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How to leverage the latest tech to attract and convert customers

Inside Retail

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. It was just over our target.

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What Is Dropshipping? Pros And Cons Of Drop Shipping For Sellers, Manufacturers, And Customers

Retail Minded

Therefore, to make it successful, sellers need to invest in advertising to get their stores noticed. Pros And Cons Of Drop Shipping For Sellers, Manufacturers, And Customers appeared first on Retail Minded. The latter is related to a disadvantage, though. The post What Is Dropshipping?

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Five ways to reduce operating costs in your retail business

Inside Retail

Reduce advertising costs Nothing is more frustrating for a consumer than looking for a product online, to find it’s out of stock. Otherwise, the budget is being wasted on advertising products you don’t have. Negotiate shipping costs Look at the way items are being shipped and evaluate other alternatives.

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Michaels Prepares Marketplace Offering to Offer More Than ‘Just Coupons and Discounts’

Retail TouchPoints

The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment. The Michaels Marketplace will be invite-only and aimed at “high-volume sellers of components, tools or craft materials,” according to an announcement on the company’s website.

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Is Wesfarmers’ Disney duet a sign of things to come?

Inside Retail

Last week, Wesfarmers dropped the gauntlet. . The deal comes at an interesting time, according to advertising firm Spinach’s general manager and media director Ben Willee, with cost of living pressures forcing many Australians to weigh up each expense’s total value. The new subscription deal, which costs $14.99

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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Helen Marsh, Gift Flick co-founder & CMO, says the aim is to remove the anxiety of ‘shopping before the shipping window cut-off date’ and replace that with a positive, creative new way for consumers to reveal physical gifts through a personalised digital experience. or drop us a line at hello@giftflick.com.au.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping . Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022.