Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. And at the same time, we’ve turned Pinterest into a competitive performance player for our advertisers.

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Retail TouchPoints

JULY 11, 2024

Ebay is working to better support its sellers with a revamped advertising experience as well as a new Business Cash Advance offering that gives sellers quick access to revenue-based loans. New Ebay Advertising Experience Leverages AI to Help Sellers Boost Sales The new Ebay advertising hub.

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Advertising Payment Services Finance Promotions 277

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

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Advertising Marketing Accounting Consumer 278

Retail TouchPoints

OCTOBER 24, 2024

Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel. Key non-endemic advertising partners include DoorDash , Hulu and PayPal.

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Beauty and Health Advertising Marketing ATS 278

Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

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Retail TouchPoints

JUNE 12, 2024

Streaming TV platform Roku has launched a new service called Roku Exchange to connect streaming TV ad inventory with advertiser demand. By combining Roku’s TV advertising supply with identity data and AI-driven optimization capabilities, the process of buying Roku Media and TV streaming ad placements will be accessible to more buyers.

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Advertising Management ATS Marketing 278

Inside Retail

MAY 3, 2024

Social media is now the world’s largest channel for advertising investment, with Western platforms growing the fastest driven by Chinese brands targeting US and European audiences. WARC Media said that social media has overtaken paid search in advertising investment and is forecasted to reach $247.3 billion this year, up 14.3

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Advertising Accounting Returns ATS 290

Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

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Retail TouchPoints

OCTOBER 29, 2024

However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. A recent study found that over 60% of ecommerce brands were not investing in Google Ads, a sign that the digital advertising landscape is changing. In the U.S.,

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Advertising Consumer Accounting Marketing 290

Retail TouchPoints

NOVEMBER 21, 2024

Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., Advertising was already likely to be up 5.6% this year (excluding political advertising) to $360 billion – and those high prices could spell disaster. The list continues.

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Advertising Finance Shipping Planning 274

Retail TouchPoints

JANUARY 6, 2025

Instacart is scaling the reach of its retail media technology, Carrot Ads , to give advertisers access to the multibillion-dollar foodservice industry through a new partnership with the B2B ecommerce ordering platform Cut+Dry. Meanwhile, foodservice distributors have been left out of the rapidly growing digital advertising space.

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Advertising Point of Sale Marketing Management 277

Retail TouchPoints

JULY 25, 2024

Members who opt in will see display ads on the cart page that dynamically refresh after each new product scan, giving advertisers a new way to reach Sam’s Club members at the point of conversion and giving members new opportunities for product discovery. To learn more about retail media, check out our full guide here.

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Checkout Advertising Returns Shopping 264

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

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Advertising Marketing Consumer Returns 237

Retail TouchPoints

AUGUST 15, 2024

With gains in total revenue, ecommerce sales, membership rolls and the Walmart Connect advertising business, the retailer has raised its guidance for Q3 and full-year outlook. Walmart’s retail media network Walmart Connect also posted massive gains with advertising sales growing 30% in the U.S., billion for the quarter reflects a 4.8%

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Advertising Consumer Marketing 264

Retail TouchPoints

DECEMBER 18, 2024

The partnership also will help Bell Media diversify its advertising offerings. The company plans to scale shoppable content features across its extensive content library, including award shows, scripted dramas and unscripted programs, and offer advertisers bespoke brand partnership opportunities that span advertising touch points.

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Advertising Fashion Consumer Shopping 255

Inside Retail

DECEMBER 3, 2024

“I was fortunate enough to be Australia’s first retailer to offer click and collect, advertise on Google, advertise on Bing, offer multi-store scan and go technology and developed a world first augmented reality mirror with checkout among other fun adventures,” he said.

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Retail TouchPoints

OCTOBER 14, 2024

(From left to right) Palmar Haasch of Business Insider moderates a session with Webtoon Entertainment’s Alessandra Ferreri, Chris Mathieu and Megan Weales at Advertising Week NY. Connecting with Gen Z in an authentic way starts with our creators,” he said.

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Advertising Consumer Marketing Management 278

Retail TouchPoints

DECEMBER 17, 2024

This lengthened proposal and wedding planning lifecycle has brides spending more time researching, planning and curating their dream day, creating a prime audience for advertisers that Davids Bridal is now uniquely positioned to serve.

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Advertising Planning Finance Consumer 246

Retail TouchPoints

OCTOBER 11, 2024

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

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Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. Trusted by major brands like Disney, Tab Corp and HelloFresh, TrafficGuard, accessible on Google Cloud Marketplace, upholds transparency and security in digital advertising, setting industry benchmarks.

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Advertising Marketing Finance Consumer 325

Retail TouchPoints

NOVEMBER 15, 2024

Capitalizing on the growing demand for CTV and video advertising, we are committed to prioritizing partnerships that unlock more streamlined and effective ways to reach Albertsons shoppers through high impact media channels,” said Evan Hovorka, VP of Product and Innovation for Alberstons Media Collective at the CTV Ad Days Summit.

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Advertising Management ATS Marketing 277

Retail TouchPoints

FEBRUARY 7, 2025

Grocery TV will integrate these Giant Eagle screens into its advertising platform, enabling the RMN to manage and execute brand campaigns across its stores. Additionally, the Grocery TV media partnerships team will drive incremental advertiser engagement by including Giant Eagle in its network of nearly 6,000 grocery stores.

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Advertising Supermarket Customer Experience Management 243

Retail TouchPoints

OCTOBER 9, 2024

Best Buy has built a 70,000 -square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network.

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Advertising Shopping Consumer ATS 241

Inside Retail

APRIL 28, 2025

The update will exclude advertisements, and the company will not receive commissions from purchases made through the ChatGPT platform, OpenAI said. The move comes as OpenAI is moving to challenge Alphabet’s dominance in search by providing a more user-focused alternative, contrasting with Google’s advertising-heavy search results.

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Retail TouchPoints

APRIL 24, 2025

Each new media network comes to the table with a ready-made slate of advertising customers in the form of the companies they already serve through their core business, but each is also challenged to make the case for what differentiates them from the growing commerce media crowd brands only have so many ad dollars to go around, after all.

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Retail TouchPoints

JANUARY 10, 2025

And it’s first party; [advertisers arent] rebuying this audience from a Meta, they’re coming directly to us. Advertisers also will have more immersive opportunities through the Love Stories integration, including branded videos , product placements , video end cards , podcast ad spots and integration into email content.

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Advertising Planning Consumer Jewelry 287

Retail Gazette

MARCH 17, 2025

The Advertising Standards Authority (ASA) has come under fire for alleged double standards in its approach to body image regulation after it blocked an advert for Next while allowing campaigns featuring plus-size models. Adverts normalising an unhealthy weight, be it obese or severely underweight, are equally as harmful.

Advertising 71

Advertising Promotions Fashion Management 71

Inside Retail

NOVEMBER 26, 2024

In October, the Federal Court ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. New Zealand and Singapore declined 1.5 per cent, respectively.

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Finance Advertising Marketing ATS 264

Retail TouchPoints

JANUARY 21, 2025

Supported by a number of second- and third-party data sources, WHS Media will offer advertisers advanced targeting options, including behavioral and location-based data.

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Planning Advertising Location Marketing 299

Retail Wire

OCTOBER 2, 2024

Restarants cannot deceive customers about the source of the seafood items on the menu.

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Retail TouchPoints

MARCH 5, 2025

These platforms help retailers gain actionable insights from collected data, ensuring they can still deliver targeted and relevant advertisements based on the data. Insights platforms: Investing in robust insights platforms that can collect, analyze and utilize first-party data effectively will be critical.

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Advertising Marketing Consumer ATS 238

Inside Retail

NOVEMBER 27, 2024

The Australian Competition and Consumer Commission (ACCC) launched the legal action in the Federal Court against Webjet for displaying “flights from $X” statements but omitting its compulsory service fee and booking price guarantee fee in the advertised prices between November 2018 and November 2023.

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Payment Services Advertising Consumer Marketing 264

Retail Wire

SEPTEMBER 4, 2024

Pentaleap Inc. has announced a strategic partnership with Orange Apron Media, The Home Depot’s retail media division.

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Advertising 264

Inside Retail

NOVEMBER 6, 2024

SCCA members are running the campaign advertisements for free across more than 300 shopping centres and 3500 digital screens. The groups joined hands to launch the campaign aimed at combatting alarming levels of abuse, violence and the use of weapons against workers, which include retail staff, security officers, and cleaners.

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Advertising Shopping ATS Marketing 246

Retail TouchPoints

DECEMBER 12, 2024

In addition to brand advertising, Hy-Vee also will be able to manage its own in-store messaging through Grocery TV’s content management system. The addition of Grocery TV, which will connect Hy-Vee’s screens to The Trade Desk , will enable RedMedia to manage both offsite and in-store campaigns from a unified platform.

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Checkout Advertising Supermarket Management 276

Retail TouchPoints

FEBRUARY 26, 2025

With more than one-third of the worlds population already regularly playing, gaming is the fastest-growing segment of entertainment, and yet commerce activations in these environments even non-endemic advertising plays remain scarce. Sometimes when we see advertising, its just copy and the ad treatment.

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Advertising Accounting Marketing Consumer 173