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Building a Customer Retention Strategy

Rangeme

With funnel understanding, you can build a customer retention strategy for e-commerce and retail. Customer retention in e-commerce. E-commerce retention starts the moment a customer makes a purchase (in the diagram above that would be the Decision step). Customer retention in retail.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business.

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

While more retailers are handing off these tasks to other companies, presumably as a way to cut costs (rising shipping costs were identified as the top challenge among retailers, at 56% ), nearly as many ( 55% , up from 38% in 2022) worry about customer expectations around delivery times.

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How to Save Money with These Shipping Secrets

Independent Retailer

As ecommerce shopping continues to grow, consumers continue to expect free shipping and free returns, since retail conglomerates such as Amazon and Walmart allow this to be their competitive mark. The first way to accomplish this is by not offering free online returns shipped back to your store, which is an option.

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How REN Clean Skincare Reimagined Loyalty by Making Shoppers Part of its Sustainability Journey

Retail TouchPoints

Loyalty has grown in importance alongside customer retention, with a strong loyalty program and company values both remaining important parts of building out a long-term relationship with customers. ”

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How Speeding up Chargeback Resolutions can Boost Retailers’ Profits

Retail TouchPoints

It would fulfill and ship out orders only for them to be reported weeks or months later as fraudulent, ultimately saddling this brand with both the loss of goods and chargeback fees. One leading luxury retailer was able to reduce losses, keep valuable merchandise and avoid the need for chargebacks by doing just this.

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How Retail Returns Influence Customer Retention

Retail TouchPoints

There are hefty fees for merchants when it comes to returns — shipping is costly and restocking takes time and money, which can take a toll on any business. However, not providing a frictionless customer experience has long-term growth implications that you need to consider if you hope to maintain a successful e-commerce business.