From legacy to digital edge: How traditional retailers can stay competitive
Inside Retail
JUNE 12, 2025
Legacy retailers and heritage brands are facing a potential reckoning in the digital age. With consumers shifting their attention to social media , mobile-first browsing and e-commerce experiences that lack physical interaction, long-standing brands can no longer rely on nostalgia, name recognition or traditional TV ad buys to drive growth. The reality is that the path to purchase has changed, and those unwilling to change with it risk being left behind.
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