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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

JUNE 23, 2022

One step many retailers can take right away is to eliminate the need for customers to key in the same information more than once. For example, rather than make shoppers type in identical data for their billing and shipping addresses, allow them to check a box if those addresses are the same.

Payment Services 252
Payment Services Checkout Drop-Shipping Customer Retention 252
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10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

AUGUST 22, 2023

However, a good rule of thumb is CLV should be 3:1 of customer acquisition cost (CAC). Keeping close track of CAC movements helps you optimize the acquisition funnel to control costs and get maximum results from marketing spend. High retention means customers repeatedly purchase from you vs. competitors.

Customer Retention 41
Customer Retention Returns Payment Services Promotions 41
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