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Ebay Aims to Support Sellers with Cash Advances, Streamlined Advertising Hub

Retail TouchPoints

Ebay is working to better support its sellers with a revamped advertising experience as well as a new Business Cash Advance offering that gives sellers quick access to revenue-based loans. New Ebay Advertising Experience Leverages AI to Help Sellers Boost Sales The new Ebay advertising hub.

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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. I’m thrilled to have Mark join our team and lead this important work.”

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Disney and Walmart Unveil Retail Media-CTV Advertising Integration

Retail TouchPoints

Disney Advertising and Walmart ’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+ , for programmatic advertising campaigns and measurement.

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Programmatic Advertising: A Beginner's Guide to Media Buying

Tokinomo

Programmatic advertising has revolutionized the media buying landscape, offering unprecedented efficiency and precision. In this beginner's guide, we delve into its impact on media buying and its significance in retail media.

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Meta Rolls Out New AI Tools to Help Brands Enhance Advertising Results

Retail TouchPoints

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

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A New Startup Could Boost Amazon’s Presence in TV Advertising

Retail Wire

A new advertising firm called Gigi aims to capitalize on Amazon's expanding streaming services for its business growth.

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Social media overtakes paid search as world’s largest advertising channel

Inside Retail

Social media is now the world’s largest channel for advertising investment, with Western platforms growing the fastest driven by Chinese brands targeting US and European audiences. WARC Media said that social media has overtaken paid search in advertising investment and is forecasted to reach $247.3 billion this year, up 14.3