Inside Retail

OCTOBER 28, 2021

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

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Inside Retail

APRIL 26, 2021

Property group Lendlease has taken the management of small-format digital advertising displayed in its shopping malls and urban retail precincts in house, rather than contracting the task out to advertising agencies. The post Lendlease takes in-mall digital advertising in house appeared first on Inside Retail.

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Retail TouchPoints

SEPTEMBER 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. advertising channels in 2022, according to a study by IAB. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive. Retail media was one of the fastest-growing U.S.

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Retail TouchPoints

SEPTEMBER 25, 2023

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. and Canada Shopify Plus merchants, first debuted in May 2022 , with the goal of helping brands identify and reach target customers on their preferred advertising networks.

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Inside Retail

SEPTEMBER 15, 2021

The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boost a brand’s feel-good factor periodically. Unfortunately it happens even though brands had nothing but the best of intentions by trying to include disability in their advertising. So I would like to help.

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Tokinomo

AUGUST 31, 2021

Online advertising is not going to look the same after 2023. Everybody loves cookies. However, in this article, we are going to talk about a different kind of cookie. Because Google announced last year that it is letting go of third-party cookies. How is this going to affect FMCG brands and retailers?

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Inside Retail

SEPTEMBER 24, 2022

The TGA says the brand’s advertising included claims such as its ability to treat serious health conditions like cancer and Alzheimer’s, without obtaining prior permission from the regulator. . The post TGA fines JSHealth for ‘unlawful advertising’ appeared first on Inside Retail. It is sold in 408 stores nationwide.

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Retail TouchPoints

MAY 18, 2023

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe advertising. The solutions are designed to meet consumers while they’re in a shopping mindset and at their highest moments of intent.

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Tokinomo

JUNE 21, 2021

In-store advertising is essential for both brands and retailers. FMCG brands have the opportunity to promote their products, to capture the attention of customers and to increase brand awareness. Retailers want to sell more and increase their profit per square meter.

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Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

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Tokinomo

AUGUST 23, 2023

In the ever-evolving realm of retail, where the intersection of technology, consumer behavior, and marketing strategies constantly reshapes the landscape, staying ahead of the curve has never been more vital.

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Inside Retail

APRIL 19, 2021

But talking like that weird dinner party berk is how advertising seems to talk these days. A great example of using common words to say uncommon things isn’t from advertising, but politics. If copywriting is a conversation with the consumer, would you like to sit next to advertising at dinner? And you’d be right.

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Retail TouchPoints

MAY 12, 2023

On May 11 the parent company of Facebook , Instagram and WhatsApp unveiled several new generative AI applications for its platform that it is currently trialing with a small group of advertisers. Sample of Meta’s text generation tool. Source: Meta) What’s new now is the “generative” part of the equation.

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Tokinomo

NOVEMBER 16, 2022

People have been shopping in-store for ages. Over time a lot has changed. From the assortment of products to the technique used to promote those products. Shoppers’ demands and needs also altered over the years.

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Hunton Andrews Kurth

FEBRUARY 2, 2023

The FTC unanimously approved a consent order this week requiring Credit Karma, LLC to pay $3 million dollars for allegedly advertising to consumers that they were “pre-approved” for credit card offers, when in reality, the customers were not pre-approved, and in fact, were frequently rejected.

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Inside Retail

SEPTEMBER 12, 2021

McDonald’s breached advertising rules when a radio host failed to specify whether an Instagram post was sponsored or not, according to Mumbrella. As such, the post was in breach of advertising standards. The post McDonald’s hit with breach of advertising rules over Instagram mix-up appeared first on Inside Retail.

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Retail TouchPoints

JANUARY 26, 2023

Department of Justice (DOJ) has filed a lawsuit against Google that accuses the tech giant of using its scale to engage in anticompetitive actions in the digital advertising industry. The DOJ, along with eight states, is seeking to “unwind [Google’s] monopolistic grip on the market, and restore competition to digital advertising.” “One

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Hunton Andrews Kurth

AUGUST 30, 2022

CARU, the Children’s Advertising Review Unit of BBB National programs, issued a compliance warning last week reminding industry that the self-regulating body on children’s advertising and privacy intends to enforce its advertising guidelines in the metaverse, just like in the real world.

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Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Tokinomo

JUNE 15, 2022

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal over another brand? It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others.

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Inside Retail

MAY 10, 2022

The Australian digital advertising industry grew by a record 24.2 The post Rising digital advertising costs are motivating retailers to build brand appeared first on Inside Retail. By now, we’ve all heard about the rapid growth of online shopping during the Covid-19 pandemic. per cent in FY21 to reach $11.4

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Tokinomo

AUGUST 29, 2023

Campaign corner Hot dog straw. Yes, it is important to focus on sustainability in retail that is why the plastic straw has been replaced by paper straws. But what about a hot dog straw ? Apparently, Oscar Mayer wants to launch a hot dog straw, perfect for sipping your cold beer at the game.

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Retail TouchPoints

JUNE 30, 2022

Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight, optimization and measurement for affiliate advertisers.

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Hunton Andrews Kurth

MARCH 20, 2023

The inquiries reflect a focus by the FTC on the extent of deceptive advertising on social media and video platforms; how the platforms create and monitor ads; and how they help consumers distinguish advertising and other commercial messages from other types of content.

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Talking Retail

AUGUST 23, 2021

This story continues at Kikkoman unveils autumn advertising plans. The “Cook it up with Kikkoman” campaign will kick-off from 18 October and will include a TV advert and video-on-demand content aimed at a younger, more affluent audience, encouraging them to “try Kikkoman in everyday. Or just read more coverage at Talking Retail.

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Hunton Andrews Kurth

AUGUST 23, 2022

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. Advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

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Retail TouchPoints

FEBRUARY 9, 2023

TikTok has added several new features to its Promote advertising platform aimed at helping creators and small businesses more easily turn organic content into TikTok ads. The new advertising options come as TikTok and Chinese-owned parent company ByteDance face increasing pressure from lawmakers over privacy and security concerns.

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Small Biz Trends

JULY 5, 2022

Social media advertising is an effective and affordable way to generate traffic and build awareness for your project. One big problem with social media advertising (especially when it comes to Facebook and Instagram) is that it is interrupting. Many businesses realize that and hence the competition is likely to get fierce.

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Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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Talking Retail

JULY 5, 2021

advertising campaign. This story continues at Fibre One unveils advertising campaign. Snack bar brand Fibre One is launching a £3.5m The “Crave Club” campaign is running across TV and video-on-demand platforms, supported by a social media strategy including influencer activity. The campaign is expected to reach four million new.

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Tokinomo

APRIL 9, 2021

While retailers focus on getting their customers inside the shops, they forget about the most important part: last mile advertising. The last mile is the hardest, but it is also the most rewarding. This is also true in retailing.

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Tokinomo

JULY 6, 2022

A lot of events have happened in the last two years and most of them had an impact on the retail industry. The COVID-19 pandemic, the war in Ukraine, and now the rise in inflation have influenced everything from the supply chain to customer behavior.

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365 Retail

JUNE 13, 2023

The best businesses explore every advertising opportunity they can find. Firms that favour classic forms of advertising might be hesitant to give podcasts a go. By comparison, podcast advertising is perhaps more straightforward than that. An open mind is integral here. You can also get in touch with Monster Digital.

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Retail Wire

APRIL 27, 2023

Twitter was the first social media site to allow cannabis advertising. “Going forward, certified advertisers may feature packaged cannabis products in ad creative. It is now further relaxing its rules for weed ads to include product photos. ”

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Retail TouchPoints

MARCH 20, 2023

One of the major challenges faced by the cannabis industry is limitations on its ability to advertise, due to a combination of state and federal regulations as well as platform-specific rules. However, the first signs that this may be changing have appeared on Twitter, which has loosened its policy regarding cannabis to allow advertisements.

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Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

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Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io We’re Less Engaged — But Still Scrolling.

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