Small Biz Trends

JUNE 30, 2022

You can boost customer experience by creating tutorials and explainer videos, giving customers an easy way to troubleshoot problems and have their questions answered. These demos are also handy when training new employees and customer service reps. Invest in Account-Based Marketing (ABM).

Accounting 105

Accounting Marketing Customer Experience Marketing Spend 105

Retail TouchPoints

AUGUST 23, 2022

During a deep-dive presentation during the Retail Innovation Conference & Expo , Dalton shared some metrics that reaffirm just how crucial segmentation is as retailers strive to acquire and retain customers.

Marketing 241

Marketing Beauty and Health Advertising Consumer 241

Retail TouchPoints

JUNE 16, 2021

Marketers Can’t Afford to Miss on Content, Customers or Timing. Content accounts for nearly 40% of the average marketing spend, according to data from the Content Marketing Institute. However, marketers are having trouble turning even the best content into consistent results.

Marketing 215

Marketing Returns Marketing Spend Accounting 215

Wiser

MAY 26, 2020

But the best retailers know that to truly build a connection with customers, there has to be an organizational commitment to providing the best customer experience possible. That means your supply chain, in-store experience, digital channels, marketing, and more have to be aligned with what your target consumers really want.

Promotions 78

Promotions Customer Experience Consumer Marketing Spend 78

Small Biz Trends

JULY 8, 2021

The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail Next

APRIL 1, 2021

While the last years fueled massive improvements in researching, browsing, selecting, purchasing, returning and/or exchanging on mobile devices, tablets and desktops, the current transformation brings more intelligence and continuity to customer experiences with retailers, where the store is a fundamental part of the process. .

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40

Retail TouchPoints

MAY 9, 2022

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 269

Apparel Marketing Spend Accounting Consumer 269

Retail TouchPoints

APRIL 2, 2021

For lifestyle retailer Urban Outfitters, mobile personalization is the sweet spot — the brand wins customer loyalty through its app by generously rewarding ‘total behavior,’ such as incentivizing users for connecting a social media account to the app or attending an in-store event. You avoid wasted spend and develop tailored content.

Customer Experience 150

Customer Experience Specialty Retailers Marketing Spend Management 150