Retail TouchPoints

MAY 30, 2024

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. I’m thrilled to have Mark join our team and lead this important work.”

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Retail TouchPoints

JULY 25, 2024

Members who opt in will see display ads on the cart page that dynamically refresh after each new product scan, giving advertisers a new way to reach Sam’s Club members at the point of conversion and giving members new opportunities for product discovery. To learn more about retail media, check out our full guide here.

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Checkout Advertising Returns Shopping 252

Inside Retail

MAY 3, 2024

Social media is now the world’s largest channel for advertising investment, with Western platforms growing the fastest driven by Chinese brands targeting US and European audiences. WARC Media said that social media has overtaken paid search in advertising investment and is forecasted to reach $247.3 billion this year, up 14.3

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Advertising Accounting Returns ATS 290

Retail Focus

SEPTEMBER 2, 2024

In today’s digital age, Pay Per Click (PPC) advertising is crucial for businesses aiming to boost their online presence and drive targeted traffic. This article discusses the importance of PPC, how to select the best Pay Per Click advertising company , and why Paramount Digital is considered the top choice in the UK.

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Retail TouchPoints

MAY 7, 2024

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

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Advertising Planning Accounting Promotions 239

Retail Wire

JUNE 28, 2024

A new advertising firm called Gigi aims to capitalize on Amazon's expanding streaming services for its business growth.

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Advertising 278

Retail TouchPoints

SEPTEMBER 19, 2023

TikTok has launched Attribution Analytics , a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. TikTok will continue to add new features to Attribution Analytics over time to give advertisers more insight into how their campaigns perform.

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Advertising Marketing Management Consumer 261

Inside Retail

DECEMBER 7, 2023

It found that 81 per cent of these influencers made posts that raised concerns for potentially misleading advertising. We found that many influencers were formatting their posts to hide their advertising disclosure or make it difficult for consumers to notice it. Up to 96 per cent of fashion influencers reviewed made such posts.

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Advertising Consumer Fashion Marketing 245

Retail TouchPoints

OCTOBER 9, 2024

Best Buy has built a 70,000 -square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network.

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Advertising Shopping Consumer ATS 179

Retail Wire

MAY 2, 2024

Snapchat has introduced a range of new augmented reality (AR) and machine learning (ML) tools created to assist brands and advertisers in engaging with users on the social platform through interactivity.

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Advertising 278

Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

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Advertising Promotions Consumer Marketing 283

Retail TouchPoints

MAY 18, 2023

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe advertising. The solutions are designed to meet consumers while they’re in a shopping mindset and at their highest moments of intent.

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Advertising Promotions Management Consumer 264

Inside Retail

AUGUST 15, 2024

Dull advertising. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. billion annually.

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Advertising Supermarket Marketing Consumer 147

Inside Retail

JUNE 14, 2024

The inflight retail and advertising market is forecasted to reach $5.1 Based on the end-user, MarketsandMarkets anticipates the business aviation segment to lead the inflight retail and advertising market from this year to 2029 with the highest CAGR. A MarketsandMarkets study estimated a 7.8 A MarketsandMarkets study estimated a 7.8

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Retail TouchPoints

MARCH 26, 2024

Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. The dual challenge of scaling “gold standard” first-party data and adjusting to the absence of cookies looms large over retail advertisers in the coming year.

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Advertising Apparel Consumer Marketing 239

Retail Wire

NOVEMBER 7, 2023

Meta has announced a significant policy change regarding the use of generative artificial intelligence (AI) in political advertising.

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Advertising 262

Retail Wire

APRIL 19, 2024

Hyundai pressed pause on advertising on X following reports that one of its ads appeared next to an antisemitic and pro-Hitler post on the social media platform.

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Advertising 245

Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

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Retail TouchPoints

SEPTEMBER 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. advertising channels in 2022, according to a study by IAB. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive. Retail media was one of the fastest-growing U.S.

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Advertising Marketing Planning Promotions 275

Inside Retail

MAY 7, 2024

As demand for online advertising increased, algorithms were developed to match ads with relevant website content. As author Cory Doctorow observes, platforms often shift over time, prioritising their interests over users and advertisers. Partner with these websites to explore advertising opportunities that go beyond banner ads.

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Advertising Marketing Returns ATS 147

Retail TouchPoints

JANUARY 26, 2023

Department of Justice (DOJ) has filed a lawsuit against Google that accuses the tech giant of using its scale to engage in anticompetitive actions in the digital advertising industry. The DOJ, along with eight states, is seeking to “unwind [Google’s] monopolistic grip on the market, and restore competition to digital advertising.” “One

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Advertising Marketing Management ATS 283

Retail TouchPoints

MAY 12, 2023

On May 11 the parent company of Facebook , Instagram and WhatsApp unveiled several new generative AI applications for its platform that it is currently trialing with a small group of advertisers. Sample of Meta’s text generation tool. Source: Meta) What’s new now is the “generative” part of the equation.

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Advertising Marketing ATS 255

Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. Brands seeking to break away from the Google-Meta duopoly in the digital advertising market need to be agile and adaptable to match today’s digital landscape.

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Advertising Returns Promotions Checkout 246

Retail TouchPoints

JUNE 30, 2022

Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight, optimization and measurement for affiliate advertisers.

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Advertising Management Marketing ATS 242

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

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Advertising Marketing Consumer Promotions 245

Retail TouchPoints

OCTOBER 12, 2023

Walmart Connect , the retailer’s retail media arm, has launched a new certification program to help advertisers of all types and levels understand and adopt the company’s evolving suite of advertising solutions. That’s why we’re making it easier for our advertisers to understand and adopt our rapidly evolving solutions.

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Advertising Marketing Management ATS 228

Retail TouchPoints

SEPTEMBER 25, 2023

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. and Canada Shopify Plus merchants, first debuted in May 2022 , with the goal of helping brands identify and reach target customers on their preferred advertising networks.

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Advertising Apparel Management ATS 234

Retail TouchPoints

OCTOBER 25, 2023

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. SOS Co-founders showcase the smart vending capability at Ulta.

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Retail Wire

JUNE 14, 2024

antitrust enforcers that it illegally dominates the online advertising technology market. In a significant development, Alphabet's Google will face trial over allegations from U.S.

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Tokinomo

AUGUST 31, 2021

Online advertising is not going to look the same after 2023. Everybody loves cookies. However, in this article, we are going to talk about a different kind of cookie. Because Google announced last year that it is letting go of third-party cookies. How is this going to affect FMCG brands and retailers?

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Advertising 246

Retail TouchPoints

JUNE 4, 2024

Last month, Google , Meta and TikTok all debuted more AI-based capabilities for their customers (that is, advertisers, creators and merchants). Because if you are using AI-generated content from these platforms for your advertising and brand assets, then you could unknowingly be drawing on copyrighted material.

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Advertising Merchant Services Social Commerce ATS 281

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

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Advertising Shipping Consumer Shopping 251

Inside Retail

OCTOBER 28, 2021

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

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Retail TouchPoints

NOVEMBER 16, 2021

The portal expands on a host of new advertising formats that TikTok rolled out in late September 2021. Through this new platform, we aim to equip advertisers with a suite of tools to speed up the creation of high-performing creative.”. The first phase of TikTok Creative Exchange is available now to a limited set of advertisers.

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Advertising Management Planning ATS 238

Retail Wire

OCTOBER 2, 2024

Restarants cannot deceive customers about the source of the seafood items on the menu.

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Advertising 241

Retail Wire

APRIL 27, 2023

Twitter was the first social media site to allow cannabis advertising. “Going forward, certified advertisers may feature packaged cannabis products in ad creative. It is now further relaxing its rules for weed ads to include product photos. ”

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Advertising 130