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Almost half (45%) of retailers now experience customer churn rates upwards of 51%, according to the latest data from MoEngage

365 Retail

With the cost-of-living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage , suggests.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Once your back-to-school customers have placed their orders, there’s one more CX and customer retention hurdle to clear, and that’s fraud screening.


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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. With the looming loss of Google’s third-party cookies and the launch of Apple’s Identifier for Advertisers, CMOs and their teams have already had to re-examine how they allocate their marketing spend.

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10 Most Important Ecommerce KPIs to Measure in 2023


GMROI – Gross Margin Return on Inventory Investment Definition GMROI measures how efficient and profitable you are at turning your inventory into gross profit. It provides insight into which products generate the highest return on investment. However, a good rule of thumb is CLV should be 3:1 of customer acquisition cost (CAC).