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Almost half (45%) of retailers now experience customer churn rates upwards of 51%, according to the latest data from MoEngage

365 Retail

With the cost-of-living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage , suggests.

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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. With the looming loss of Google’s third-party cookies and the launch of Apple’s Identifier for Advertisers, CMOs and their teams have already had to re-examine how they allocate their marketing spend.

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