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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. The costs of a poor search experience go beyond lost sales and loyalty opportunities.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Prior to the pandemic they were the second-highest spenders in the UK after Americans and generally spent more per trip.

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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

That is but one of the key conclusions in a new research publication – the 2024 Marketing Spend Report – that provides a timely overview of where companies see their marketing priorities during the first half of this year and entering the next – and which underlines the importance of digital marketing channels in companies overall marketing spend.

Marketing 287
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Guest Post: 5 Tips to Enhance the Customer Experience

Hyken

He offers five tips for brands to enhance the customer experience and in the process build brand loyalty. Getting and keeping a customer’s attention can be a challenge for companies in today’s competitive marketplace. And 54% in another study said the customer experience at most companies needs improvement. .

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In-store customer experience – a top retail focus for 2021

I Vend

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing. The in-store customer experience is that differentiation.

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Are You Being Served? The Importance of Customer Experience

Retail Assist

Delivering a great customer experience in store. For example, some of our retail clients ran personal shopping events after trading hours, and not only have they increased spending value, but developed strong and loyal relationships with these customers, increasing customer life time value.

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Warby Parker Boosts Revenue 12% in 2023, Plans 40 New Stores this Year

Retail TouchPoints

This expansion will bring an additional 15 million people in-network with Warby Parker for a total of more than 34 million.

Planning 257