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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

RTP: What challenges or pressures can social media help address in supply chains specifically? Jerutis: Brands can leverage their own social media accounts to alleviate many of the pressures that supply chain issues can bring. As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus.

Consumer 360
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Retail Statistics You Should Know

Small Biz Trends

The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast.

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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

While the last years fueled massive improvements in researching, browsing, selecting, purchasing, returning and/or exchanging on mobile devices, tablets and desktops, the current transformation brings more intelligence and continuity to customer experiences with retailers, where the store is a fundamental part of the process. .