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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

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Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

Retail TouchPoints

To maximize both sales and profitability this holiday season, both retailers and brands will need to focus on customer retention and loyalty: “A lot of switching happened over the past few years, and now consumers are looking for value and quality,” said Garf. In fact, 74% of associates’ time is on non-checkout functions.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout. Customers who can pay easily without security fears are more likely to complete checkout.

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The Limited Role of AI in Ecommerce

Retail TouchPoints

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. Offer personalized post-purchase product suggestions that genuinely cater to each customer’s tastes.

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How to Make Sense of the Complex Modern Grocery Retail Landscape 

Retail TouchPoints

The challenge with ordering too much food is that shipping is expensive and often unreliable with supply chain troubles, and warehouse space is a very limited resource. Grocers that convince customers to become loyalty card holders, for example, will achieve levels of customer retention that restaurants don’t often see.

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How Retail Returns Influence Customer Retention

Retail TouchPoints

There are hefty fees for merchants when it comes to returns — shipping is costly and restocking takes time and money, which can take a toll on any business. However, not providing a frictionless customer experience has long-term growth implications that you need to consider if you hope to maintain a successful e-commerce business.

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eCommerce Logistics for Retail Stores

Rain Pros

It offers unparalleled convenience and customer happiness and fosters a sense of trust and reliability that keeps customers coming back for more, which is essential for business longevity through customer retention. Customs documents are also prepared if necessary for shipping.