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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout. Customers who can pay easily without security fears are more likely to complete checkout.

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10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

However, a good rule of thumb is CLV should be 3:1 of customer acquisition cost (CAC). Keeping close track of CAC movements helps you optimize the acquisition funnel to control costs and get maximum results from marketing spend. High retention means customers repeatedly purchase from you vs. competitors.