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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Here’s why.

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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. The costs of a poor search experience go beyond lost sales and loyalty opportunities.

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Driving Marketing ROI Through Microsegmentation

Retail TouchPoints

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

Marketing 263
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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 298
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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. It’s becoming a media strategy conversation,” Redniss noted.

Marketing 279
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Guest Post: 5 Tips to Enhance the Customer Experience

Hyken

He offers five tips for brands to enhance the customer experience and in the process build brand loyalty. Getting and keeping a customer’s attention can be a challenge for companies in today’s competitive marketplace. And 54% in another study said the customer experience at most companies needs improvement. .