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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

Consumers can find the same products across the globe, and now, consumers can comparison shop online and find the lowest priced goods in seconds. – Promotions, event and markdowns. These days, such strategies are essentially non-starters. You’re only going to hurt your profits by playing the price reduction game.

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Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

Consumers can find the same products across the globe, and now, consumers can comparison shop online and find the lowest priced goods in seconds. – Promotions, event and markdowns. These days, such strategies are essentially non-starters. You’re only going to hurt your profits by playing the price reduction game.

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

In the comfort of their home, a person can take their time to comparison-shop local stores’ assortments and inventory. Furthermore, many online retailers provide easy-to-use comparison tools. Customers do not feel pressured to make a decision on a product in-store that may result in buyers’ remorse and eventual returns.

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How to Forecast Demand in Retail (2020)

Retalon

On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment. Increasingly tech-savvy customers comparison shop not just against competitors, but even against a retailer’s other sales channels. But those factors are just the tip of the iceberg.