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Gen Alpha Is Coming: How to Prepare for the Next Generation of Payment Preferences

Retail TouchPoints

A new generation is quietly but steadily beginning to influence the future of retail, yet many merchants have yet to take notice. As they move closer to adulthood and gain spending power, their expectations around payments will be higher, faster and more digitally integrated than anything retailers have encountered before.

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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

They extend to things like livestreams, shoppable content and payment links within Instagram Reels, stories, TikTok videos or Pinterest Pins. Here, Ill outline this infrastructure and other top considerations for merchants and platforms as they wade into this new domain.

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Want to See Success in 2025? Answer These 5 Questions

Retail TouchPoints

If merchants do not have this clarity, they will simply fall into the middle and fail to stand out to their target customers. Question 4: “What media adjacencies can we tap into to optimize marketing and advertising experiences? Maybe you can get stuff to them faster, or maybe the quality [of your product] is better.

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PayPal Debuts Shoppable Ads to Help Retailers Offset AI-Driven Web Traffic Declines

Retail TouchPoints

As AI reshapes online discovery, merchants of all sizes are grappling with how to handle decreased traffic to their websites — and PayPal wants to help. The company has launched a new advertising product called Storefront Ads that turns ads across the open web into a fully functional storefront.

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‘Ghost stores’ plaguing Australian consumers with false claims, warns ACCC

Inside Retail

Some consumers have complained that ghost stores have refused to provide refunds or respond to customers who complain about the inferior quality of the goods compared to the advertised descriptions. Consumers can contact banks or payment providers to check if transactions can be stopped or reversed if products have already been purchased.

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Exclusive: Inside Grubhub’s First Year in Commerce Media and a Peek at What’s in Store

Retail TouchPoints

Grubhub was inspired by the meteoric rise of retail media , which also has propelled the debut of media networks from other delivery and transportation services such as Uber and Lyft as well as companies more ancillary to the retail landscape, such as BNPL solution Klarna , payments provider PayPal and United Airlines.

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Exclusive: Klarna Adds Customer Perks with Gifting Platform Partnership

Retail TouchPoints

Digital shopping and payments app Klarna has partnered with the Nift gifting platform, offering Klarna users a choice of gifts at key points in the purchase cycle in categories including fashion, jewelry, restaurants, music and home goods. The Nift offering is now available to all U.S. Klarna users. and the UK.