of retailers are investing a portion of their ad spend into Google Shopping ads. . This year alone, Google Shopping is responsible for generating more than 85 percent of clicks among consumers looking to make a purchase on Google. And that number is poised to grow as more consumers shop online. .

The Rise of the Digital Showroom

Retail Touch

Digital companies are seeking to make online shopping more interactive and meaningful in a way that rises above one-dimensional ecommerce listings. Many consumers are now doing most (or even all) of their shopping online. Own your audience’s comparison shopping experience.

Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail Touch

There’s a lot of COVID effect in those numbers, but the trajectory is clear — consumers want to shop online, for everything. The retailer combines this with a robust shopping experience designed to offer as much, if not more, information as shoppers get when they go to a physical nursery.

10 Finance Tips All Retailers Should Follow

Retail Next

Do you own a retail shop, or thinking of starting one? Shop Around to Lower Credit Card Service Fees. The amount charged varies from company to company, so it’s a good idea to do some comparison shopping to make sure you are getting the best rate possible.

Why Pricing Optimization Is Required in Online Retail

Wiser

With competitors just a click away, and comparison shopping engines making it easier than ever for consumers to find the lowest price, having that competitive intelligence on hand and taking action accordingly is a requirement. . No matter what channels a retailer sells on, their pricing is one facet of the selling experience that can’t be stagnant.

[Webinar Recap] How to Protect Your Brand Image

Wiser

Consumer expectations have changed, as they have more choices, more information at their fingertips, and can easily comparison shop. The competitive landscape is evolving in front of our eyes. eCommerce is projected to grow to 8 to 12 percent in 2017 , while global eCommerce is projected to grow 21.2 percent this year.

Everything You Need To Know About Shopify POS Hardware: Cost, Where To Buy, & More

Merchant Marverk

Since Shopify gives you the exact model numbers of the equipment you can use, it should be easy to comparison shop for items, such as iPad stands, cash drawers, and barcode scanners on Amazon, Staples, or even eBay.

Scaling Google Shopping To Multiple Countries

Store Growers

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. For one of my clients, we managed to increase revenue by 35%, just from targeting a new country with their Shopping campaigns. Google Shopping campaign setup. Is going abroad with Google Shopping worth the hassle? Bonus : Watch our free Google Shopping optimization training. Still, none of her Shopping Ads were showing during the busiest days of the year.

An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. BOPIS lets customers shop on their own schedule.

Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. Are price comparisons helping or hindering consumer interactions? Consumers can find the same products across the globe, and now, consumers can comparison shop online and find the lowest priced goods in seconds.

Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. Are price comparisons helping or hindering consumer interactions? Consumers can find the same products across the globe, and now, consumers can comparison shop online and find the lowest priced goods in seconds.

Are You Building Your Ecommerce Business Backwards?

Store Growers

Sumo Jerky sold over $3,000 worth of beef jerky in 24 hours without a shopping cart, custom product shots or Instagram account. Comparison shopping engines like Google Shopping. SEO: create content like reviews or product comparisons. I’ve ended up somewhere smelly. The last couple of years I’ve been teaching people how to make their stores more successful.

Ecommerce KPI Benchmarks (October 2016)

Store Growers

Notes: These benchmarks show the revenue shares for comparison shopping engines, market places and social media. The are based on data from 1200, mostly German shops. It mainly shows steady growth for Amazon and comparison search engines like Google Shopping and a couple of up and coming platforms like Stylight and Stylefruits. I use a lot of ecommerce benchmarks in my work. With new clients, they are great to put together a plan with projections.

These 11 Stores Are Killing It On Google Shopping (Case Studies)

Store Growers

The last few years Google Shopping has gotten a lot more popular. In this article, I’ll share 11 Google Shopping case studies from large and small businesses. But I’ll start with 3 key questions that will help you to determine if Google Shopping is interesting for your business. Here is what we will cover in this articles: Reaching Customers with Google Shopping. Can Google Shopping deliver sales? Reaching Customers with Google Shopping.

How to Forecast Demand in Retail (2020)

Retalon

On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment. Increasingly tech-savvy customers comparison shop not just against competitors, but even against a retailer’s other sales channels.

Are You Building Your Ecommerce Business Backwards?

Store Growers

Sumo Jerky sold over $3,000 worth of beef jerky in 24 hours without a shopping cart, custom product shots or Instagram account. Comparison shopping engines like Google Shopping. SEO: create content like reviews or product comparisons. I’ve ended up somewhere smelly. The last couple of years I’ve been teaching people how to make their stores more successful.

Productcaster launches as Google comparison shopping service partner for European retailers and agencies

Retail Technology Review

This week sees the launch of Productcaster, one of the first agencies in the UK to run a Comparison Shopping Service (CSS) approved by Google as part of its move to increase competition in its Shopping ad space across Europe following the EU's antitrust ruling last year.