365 Retail

MAY 31, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 267

Marketing Promotions Advertising Comparison Shopping 267

Retail TouchPoints

JANUARY 5, 2023

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

Merchant Services 285

Merchant Services Promotions Consumer Discount Store 285

Retail TouchPoints

JULY 21, 2022

For years, consumers have known that their behaviors have been tracked. And for the most part they didn’t mind — if they were offered personalized experience across channels in return. How brands collect first-party data from consumers is shifting state by state, country by country, and there’s a lot at stake.”

Marketing 273

Marketing Advertising Consumer Customer Retention 273

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 138

Consumer Payment Services Fulfillment Advertising 138

Retail TouchPoints

FEBRUARY 3, 2021

Consumer concerns about the possibility of catching or spreading the coronavirus by way of social contact remain high. But it is also imperative that merchants let their consumers know about these actions, and get the word out to their customers about how they are (safely) open for business. Ignoring delivery.

Advertising 244

Advertising Marketing Spend Consumer Shopping 244

Inside Retail

AUGUST 13, 2023

As consumers actively seek out more experiential retail engagement, brands are increasingly looking for ways to integrate digital signage in stores. Early adaptations of digital signage were often very much about replacing print to get a return on investment, with Lotteries Corporation, a great example.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. A focused, disciplined advertising approach. Wish is based in the U.S.,

Merchant Services 206

Merchant Services Drop-Shipping Shipping Payment Services 206

Inside Retail

JUNE 27, 2021

For retailers with stores and offices in Greater Sydney, the Blue Mountains, Wollongong and the Central Coast of New South Wales, the two-week lockdown announced on Saturday has meant a return to stockpiling behaviour, remote working and potential supply chain disruptions. A lot of people pulled back media spend,” Makejev told Inside Retail.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Small Biz Trends

JULY 8, 2021

Organizing a retail event in a physical store can be a good way to pull consumers. 58% of consumers are interested in attending a retail event in the future ( SCORE ). But consumers love to visit retail establishments as they can touch, feel, or try out products. Shopper behavior and consumer trends are constantly changing.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Inside Retail

JULY 21, 2021

To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. We take wasted advertising spend and give it to the consumer. “We Cashrewards gives back.

Beauty and Health 130

Beauty and Health Advertising Returns Department Stores 130

Small Biz Trends

JUNE 30, 2023

In this article, we offer you everything you need to know about one of the top passive income ideas of 2023 and how to make money with affiliate marketing. What is Affiliate Marketing? Affiliate marketing is a type of advertising in which a firm pays third-party publishers to create traffic or leads to its products and services.

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Retail Geek

AUGUST 1, 2022

But you know inflation is kind of I feel like is misunderstood and people talk about about it being one number consumers spend a bunch of money on a big basket of goods and the amount of inflation on each item in that basket of goods. Varies wildly right so the amount of inflation we’re seeing in gasoline.

Merchant Services 52

Merchant Services Consumer ATS Apparel 52

Retail Geek

NOVEMBER 20, 2023

” Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. He discusses the concept of direct-to-consumer and shares his thoughts on its significance. 10, 20, 50, 100, 250 locations now.

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64

Indigo 9 Digital

FEBRUARY 13, 2023

Wayfair operates on a dropship model where it doesn’t own the majority products it sells to consumers. At one end of the supply chain, an entrepreneur identifies a product – usually through Chinese e-commerce platform AliExpress – which they think they can sell to European or American consumers. Wayfair uses advertising to buy growth.

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Retail Gazette

NOVEMBER 23, 2023

This transformation also crucially underscores a much-needed broader shift required across the advertising and media value chain. It helps a retailer establish which tactics are most effective for the FMCG’s marketing spend and their own marketing expenditure and plan for how these work in harmony.

Advertising 69

Advertising Marketing Marketing Spend Accounting 69

Retalon

AUGUST 22, 2023

GMROI – Gross Margin Return on Inventory Investment Definition GMROI measures how efficient and profitable you are at turning your inventory into gross profit. It provides insight into which products generate the highest return on investment. Shoot for positive return on CAC by having CLV exceed the costs.

Customer Retention 41

Customer Retention Returns Payment Services Promotions 41

Wiser

JULY 19, 2017

Regardless of the need to be aligned, less than 50% of retailers involve marketing in their merchandising strategy and vice-versa Unfortunately, poor communication between marketing and merchandising leads to misaligned product and advertising strategies which can often results in under-performance. Assortment.

Marketing 84

Marketing Promotions Markdowns Advertising 84

Shopper Motion

DECEMBER 19, 2022

In the world of Retail Media and Digital Marketing, it’s easy to get caught up in the hype of online advertising and the endless stream of data it provides. In the retail industry, offline attribution is a crucial aspect of understanding how different marketing channels contribute to in-store sales.

Promotions 52

Promotions Marketing Marketing Spend Advertising 52