Rising digital advertising costs are motivating retailers to build brand

Inside Retail

The Australian digital advertising industry grew by a record 24.2 The post Rising digital advertising costs are motivating retailers to build brand appeared first on Inside Retail. Business Marketing Professional Technology advertising brand strategy brands

Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Peeling back more layers, one reason for Meta’s strong performance, in particular, is that most brands analysed on the platform were getting the advertising basics right. .

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How to include disability in your advertising – without getting cancelled

Inside Retail

The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boost a brand’s feel-good factor periodically. I’ve worked in some of Australia’s best advertising agencies for several years before acquiring multiple disabilities.

How retailers are getting more out of TikTok advertising

Inside Retail

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Successful TikTok advertising isn’t pitched in a top-down fashion.

Lendlease takes in-mall digital advertising in house

Inside Retail

Property group Lendlease has taken the management of small-format digital advertising displayed in its shopping malls and urban retail precincts in house, rather than contracting the task out to advertising agencies.

Kikkoman unveils autumn advertising plans

Talking Retail

This story continues at Kikkoman unveils autumn advertising plans. Kikkoman is launching a TV campaign this autumn, following the “success” of its Chinese New Year activity earlier this year.

How Brands Can Map Out Contextual vs. Additive Advertising in the Metaverse

Retail Touch

What interests me about the metaverse is the massive opportunities for brands and advertisers. Contextual’ Versus ‘Additive’ Advertising. Native advertising in a virtual world, it is non-intrusive and (mostly) relates to external objects/places. Additive Advertising.

McDonald’s hit with breach of advertising rules over Instagram mix-up

Inside Retail

McDonald’s breached advertising rules when a radio host failed to specify whether an Instagram post was sponsored or not, according to Mumbrella. As such, the post was in breach of advertising standards. Business Latest Marketing Top Stories advertising McDonald's

Walgreens Advertising Group offers new solutions

Mass Relators

Walgreens Advertising Group (wag) will be launching new self-serve programmatic and clean-room solutions to allow brand advertisers to run campaigns more openly on their own terms, the company said Tuesday. Leading Headlines Retail News Luke Kigel wags Walgreens Advertising Group

2021: The Year of Social Advertising

Retail Touch

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. social advertisin

As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Retail Touch

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year.

Eat Natural launches major summer advertising campaign

Talking Retail

Snack bar maker Eat Natural is launching its first-ever multi-media advertising campaign this month. This story continues at Eat Natural launches major summer advertising campaign.

Government launches E10 advertising campaign 

Talking Retail

The government had launched a national advertising campaign ahead of the rollout of greener E10 fuel. This story continues at Government launches E10 advertising campaign .

Frubes launches big advertising campaign

Talking Retail

This story continues at Frubes launches big advertising campaign. Yogurt snack Frubes is running a multi-channel promotional campaign to increase sales in the second half of the school term.

Retail advertising beyond the cookies?

Tokinomo

Online advertising is not going to look the same after 2023. Everybody loves cookies. However, in this article, we are going to talk about a different kind of cookie. Because Google announced last year that it is letting go of third-party cookies.

TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

Retail Touch

The portal expands on a host of new advertising formats that TikTok rolled out in late September 2021. Through this new platform, we aim to equip advertisers with a suite of tools to speed up the creation of high-performing creative.”.

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Retail Touch

Google’s efforts thus far have yielded mixed results, but even if the company never seriously challenges other marketplaces in terms of sales or name recognition, any ground Google can gain in ecommerce is likely to fuel its primary money-maker: advertising.

Government unveils new advertising rules to help tackle childhood obesity

Talking Retail

The government has unveiled new rules on advertising unhealthy foods online and before 9pm on TV across the UK after a public consultation. This story continues at Government unveils new advertising rules to help tackle childhood obesity.

Kinder Cards launches television advertising campaign

Talking Retail

The advertisements, which are aimed at families and will emphasise the distinctive qualities of the biscuits, will be on air from now until 10 March. This story continues at Kinder Cards launches television advertising campaign.

Advertising relaxation for low-alcohol drinks welcomed

Talking Retail

Alcohol responsibility body the Portman group has welcomed a relaxation in advertising regulations for low-alcohol drinks. This story continues at Advertising relaxation for low-alcohol drinks welcomed.

Shaken Udder’s biggest-ever advertising campaign backs up growth

Talking Retail

Milkshake brand Shaken Udder has launched its biggest-ever digital advertising campaign. The campaign, which runs from 9 to 22 May, includes digital advertisements at railway stations, roadsides, on the London Underground and shopping centres.

Why do old-school in-store advertising tools no longer work?

Tokinomo

In-store advertising is essential for both brands and retailers. in-store advertisingFMCG brands have the opportunity to promote their products, to capture the attention of customers and to increase brand awareness. Retailers want to sell more and increase their profit per square meter.

What Bill Clinton’s doughnut hole can teach us about advertising

Inside Retail

But talking like that weird dinner party berk is how advertising seems to talk these days. A great example of using common words to say uncommon things isn’t from advertising, but politics.

Nutella launches TV advertising for Pancake Day

Talking Retail

This story continues at Nutella launches TV advertising for Pancake Day. Ferrero is running a new TV campaign for Nutella in the run-up to Pancake Day. Entitled “Spread a Nutella Smile”, the campaign will run until 1 March, supported by social and digital marketing activity.

Brixton Brewery unveils first out-of-home advertising campaign

Talking Retail

Craft beer brand Brixton Brewery has launched its first out-of-home advertising campaign. This story continues at Brixton Brewery unveils first out-of-home advertising campaign.

Weetabix supports back-to-school season with £2m advertising campaign

Talking Retail

Weetabix is kicking off an advertising campaign to “inspire kids and adults to enjoy the best possible start to the day as they head back to school and work”. Gareth Turner, This story continues at Weetabix supports back-to-school season with £2m advertising campaign.

Cardlytics Bolsters Digital Advertising Offering with $275M Acquisition of Dosh

Retail Touch

Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Founded in 2016, Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine or book hotels.

Walgreens Launches Personalization-Driven Advertising Group

Retail Touch

Walgreens has launched its own advertising offering, dubbed Walgreens Advertising Group (wag). The technology and Walgreens’ customer relationships can connect audiences to advertising platforms, enabling wag to deliver shopper reach across the digital ecosystem.

Children’s Advertising Review Unit Issues Revised Guidelines for Advertising to Children

Hunton Andrews Kurth

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. CARU also separated its advertising and privacy guidance documents. native advertising”).

Funkin Cocktails serves up £1.2m advertising campaign

Retail Times

Funkin Cocktails (www.funkincocktails.co.uk), the UK’s leading cocktail brand which makes great tasting cocktails available to all, whenever and wherever they are, is launching its festive advertising campaign, the biggest advertising investment the brand has made in its 22-year history.

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail Touch

A new era of advertising is taking shape. A profound — and abrupt — shift is coming for everyone who uses the internet,” according to a new report from McKinsey & Co conducted in partnership with the Interactive Advertising Bureau (IAB). “By

Barr pumps £6m into Irn-Bru advertising campaign

Talking Retail

Barr is investing £6m in an advertising campaign for its emblematic soft drink Irn-Bru. Three new advertisements across a range of media channels will run in March and April, with the aim of clearly differentiating Irn-Bru from any other fizzy drinks.

US wine brand launches Channel 4 advertisement campaign

Talking Retail

US wine brand Dark Horse is running an advertising campaign across Channel 4’s platforms until June. Video-on-demand advertisements are available through desktops and mobiles or through a QR (quick recognition) code.

Nomadic Dairy targets commuters with latest advertising campaign

Talking Retail

Nomadic Dairy is launching an out-of-home advertising campaign across tube and train stations across London. This story continues at Nomadic Dairy targets commuters with latest advertising campaign.

‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

It is not enough for companies to just stop placing paid advertising; people and their time are the currency of these channels and we do not want our content to be used by hidden algorithms designed to hold people captive on a channel.

Magners kicks off six-figure advertising campaign

Talking Retail

Magners Irish Cider is kicking off its first advertising campaign in four years. This story continues at Magners kicks off six-figure advertising campaign. The “When Time Bears Fruit” advert is running across TV, video-on-demand, digital and social media platforms.

Ecoegg expands into Sainsbury’s and Tesco with four SKUs and announces its first advertising campaign

Retail Times

coegg, has further expanded into bricks and mortar retail with both Tesco and Sainsbury’s now stocking the ecoegg Laundry Egg’s and refills.

Mr Porky kicks off advertising campaign

Talking Retail

Pork scratching brand Mr Porky is launching an advertising campaign to “engage lapsed consumers”. This story continues at Mr Porky kicks off advertising campaign.

Online Survey Platforms Improve Advertising Testing Through Better ‘Listening’

Retail Touch

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process.

Lightspeed Announces Direct Selling and Advertising on TikTok via Ecwid

365 Retail

According to an Adweek-Morning Consult survey, 49% of TikTok users said they’ve purchased something after seeing it advertised, promoted or reviewed on the platform. Lightspeed Commerce Inc.

Thorntons returns to TV with Christmas advertising campaign

Talking Retail

This story continues at Thorntons returns to TV with Christmas advertising campaign. Chocolate brand Thorntons is back on TV with a new advert for the first time in four years, as part of a £3.6m campaign that also features social media support.

Advertising campaign returns to get kids eating more healthily

Talking Retail

This story continues at Advertising campaign returns to get kids eating more healthily. A TV advert will launch the third year of Veg Power’s ‘Eat Them To Defeat Them’ campaign, which aims to inspire kids to eat more healthily and help tackle rising childhood obesity, on Saturday 29 May.

Amazon lets advertisers send targeted messages for first time

Retail Dive

The e-commerce giant is testing a tool that lets marketers reach consumers in their inboxes with details about new products and promotions