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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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Welcome to the new customer experience

Inside Retail

Let’s look at five ways retailers are building a better customer journey to grow in the new normal: Cohesive customer experiences Artificial intelligence-powered personalisation Revolutionised loyalty programs Real-time omnichannel engagement Unified customer data. Creating cohesive customer experiences.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business.

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

While more retailers are handing off these tasks to other companies, presumably as a way to cut costs (rising shipping costs were identified as the top challenge among retailers, at 56% ), nearly as many ( 55% , up from 38% in 2022) worry about customer expectations around delivery times.

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How Speeding up Chargeback Resolutions can Boost Retailers’ Profits

Retail TouchPoints

It would fulfill and ship out orders only for them to be reported weeks or months later as fraudulent, ultimately saddling this brand with both the loss of goods and chargeback fees. Tackling issues that affect the overall customer experience is crucial. Gaurav Mittal is the EVP of Ethoca , a Mastercard company.

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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

Then there’s the hassle of printing a return label, carefully repackaging the dress and taking time out of her busy day to drop it off at a shipping location. Embracing trends like bracketing, where customers buy multiple options for size or color and return the rest, opens up new opportunities.

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