Retail TouchPoints

JUNE 9, 2022

RTP: What challenges or pressures can social media help address in supply chains specifically? Jerutis: Brands can leverage their own social media accounts to alleviate many of the pressures that supply chain issues can bring. As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus.

Consumer 361

Consumer Marketing Promotions Management 361

Retail TouchPoints

NOVEMBER 10, 2023

While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice.

Advertising 287

Advertising Marketing Social Commerce Consumer 287

Small Biz Trends

JULY 8, 2021

The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% These occupations account for 6.3% 62% of businesses believe that social commerce has helped them improve customer communication.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail Next

APRIL 1, 2021

Social commerce. Not only did we see traffic and dwell time shifts relating to sales, visual merchandising and marketing changes, but we also learned unexpected things like shifts in conversation rate at very specific times of day. . Snapchat has incorporated augmented reality in their shopping experiences. CONCLUSION.

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40