365 Retail

AUGUST 11, 2023

The poll showed retailers experience the highest levels of customer churn during the first seven days after sign-up (20%) and after the end of a free trial period (20%), highlighting the importance of continued customer engagement and nurturing right after the initial conversion.

Customer Retention 52

Customer Retention Marketing Spend Returns Customer Experience 52

365 Retail

DECEMBER 15, 2022

Whilst delivering Customer Experience (CX) remains the top priority for retailers during peak trading, they may risk leaving future revenue opportunities on the table by not effectively capturing customer data, the latest research from insights-led customer engagement platform, MoEngage, reveals.

Marketing Spend 52

Marketing Spend Customer Experience Fulfillment Returns 52

Retail TouchPoints

JUNE 16, 2021

Marketers Can’t Afford to Miss on Content, Customers or Timing. Content accounts for nearly 40% of the average marketing spend, according to data from the Content Marketing Institute. However, marketers are having trouble turning even the best content into consistent results.

Marketing 214

Marketing Returns Marketing Spend Accounting 214

Retail TouchPoints

FEBRUARY 3, 2021

With COVID-19 infection rates hitting and even exceeding their previous peaks, it is likely we’ll see the return of stricter quarantine orders and accompanying business restrictions on in-store activity. Consumer demand for delivery has grown dramatically since the start of the crisis.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. With the looming loss of Google’s third-party cookies and the launch of Apple’s Identifier for Advertisers, CMOs and their teams have already had to re-examine how they allocate their marketing spend.

Marketing 278

Marketing Advertising Consumer Customer Retention 278

Small Biz Trends

JUNE 30, 2022

You can boost customer experience by creating tutorials and explainer videos, giving customers an easy way to troubleshoot problems and have their questions answered. These demos are also handy when training new employees and customer service reps. Your sales team will spend less time chasing the wrong accounts.

Accounting 105

Accounting Marketing Customer Experience Marketing Spend 105

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 142

Consumer Payment Services Fulfillment Advertising 142

Retail Next

APRIL 1, 2021

While the last years fueled massive improvements in researching, browsing, selecting, purchasing, returning and/or exchanging on mobile devices, tablets and desktops, the current transformation brings more intelligence and continuity to customer experiences with retailers, where the store is a fundamental part of the process. .

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40

Small Biz Trends

JULY 8, 2021

The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customer experience can delight your customers and increase sales. 62% of customers buy more than what initially intended during in-store shopping.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Marketing 130

Marketing Returns Customer Experience Planning 130

Retail TouchPoints

JULY 30, 2021

There are lots of reasons why drop-off rates are high in online sales, but there are three key trends that retailers need to consider now if they intend to stay relevant and improve their market share. Connect customer acquisition to customer experience workflows. Second, deliver a better customer experience (CX).

Marketing 279

Marketing Customer Experience Marketing Spend Returns 279

I Vend

SEPTEMBER 16, 2022

The tools, techniques and technologies they applied to get through the crisis are just as pertinent now, as they re-focus on better customer experiences and more efficient retail store operations. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

Promotions 97

Promotions Customer Experience Marketing Spend Store Operations 97

Retail TouchPoints

APRIL 2, 2021

They invest time as advocates of your brand, and in return they expect you to reward them with unique experiences that justify their commitment. This new dynamic requires a reimaging of the standard customer relationship management (CRM) software that retailers have typically used to offer customers a basic level of personalization.

Customer Experience 150

Customer Experience Specialty Retailers Marketing Spend Management 150

I Vend

SEPTEMBER 16, 2022

The tools, techniques and technologies they applied to get through the crisis are just as pertinent now, as they re-focus on better customer experiences and more efficient retail store operations. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

Promotions 52

Promotions Customer Experience Marketing Spend Store Operations 52