Inside Retail
MAY 13, 2024
That is but one of the key conclusions in a new research publication – the 2024 Marketing Spend Report – that provides a timely overview of where companies see their marketing priorities during the first half of this year and entering the next – and which underlines the importance of digital marketing channels in companies overall marketing spend.
365 Retail
AUGUST 11, 2023
With the cost-of-living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage , suggests.
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Retail TouchPoints
JUNE 23, 2022
You can configure the guest checkout process so customers can create an account later, after they’ve had a fast and easy checkout experience with your store. Once your back-to-school customers have placed their orders, there’s one more CX and customer retention hurdle to clear, and that’s fraud screening.
Retail TouchPoints
JULY 21, 2022
With the looming loss of Google’s third-party cookies and the launch of Apple’s Identifier for Advertisers, CMOs and their teams have already had to re-examine how they allocate their marketing spend. Want to learn how you can collect more first-party data and bolster your marketing strategies to drive customer retention and loyalty?
Retalon
AUGUST 22, 2023
Keeping close track of CAC movements helps you optimize the acquisition funnel to control costs and get maximum results from marketing spend. Customer Retention Rate Definition The customer retention rate is the percentage of customers you retain over a given time period.
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