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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

One step many retailers can take right away is to eliminate the need for customers to key in the same information more than once. For example, rather than make shoppers type in identical data for their billing and shipping addresses, allow them to check a box if those addresses are the same.

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10 Most Important Ecommerce KPIs to Measure in 2023


However, a good rule of thumb is CLV should be 3:1 of customer acquisition cost (CAC). Keeping close track of CAC movements helps you optimize the acquisition funnel to control costs and get maximum results from marketing spend. High retention means customers repeatedly purchase from you vs. competitors.