Inside Retail

MARCH 11, 2024

That typically includes the ‘Super Bowl of advertising’: the actual Super Bowl. In fact, Sensor Tower claims Temu and Shein were Meta’s (owner of Facebook) second and fourth-largest advertisers in Q4 last year. Amazon long made this leap to advertise its retail platform, cloud computing offering and Prime Video.

Advertising 278

Advertising Marketing Consumer Returns 278

Retail TouchPoints

APRIL 18, 2024

Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. We are leveraging our consumers and our collective $16.5 billion in retail sales.

Grocer 224

Grocer Advertising Promotions Point of Sale 224

Retail TouchPoints

MARCH 14, 2024

In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. However, reading around the subject can lull some retailers into the view that they need to do no more than create an internal agency and then leave all the work to third-party advertisers.

Advertising 266

Advertising Consumer Marketing Management 266

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 130

Consumer Advertising Marketing Spend Returns 130

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 302

Advertising Management Promotions Shopping 302

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. However, this is not the end of a personalized consumer experience; rather, it’s just the beginning. Conversational commerce.

Advertising 230

Advertising Consumer Marketing Customer Experience 230

Retail TouchPoints

SEPTEMBER 26, 2023

Brand advertisers will be able to tap into digital and in-store advertising as well as off-site advertising on brand-safe sites. Retail media is outpacing traditional marketing and will be a game-changer in consumer marketing,” said Jason Farver, President of Hy-Vee RedMedia in a statement.

Advertising 213

Advertising Supermarket Returns Customer Experience 213

A1 Retail

JULY 3, 2023

Jess Morris, Head European Marketplace Manager at B-Stock , comments on how the retail industry can overcome the challenges of modern-day deliveries and returns to keep customers happy and retailers from losing out. They expect fast shipping, flexible delivery options, and hassle-free returns.

Returns 98

Returns Shipping Fulfillment Advertising 98

Retail TouchPoints

AUGUST 12, 2022

Online brands looking to cut CAC (customer acquisition costs) and content production costs are recognizing customer content has stepped up as the less expensive third-party proof consumers want. Getting Real: Seeing UGC Through the Consumer’s Lens. Some were and are still afraid to concede control to consumers.

Consumer 196

Consumer Marketing Advertising Promotions 196

Retail TouchPoints

OCTOBER 4, 2023

As one of the largest media and entertainment companies in the world, NBCUniversal is also one of the biggest vehicles for brands to connect with consumers. Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. said Reduto.

Advertising 227

Advertising Consumer Returns Shopping 227

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

Marketing 246

Marketing Returns Advertising Consumer 246

Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. Let’s get started!

Advertising 52

Advertising Marketing Promotions Consumer 52

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Inside Retail

DECEMBER 10, 2023

Especially for consumer durables, the organised shopper can have their preferred (low) price and get it delivered to the door too. It remains to be seen, but it may be that returning to a more ‘normal’ pricing strategy and pursuing a ‘Christmas business as usual’ approach for 26 days isn’t going to work.

Consumer 130

Consumer Advertising Shopping Returns 130

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 258

Advertising Marketing Social Commerce Consumer 258

Retail TouchPoints

APRIL 25, 2024

of all ad revenue , outpacing television advertising. In Europe, for example, many retailers have been hesitant to invest heavily in RMNs due to uncertainties about the returns and risks around data privacy regulations. This could help a CPG brand pinpoint new customer segments for more targeted advertising.

Advertising 193

Advertising Grocer Marketing Consumer 193

Independent Retailer

SEPTEMBER 29, 2022

These changes have upended the digital advertising strategy for hundreds of thousands of businesses, and have forced them to find a new path to their customers. Direct-to-consumer businesses that previously relied heavily on Facebook as a way to advertise. by Scott Frey. by Scott Frey. How Are Brands Changing Their Marketing?

Advertising 81

Advertising Marketing Returns Consumer 81

Retail TouchPoints

APRIL 27, 2023

By matching this information with Roku’s first-party data, marketers can better quantify the impact of TV streaming advertising on product sales while keeping customer data from both parties secure. Instacart Ads allow CPG brands to connect directly with consumers online at the point of purchase.

Advertising 201

Advertising Consumer Marketing Returns 201

Independent Retailer

MAY 26, 2022

It is estimated that digital media accounts for over 64 percent of the global advertising industry, with nearly $400 billion being spent on it in the previous year alone. As consumers continue to live more of their lives in the digital space, it is not enough for advertisers to rely on traditional static banner ads.

Advertising 71

Advertising Location Consumer Accounting 71

Retail Gazette

OCTOBER 17, 2023

Almost one in every six garments bought on Black Friday will be returned, with Gen Z and Millennials leading the way as the highest returning cohorts, new data from AI platform True Fit reveals. Getting the right size and fit to the consumer the first time is critical to win this holiday and build consumer trust and loyalty.”

Returns 104

Returns Fashion Accessories Advertising 104

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. Consumers are clear on expectations from ecommerce businesses.

Payment Services 355

Payment Services Advertising Returns Checkout 355

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 238

Consumer Merchant Services Payment Services Advertising 238

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. So companies not only satisfy regulatory requirements but also foster a higher level of trust with their consumers.

Advertising 65

Advertising Management Point of Sale Marketing 65

Retail TouchPoints

SEPTEMBER 25, 2023

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. And, amazingly so, the return on ad spend (ROAS) is almost always strong. So, what’s not to love – right?

Advertising 304

Advertising Marketing Returns Consumer 304

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 248

Consumer Customer Experience Advertising Marketing 248

Mass Relators

APRIL 2, 2024

MINNEAPOLIS – Target has has enlisted actress Kristen Wiig to reprise her role as the iconic Target Lady in a national advertising campaign to support its Target Circle Week promotion. Target Circle Card holders will continue to enjoy a 5% discount every day, extended return periods, and free two-day shipping on thousands of items.

Returns 40

Returns Advertising Checkout Promotions 40

Retail TouchPoints

DECEMBER 26, 2023

In today’s ever-evolving ecommerce landscape, the battle for consumer attention and loyalty rages on. This insight takes center stage in our Baby Boomers & e-commerce: Understanding Generational Sentiment study, a survey of more than 1,000 consumers.

Returns 219

Returns Customer Experience Consumer Advertising 219

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 221

Advertising Marketing Customer Experience Management 221

Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. That consumer] was not shopping, but then they decided to shop.”. earning $26.97

Social Commerce 285

Social Commerce Consumer Merchant Services Checkout 285

365 Retail

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Indigo 9 Digital

DECEMBER 7, 2022

What often makes eCommerce difficult is returns. Consumers often don’t feel comfortable buying pants or a shirt just by looking at a picture alone. While retailers are frustrated by the volume of returns they receive there is a genuine level of friction in the online shopping process. of purchases. of purchases.

Returns 98

Returns Management Shipping Consumer 98

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. Brand partners will also have access to metrics, such as attributed sales and return on ad spend (ROAS) from their Sprouts campaigns.

Advertising 261

Advertising Grocer Marketing Consumer 261

A1 Retail

AUGUST 9, 2021

Launch aims to raise awareness amongst influencers and consumers on advertising rules as Klarna data uncovers that 46% of consumers don’t know that #ad means that an influencer has been paid to promote a product or service.

Advertising 52

Advertising Consumer Merchant Services Payment Services 52

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter.

Customer Retention 231

Customer Retention Customer Experience Advertising Consumer 231

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Checkout Inventory Management Shopping 147

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. consumers spent $1.7 Thus, retail media is poised to become the newest competitive battleground in digital advertising. The playing field.

Advertising 254

Advertising Sporting Goods Boutique Returns 254