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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

But their return to our shores after the pandemic has been far slower than Americans’ — flight bookings are down around 50% of pre-pandemic levels. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual.

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ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend

Rangeme

Now, it’s time to delve into the pivotal role of metrics in your marketing strategy. In this article, we’re diving into the world of analytics, where we unravel the intricacies of return on investment (ROI), conversions, loyalty, and how they shape the success of your CPG marketing efforts. Let’s jump in!

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Redbubble parent Articore’s revenue falls 12 per cent

Inside Retail

“This quarter, the Redbubble marketplace implemented significant changes to its paid marketing strategy to enable it to scale its paid marketing spend, while maintaining the marketplace’s disciplined approach of being profitable on first order.”

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

Average order value : Another important business metric to understand order size and compare that with acquisition costs Return rate : For ecommerce companies, returns can be very costly. And returns impact other metrics like brand loyalty and customer satisfaction and maybe even product quality.

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Four reasons to become a dropship supplier in Australia

Inside Retail

With marketing spending at all-time highs for e-commerce businesses, it pays to know that customer acquisition costs can be virtually non-existent on Dropshipzone. You’re set up for order fulfilment, shipping, delivery and returns. Save money Compared to driving traffic to your own website, customer acquisition costs are low.

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

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Why retail media has become the next big tool in performance marketing

Inside Retail

Townsend says forward-thinking retailers today are looking for much more than a list of services and a price list: they are looking at transparent working relationships with suppliers so that both parties can see the returns on the money they are investing. Embrace the opportunity.

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