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What Retailers Can Learn from Other Industries’ Use of AI

Retail Focus

Emulating such practices could improve everything from stock forecasting to personalised marketing, while also making operations leaner and more resilient. Machine learning models can analyse weather trends, customer behaviour, and local events to predict which products are likely to sell—and when.

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When it’s Not the Customer: How Your System Drives Cart Abandonment

Retail TouchPoints

Only customers feel that something isn’t right, and when those disruptions occur, they don’t report them, but just leave, frustrated and unlikely to return. Because no amount of marketing spend can win back a customer who feels like your platform failed them.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Here’s why.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. The costs of a poor search experience go beyond lost sales and loyalty opportunities.

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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

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How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

Retail TouchPoints

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Maximizing email marketing. Four of these strategies include: 1.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.