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Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season

Retail TouchPoints

These programs often operate on a pay-for-performance basis, meaning retailers only pay for actual transactions — maximizing their return on investment. This results-driven direct attribution approach not only optimizes marketing spend but also provides access to advanced targeting capabilities that drive customer acquisition and retention.

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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

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When it’s Not the Customer: How Your System Drives Cart Abandonment

Retail TouchPoints

Only customers feel that something isn’t right, and when those disruptions occur, they don’t report them, but just leave, frustrated and unlikely to return. Because no amount of marketing spend can win back a customer who feels like your platform failed them.

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How AI experts see the future of e-commerce in the ChatGPT era

Inside Retail

Reevaluating marketing spend in the age of AI ChatGPT currently does not allow paid placements, and its recommendations are shaped by organic web data and user-centric logic. A logistic strategy that may have substantial implications for brands still heavily reliant on performance marketing.

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The Role of Retail Displays During Market Uncertainty

Frank Mayer

Whether it’s due to a recession or a tightened budget, brands are always adjusting to shifting market conditions. And while not all brands scale back, many reevaluate their marketing spend during times of uncertainty. Retail displays , however, continue to do the heavy lifting when other channels go dark.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

But their return to our shores after the pandemic has been far slower than Americans’ — flight bookings are down around 50% of pre-pandemic levels. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual.

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

Average order value : Another important business metric to understand order size and compare that with acquisition costs Return rate : For ecommerce companies, returns can be very costly. And returns impact other metrics like brand loyalty and customer satisfaction and maybe even product quality.

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