Function and Form: Design with the End User in Mind
Retail TouchPoints
JULY 16, 2025
When designing packaging, it’s easy to get carried away with the creative. It’s an involved process, and you can occasionally forget who you’re really designing for. We all have personal tastes when it comes to what we think looks good and what we’d like to see on the shelf. We all have that creative itch to scratch, and we all want to produce designs our peers adore.
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