Accounting Customer Experience Marketing Marketing Spend 
Retail TouchPoints
DECEMBER 5, 2023
Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Here’s why.
Retail TouchPoints
SEPTEMBER 19, 2023
Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. The costs of a poor search experience go beyond lost sales and loyalty opportunities.
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Retail TouchPoints
AUGUST 23, 2022
Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.
Retail TouchPoints
JUNE 16, 2021
The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. Marketers should think beyond marketing ,” said Tom Kaneshige, Chief Content Officer at CMO Council in an interview with Retail TouchPoints. They’re in the revenue game now.
Retail TouchPoints
AUGUST 7, 2023
After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. which Yan said should enable faster shipping times on those products for North American customers.
Retail TouchPoints
FEBRUARY 2, 2024
In [the previous idea of] omnichannel, you might market to a specific customer, but you weren’t digesting back the behavior of that customer based on the email they opened, based on what they’re buying, based upon how many times they visit your physical storefront versus your digital storefront. Uber is another example.
Retail TouchPoints
JUNE 9, 2022
But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2 What unique value do influencers provide in this area?
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