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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. They also have been looking for greater insight into how paid third-party channels such as TV advertising are driving first-party data acquisition. “A

Marketing 279
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10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

CLV represents the ultimate value of your marketing and retention strategies. Customer Acquisition Cost (CAC) Definition Customer acquisition cost (CAC) is the total cost involved in acquiring a new customer. High retention means customers repeatedly purchase from you vs. competitors.