5 Key Traits of CTV Advertising Winners
Retail TouchPoints
FEBRUARY 12, 2025
Many brands and retailers are capitalizing on the rise of ad-supported streaming by testing and investing more strategically in connected TV (CTV) advertising. In fact, research conducted by Retail TouchPoints and MNTN reveals that 59% of brands spend between 11% and 50% of their marketing and advertising budgets on CTV.
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