Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. Brands seeking to break away from the Google-Meta duopoly in the digital advertising market need to be agile and adaptable to match today’s digital landscape.

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Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

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Advertising Marketing Consumer Promotions 245

Retail Focus

JULY 26, 2023

Promotion of any product or service in the modern world is not an easy topic. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it. We have collected several tools in order to promote the retail business easily and clearly.

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Promotions Advertising Fashion Management 130

Wiser

JULY 25, 2023

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

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Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

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Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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Advertising Customer Retention Marketing Consumer 240

Tokinomo

JUNE 21, 2021

In-store advertising is essential for both brands and retailers. FMCG brands have the opportunity to promote their products, to capture the attention of customers and to increase brand awareness. Retailers want to sell more and increase their profit per square meter.

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Retail TouchPoints

APRIL 18, 2022

WAG first tried to leverage its Good Dog Club loyalty program to address these challenges, but despite the Club’s combination of new product alerts, promotional offers, text campaigns and emails, customer loyalty was still lagging.

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Promotions Advertising Returns Management 316

Retail Gazette

OCTOBER 11, 2023

Amazon has unveiled its first marketing campaign to promote its byAmazon private label food range. Running until 29 October, the online giant’s adverts highlight the expansion of the range since its initial launch in 2021 – at the same time that Amazon opened its first Fresh store in the UK.

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Retail TouchPoints

MAY 17, 2022

What interests me about the metaverse is the massive opportunities for brands and advertisers. Contextual’ Versus ‘Additive’ Advertising. For advertisers, there are two types of advertising in the metaverse, which are informed by these four functions — I refer to them as contextual advertising and additive advertising.

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Tokinomo

NOVEMBER 29, 2023

POP displays are used by retailers and brands to promote their products and attract the attention of shoppers. However, how much does a POP display cost? In this article, we will show you the different things that impact POP display costs, so that you can make an informed decision.

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Promotions Advertising 221

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. The product promotion process can seem daunting, of course. This can be accomplished through various means such as promotional offers, targeted advertising, and strategic partnerships.

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Promotions Advertising Consumer Marketing 146

Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. Every brand and retailer is coming out with new promotions all of the time.

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Promotions Advertising Planning Marketing 148

Tokinomo

NOVEMBER 16, 2022

From the assortment of products to the technique used to promote those products. People have been shopping in-store for ages. Over time a lot has changed. Shoppers’ demands and needs also altered over the years.

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Advertising Promotions Shopping Retail Marketing 212

Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

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Advertising Promotions Consumer ATS 105

Retail TouchPoints

APRIL 18, 2024

Brands and retailers can now implement national omnichannel promotional campaigns quickly and cohesively across the ARG network, as well as collect sales data to create more effective and targeted promotions in the future. However, major retailers like Amazon and Walmart currently capture the lion’s share of ad sales.

Grocer 246

Grocer Advertising Promotions Point of Sale 246

A1 Retail

OCTOBER 12, 2023

Red Brick Road has created eight different ‘Amazon food smiles’ for the campaign, and a suite of contextual adverts promoting grocery items relevant to specific day-parts. There is also a two-week London-wide digital outdoor and digital display campaign.

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Advertising Promotions Outdoor Accounting 59

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

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Promotions Advertising Marketing Planning 78

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Advertising Grocer Payment Services Consumer 118

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

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Advertising Management Promotions Shopping 306

Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A The Rise of First-Party Data.

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Retail TouchPoints

FEBRUARY 5, 2024

Through a partnership with Swiftly , the discount grocery chain will be able to expand its digital footprint while giving its retailers access to robust digital advertising services.

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Advertising Promotions Marketing Consumer 256

Retail Gazette

APRIL 10, 2024

M&S has been caught using a bottle of wine from Aldi to promote garden furniture on its website. The discounter, which has been sued twice by M&S over its copycat products , took to x – formerly Twitter – to poke fun at the fashion and home retailer for placing its £7.49

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Advertising Promotions Fashion ATS 111

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Advertising Promotions Marketing Target Market 98

Tokinomo

FEBRUARY 22, 2022

It adopted various technologies to keep up with the demands of shoppers, but it still relies on some traditional tools and solutions for product promotion. Brick and mortar retail has grown a lot in the past few years.

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Promotions Advertising 197

Retail Dive

APRIL 10, 2024

A new campaign, “The Code,” shows unrealistic standards produced by current AI tech and promotes guidelines for creating more inclusive results.

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Advertising Promotions 112

Retail TouchPoints

OCTOBER 2, 2020

The home improvement retailer also announced additional senior leadership promotions. Jeff Kinnaird has been promoted to EVP of Merchandising, reporting to Decker. Michael Rowe has been promoted to President of The Home Depot Canada. Ann-Marie Campbell has been named EVP of U.S.

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Promotions Merchant Services Store Operations Advertising 163

Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. Let’s get started!

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Advertising Marketing Promotions Consumer 52

Retail TouchPoints

NOVEMBER 18, 2020

In October, Grupo Éxito entered a partnership with dunnhumby to launch Éxito Media, a platform that helps the grocer’s brand partners advertise to its customers. “With this renewal, we look forward to continuing to benefit from DemandTec throughout COVID and beyond.”.

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Small Biz Trends

JUNE 8, 2022

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. It is a form of advertising that allows consumers to interact with a brand on a physical level.

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Promotions Advertising Shipping Accounting 136

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Promotion of toddler milk comes into question appeared first on Inside Retail. Battling breastfeeding rates.

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Retail TouchPoints

SEPTEMBER 1, 2022

A recent consumer survey conducted by Wakefield Research for The Desire Company revealed some startling trends: 87% of consumers say it’s likely influencers don’t even use the products they advertise; 82% of consumers who have purchased an item based on an influencer’s recommendation have had some sort of negative experience with the product, the most (..)

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Consumer Promotions Returns Marketing 320

Inside Retail

APRIL 9, 2024

It is unacceptable to include advertising or promotional material if a customer has no way to opt out of receiving these messages.” “Once emails include this kind of marketing content they are commercial under the spam rules and must include the option to unsubscribe from further messages,” said ACMA member Samantha Yorke. “It

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Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

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Tokinomo

JUNE 15, 2022

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal over another brand? It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others.

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Retail TouchPoints

AUGUST 12, 2021

Examples include net promoter score (NPS) and pricing studies, as well as in-depth product testing, where natural text data becomes categorical variables in quantitative models. The latest survey techniques also enable researchers to use this kind of statistically validated qualitative data in other types of analyses.

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Advertising Consumer Marketing Brand Management 317

Hunton Andrews Kurth

AUGUST 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. CARU’s Guidelines, which previously covered advertisements addressed to children ages 12 and under, now will cover children ages 13 and under.

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