365 Retail

MAY 31, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Retail TouchPoints

MAY 8, 2023

And this recommendation makes sense, as research from video creator Wyzowl found that 73% of consumers prefer to watch a video to learn about a product or a service. And returns impact other metrics like brand loyalty and customer satisfaction and maybe even product quality.

Marketing 311

Marketing Returns Advertising Marketing Spend 311

Inside Retail

OCTOBER 13, 2021

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. The revolution of retail media is now moving the same way that traditional marketing spend is moving, which is more towards digital.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

MAY 1, 2023

Investment Darlings: Sustainability, AI and Personalization While the industry is rife with new brands designed to challenge the marketplace and offer consumers more pointed solutions, investors are considering the ripple effects of external forces, like inflation, that will undoubtedly impact the long-term ROI of their investments.

Beauty and Health 240

Beauty and Health Consumer Health & Wellness Department Stores 240

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. How to Take Consumer Engagement and LTV to New Levels.

Consumer 142

Consumer Payment Services Fulfillment Advertising 142

Retail TouchPoints

JANUARY 5, 2023

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

Merchant Services 289

Merchant Services Promotions Consumer Discount Store 289

Retail TouchPoints

SEPTEMBER 19, 2023

While nearly every brand in that survey said their on-site search results are relevant, 69% of consumers said they frequently encounter irrelevant search results while shopping. Search results that prompt customers to leave your site waste marketing spend and raise customer acquisition costs.

Customer Experience 262

Customer Experience Checkout Marketing Spend Consumer 262

Retail TouchPoints

MAY 1, 2023

Investment Darlings: Sustainability, AI and Personalization While the industry is rife with new brands designed to challenge the marketplace and offer consumers more pointed solutions, investors are considering the ripple effects of external forces, like inflation, that will undoubtedly impact the long-term ROI of their investments.

Beauty and Health 201

Beauty and Health Health & Wellness Department Stores Returns 201

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 283

Marketing Promotions Advertising Comparison Shopping 283

Retail TouchPoints

JANUARY 6, 2022

We’re well past the point of personalized consumer experiences simply being “nice to have.” Consumers don’t just want personalized experiences — they expect them. In fact, most brands aren’t able to produce highly personalized consumer experiences at scale. Stage 2: Optimize the consumer journey with simple personalization.

Consumer 305

Consumer Marketing Spend Marketing Returns 305

Inside Retail

AUGUST 28, 2023

Figures from the study show that more than three in five consumers feel that cashbacks are more persuasive than rewards points in encouraging them to spend, from making impulse purchases to trying out new products and opting for higher-quality items.

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Retail TouchPoints

JUNE 23, 2022

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. To meet demand and avoid supply chain-related shortages, some major retailers are bulking up their inventories now.

Payment Services 282

Payment Services Checkout Drop-Shipping Customer Retention 282

Retail TouchPoints

MARCH 5, 2021

A large part of the impetus behind the acquisition was Empathy’s expertise in DTC and building digital brands by leveraging consumer insights and analytics. Taking a Long View to Optimize Marketing Spend. Moving from Traditional DTC to a Digital-First Approach. “So

Wholesale 233

Wholesale Consumer Marketing Fashion 233

Retail TouchPoints

FEBRUARY 3, 2021

Consumer concerns about the possibility of catching or spreading the coronavirus by way of social contact remain high. But it is also imperative that merchants let their consumers know about these actions, and get the word out to their customers about how they are (safely) open for business. Ignoring delivery.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

JULY 21, 2022

For years, consumers have known that their behaviors have been tracked. And for the most part they didn’t mind — if they were offered personalized experience across channels in return. How brands collect first-party data from consumers is shifting state by state, country by country, and there’s a lot at stake.”

Marketing 278

Marketing Advertising Consumer Customer Retention 278

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. Consumers like to see what an item would look like offline. Virtual try-ons advance hair and beauty.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

Inside Retail

AUGUST 13, 2023

As consumers actively seek out more experiential retail engagement, brands are increasingly looking for ways to integrate digital signage in stores. Early adaptations of digital signage were often very much about replacing print to get a return on investment, with Lotteries Corporation, a great example.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The very next month Temu debuted in the U.S. Wish is based in the U.S.,

Merchant Services 223

Merchant Services Drop-Shipping Shipping Payment Services 223

365 Retail

AUGUST 11, 2023

With the cost-of-living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage , suggests.

Customer Retention 52

Customer Retention Marketing Spend Returns Customer Experience 52

Retail TouchPoints

JUNE 5, 2020

Customer journeys have been disrupted by COVID-19 and acquisition costs continue to rise, making it increasingly difficult to connect with consumers. As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies. He can be reached at mkatz@ssaandco.com.

Marketing 166

Marketing Payment Services Promotions Consumer 166

Inside Retail

JUNE 27, 2021

For retailers with stores and offices in Greater Sydney, the Blue Mountains, Wollongong and the Central Coast of New South Wales, the two-week lockdown announced on Saturday has meant a return to stockpiling behaviour, remote working and potential supply chain disruptions. A lot of people pulled back media spend,” Makejev told Inside Retail.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Retail Gazette

NOVEMBER 1, 2023

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. The retailer released its ‘Asos Your Way’ multichannel brand campaign today, which celebrates and highlights individual styles.

Fashion 64

Fashion Planning Fast Fashion Returns 64

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

Advertising 284

Advertising Marketing Social Commerce Consumer 284

365 Retail

DECEMBER 15, 2022

Meanwhile a further 12% said balancing Return on Investment (ROI) on marketing spend when compared to sales revenues generated during Christmas trading was a key focus. Yet, 94% of retailers polled by MoEngage were concerned about the impact of the cost-of-living crisis on consumer demand during Peak this year.

Marketing Spend 52

Marketing Spend Customer Experience Fulfillment Returns 52

Retail Gazette

APRIL 19, 2024

Dunkerton himself is a product man and when he returned to the business in 2019 – after quitting over how the business was being run – his big focus was to improve its style credentials. He also says that Superdry has not been at “the leading edge of fashion trends” for some time.

Planning 69

Planning Fashion Marketing Marketing Spend 69

Retail Assist

MAY 17, 2021

Much has been said about a return to the roaring 20s, and there was certainly a feeling of optimism, and happiness in the air. Online sales continued to grow across most categories, but at a reduced rate as many consumers stepped away from their computers to head outside. What are retailers saying?

Customer Experience 52

Customer Experience Outdoor Returns Marketing Spend 52

Small Biz Trends

JULY 8, 2021

Organizing a retail event in a physical store can be a good way to pull consumers. 58% of consumers are interested in attending a retail event in the future ( SCORE ). But consumers love to visit retail establishments as they can touch, feel, or try out products. Shopper behavior and consumer trends are constantly changing.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail Next

APRIL 1, 2021

While the last years fueled massive improvements in researching, browsing, selecting, purchasing, returning and/or exchanging on mobile devices, tablets and desktops, the current transformation brings more intelligence and continuity to customer experiences with retailers, where the store is a fundamental part of the process. . TECHNOLOGY.

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Marketing 130

Marketing Returns Customer Experience Planning 130

Inside Retail

JULY 21, 2021

To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. We take wasted advertising spend and give it to the consumer. It’s that simple,” said Wilson.

Beauty and Health 130

Beauty and Health Advertising Returns Department Stores 130

Retail Geek

NOVEMBER 20, 2023

” Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. He discusses the concept of direct-to-consumer and shares his thoughts on its significance. 10, 20, 50, 100, 250 locations now.

Dead-Stock 65

Dead-Stock Shopping Consumer Marketing 65

Retail Geek

AUGUST 1, 2022

But you know inflation is kind of I feel like is misunderstood and people talk about about it being one number consumers spend a bunch of money on a big basket of goods and the amount of inflation on each item in that basket of goods. Varies wildly right so the amount of inflation we’re seeing in gasoline.

Merchant Services 52

Merchant Services Consumer Apparel ATS 52

Retalon

AUGUST 22, 2023

GMROI – Gross Margin Return on Inventory Investment Definition GMROI measures how efficient and profitable you are at turning your inventory into gross profit. It provides insight into which products generate the highest return on investment. Shoot for positive return on CAC by having CLV exceed the costs.

Customer Retention 41

Customer Retention Returns Payment Services Promotions 41

I Vend

SEPTEMBER 16, 2022

By capturing data from a range of operational systems – inventory, retailer POS, marketing, promotion types, loyalty, supply chain movement, consumer demand – and pulling it all together, retailers can see patterns within their business, understand consumer behaviours, spot trends early and adapt rapidly.

Promotions 97

Promotions Customer Experience Marketing Spend Store Operations 97

Retail TouchPoints

JULY 30, 2021

They need to have a singular focus on improving CX to drive a better return on marketing spend by generating more successful outcomes. The next evolution for retailers is to deliver a truly personalized CX, which is quickly becoming an expectation from consumers. Optimize in Real Time Every Step of the Funnel.

Marketing 279

Marketing Customer Experience Marketing Spend Returns 279

Retail TouchPoints

APRIL 2, 2021

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. They invest time as advocates of your brand, and in return they expect you to reward them with unique experiences that justify their commitment. You avoid wasted spend and develop tailored content.

Customer Experience 150

Customer Experience Specialty Retailers Marketing Spend Management 150

Small Biz Trends

JUNE 30, 2023

The Affiliate Marketing Industry in 2023 Affiliate marketing spending in the United States reached $ 8.2 Affiliate Marketing Total spending in 2023 is estimated to be around $10 billion, and this figure is expected to continue rising with global affiliate marketing spending expected to grow by over 10% every year.

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19