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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. The costs of a poor search experience go beyond lost sales and loyalty opportunities.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

But their return to our shores after the pandemic has been far slower than Americans’ — flight bookings are down around 50% of pre-pandemic levels. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual.

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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

The company decided to invest in technology that would help it harness the power of data to improve its customer insights and the shopper experience. “At The technology groups variable cost and profitability data by customer in order to track shopper-specific contribution margins to customer lifetime value (CLV).

Markdowns 203
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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

Europe should continue to be a strategically important region for Wish as our European customer base accounted for nearly half of the core marketplace revenue in Q2,” said Yan. which Yan said should enable faster shipping times on those products for North American customers. A focused, disciplined advertising approach.

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CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail TouchPoints

Marketers Can’t Afford to Miss on Content, Customers or Timing. Content accounts for nearly 40% of the average marketing spend, according to data from the Content Marketing Institute. However, marketers are having trouble turning even the best content into consistent results.

Marketing 227
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5 Tips for Recession-Proofing Your Sales Process

Small Biz Trends

You can boost customer experience by creating tutorials and explainer videos, giving customers an easy way to troubleshoot problems and have their questions answered. These demos are also handy when training new employees and customer service reps. Invest in Account-Based Marketing (ABM).

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Retail Statistics You Should Know

Small Biz Trends

The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast.